Nikunj Vyas

7/30/2019 Nikunj Vyas

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AVENTURA BUSINESS PLAN REPORT

SUBMITED BY

(VIBRANT GROU

CHERYLAINEFRANKLIN

BHUMIKA BHAGWAN

NIKUNJ VYAS

NIYATI CHAUHAN

MONIKA GOYAL


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AVENTURA BUSINESS PLAN

Business Plan Report

On

AVENTURA (ADVENTURE TOURISIM)

A report submitted in partial fulfillment of the requirement of the PGPM program

of- IBS Ahmedabad

Submitted To: Mr. Prashant Saxena

Faculty (IBS AHMEDABAD)

Date of Submission: 04-10-2011


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ACKNOWLEDGEMENT

Apart from the efforts made by us, the success of any project depends largely on

the encouragement and guidelines of many others. We take this opportunity to

express our gratitude to the people who have been instrumental in the successful

completion of this project.

We would like to show our greatest appreciation and respect to our Faculty Guide

and Mentor Mr. Prashant Saxena, Professor of Business Communication, IBS

Ahmedabad for his continuous encouragement, guidance and support. We are

heartily thankful for his tremendous support and help. Without his encouragement

and guidance this project would not have materialized.

Firstly we extend our thanks to the various people who have shared their opinions

and experiences through which we received the required information crucial for

our report.

We would also like to thank and show our greatest respect and appreciation to the

owner of Refresh Life Ahmedabad Mr. Mohit Varshey , without his guidance we

wouldnt have got practical knowledge of how adventure tours are conducted.

The constant guidance and support received from all the members who contributed

and who are contributing to this project, was vital for the success of the project. I

am grateful for their constant help and support.


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TABLE OF CONTENTS

Table of ContentsINTRODUCTION ........................................................................................................................................ 5

UNIQUENESS ......................................................................................................................................... 6

SCOPE ...................................................................................................................................................... 6

CONCEPT ................................................................................................................................................ 7

BACKGROUND .......................................................................................................................................... 8

COMPANY INFORMATION...................................................................................................................... 9

Location .................................................................................................................................................... 9

OBJECTIVES........................................................................................................................................... 9

DEPARTMENTS ................................................................................................................................... 10

BENEFITS TO THE COMMUNITY......................................................................................................... 12

ECONOMIC BENEFITS........................................................................................................................ 12

COMMUNITY DEVELOPMENT ......................................................................................................... 12

HUMAN DEVELOPMENT ................................................................................................................... 12

COMPANY ANALYSIS............................................................................................................................ 13Process .................................................................................................................................................... 13

Licensing .................................................................................................................................................. 13

INDUSTRY ANALYSIS............................................................................................................................ 14

COMPETITORS ......................................................................................................................................... 14

PROFITABILITY ......................................................................................................................................... 14

GROWTH OPPORTUNITIES ...................................................................................................................... 14

Management team ....................................................................................................................................... 15

MANUFACTURING AND OPERATIONAL PLAN................................................................................ 17

Location and space requirement ............................................................................................................. 17

TRANSPORTATION .................................................................................................................................. 17

EQUIPMENTS .......................................................................................................................................... 17

LABOUR FORCE ....................................................................................................................................... 17


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PURCHASING REQUIREMENTS ................................................................................................................ 17

LIST OF ACTIVITIES ............................................................................................................................... 18

VARIOUS LOCATIONS AND ACTIVITY CONDUCTERS .................................................................. 19

PARAGLIDING ......................................................................................................................................... 19

LOCATIONS...................................................................................................................................... 19

INSTITUTES...................................................................................................................................... 19

BUNGEE JUMPING .................................................................................................................................. 19

LOCATIONS...................................................................................................................................... 19

PERMISSION..................................................................................................................................... 19

RIVER RAFTING ...................................................................................................................................... 20

LOCATION ........................................................................................................................................ 20

Mountaineering and trekking:..................................................................................................................... 20

LOCATION ........................................................................................................................................ 20

PERMISSION..................................................................................................................................... 20

Requirements for Trekking and Mountaineering in India....................................................................... 21

Major Equipments for Scuba diving and Snorkeling .............................................................................. 21

Major equipments for Skiing adventure in India .................................................................................... 22

Labor Force................................................................................................................................................. 23

Recruiting Labor ...................................................................................................................................... 23

MARKETING PLAN ................................................................................................................................. 24

OUR TARGET MARKET ..................................................................................................................... 24

STRATERGY......................................................................................................................................... 25

Example of one of our Abu Package ........................................................................................................... 26

Financing Business: ..................................................................................................................................... 27

Financial Analysis .................................................................................................................................... 28

Appendix..................................................................................................................................................... 29REFERENCES ........................................................................................................................................... 30


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INTRODUCTION

BACKGROUND

NATURE OF BUSINESS :

PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES SPECIALISE SOLELY IN ADVENTURE

An Adventure Tourism business provider can arrange a single adventure or a

combination of adventure pursuits for paying tourists. When considering an

Adventure Business it is probably more cost effective to concentrate on the aspectsthat you are good at and have a specialized interest in.

Unlike other tourism businesses our Adventure Tourism enterprise will rely

heavily on the specialist interest, experience and skills. Therefore, the specialist

understanding required for adventure activities, is a critical area of experience for a

would-be adventure tourism entrepreneur.

Tour operations play an integral role in the tourism industry and are very

competitive.

Experience not provided by other operators.

Tourists desire tours that:

offer a unique experience

enhance their awareness

satisfy their curiosity

provide local cultural experiences

provide value for money


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UNIQUENESS

Our product or service is unique because along with adventure tourism our main

aim is to carry out thorough research and divide our customers into various groups

like

1) Corporate2) College students3) School students4) Individuals

Based on these criteria we will design our packages, like for Corporate

Stress management would be the theme, for College and School Students

Leaderships, Decision Making, Facing the Fears, being participative, fun and

sports activities would be included. For individuals Adventure sports would

be the main focus.

SCOPE

INDIAS DISPOSABLE INCOME IS INCREASING YEAR BY YEAR SO IS

THE TOURISM MARKET.IN 2010 IT WAS (US$ MILLION) 13549.1.

HENCE AS THIS INDUSTRY HAS A EXECELENT SCOPE IN THE FUTURE

TO COME SO WE CHOSE TO ENTER THE TOURISM INDUSTRY WITH

ADVENTURE AS OUR THEME.

ADVENTURE TOURISM IS BECOMING QUITE A RANGE WITH THE

YOUNGER GENERATION, TO VENTURE INTO AND EXPERIENCE THE

UNKNOWN ADVENTURE WORLD. TOURISTS FROM AGE 16-40

PARTAKE ADVENTURE TOURS THE MOST. SCHOOL AND COLLEGESGO ON SPECIAL CAMPAING AND OTHER STUDY TRIPS.


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CONCEPT

VISION: Aventuras vision is to top the adventure tours market andprovide the best ever possible services to its customers.

MISSION: Aventura has a mission to accomplish and that is providingthe best ever possible adventure tour services to its customers and

making innovative moves for increasing customer base and for

successful existence in the market.


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BACKGROUND

PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES:

ACCOMODATIONS: In the hotels/ camps depending upon the locationand the type of activity.

TRANSPORTATION: Entire round trip journey at all places.

MEALS : Daily breakfast, lunch , dinner ADVENTURE ACTIVITIES

SPECIALISE SOLELY IN ADVENTURE:

An invaluable bliss of outdoor activities in the secluded venues, the endless beauty

of nature. Our programs are a real experience of leadership, communication &

team-integration by drawing upon the individual strengths. Achieved through

adventure activities like trekking, rock-climbing, rappelling, river crossing, these

are enriching in many ways.


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EXECUTIVE SUMMARY

COMPANY INFORMATION

Our business plan is related to adventure part of tourism industrys the world is

growing and peoples power of purchasing is increasing people would always like

to spend on travelling and entertainment that can relieve them from stress and day

to day operations. Adventure is something that grows on a person and people

always like to go for some thrilling adventure which reduces their stress and

worries.

So therefore we as a team thought of starting this venture and putting our best foot

forward and at the same time making adventure tourism more exciting andsomething that people would cherish. Though there is a tough competition in the

national as well as international market, but we would try our best to cut through

the clutter and top this tourism segment.

HENCE WE WOULD OFFER

PROVIDING ADVENTURE/SPORT TRAVEL PACKAGES SPECIALISE SOLELY IN ADVENTURE

Location

Our location would be in Ahemedabad where our main office would belocated initially on rent and in future we will plan to purchase our own offic

OBJECTIVES

Effective positioning of Aventura in the minds of customers. Provide the best services regarding adventure tours. Intend to offer completely enjoyable, comfortable and informative adventure

travel excursions that will ensure that travellers are thoroughly satisfied and

appreciative at the end of their trip.


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DEPARTMENTS

The work would be divided mainly into these departments

1. SALES2. OPERATIONS3. HR4. FINANCE

SALES: The sales department would perform the following activities

1. Survey2. Feedback3. Prospects

o Based on the survey conducted the package would be designed in away that which activities would be included and which would not how

the groups would be divided and what are the customer needs.

o The Feedback would help us improve and become more effective inworking style

OPERATIONS: Operations department would perform the following work

1. They will take care of arranging transportation2. Booking Hotels3. Tie ups with the local activity conducters


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HR: The HR Department will perform the following work

1. Training and development of employees.2. Help the research department to design packages by helping them in

doing research.

3. Design the salaries of employees.

FINANCE: The finance department will take care of the following:

1. Arrange finance for the firm2. Invest profits to earn money out of it.


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BENEFITS TO THE COMMUNITY

ECONOMIC BENEFITSIt would create more business opportunities: Since we would outsource various

processes like

1. Transportation service from various modes of transport.2. Book Hotels.3. The Adventure activity conductors.

Hence our business would provide business to other businesses too.

COMMUNITY DEVELOPMENT

As our business first conducts research and then based on the requirements it

creates packages in which various activities are included these would benefit the

individuals help them reduce their fears and this would ultimately help them learn

and live a better life after the tour.

Few businesses are as fun and satisfying to own and operate. When your customers

arrive, they are filled with anticipation and excited. During play, everyone is

enjoying themselves. Moreover it will help the community in an impactful way

because learning would take place along with various activities.

The Customers wont have to worry about arranging tour for themselves

HUMAN DEVELOPMENTOur business provides a flexible working environment to the employees which

would help them to be more effective and efficient.


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COMPANY ANALYSIS

Our business is a partnership firm since all the members contributes in the

functioning of the business and even getting initial capital; hence the risk and profit

would be divided equally.

Process

First of all we will establish our office in Ahmedabad Divide the work into various departments Start functioning

Licensing

1. To establish the firm we would need Government permission2. For conducting Adventure activities at various venues we would use

license of the local adventure activities conductors and take license from

them and pay royalty to them.


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INDUSTRY ANALYSIS

We operate in the tourism industry with adventure as our theme.

COMPETITORS

In the Adventures tourism we have many competitors like:

RIMO Expeditions Mercury Travels Code Nast Travelers Himalaya Frontiers etc.

PROFITABILITY

Since we are not making any investment to buy Assets, our costs includeTraveling, Accommodation, Activity conducting cost and food cost, our

package would cover almost all the costs and profit margin can be added toit, hence it is a very profitable business.

Secondly we also include camping in our business hence the cost of campingis lower compared to staying in hotel even that could add an advantage to

our business.

GROWTH OPPORTUNITIES

ADVENTURE TOURISM IS BECOMING QUITE A RANGE WITH THEYOUNGER GENERATION, TO VENTURE INTO AND EXPERIENCE

THE UNKNOWN ADVENTURE WORLD. TOURISTS FROM AGE 16-

40 PARTAKE ADVENTURE TOURS THE MOST. SCHOOL AND

COLLEGES GO ON SPECIAL CAMPAING AND OTHER STUDY

TRIPS.


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Management team

Key members of the business team are Bhumika, Niyati, Cherliyne, Monika,

Nikunj

The company be structured in team structured formation


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Team balanced on individual skills of marketing, sales, HR, finance and etc like

that well work and conduct the business.

The culture of the company based on creating a positive organizational culture, its

depends on building on employee strengths, rewards more than it punishes and

emphasizes individual vitality and growth,

Our Leadership style is participative


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MANUFACTURING AND OPERATIONAL PLAN

Location and space requirementPlan location is in Ahemedabad where our main office is located initially on rent

and in future we will plan to purchase

TRANSPORTATION

In transportation we will book tickets of various modes of transportationbased on the location and the type and requirements of the group

We will outsource all the facilities like for camping, trainers, travel agency and

with hotels also etc.EQUIPMENTS

We will outsource the local company and trainers for tracking and all so there is no

need to rent or purchase the equipments because they will provide us all

LABOUR FORCE

In our plan basically the labor cost is of the tie ups hence employee and the trainers

staff in office is not needed more.

PURCHASING REQUIREMENTSWe dont have any purchase requirements because all are going through the tie up


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LIST OF ACTIVITIES

SKY AND

GROUND FREE FALL

PARA GLIDING

SKY DIVING

TREKKING

WATER RAFTING

JUNGLE SAFARI

GO-KARTING ROCK CLIMBING

CAMPING AND

BUNGEE

JUMPING

DESERT SAFARI

WATER

SNORKELING

SCUBADIVING

PARA

SAILING

SURFING

CANOEYING

KAYAKING

JET SKIING

SNOW

SNOW

SKIING

ICE SKATING

SNOW

TUBING

SLEIGH

RIDING SNOW ART


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VARIOUS LOCATIONS AND ACTIVITY CONDUCTERS

PARAGLIDING

LOCATIONS Himalya regions such as uttranchal, himachal Pradesh, north goa

,kovalam,ratnagiri,islands of Andaman and nicobar islands

INSTITUTES The Western Paragliding Association,mumbai., Himalayan Institute

of Adventure Sports

Manali, Himachal Pradesh, Indian Institute of Skiing & Mountaineering, New

Delhi etc.(from where we will hire trainers)

BUNGEE JUMPINGLOCATIONS Shivapuri, Sikkim, ladakh.dalhousie, mussourie

PERMISSION

Ministry of Home Affairs, North Block,

Central Secretariat, New Delhi 110 001

India

Foreigners' Regional Registration Officer,New Delhi 110 002

India

FRRO & Deputy Commissioner of Police,Mumbai

Chief Immigration Officer

Chennai

Superintendent of Police (Immigration and CID),Amritsar


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Deputy Inspector General of Police (Border),Calcutta

Commissioner and Resident Deputy Director (Tourism),New Delhi

RIVER RAFTING

LOCATION Ladk,rishikesh,goa,teesta river in sikkim,darjeeling,alaknanda and

bhagirathi

Mountaineering and trekking:

LOCATION: Ladakh,mt.abu,uttranchal,Darjeeling,manali etc

PERMISSION

The Mountaineering institute and allied sports complex in Manali will give better

assistance for the entire adventure enthusiast in Trekking and Mountaineering in

parts of Himalayas. For foreign tourists a permit for Trekking and Mountaineering

is a must and it is a punishable offense if anyone failed to do so. One have to

register their identity and applications had to be send to the Indian Mountaineering

Foundation three months in advance. The major aspects here to be noticed is to

mention the destination for Trekking and Mountaineering, the route path, guide, no

of people in the group, group leader, no of days required for Trekking and

Mountaineering and about the past experience of any Trekking and

Mountaineering.

applications has to be sent to state government or military base six months in


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advance. Many areas for Trekking and Mountaineering are restricted and special

permissions are required for trekking in these areas such as Jammu & Kashmir.

Before two weeks of the Trekking and Mountaineering expedition one must inform

the Commissioner of Police or defense base of the particular area of Expedition.

Requirements for Trekking and Mountaineering in India

Persons involved in Trekking and Mountaineering in India should bemedically fit for their expedition. Every person involved in Trekking and

Mountaineering in India should have a insurance policy cover for accident

and helicopter search and rescue. For foreign tourists the insurance policy should contains a letter of clause

stating that an amount of $ 6000 have to be paid for the Indian

Mountaineering Foundation after the event of accident rescue and search

mission conducted by the Indian Air force.

Major Equipments for Scuba diving and Snorkeling

The important equipments used in Scuba diving and Snorkeling are a Wetsuit, fins, tank, mask, Snorkel, knife, leather or canvas gloves and

underwater flash lights for night diving etc. You can get these equipments

for rent on a cheaper rates form all the destinations of Goa, Lakshadweep

and Andaman.


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Major equipments for Skiing adventure in India

The first major equipment used in Skiing is the Skis and poles. One shouldalso need Ski parka, stretch salopettes, thermal wear, sleeveless down jacket,

woolen jersey, ski gloves, woolen cap or helmet, woolen socks, scarf, ski

gaiters, goggles and ultraviolet sunglasses. The best time for skiing in the

Himalayas is December


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Labor Force

Our labor force would include1. The four department heads.2. The trained employee having knowledge of adventure sports.3. One employee specializing in conducting various on tour activities.

Recruiting Labor

Initially the business partners would handle the main departments

The trained person would be recruited based on his skills and practical knowledge

through interview and after that one or two test trips.


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MARKETING PLAN

MARKET SEGMENTATION

OUR TARGET MARKET

1. COORPORATES2. COLLEGE STUDENTS3. SCHOOL STUDENTS4. INDIVIDUALS

Young

customers

Senior

customers

Occasional

customers

Regular

customers


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STRATERGY

Based on these groups are Marketing Strategy would beto Advertise through hoardings, pamphlets, internet and

banners

We would also offer various discounts to attractcustomers

Provide free tour to any two teachers/colleague tomotivate and encourage the school/colleges/companies to

be our customers.

Go for tie-ups with these institutes.


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Example of one of our Abu Package

Program Details:1 day Stress Management execrises , yoga mediation , breathing techniques

3 days 2 night.

Accommodation: Camp Stay in Tents for natural feel.

Events / Activities: Rock Climbing (theory and practicals)Rappelling (theory and practicals)River crossing (theory and practicals)Caving (theory and practicals)

Mountain walkTrekkingNight TrekkingCampfireOther minor fun activities and games

Trip has

1. Lots of competitions , prizes too.2. Student discounts : flat 20 % .

Entertainment : fun activities and games , entertainmentactivities followed by Lush DJ night/ Live

Band and much more.

Food : Pure Vegetarian and hygienic food (Gujarati, Rajasthani,Punjabi)

Rs. 5999 / per person including transportation


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Financing Business:

For most tourism businesses, the primary season is either winter or summer. Many

do not operate year-round. Spring and fall are generally considered low season for

most tourism businesses. These peaks and valleys must be taken into account inyour financial planning.

All annual revenue comes during a six month period; you need to plan your

revenues and expenditures for the whole year to ensure that you can sustain the

business through the other six months of low cash-flow. This can get challenging,

especially since the low time for cash flow is often the same time that you need to

invest in marketing and promotion for the upcoming season. Therefore, you will

likely need to establish a line of credit with a bank to carry you through the cash-

flow valleys. This is in addition to having up-front working capital to start your

business.

Small business financing can involve several types of financing including short-

term debt, long-term debt and equity financing. Alternate sources of financing

including leasing, advance payments from customers, and supplier financing

through extended payment terms.

Amount needed to open the business

Since there is no assets involved the only initial cost would be of establishing an

office and office related expenses

The Amount of Money we have is 2, 50,000 Rs 50, 0000 brought by each partner


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Financial Analysis

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

INFLATIO

N RATE

9%

PRICE 5999 6538

.91

7127.

412

7768.

879

8468.

078

9230.

205

1006

0.92

1096

6.41

1195

3.38

13029.1

8778

ASSUMP

TION

DEMAND 15 16 18 19 21 23 25 27 30 33

TOTAL

REVENUE

89985 1069

11

1270

21.2

1509

13.9

1793

00.7

2130

27.2

2530

97.6

3007

05.3

3572

68

424470.

0807

ASSUMP

TION

COST 7000 7630 7630 7630 7630 7630 7630 7630 7630 7630

DEMAND 15 16 18 19 21 23 25 27 30 33

TOTAL

COST

105000 1247

51

1359

78

1482

16.1

1615

55.5

1760

95.5

1919

44.1

2092

19.1

2280

48.8

248573.

1858

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

TOTAL

REVENUE

8998

5

1069

11.2

1270

21.2

1509

13.9

1793

00.7

2130

27.2

2530

97.6

3007

05.3

357267.

9747

4244

70.1

TOTAL

COST

1050

00

1247

50.5

1359

78

1482

16.1

1615

55.5

1760

95.5

1919

44.1

2092

19.1

228048.

7943

2485

73.2

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

TOTAL REVENUE

TOTAL COST


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Appendix

An Advertising Sample


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REFERENCES

MR. Prashant Saxena(Facultity IBS Ahmedabad)

MR. Mohit Varshney (Employee at Refresh live adventure tourism Ahmedabad)

Websites

1. www.google.com
http://www.google.com/http://www.google.com/http://www.google.com/

Documents

Nikunj Vyas