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Next Generation Browsing Experience

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Microsoft's Dean Hachamovitch (General Manager, Internet Explorer team) hosts this exploration of how technologies like IE7, "Atlas" (Microsoft's new AJAX framework), Windows Live!, the Windows Presentation Foundation and InfoCard can take your browser-based content and commerce experiences to another level and increase earnings, while minimizing development and maintenance costs

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Page 1: Next Generation Browsing Experience
Page 2: Next Generation Browsing Experience

Next Generation Next Generation Browsing ExperienceBrowsing Experience

Dean HachamovitchDean HachamovitchGeneral ManagerGeneral ManagerInternet ExplorerInternet ExplorerMicrosoft CorporationMicrosoft Corporation

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Customer Experience Customer Experience DirectionsDirections

TV TV ConnectedConnected

Smart ClientsSmart Clients Subscriptions Subscriptions & Syndication& Syndication

Richer Richer Browser Browser

ExperiencesExperiences

Mobile DevicesMobile Devices

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Customer Experience Customer Experience DirectionsDirections

TV TV ConnectedConnected

Smart ClientsSmart Clients Subscriptions Subscriptions & Syndication& Syndication

Richer Richer Browser Browser

ExperiencesExperiences

Mobile DevicesMobile Devices

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Internet Explorer: 1995-2001Internet Explorer: 1995-2001

1.01.0 August 1995August 1995

2.0  2.0   November 1995November 1995

3.0  3.0   August 1996August 1996

4.0  4.0   October 1997October 1997

5.0  5.0   March 1999March 1999

5.5  5.5   July 2000July 2000

6.0  6.0   October 2001October 2001

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IE: Post 2001IE: Post 2001

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Our GoalOur Goal

Enable you to succeed with your Enable you to succeed with your customers on the web. customers on the web.

Great browser experienceGreat browser experience

Customer confidence Customer confidence

Rich site experienceRich site experience

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IE7 Beta 2 PreviewIE7 Beta 2 PreviewBuild 5335 For Windows XP SP2Build 5335 For Windows XP SP2

Page 10: Next Generation Browsing Experience

Great Browser ExperienceGreat Browser Experience

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Our GoalOur Goal

Enable you to succeed with your Enable you to succeed with your customers on the web. customers on the web.

Great browser experienceGreat browser experience

Customer confidenceCustomer confidence

Rich site experienceRich site experience

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Customer ConfidenceCustomer Confidence

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Phishing Phishing Putting the Brakes on e-CommercePutting the Brakes on e-Commerce

Source: Source: Consumer ReportsConsumer Reports, Fall 2005, Fall 2005

Stopped buying onlineStopped buying online25%25%

Cut backCut back22%22%

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Fraud ProtectionFraud Protection

Phishing FilterPhishing Filter

High Assurance CertificatesHigh Assurance Certificates

““InfoCard”InfoCard”

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Fraud ProtectionFraud Protection

Rich TurnerRich TurnerProgram ManagerProgram ManagerPlatform StrategyPlatform Strategy

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Our GoalOur Goal

Enable you to succeed with your Enable you to succeed with your customers on the web. customers on the web.

Great browser experienceGreat browser experience

Customer confidence Customer confidence

Rich site experienceRich site experience

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Next Gen Web ExperienceNext Gen Web Experience

CSS/HTMLCSS/HTML

RSSRSS

““Atlas”Atlas”

Windows Presentation FoundationWindows Presentation Foundation

Page 18: Next Generation Browsing Experience

CSS/RSSCSS/RSS

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Next Gen Web ExperienceNext Gen Web Experience

CSS/HTMLCSS/HTML

RSSRSS

““Atlas”Atlas”

Windows Presentation FoundationWindows Presentation Foundation

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ASP.NET ASP.NET codenamecodename “Atlas” “Atlas”

Scott GuthrieScott GuthrieGeneral ManagerGeneral Manager.NET Developer Platform.NET Developer Platform

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““Atlas”Atlas”

A framework for building next generation, A framework for building next generation, cross-platform, browsing experiencescross-platform, browsing experiences

Ubiquitous, cross-platform,Ubiquitous, cross-platform, browser support browser support

Most-productiveMost-productive framework for building framework for building AJAX-enabled web applicationsAJAX-enabled web applications

Rich tool support for Rich tool support for designerdesigner and and developerdeveloper workflow workflow

No costNo cost, free tool support, , free tool support, easyeasy to use to use

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““Atlas”Atlas”

Web ServerWeb Server

IE

Firefox

Safari

BrowseBrowserr

ClientsClients

Atlas Client Atlas Client JavaScript JavaScript LibrariesLibraries

AtlasUIGlitz.js

AtlasGadgets.js

AtlasFX.js

AtlasCompat.js

AtlasRuntime.js

JSON Bridge Support

Mashup Bridge Support

Membership & Personalization

Support

ASP.NET Server Control Integration

IIS & ASP.NETIIS & ASP.NET

Apache & PHPApache & PHP

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““Atlas”Atlas”

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Squeet.com

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“Atlas” has enabled Squeet users to have a rich user experience …You can’t ask for a more powerful and easy-to-use API.

--Hamed Shojaee, President, Axosoft, LLC

Squeet.com

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www.TitleZ.com

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“Considering how time-consuming traditional AJAX can be to implement, ‘Atlas’ seems almost like magic!”Arthur Wait, Dev Manager, TitleZ

www.TitleZ.comwww.TitleZ.com

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www.PageFlakes.com

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““Atlas” March CTP Atlas” March CTP Go Live LicenseGo Live License

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The Mash-it-up with The Mash-it-up with “Atlas” contest “Atlas” contest

Contest details at Contest details at http://atlas.asp.nethttp://atlas.asp.net

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Next Gen Web ExperienceNext Gen Web Experience

CSS/HTMLCSS/HTML

RSSRSS

““Atlas”Atlas”

Windows Presentation FoundationWindows Presentation Foundation

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Why Design MattersWhy Design Matters

Andrew SirotnikAndrew SirotnikChief Experience OfficerChief Experience OfficerFluid Inc.Fluid Inc.

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Andrew SirotnikAndrew SirotnikChief Experience Officer, Fluid Inc.Chief Experience Officer, Fluid Inc.

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My Yahoo! In WPFMy Yahoo! In WPF

Michael WallentMichael WallentGeneral ManagerGeneral ManagerMicrosoftMicrosoft

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The Media Silo ProblemThe Media Silo Problem

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Raising The BarRaising The Bar

“Atlas”

Windows Presentation Foundation

• Richest possible experience• In the browser or out• “WPF/e” subset

HTML

Richness

HTML

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Get Ready For IE7!Get Ready For IE7!

Make sure your online customersMake sure your online customers

Release detailsRelease detailsWindows Vista, Windows XP SP2, Server 2003 SP1, x64Windows Vista, Windows XP SP2, Server 2003 SP1, x64Beta 2 – 1Beta 2 – 1stst half of 2006 half of 2006Release – 2Release – 2ndnd half of 2006 half of 2006

See you See you at your at your

bestbest Can Can search search

your site your site easilyeasily

Trust Trust that it’s that it’s really really youyou

Enjoy rich Enjoy rich experiencesexperiences

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The Conversation Begins NowThe Conversation Begins Now

We’re listeningWe’re listening

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© 2006 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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