Northwest Student Publications 2009-2010 Media Kit

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Text of Northwest Student Publications 2009-2010 Media Kit

  • Media Kit 2009-2010

  • StudentPublicationsNorthwest Missouri State UniversityThe Northwest Missourian www.NWMissourinews.Com

    Tower Yearbook Heartland View

  • 1. Mable Cook 15. Fine Arts 29. Botany Lab 43. Wellness Center

    2. Hudson Hall 16. Fire Arts 30. McKemy 44. Softball Field

    3. Perrin Hall 17. International Plaza 31. Greenhouses 45. High Rise Tennis Courts

    4. Roberta Hall 18. Lampkin 32. Forest Village Apartments 46. Bearcat Baseball Field

    5. Wells Hall 19. Student Rec. Center 33. CIE* 47. Notebook Computing Center

    6. Valk 20. Martindale 34. Materials Distribution Center 48. Bearcat Stadium

    7. Campus Safety 21. Aquatic Center 35. Community Center 49. Performing Arts Center

    8. Environmental Services 22. Tennis Courts 36. University Green House 50. Amphitheater

    9. Administration Building 23. Brown Hall 37. Dieterich Hall 51. College Park

    10. Memorial Bell Tower 24. South Complex 38. Franken Hall 52. Practice Fields

    11. The Student Union 25. North Complex 39. Tower Suites 53. Bearcat Pitch (soccer field)

    12. Colden Hall 26. Centennial Garden 40. The Station 54. Donaldson Westside Park

    13. Thomas Gaunt House 27. Library 41. Millikan Hall

    14. Advancement Complex 28. Garrett-Strong 42. Phillips Hall

    *CIE is Center for Innovation and Entrepreneurship

    NOTE: The Northwest Missourian can be picked up at the sites listed in green above.

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  • Full Page: 6 col. x 20.25Half Page: 6 col. x 10.125Fourth Page: 3 col. x 10.125Eighth Page: 3 col. x 5.0625Business Card Size: 2 col. x 2.5

    1 Column: 1.610 inches2 Column: 3.340 inches3 Column: 5.063 inches4 Column: 6.792 inches5 Column: 8.521 inches6 Column: 10.25 inches

    Eighth Page3 col. x 5.0625

    Full Page6 col. x 20.25

    Half Page6 col. x 10.125

    Quarter Page3 col. x 10.125

  • Full Banner (468 x 60 pixels): 1 week: $40.002 weeks: $60.004 weeks: $105.006 weeks: $130.00Trimester (14 weeks): $265.00Yearly (28 weeks): $440.00

    Medium Rectangle (300 x 250 pixels): 1 week: $32.002 weeks: $47.004 weeks: $73.006 weeks: $92.00Trimester (Every week, 14 weeks): $184.00Yearly (28 weeks): $320.00

    Small Rectangle (300 x 125 pixels): 1 week: $25.002 weeks: $35.004 weeks: $52.006 weeks: $64.00Trimester (Every week, 14 weeks): $127.00Yearly (28 weeks): $219.00

    Online Ad Sizes & Rates

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    Heartland view

    NWMissouri ews.comWebsite

    Usage StatisticsPage Views

    Average Week: 5,500 Average Month: 23,0005 Month Total: 115,000 *According to College Publisher

  • Print research facts

    Online analytics

    52.2 percent of Maryville readers of The Northwest Missourian read the paper weekly.University and campus related news are read most frequently by Maryville readers.37 percent of Maryville readers surveyed said the Sports Section is their favorite section of The Northwest Missourian.As a result of seeing an ad in The North-west Missourian: -29 percent of Maryville readers at tended an event that they would have otherwise not have attended. -22 percent cut/saved a coupon. -13 percent purchased a product/ service featured in an ad. -13 percent decided where to buy something. -8 percent visited a website men- tioned in an ad. -4 percent purchased merchandise they originally had not considered buying. NwMissouriNews.com had 48,887 visitors

    between January 2009 to August 2009.The website has an average of 133.57 visits per day.Most visits to NwMis-souriNews.com repeat at least 1-3 times. Average time spent on website is 00:01:44.Visitors average 3.16 pages per visit.

    The average college student reader of The Northwest Missourian is 19-years-old, single, lives off-campus and has a monthly income of more than $1,000. Food and personal items account for 63.8 percent of what Northwest students spend the majority of their money on. 29.7 percent of Northwest students read The Northwest Missourian weekly, 12.3 percent read it bi-weekly and 67 percent read it once a month.Sports and University News are the two most popular sections read by Northwest students at 39.8 percent. **Research provided by students in Northwest Missouri State Universitys Fall 2006 and Spring 2007 Marketing Research classes.

    Out of the 48,887 visitors, 20.42 percent are direct traffic to the site, 38.75 percent are referred to NwMis-souriNews.com (from nwmissouri.edu or facebook.com), and 40.83 percent are from search engines (Google being #1).*According to Google Analytics.

  • Fourth Page 4.75 x 4.8225

    Half Page9.75 x 5.0047

    Full Page9.75 x 10.25

    Full Page: 9.75 x 10.25Half Page: 9.75 x 5.0047Fourth Page: 4.75 x 4.8225Eighth Page: 4.875 x 2.3476

  • Full Page 9 x 12

    Half Page4.5 x 4

    Fourth Page3 x 4

    DVD

  • mnmissourianWelcomeBearcats

    soar/aDVantaGe 2008

    Sports Previews and GuidesSept. 3 - Fall Sports PreviewOct. 8 - Senior GuideOct. 22 - Homecoming GuideNov. 12 - Winter Sports PreviewMarch 11 - Spring Sports PreviewApril 22 - Health GuideJune 2010 - New Student Guide

    SportS preview 09

    mnmissourian

    BaseBall

    tennis

    track

    golf

    soccer

    Missourians NCAA Bracket

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    front page 2009-2010.pdfpage2 about uspage3 where2pickusuppage4 how2advertisepage5 ratespage6 contractspage7 websitespage8 marketresearchpage9 supplementspage10 towerpage11. Ad Policiesback page

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