Video for nonprofits

Theresa Dawson

Emily Keating

Making a video: 10 years ago

….and now

….even online editing http://www.jaycut.

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Why video matters

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Why video matters

People now expect to see things/be shown, not just told

Efficient at communicating a lot of information Video can place people in an emotionally

resonant moment Video can help close the ‘nonprofit gap’: the gap

between what you do and what you are seen to do

Strategy: beyond the ‘dinner’ video

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Strategy: video works best if combined with other activities

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Strategy: know what you want your video to do

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60% adult population has watch video online YouTube has 41% market share, next nearest is

Hulu 3% It is 3rd biggest site on the web Over 20 hours are uploaded to YouTube per

minute YouTube: 200 millions views a day Average time on YouTube is 58 minutes YouTube now a major search tool

Nonprofit channels on YouTube http://www.youtube.com/user/burnsfilmcenter

Enhanced branding features Link to your website from banner Option for longer uploads Linkable annotations from your videos Option to apply for Google checkout for donations

YouTube insight tools

http://www.youtube.com/my_videos_insight

Tips Think strategically about what you want your

video to accomplish Don’t be put off because you don’t have best

camera – Flip HD, iphone, any consumer camera Online video: tag and title well Post your video as a response to a popular video Allow embedding Link back Get a nonprofit YouTube channel Push content out through social media

Any questions?

tdawson@burnsfilmcenter.org

Presentation at: slideshare