10
Continued on Page 3 Northern Sights Newsleer Vol. 28 Issue 1 January/February 2016 Inside This Issue 5 Takeways for PQRS in 2016 Employment Seekers NDOA Continuing Education Conference & UND Hockey Agenda and Registration Form Farewell . . . Not Goodbye. . . ND Medicaid AVRS Update Friendly Audit Services Nominations for the ND State Board Of Optometry Congratulations Negotiating Contracts G reetings NDOA members! It’s hard to believe that 2015 is almost over. Where does the time go? Since beginning my service to the Board in 2011 my family has expanded by two, which has given the word, “time”, an entirely new meaning to me. Like many of you, I am looking forward to spending time with my family over the holidays. At our last Board meeting in October, we were introduced to Jim Kasper, who is the President of Asset Management Group, Inc. of Fargo and also the ND State Representative from District 45. We discussed the potential for considering a self- funded health insurance plan, as a benefit to our NDOA members and their employees. There seemed to be many merits of a self-funded insurance plan, which included the likelihood of premium savings and the flexibility to design a plan for you and your employees. The Board will be sending out information regarding our meeting with Jim Kasper, which will include highlights of a self-funded health insurance plan. We will also send out a brief survey to gauge the level of interest our membership has, in pursing this as a member benefit. Thank you in advance for taking the time to complete this survey. We want to know any thoughts or concerns our membership has. Our Board meeting also allowed us the opportunity to personally meet with Ron Benner, O.D., who was elected to American Optometric Association Board of Trustees in June 2015. In meeting with him, it reminded me of how fortunate we are to have great leaders and advocates nationally and locally, that donate their time and lives to protect our great profession. Nancy, Dr. Amy DuBois and I will be heading to Albuquerque, NM for Presidents’ Council, January 14-16 th (weather permitting). The agenda President’s Message ~ Dr. Blaine Burdick North Dakota Optometric Association 921 South 9th Street, Ste. 120 Bismarck, ND 58504 Phone: 701-258-6766 Fax: 701-258-9005 E-mail: [email protected] Website: www.ndeyecare.com 2016 NDOA OFFICERS Dr. Blaine Burdick President PO Box 888 Devils Lake, ND 58301 701-662-2817 [email protected] Dr. Amy DuBois President Elect 3232 13th Ave. South Fargo, ND 58103 701-280-3000 [email protected] Dr. Darin Johnson Vice President 1525 31st Ave. SW, Ste. E Minot, ND 58701 701-857-6050 [email protected] Dr. Nathaniel Shilman Secretary/Treasurer 2273 3rd Ave West [email protected] Dr. Paul Dunderland Past President PO Box 169 Bottineau, ND 58318 701-228-2219 [email protected] Nancy Kopp Executive Director

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Page 1: Northern Sights Newsletter - ndeyecare.comA3AD1AE4-B4C6-4017-90D3-5E5… · Northern Sights Newsletter Vol. 28 Issue 1 January/February 2016 Inside This Issue ... Systems & Wavefront

Continued on Page 3

Northern Sights Newsletter

Vol. 28 Issue 1 January/February 2016

Inside This Issue

5 Takeways for PQRS in 2016

Employment Seekers

NDOA Continuing Education

Conference & UND Hockey Agenda and Registration Form

Farewell . . . Not Goodbye. . .

ND Medicaid AVRS Update

Friendly Audit Services

Nominations for the ND State Board

Of Optometry

Congratulations

Negotiating Contracts

G reetings

NDOA members!

It’s hard to

believe that 2015

is almost over.

Where does the

time go? Since

beginning my

service to the Board in 2011 my

family has expanded by two, which

has given the word, “time”, an

entirely new meaning to me. Like

many of you, I am looking forward to

spending time with my family over

the holidays.

At our last Board meeting in October,

we were introduced to Jim Kasper,

who is the President of Asset

Management Group, Inc. of Fargo

and also the ND State Representative

from District 45. We discussed the

potential for considering a self-

funded health insurance plan, as a

benefit to our NDOA members and

their employees. There seemed to be

many merits of a self-funded

insurance plan, which included the

likelihood of premium savings and

the flexibility to design a plan for you

and your employees.

The Board will be sending out

information regarding our meeting

with Jim Kasper, which will include

highlights of a self-funded health

insurance plan. We will also send

out a brief survey to gauge the level

of interest our membership has, in

pursing this as a member benefit.

Thank you in advance for taking the

time to complete this survey. We

want to know any thoughts or

concerns our membership has.

Our Board meeting also allowed us

the opportunity to personally meet

with Ron Benner, O.D., who was

elected to American Optometric

Association Board of Trustees in

June 2015. In meeting with him, it

reminded me of how fortunate we

are to have great leaders and

advocates nationally and locally,

that donate their time and lives to

protect our great profession.

Nancy, Dr. Amy DuBois and I will

be heading to Albuquerque, NM for

Presidents’ Council, January 14-16th

(weather permitting). The agenda

President’s Message ~ Dr. Blaine Burdick

North Dakota Optometric Association

921 South 9th Street, Ste. 120 Bismarck, ND 58504

Phone: 701-258-6766 Fax: 701-258-9005

E-mail: [email protected] Website: www.ndeyecare.com

2016 NDOA OFFICERS

Dr. Blaine Burdick President

PO Box 888 Devils Lake, ND 58301

701-662-2817 [email protected]

Dr. Amy DuBois President Elect

3232 13th Ave. South Fargo, ND 58103

701-280-3000 [email protected]

Dr. Darin Johnson Vice President

1525 31st Ave. SW, Ste. E Minot, ND 58701

701-857-6050 [email protected]

Dr. Nathaniel Shilman

Secretary/Treasurer 2273 3rd Ave West

[email protected]

Dr. Paul Dunderland Past President

PO Box 169 Bottineau, ND 58318

701-228-2219 [email protected]

Nancy Kopp Executive Director

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Northern Sights January/February 2016 Page 2

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Northern Sights January/February 2016 Page 3

President’s Message—Continued . . .

for this meeting has not been released. I am sure that

online or kiosk type eye exams, will be a topic of

concern. We will also communicate with other state

leaders that currently offer a self-funded insurance plan

and ask them to share their thoughts.

Be sure to mark your calendar for our Spring

Conference at the Canad Inn in Grand Forks on

February 18-20th. This is great way to obtain some CE

hours and watch the North Dakota Fighting Hawks

(formerly known as the Fighting Sioux). Merry

Christmas and have a safe and happy holiday season!

5 Takeaways For PQRS in 2016

T he AOA is helping members start the New Year

on the right foot with a comprehensive look at the

nuances of the 2016 Physician Quality Reporting

System (PQRS) and how to avoid future penalties.

Like last year, there are no bonuses for doctors'

successful PQRS participation, but there remains an

incentive. Satisfactory PQRS participation in 2016 is

vital because it prevents a 2% loss in doctors' total

Medicare payments in 2018.

The Centers for Medicare & Medicaid Services (CMS)

notes this 2018 PQRS payment adjustment will be the

last adjustment issued under PQRS as the new Merit-

Based Incentive Payment System (MIPS) will then

take effect, as required by the Medicare Access and

CHIP Reauthorization Act of 2015 (MACRA).

To aid in successful PQRS participation, Rebecca

Wartman, O.D., AOA Third Party Center committee

member and AOA Coding Expert, offers five tips and

reminders to help doctors in 2016:

1. Use only one diagnosis for any PQRS measure,

even though more than one diagnosis on a claim

may be applicable;

2. Be aware that doctors' decision to participate in

PQRS has a greater impact on their reimbursement

because lack of PQRS participation is linked to the

Value-based Modifier (VBM) and could result in a

4 percent reduction in Medicare reimbursement;

3. Report at least nine PQRS measures in 2016 to

avoid a PQRS penalty and an additional VBM

reduction;

4. Pay attention to the proper diagnosis code linked to

any measures as well as other factors, such as age

and examination codes; and,

5. Doctors should not file PQRS codes if they do not

have an E&M code or a General Ophthalmological

Code. If doctors are only performing a procedure,

do not use PQRS codes.

In 2016, a 2% PQRS negative payment adjustment will

be assessed on doctors who did not meet the criteria for

satisfactorily reporting in the 2014 PQRS.

AOA has heard from members who received notice

from CMS about the penalty, and recommends doctors

who tried to report measures for PQRS, to obtain their

2014 PQRS Feedback Reports to determine what might

have gone wrong. For future deadlines and milestones

related to PQRS, members should review the 2015-

2017 PQRS Timeline.

New Graduates Seeking Employment

Marc Harrie

NSU Oklahoma College of Optometry, 2016

701-388-2386

[email protected]

(Eastern Part of ND Preferred)

Sierra Unruh, O.D.

ICO, 2015

701-426-7499

[email protected]

(Residency in TN—Available in July 2016)

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Thursday, February 18, 2016

4:00—7:00 P.M. NDOA Board of Directors Meeting

7:00—9:00 P.M.

Brainstorm with the NDOA Board—Social

Friday, February 19, 2016

7:30 A.M.

Registration

8:00—9:00 A.M. Breakfast

Sponsored By: Alcon Vision Care

9:00—10:00 A.M.

COPE # 40867-SD

“Diabetes & Its Ocular Manifestations”

Speaker: Dr. Blair Lonsberry

10:00 A.M. —12:00 Noon

COPE # 40819-PS “Legends of the Posterior Segment”

Speaker: Dr. Blair Lonsberry

10:50—11:00 A.M.

Break

12:00 —1:30 P.M.

Lunch/Membership Meeting

1:30—2:30 P.M.

COPE # 47105-GO

“Increase Practice Profitability With Refractive

Systems & Wavefront Technology”

Speaker: Dr. Dori Carlson

Sponsored By: Marco

2:30—4:30 P.M.

COPE # 39075-AS “Anterior Segment Grand Rounds”

Speaker: Dr. Blair Lonsberry

3:20—3:30 P.M.

Break

5:00—5:30 P.M.

Tailgate Warm Up

5:30—6:00 P.M.

Complimentary Shuttle Departure to

Ralph Engelstad Arena

NDOA Continuing Education Conference Agenda February 18-20, 2016

Canad Inn ~ Grand Forks, ND

COPE Event ID #110354

VS.

Friday, February 19, 2016 (Cont.)

6:00—7:15 P.M. Tailgate Party At The Engelstad Arena

Co-Sponsored By: Essilor Laboratories

7:30 P.M.

University of ND vs.

University of MN-Duluth

~ Ralph Engelstad Arena ~

Saturday, February 20, 2016

8:00—9:00 A.M. Breakfast

9:00—10:00 A.M.

COPE # 43871-AS “Eyelid Lumps & Bumps”

Speaker: Dr. Blair Lonsberry

10:00—11:00 A.M.

COPE # 38676-PD “Imaging Interpretation for the

Comprehensive Eye Care Professional”

Speaker: Dr. Blair Lonsberry

10:50—11:00 A.M.

Break

11:00 A.M.—12:00 Noon

COPE # 44079-SD “Uveitis: Systemic & Ocular

Approaches to Management”

Speaker: Dr. Blair Lonsberry

12:00 P.M.

Conference Concludes

MAKE YOUR ROOM

RESERVATIONS EARLY! Reservations can be made by calling the

Canad Inn at 701-772-8404 Ext. 0 or

Toll Free at 1-888-332-2623.

When making your reservations, please

reference ND Optometric Spring CE

Conference #380975 for contracted rates of:

Thursday—$99.00

Friday—$149.00

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OD Name ___________________________________________________E-mail: ___________________________________________ (Please Print Clearly!)

Address: _________________________________________ Phone: ____________________ OE Tracker #: _________________

O.D. Registration Form

NDOA 2016 Continuing Education Conference February 18-20, 2016

Canad Inn—1000 South 42nd Street—Grand Forks, ND Phone: 701-772-8404

OD REGISTRATION FEE (Includes Above Meal Functions & Breaks) EARLY BIRD AFTER 2/4/15 AMOUNT

NDOA/AOA Member

$60.00

$75.00

Non-NDOA/AOA Member

$120.00

$150.00

OD CONTINUING EDUCATION

NDOA/AOA

MEMBER

NON-NDOA/AOA

MEMBER AMOUNT

2/19 “Diabetes & Its Ocular Manifestations” 1 Hour Dr. Blair Lonsberry

1 @ $20.00 = $20.00

1 @ $60.00 = $60.00

2/19 “Legends of the Posterior Segment” 2 Hours Dr. Blair Lonsberry

2 @ $20.00 = $40.00

2 @ $60.00 = $120.00

2/19 “Increase Practice Profitability With Refractive Systems . . . ”

1 Hour Dr. Dori Carlson

1 @ $20.00 = $20.00

1 @ $60.00 = $60.00

2/19 “Anterior Segment Grand Rounds” 2 Hours Dr. Blair Lonsberry

2 @ $20.00 = $40.00

2 @ $60.00 = $120.00

2/20 “Eyelid Lumps & Bumps” 1 Hour Dr. Blair Lonsberry

1 @ $20.00 = $20.00

1 @ $60.00 = $60.00

2/20 “Imaging Interpretation for the Comprehensive . . . ” 1 Hour Dr. Blair Lonsberry

1 @ $20.00 = $20.00

1 @ $60.00 = $60.00

2/20 “Uveitis: Systemic & Ocular Approaches to Management” 1 Hour Dr. Blair Lonsberry

1 @ $20.00 = $20.00

1 @ $60.00 = $60.00

Registration Fee Total: _________

Continuing Education Fee Total: _________

# Hockey Game Packages: ________ @ $100.00 Per Person: _________

______________

**For planning purposes, PLEASE CHECK which meal functions you will be attending!

Thursday - Brainstorm with the NDOA Board/Social Friday - Lunch/Membership Meeting

Friday - Breakfast Saturday - Breakfast

Total Enclosed

VISA MASTERCARD

Credit Card #: __________________________________________________

Exp. Date: _________ CVV:_________ $ Amount to Charge_________

Billing Address: ________________________________________________

City/State/Zip: _________________________________________________

Cardholder Signature: ___________________________________________

EARLY BIRD DEADLINE IS FEBRUARY 4, 2016

Fax or Mail Registration Form with Payment to:

NDOA 921 South 9th Street, Ste. 120 Bismarck, ND 58504

Phone: 701-258-6766 Fax: 701-258-9005 Email: [email protected]

FRIDAY, FEBRUARY 19, 2016 at 7:30 P.M.

UNIVERSITY OF ND

vs.

UNIVERSITY OF MN-DULUTH

GAME PACKAGE

LIMITED Number (50) of Packages

Available at $100.00 Per Person

FIRST COME FIRST SERVE!

GAME PACKAGE INCLUDES 1 Hockey Game Ticket

w/Seating in Corporate Section

1 Tailgater Dinner in the Green Room

2 Drink Tickets

VIP Credential and Gift

Bus Shuttle to & from Engelstad Arena

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I t doesn’t seem possible, but the calendar doesn’t lie.

My birthdate, October 20, 1946, was indeed 69 years

ago. Reaching that age is permitting me to step away

from some of my activities related to this beloved

profession, optometry. When I was 35 years old, I

planned to retire by age 55, so I’m really only 14 years

behind schedule…Pretty good for a procrastinator like

me. With twenty years in private practice, many years

as an optometric volunteer, twenty-five years as the

executive director of the Wisconsin Optometric

Association, eighteen years as a consultant in medical

records issues, and thirty-one years as manager/owner

of PMI, LLC, it’s time to turn the reins over to other

folks. Peter Theo is doing a great job of managing the

WOA, along with the excellent support of Joleen

Breunig and David Bobka, and Dr. Ryan Ames and

Angie Patterson are continuing the missions of PMI,

LLC through a new company, ForeSight, LLC.

(You’ve already been introduced to Dr. Ames through

recent articles in your association’s newsletter.)

I’ll be stepping back from day to day involvement in

answering your questions, writing articles, etc., but the

execs in several of the states we serve have given me

an opportunity to offer some ‘parting shots’, or

‘farewell words’. Talking and writing are two of my

favorite activities, so here goes:

Please Always Keep Your Eyes on the Prize!

Of course the ‘prize’ I refer to is not income or

personal satisfaction…The ‘prize’ is excellent patient

care. The key to excellent patient care is not extra

equipment, excellent education of doctors and staff,

good professional judgment, compliance with insurers’

rules, etc., though all of those are important to your

success.

The key to excellent patient care is paying special

attention in every encounter to the needs of the patient,

that day. The reason for visit has to ‘drive the bus’.

Everything that happens in every patient encounter

must be related to what the patient needs that day and

what you need in order to provide the appropriate care

for that patient; no more, no less.

My plea to every doctor and every staff person is that

you stay totally focused on the needs of the patient as

you record the reason for visit (chief complaint), as you

decide which questions to ask in the case history, as

you decide which tests to do in the examination, as you

decide which diagnoses are germane to the visit and are

thus recorded, as you write orders for care resulting

Farewell…Not Goodbye. . . Submitted By: Charles B. Brownlow, OD

from your findings during the visit, and as you

carefully record everything that happens during each

visit.

What you do and what you record should always be

based on the needs of the patient and your needs in

managing the case. Don’t add elements of case

history/examination/medical decision making in order

to reach a certain CPT code. Don’t avoid doing tests

because the insurer may not pay for them, and certainly

don’t do tests simply because you know insurers will

pay for them. The only ‘tail’ wagging the ‘dog’ of the

health care you provide should be your total

commitment to delivering the care each patient needs,

no more, no less.

From my experience in counseling doctors and staff

since 1997, it’s clear that permitting ‘needs’ and

‘appropriateness to needs’ to drive all care provided

yields tremendous benefits to a practice. Sure, ICD-10

is a pain in the neck and HIPAA is a constant concern

and decreasing reimbursements and crazy requirements

from insurers cause angst constantly. But much more

important, focusing on the needs of each patient will

enhance your professional and personal satisfaction,

inspire better patient care, yield more loyal, devoted

patients, and result in enhanced income and decreased

concern about audits by Medicare and other insurers.

That’s my farewell message, hope and wish for all of

you, but don’t be surprised if you haven’t heard (or

seen) the last of me. I’m not going anywhere. I’m

healthy and I’ll always be devoted to the profession’s

docs and staff. The only change is that my personal

emphasis and time will be more heavily weighted

toward my family, my friends, and concerns and

opportunities outside optometry.

Please be well, do good work, and, above all, always

focus on ‘Prize’; the needs of each patient.

Thank you.

Northern Sights January/February 2016 Page 6

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From The Desk

Of Your

Executive Director

~ Nancy Kopp ~

H appy New Year!

As I reflect on what type of year

2015 was, I would consider it, as a

busy one for your NDOA.

January thru April, the NDOA

fared pretty well, with the 64th

Legislative Assembly. No surprise

attacks and with others, fortunate for an increase in

available state resources. Then, leading up to the

October implementation of ICD-10, implementing the

new Medicaid Management System and going live, as

well as NDOA’s Annual Congress in Fargo, my days

were spent all over the map!

During this holiday season, on many occasions, I have

paused to think how grateful I am to be surrounded by

the dedicated NDOA Board of Directors and you, the

supportive members, who have contributed to the

successes of NDOA, on a state and national level.

Only, together can we make progress!

It is my belief that the Medicaid billing enrollment and

reimbursement problems have been resolved, for the

most part. If not, please let me know. See the most

recent update we received from Medicaid, as well as

emailed to all members and staff. Since the MMIS

went live on October 5th, 11 payment cycles have

taken place. So far, $178.3 million has been paid to

various providers, as well as $43.4 million paid for

regular Medicaid Expansion premium payments. The

Department thanks you for your patience during this

major transition. The Medicaid Expansion Program in

North Dakota, as it stands, does not provide for adult

preventative or routine vision and dental benefits and is

a subject for discussion, again soon.

Going into a new year gives us all, not to necessarily

resolve, but to rejuvenate! I’m looking forward to

tackling a few re-organizational projects.

Don’t keep me on pins and needles . . . Signup now, for

our NDOA CE Conference in Grand Forks, February

19-20, 2016!

Northern Sights January/February 2016 Page 7

To: Medicaid Providers

From: ND Department of Human Services

Information Technology Services

Date: December 2016

Dear Providers,

We want to update you on some changes that have

been made to the AVRS. In the past, when a provider

logged into the AVRS and entered in a member’s ID to

find Vision information, such as when the last exam or

lenses and frames were received, and the information

was over 24 months old, the system would report back

that no date was found. The system will only look

through 2 years of claims to find this information. This

was proving to be somewhat confusing for some

providers. There were some providers that knew the

member had these services, but were not sure if the

system should return a date that was out of the 2 year

period. So to help with this issue the following changes

have been made to the AVRS:

1. ‘No date was found for the last vision exam.’

Has Been Changed To:

‘No date was found in the past 24 months for the

last vision exam.’

2. ‘No date was found for when lenses were last

received.’

Has Been Changed To: ‘No date was found in the past 24 months for when

lenses were last received.’

3. ‘No date was found for when frames were last

received’

Has Been Changed To:

‘No date was found in the past 24 months for when

frames were last received.’

We hope these changes will make it easier for

providers.

We have also received phone calls from providers

saying they can’t find the last time a members frames or

lenses were received, or the last exam date on the web

portal. The only way this information can be obtained is

through the AVRS. The web portal does NOT provide

this information for a provider. You can check

eligibility through the web portal, but not dates of

lenses, frames or exams. However, providers can search

for a claim on a member and manually go through the

claims to find the one they need, though the information

may not be truly accurate. If the member went to a

different provider for services, the current provider

would not have access to past claims. Checking the

AVRS for this information will be the most accurate.

ND Medicaid AVRS Update

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Northern Sights January/February 2016 Page 8

Congratulations NDOA members,

Drs. Adam Motacek & Ashley

Motacek on the arrival of

their first child, Aubrey Mae.

Aubrey, was born at

4:24 P.M. on November 15.

She weighed 7 lbs. 7 oz.

and was 20.5 inches long.

Congratulations

T he NDOA is asked by the Governor’s Office, to

make recommendations, as to candidates to serve on

the ND State Board of Optometry. The current State

Board OD members are: Dr. Jeffery Yunker of

Grand Forks, Dr. Jill Martinson-Redekopp of Minot,

Dr. Tamera Mathison of Jamestown, Dr. Brian

Beattie of Bismarck and Dr. Taya Patzman of

Bismarck. Dr. Alan King of Dickinson, serves as

Executive Director.

Traditionally, the NDOA has forwarded at least two

names to the Governor. Dr. Taya Patzman’s term

expires on June 30, 2016. Dr. Patzman has indicated

she is interested in serving another 5 year term.

If any NDOA member is interested for nomination

to serve, please contact the NDOA office by

February 8, 2016. The members in attendance at the

Membership Meeting, February 19, at our

Continuing Education Conference in Grand Forks,

will vote on the recommendations to the Governor.

A s we end the year with 3 months of ICD-10 under

our belts, we can all (mostly) agree that the “Y2K of

coding” was not all that bad. Sure, there were bumps,

but all in all, we faired it pretty well. We will continue

to find situations when we just don’t know what dx

code to use, but that happened with ICD-9 too.

Although there are many conditions that we are now

able to code more accurately, there are still many that

we can’t…I’m looking at you MGD! But progress is

progress, and the information we should be able to

gleam from this more accurate system has the potential

to improve the outcomes of our patients. And we all

agree, that is our ultimate purpose.

So what is the action plan for 2016? First I would

suggest that we are coding as accurately has we can

when it comes to our patients with systemic disease.

Are you using the same diabetes code, or multiple

sclerosis code that their treating physician is using?

There are literally pages of different subsets for many

of these conditions. If we are going to play in the same

sandbox as the rest of their healthcare team; we need to

ND State Board of

Optometry Appointment

Optometric Documentation & Coding Consultants

Friendly Audit Services Submitted By: Ryan P. Ames, O.D., MBA

be on the same page. Although it is a logistical

nightmare, we should be communicating with these

patients’ primary care providers and asking what ICD-

10 code they have chosen for the patient. Then our

records should match. Once everyone is using an EHR,

and they all communicate, this will be much easier.

The integration of a patient’s record across providers is

the ultimate reward of the difficult path we are all on.

Just think of the efficiencies we (the providers), and

our patients will experience when all members of the

patient’s healthcare team have easy access to their

entire health record.

On ForeSight’s website, under “Links,” there is a

Diagnosis Code Request template for you to customize

with your own clinic’s information. Feel free to

download it and begin using it to more accurately

document your patient’s systemic medical conditions.

Use of this document will be one more way for you to

help spread the word of optometry’s role in our

patient’s systemic medical care.

One final thought, as we look forward to the next year,

spend some time to review your fee schedule. The time

of giving away professional services in an attempt to

profit from material sales is eroding. Look to make

sure your professional fees are in-line with your cost of

providing that service. If you are a provider for a plan

that grossly undervalues your services, look for ways

to eliminate them. If a plan accounts for 10% of your

schedule, but only 5% of your revenue, there is a

mismatch that needs to be corrected. Look for non-

covered services you can offer to your patients that

have real clinical benefit and that may also help your

business. Doing the same things you did last year will

not propel your practice into the future.

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O ne more unfunded Mandate! (add

it to the list...HIPAA, ICD10,

Meaningful Use). But wait! That’s another reason to

renegotiate your insurance contracts. We are working

harder and not getting a dime more! Did you know that

the CEO of a typical insurance company makes

$15.5M a year + stock options? And you can bet he/she

also gets a raise every single year. Insurance Premiums

under Obamacare are set to jump to double digit

increases, this year. And with the new requirement to

have health insurance, the insurance companies are

making a LOT more money. When was the last time

you got a raise from an insurance company? Don’t be

afraid to ask for more than they are offering, and

there’s no reason to feel bad about it.

Here are some things to think about:

With ICD10, Optometrists now have 2400+ codes

to go through, why are we still getting paid the

same?

VA was paying 90% of Medicare allowables, but

when they switched carriers they only offered 60%,

unless you asked for more.

Shouldn’t we be getting the same pay for Medicaid

patients as we do for Medicare?

When companies merge they will try to lower the

reimbursement to whichever company had the

lowest. We are already seeing this happen. Don’t

accept it.

Always get a contract with the vision and medical

side of an insurance company, so that you have

options when billing a patient’s exam.

Look at your hospital’s website to see who the

primary insurance companies are in your market

and start having discussions with each one of them.

Call the Director of Network Management or the

VP; don’t try to negotiate with your Provider Rep

or the person who answers the 1-800 number. That

will just be a waste of your time.

If you are getting 100% of what is billed, you are

not billing enough $.

Gather your practice data before you call, so you

are ready to present your arguments. Know your

Employer Identification Number; Have copies of

the Contracts; Know their current Fee Schedule for

ICD10 and CPT.

Know how many patients you have in your practice

with each insurance company and start with those

Northern Sights January/February 2016 Page 9

who have your highest numbers.

Use arguments such as: “Our Malpractice

Premiums have gone up”, “Our rent goes up

yearly”, “We give our staff annual cost of living

raises”, and “our own health insurance premiums

go up every year”, however, I haven’t asked for a

raise from you in 10 years!

You can let them know things such as: “I have seen

X number of your patients this year”. or, “We are

located across the street from the school, which

houses X number of employees with your

insurance”.

You have to tell them how much you want.

If you’re a multi-doctor practice, set your

participation agreements up as a Group. If each

Doctor has their own contract, you are all getting

paid different amounts.

Don’t ever agree on an initial term of 2 years, it

should begin with 90 days, then if they are

following the contract you can increase.

Be sure any “Material Change Notices” require 90

days and a written agreement.

Once you agree on a rate, then ask for an annual

escalator. And remember to write the annual

renewal date on your calendar.

Be sure to get the Counter Agreement sent back to

you after they sign it. They are famous for not

following through with their signing after you sign.

Also be sure that you see the actual rate increase on

your payments.

It takes a commitment for sure to look through all of

your contracts with a fine-toothed comb and to call

each of the companies, but you will be making more

money in the end and it will all be worth it.

Negotiating Contracts Author: Nicole Rush, O.D.

MARK YOUR CALENDARS!

OCTOBER 2-4, 2016

NDOA’s 113th

Annual Congress & Exhibition

Baymont Inn & Suites

2611 Old Red Trail

Mandan, ND

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Northern Sights January/February 2016 Page 10

Time Sensitive Information! NDOA’s Continuing Education Conference Agenda & Registration Enclosed