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NOW STREAMINGLIBRARY MEDIA IN THE DIGITAL AGEJennifer Ferguson
Simmons College
ACRL Annual Conference
April 12, 2013
Why streaming?
What did we want to
accomplish?
How did we proceed?
Step 1: Literature Review
How did we proceed?
Step 2: Usage Data
Gathered data on
media
usage, including
broadcast
requests, course
reserves and
collection
development.
12%
88%
Course Reserves by Media Format
3-Year Average
Music CDs DVD/VHS
How did we proceed?
Step 3: Media Types
Video (feature films
and documentaries)
Audio (music)
Audio (not music)
Educational video
Free sources of
streaming media
How did we proceed?
Step 4: Providers
Video
Swank Digital Campus (feature films)
VAST: Academic Video Online (documentaries)
Films on Demand (documentaries)
Ambrose Video 2.0 (documentaries)
MEF Digital Licensing (documentaries/Education)
Education in Video (Education)
Intelecom (Education)
Learn 360 (Education)
How did we proceed?
Step 4: Providers (cont.)
Audio
Naxos Music Library (music)
Naxos Music Library Jazz (music)
Classical Music Library (music)
Smithsonian Global Sound for Libraries (music)
Contemporary World Music (music)
American Song (music)
DRAM (music)
iTunes U (audio and video podcasts)
How did we proceed?
Step 4: Providers (cont.)
Free streaming media
Internet Archive
Moving Image Archive
Audio Archive
National Film Board of Canada
PBS Video
NPR Podcasts
How did we proceed?
Step 5: Trials
We recommended
trialing the following
three products:
Swank Digital Campus
VAST: Academic Video
Online
Classical Music Library
How did we proceed?
Step 5: Trials (cont.)
Links posted on Library blogs and news section of Library website.
Liaison Librarians shared trials with faculty
Signs placed strategically in Library, including next to computers and in media viewing room, to encourage student participation
Gathered feedback via
online Google form
Additional written and
verbal faculty and staff
feedback collated along
with statistics from form
Recommended
acquisitions based on
feedback
Marketing Results
How did we proceed?
Step 6: Initial Acquisitions
What did we learn?
1. Digitization and Copyright
If it’s not readily available in a digital format, or if you obtain permission from the copyright holder, you may be able to digitize your legacy VHS collection and avoid a stranded investment.
You may need permission to upload and stream your legacy DVD collection.
If you buy or rent from a streaming vendor, make sure to understand your licensing options.
Don’t be afraid to negotiate!
What did we learn?
2. Technical Requirements
Streaming server for uploaded and/or home-grown content.
Robust internet connection and upgraded classroom projectors for optimum broadcast quality.
ILS and E-Reserves systems that can accommodate streaming files on multiple platforms.
Easier to access hosted services, but is the subscription model viable in the long term?
What did we learn?
3. Collection Building
Cannot build a permanent collection of streaming feature films without uploading legacy VHS content to an in-house streaming server.
Many options to purchase documentaries that are hosted remotely.
Many vendors sell DVDs with “streaming rights,” which means hosting on a local streaming server.
Ownership versus access a major consideration.
What did we learn?
4. Outreach Opportunities
Partnered with an academic department to host a streaming film festival.
Partnered with Technology to market, train and integrate streaming with the learning management system.
Single Library contact for consistent messaging and outreach.
Results
Streaming popular with students and faculty.
60% increase in streaming reserves from Fall 2012 to Spring 2013.
Acquired two additional packages.
Moratorium on streaming additional feature films pending further budgeting and planning.
0
10000
20000
30000
40000
50000
60000
70000
80000
VAST Page ViewsJanuary-December 2012
Next Steps
Budget for a significant increase in streaming feature films.
Acquire streaming audio.
Partner with Technology to acquire a cloud-based streaming server.
Move all audio/video course reserves to streaming format.
Incorporate streaming files into Digital Institutional Repository.
Finally
Requests for streaming feature films can quickly overwhelm media budgets.
The technical proficiency of user populations varies widely, so be ready to provide support.
Managing user expectations can be challenging, so beware of what you wish for!
Do you have any questions or want to talk
more about streaming options for libraries?
Contact me!
Jennifer FergusonLiaison LibrarianArts, Humanities & CareersSimmons College300 The FenwayBoston, MA [email protected]
See the poster at:
http://slidesha.re/YzIvtb