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Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

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Page 1: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

NOW STREAMINGLIBRARY MEDIA IN THE DIGITAL AGEJennifer Ferguson

Simmons College

ACRL Annual Conference

April 12, 2013

Page 2: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

Why streaming?

Page 3: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

What did we want to

accomplish?

Page 4: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 1: Literature Review

Page 5: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 2: Usage Data

Gathered data on

media

usage, including

broadcast

requests, course

reserves and

collection

development.

12%

88%

Course Reserves by Media Format

3-Year Average

Music CDs DVD/VHS

Page 6: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 3: Media Types

Video (feature films

and documentaries)

Audio (music)

Audio (not music)

Educational video

Free sources of

streaming media

Page 7: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 4: Providers

Video

Swank Digital Campus (feature films)

VAST: Academic Video Online (documentaries)

Films on Demand (documentaries)

Ambrose Video 2.0 (documentaries)

MEF Digital Licensing (documentaries/Education)

Education in Video (Education)

Intelecom (Education)

Learn 360 (Education)

Page 8: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 4: Providers (cont.)

Audio

Naxos Music Library (music)

Naxos Music Library Jazz (music)

Classical Music Library (music)

Smithsonian Global Sound for Libraries (music)

Contemporary World Music (music)

American Song (music)

DRAM (music)

iTunes U (audio and video podcasts)

Page 9: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 4: Providers (cont.)

Free streaming media

Internet Archive

Moving Image Archive

Audio Archive

National Film Board of Canada

PBS Video

NPR Podcasts

Page 10: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 5: Trials

We recommended

trialing the following

three products:

Swank Digital Campus

VAST: Academic Video

Online

Classical Music Library

Page 11: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 5: Trials (cont.)

Links posted on Library blogs and news section of Library website.

Liaison Librarians shared trials with faculty

Signs placed strategically in Library, including next to computers and in media viewing room, to encourage student participation

Gathered feedback via

online Google form

Additional written and

verbal faculty and staff

feedback collated along

with statistics from form

Recommended

acquisitions based on

feedback

Marketing Results

Page 12: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

How did we proceed?

Step 6: Initial Acquisitions

Page 13: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

What did we learn?

1. Digitization and Copyright

If it’s not readily available in a digital format, or if you obtain permission from the copyright holder, you may be able to digitize your legacy VHS collection and avoid a stranded investment.

You may need permission to upload and stream your legacy DVD collection.

If you buy or rent from a streaming vendor, make sure to understand your licensing options.

Don’t be afraid to negotiate!

Page 14: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

What did we learn?

2. Technical Requirements

Streaming server for uploaded and/or home-grown content.

Robust internet connection and upgraded classroom projectors for optimum broadcast quality.

ILS and E-Reserves systems that can accommodate streaming files on multiple platforms.

Easier to access hosted services, but is the subscription model viable in the long term?

Page 15: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

What did we learn?

3. Collection Building

Cannot build a permanent collection of streaming feature films without uploading legacy VHS content to an in-house streaming server.

Many options to purchase documentaries that are hosted remotely.

Many vendors sell DVDs with “streaming rights,” which means hosting on a local streaming server.

Ownership versus access a major consideration.

Page 16: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

What did we learn?

4. Outreach Opportunities

Partnered with an academic department to host a streaming film festival.

Partnered with Technology to market, train and integrate streaming with the learning management system.

Single Library contact for consistent messaging and outreach.

Page 17: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

Results

Streaming popular with students and faculty.

60% increase in streaming reserves from Fall 2012 to Spring 2013.

Acquired two additional packages.

Moratorium on streaming additional feature films pending further budgeting and planning.

0

10000

20000

30000

40000

50000

60000

70000

80000

VAST Page ViewsJanuary-December 2012

Page 18: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

Next Steps

Budget for a significant increase in streaming feature films.

Acquire streaming audio.

Partner with Technology to acquire a cloud-based streaming server.

Move all audio/video course reserves to streaming format.

Incorporate streaming files into Digital Institutional Repository.

Page 19: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

Finally

Requests for streaming feature films can quickly overwhelm media budgets.

The technical proficiency of user populations varies widely, so be ready to provide support.

Managing user expectations can be challenging, so beware of what you wish for!

Page 20: Now Streaming: Library Media in the Digital Age - ACRL 2013 Handout

Do you have any questions or want to talk

more about streaming options for libraries?

Contact me!

Jennifer FergusonLiaison LibrarianArts, Humanities & CareersSimmons College300 The FenwayBoston, MA [email protected]

See the poster at:

http://slidesha.re/YzIvtb