“Our mission from the very beginning has been to be a force for good in the world. The Nourish the Children Initiative allows us the opportunity to make a difference in the lives of malnourished and starving children. I can’t think of a better way to be a force for good.”

-- Blake Roney, Chairman, Nu Skin Enterprises

New Approach

• Why is Nourish the Children so important to Nu Skin Enterprises– marries philanthropy with entrepreneurship– provides opportunity to “do well by doing good”– gives rise to new approach in feeding starving

children

Social Entrepreneur

• “…combines the passion of a social mission with discipline, innovation, and determination of entrepreneur.”

• “…needed to develop new models for a new century.”

J. Gregory Dees, ProfessorGraduate School of Business, Stanford University

Future depends on YOU!!

• Nu Skin Australia/New Zealand and Nourish the Children– first markets to launch after United States– teamed up with relief agency Feed the Children– regional relief projects

“I teamed with 600,000 employees at Chrysler to save an automobile company. Now I am teaming with 600,000 Nu Skin Enterprises distributors to save the children of the world. Some didn’t think it was possible to save Chrysler, but we did. Some don’t think it is possible for this company to save the World’s starving Children but we will.”

-- Lee Iacocca, Chairman, Nourish the Children Advisory Board

The Global Problem

Global Problem• In spite of the efforts of non-profit relief

agencies...– one child dies every 6 seconds from malnutrition– 800 million people will go to bed hungry tonight– 77% of the world’s children are disturbingly

underweight

• Is there a better solution?

A New Solution

Initiative• Involve people around the world in fixing a part of society

that is broken• People purchase a product specifically designed to

address malnourishment• Donate that purchase to Feed the Children• Feed the Children distributes the product to those in need• Company donates 1 for every 5-pack purchased and 1 for

every 8 bags purchased singly or in twin packs

VitaMeal• A highly nutritious

meal expertly designed to address the needs of malnourished children.

• Nu Skin Enterprises scientists consulted with Ken Brown, M.D.– World expert in child

malnutrition

VitaMeal• The challenge

What are the nutritional needs of the world’s needy children?

What food is best suited to satisfy these needs?

Can the food be easily prepared?

Will the food be culturally accepted?

VitaMeal• The challenge

What are the nutritional needs of the world’s needy children?

What food is best suited to satisfy these needs?

Can the food be easily prepared?

Will the food be culturally accepted?

VitaMeal

• Malnutrition is implicated in more than ½ of all child deaths world wide

• Indicators– underweight– stunting– wasting

Malnutrition

Vitamin/MineralDeficiencies

Infections & Diarrhoea

VICIOUS

CYCLE

VitaMeal

VitaMeal• The challenge

What are the nutritional needs of the world’s needy children?

What food is best suited to satisfy these needs?

Can the food be easily prepared?

Will the food be culturally accepted?

VitaMeal

• VitaMeal is unique– helps break the vicious cycle of malnutrition

Ordinary relief programs may provide enough calories and protein, but typically lack the vitamins and minerals it takes to restore normal immune function

VitaMeal's wholesome food ingredients provide the right amounts of calories, proteins, fats and carbohydrates that undernourished children need to grow and develop to their fullest potential.

(Children under 18 months should be breast fed or fed using a fortified milk substitute.)

VitaMeal

VitaMeal

• Vitamins and minerals– fortified with 25 essential vitamins and minerals– highly efficacious amounts– help correct nutrient deficiencies– help promote healthy growth and development

VitaMeal

• Vitamin A deficiency– leading cause of

blindness in children world wide

– Xerophthalmia

Eye of a blind child with significant damage to the cornea due to vitamin A deficiency

VitaMeal

• Vitamin A– normal immune function to help fight infections

diseases that are common in LDCs

VitaMeal

• Bone nutrients– normal growth and skeletal development– Calcium– Magnesium– Phosphorous– vitamin D– vitamin K

VitaMeal• Zinc

– widespread deficiency in LDCs– growth retardation– children vulnerable to infections and diarrhoea– reduce the duration and severity of childhood

diarrhoea• Diarrhoea

– diarrhoeal diseases estimated to kill over three million children every year world wide

VitaMeal

• Electolytes– Potassium– maintain normal fluid balance– muscle function (especially in malnourish

children)– Potassium to Sodium ratio suited for

malnourished

VitaMeal

• Essential Fatty Acids– normal brain development– skin health– immune defence– Oleic Acid– balance of Linoleic (18:2) and a-linoleic Acids

(18:3)– Canola Oil

VitaMeal

% Calories from: Fat 14% Protein 15% Carbohydrate 71%

VitaMeal

VitaMeal• VitaMeal is a great tasting rice-lentil formula

Serving Size1 cup for 18 - 36 months

(295 kcals)30 meals per bag

Serving Size2 cups for older children

(590 kcals)15 meals per bag

VitaMeal

VitaMeal

• The challenge What are the nutritional

needs of the world’s needy children?

What food is best suited to satisfy these needs?

Can the food be easily prepared?

Will the food be culturally accepted?

VitaMeal

• Requires 30 minutes to cook

VitaMeal

• The challenge What are the nutritional

needs of the world’s needy children?

What food is best suited to satisfy these needs?

Can the food be easily prepared?

Will the food be culturally accepted?

VitaMeal

• Manufactured to be culturally acceptable– Ingredients– Tastes– Process

• Certified Halal• Certified Kosher

Vitameal details– Australia

• $25.00 single bag / 20.00 PV• $50.00 twin-pack / 41.00 PV• $125.00 5-pack / 104.00 PV

– New Zealand• $27.00 single bag / 18.00 PV• $54.00 twin-pack / 37.00 PV• $135.00 5-pack / 94.00 PV

• 30 Child/15 Adult serves• Available immediately

VitaMeal Summary

• A highly nutritious meal expertly designed to address the needs of malnourished children.

• Easily adapted to cultural tastes and to use locally available ingredients.

• Suitable for use in all emergency feeding situations.

Frequently Asked Questions

• Who may purchase VitaMeal?• Can I decide where my food donations go?• Can I purchase and donate VitaMeal foods to Nourish

the Children online?• Is Nourish the Children a for-profit company?

Investing in solutions...

…that connectpeople to the worldaround them.

Who are Feed the Children?

• Feed The Children is a Christian, international, nonprofit relief organisation with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty, or natural disaster.

What is FTC’s unique offer?

• A key goal is to help families in need move past needing help and into becoming self-sufficient members of their community. Through long-term, self-help development programs funded by grants and individual donors, thousands of families in countries around the world have increased their ability to be self-sufficient by learning and applying new, marketable skills.

What have FTC Achieved to date?

• Since 1979, Feed The Children have provided food, clothing, medical assistance, and educational opportunities to those in need in more than 118 nations around the world. Through schools, orphanages and church-related programs, Feed The Children touches the lives of millions of children. We also provide assistance to orphanages, schools, and other charitable groups in these regions.

How Can I Make a Difference?

Making a Difference

• Purchase a bag of Vitameal for donation– Begin immediately

by completing the form

8 Children Every Month

ME

Friend 1

Friend 2

Friend 3

“Me Plus Three” Program

X600,000

Dedicated Distributors

+ NSEShare

“Me Plus Three” Program

5,000,000

Children Nourished

“Me”

• Automatic Delivery Program (ADP)

• Order via the Nu Skin website

• Complete a Nourish the Children enrolment form

• Do it today!!!

“Plus Three”

• Automatic Delivery Program (ADP)

• Via Internet at home• Find three friends, family,

new contacts!!!

www.nourishthechildren.com

Success of Next Project

• The next step depends on you• Opportunities in Africa, Asia, South America

& China• Be the difference!