November 2009 Apple App Store, BlackBerry App

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    REPORT

    New and noteworthy

    Distimo (c)2009, some rights reserved

    For this Report, Distimo partnered with Skyhook Wireless. The combination of Skyhooks location based application list with

    Distimos app store metrics gives unique insights in these types of applications.

    The Apple App Store has the largest proportion of paid location based applications (57%), with BlackBerry coming second (49%)

    and Google Android Market third (21%).

    Prices of Maps & Navigation applications on BlackBerry App World decreased from $16.13 in September to $13.74 (-14.8%)

    in November, while the average prices on Apple App Store and Google Android Market remained fairly stable despite the

    announcement and introduction of free Google Maps Navigation.

    The average price of location based applications on BlackBerry App World is about twice as high as on the Apple App Store ($14.37compared to $7.34).

    Besides the Navigation and Travel categories, most location based applications are published in News & Weather and Social, such

    as AccuWeather, foursquare and Loopt.

    November 2009

    Apple App Store, BlackBerry App World & Android Market

    About Skyhook

    Founded in 2003, Skyhook Wireless has pioneered the development of the irst hybrid positioning system to fully leverage

    Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services.

    Founded in 2003, Skyhook Wireless has pioneered the development of the irst hybrid positioning system to fully leverage

    Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services.

    Skyhook Wireless is headquartered in Boston, MA, and is privately held. For more information visit http://www.skyhookwireless.com, send email to info@

    skyhookwireless.com or call 617-314-9802.

    About Distimo

    Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace illed with equally

    fragmented information and statistics. Nearly every major mobile device manufacturer and operator will launch their own app store by the end of 2009,

    expanding the opportunities for mobile developers and brands to engage with mobile consumers.

    Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into important

    trends happening within application stores including Apples App Store, Googles Android Market and RIMs Blackberry App World. Distimo also offers a

    free analytics tool for mobile developers to monitor their applications and competitive applications across all app stores.

    Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

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    Distimo 2009, some rights reserved

    REPORT

    Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market

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    The average price of the 100 highest ranked applications in the Navigation, Travel andMaps & Navigation categories for each store are displayed above (United States). InSeptember, the average price was $16.13 in BlackBerry App World, decreasing to anaverage of $13.74 in November. On the Apple App Store, prices remained fairly stablewith an average of $4.36. Google Android Market however saw a signicant priceincrease at the end of November, from $3.20 to $5.10, which is due to CoPilot LiveNavigation applications for Europe (UK 50.43), AU+NZ (UK 44.99) and UK+IRE(UK 23.47) entering the top 100.

    In order to get more detailed information about location based applications, Distimopartnered with Skyhook Wireless, combining data to get more in-depth insight inthese types of applications. As can be seen above, most location based applicationsare published in the Navigation & Travel categories, such as turn-by-turn applications(e.g. TomTom), marine navigation applications (e.g. Charts&Tides by Navimatics),and restaurant nders (e.g. iFinder Restaurant). A signicant amount of News andWeather applications use location as well, such as CNN Mobile and AccuWeather.The third category containing most location based applications is Social, withapplications such as foursquare, Friendmapper and Loopt.

    As can be seen in the upper right graph, most location based applications arepublished in the Navigation & Travel, News & Weather and Social categories. We

    analyzed the same dataset in terms of pricing, and as can be seen above the averageprice of location based applications on BlackBerry App World is about twice as high ason the Apple App Store. However, the graph in the upper left indicates that prices ofMaps & Navigation applications on BlackBerry App World are decreasing, while priceson the Apple App Store are fairly stable.

    The proportion of free and paid ranked location based applications is displayed inthe graph above. More than half of the ranked location based applications on the

    Apple App Store are paid (57%), while for Google Android Market only 21% ofthese applications are paid. On BlackBerry App World, the amount of paid and freeapplications is about the same.

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    Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market

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    Rank App Publisher Price

    1 MotionX GPS Drive MotionX $2.99

    2 FlightTrack Live Flight StatusTracker

    Ben Kazez $4.99

    3 ZAGAT TO GO '09 Handmark, Inc. $9.99

    4 MotionX GPS MotionX $2.99

    5 Travel Kit Molinker Inc. $0.99

    6 Trafc.com Pro uLocate Communica-tions

    $2.99

    7 Fl ightTrack Pro - Live Tr ipIt FlightStatus Tracker

    Ben Kazez $9.99

    8 iTrans NYC Subway iTrans $3.99

    9 LiveATC Air Radio LiveATC.net $2.99

    10 Car Finder Intridea, Inc. $0.99

    11 G-Park MotionX $0.99

    12 MobileNavigator North America CandyCane $69.99

    13 Translate It! atebits $0.99

    14 Geocaching SpiceLoop $9.99

    15 CoPilot Live North America SGN $24.99

    Rank Application Publisher

    1 Google Earth Google

    2 MapQuest 4 Mobile AOL

    3 Yellow Pages Avantar LLC

    4 Urbanspoon Urbanspoon

    5 Yelp Yelp

    6 Trafc.com uLocate Communications

    7 Trapster speed trap alerts (now withTwitter and Facebook Connect)

    Trapster.com

    8 AT&T Navigator: GPS navigation (sub-scription fee appears on AT&T bill)

    AT&T Inc.

    9 Kayak Flight and Hotel Search kayak.com

    10 MotionX GPS LTE MotionX

    11 priceline Hotel Negotiator priceline.com

    12 WHERE uLocate Communications

    13 GPS Tracker InstaMapper LLC

    14 NYC Subway Map Gotham Wave Games

    15 Restaurant Finder Softweb Solutions Inc.

    Rank Application Publisher Price

    1 CoPilot Live GPS (USA) ALK Technologies, Inc $34.99

    2 GPS - 1 Click Direction Android Apps $2.99

    3 Wikitude World Browser Premium

    Mobilizy 0.99

    4 FlightStats for Android FlightStats $6.99

    5 GPS ~ a2b ~ GPS Froogloid, LLC $2.99

    6 SpeedHUD Ian Hawkins UK0.99

    7 Police Alert Ted Teresa $3.99

    8 Chicago Transit Tracker Pro jsdf, LLC $2.99

    9 UK Postcode Navigator SoftForge UK1.99

    10 CoPilot Live Navigation UK+IRE ALK Technologies LTD UK23.47

    11 Velox Pro Marco Pfattner 0.99

    12 CarDar ClinkyBot $0.99

    13 Sheriff Android: Alarm+Tracker Jagger Software UK2.99

    14 g Navigation Helper Codefan3000 $9.99

    15 CTA Tracker Pro jsdf, LLC $2.99

    Rank Application Publisher

    1 Google Maps Google Inc.

    2 NYC Subway Map episode6

    3 Places Directory Google Places DirectoryTeam

    4 GPS Status EclipSim

    5 Where where

    6 English Spanish Dictionary Baris Efe

    7 HotelsByMe Hotel Reservations HotelsByMe

    8 London Underground Visual IT Limited

    9 Nav4All navigation/track&trace Nav4All

    10 Trapster Trapster.com, Inc.

    11 WorldWideTime LYSESOFT

    12 Star Translate StarObject

    13 Japanese Trafc setomits

    14 Houston Trafc Aristo Setiawan

    15 Hotels near me (classic) BluMedialab.com B.V.

    Please note that application prices on Google Android Market are denoted in the

    sellers home currency.

    Monthly highest ranked paid navigation & travel applications - Apple (US) Monthly highest ranked free navigation & travel applications - Apple (US)

    Monthly highest ranked paid travel applications - Android Market (US) Monthly highest ranked free travel applications - Android Market (US)

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    Distimo 2009, some rights reserved

    REPORT

    Distimo & Skyhook Report November 2009 - Apple App Store, BlackBerry App World & Android Market

    nt n 5 1 r c l ck

    Rank Application Publisher Price

    1 Geocache Navigator (Try andBuy)

    Trimble NavigationLimited

    $19.99

    2 Geocache Navigator for Verizon Trimble Navigation

    Limited

    $19.99

    3 Telmap Navigator - World Edition Telmap Direct Ltd. $79.99

    4 WhitePages Mobile WhitePages Inc. $6.99

    5 Trimble Outdoors (Try and Buy) Trimble NavigationLimited

    $19.99

    6 Exit Strategy NYC JWeg Ventures LLC $3.99

    7 Telmap Navigator - E