Seven events. Two cities. Multiple opportunities.

THE PROJECT 2014-2015:

Seven events. Two cities. Multiple opportunities.

PROPOSAL TO 2DEGREESAnnual sponsorship of The Project 2014-2015

Following on from the success of earlier events and this years two-day Project: Digital Disruption conference, AUT University, the US Embassy and SMNZ are partnering again to deliver the Project 15 event series.

Project 15 will focus on digital innovation and commercialization. Over three days, 15-17 April, more than a dozen international and local presenters will come together to share their knowledge and expertise around how New Zealand Inc can continue to develop and export diverse and unique products and services to global markets.

Its been 10 years since the Facebook phenomenon and only a few years since YouTube was purchased by Google for $1B. Much has changed over that time and that pace of change continues to accelerate. Technology has reshaped the look and form of 21st century business. What will the business landscape look like in two, three, five years and what do you need to do now to prepare for this uncertain future? The rise of SMAC-smart companies (Social, Mobile, Analytics (Big Data) and Cloud) is changing the way businesses and consumers use software applications. The co-creation economy is shifting how we purchase versus share goods and services. And, The Internet of Things (IOT) will change how we manage everything.

Project 15 will delve into the near future of all these trends. How will they continue to shift? How will they evolve and change? And what will we see coming our

way over the next few years as new technologies, new business models and new market strategies emerge?

Through a quarterly networking event series and an annual conference, Project 15 will provide a platform for diverse people and networks to converge, collaborate and catalyse something new and different. Whatever your industry or interest, Project 15 offers a rare chance to meet business people working on the next cutting edge and to learn from their successes and failures. Together, we can make better business sense of our shifting and evolving digital world.

Lets continue to connect the dots and see what we can create.

Warm Regards,

INTRODUCTION

Hal Josephson Programme Chair Project 15

PROGRAMME CHAIR

KEY DATASERIES FORMAT

Equal parts inspiration and enlightenment, the Project15 event series provides valuable insights that will help nurture and promote a culture of innovation amongst New Zealanders.

Attendees will hear from, connect and network with world-class international and local speakers. They will meet future business partners, collaborators and co-conspirators and be exposed to ideas that will re-invent their approach toeverything.

Project Connect quarterly eventsThis coming year we will launch three Project Connect events in Auckland and Wellington. These quarterly presentation and networking functions will focus on different aspects of the theme for Project 15 plus provide the opportunity for the greater Project community to come together. The first Project Connect events will be held in Auckland and Wellington in October, the next two in early December, and the third in mid-February 2015. These events will foster dialogue forward and build the Project community in the lead up to mid-Aprils annual thought-leadership conference.

Project 15 annual conferenceThe Project 15 annual conference will take place 15 -17 April 2015.

On Wednesday, 15 April, Project 15 will begin with a speakers-meet-sponsors half-day welcome function. This will include short presentations and a roundtable followed by a VIP reception for all attendees plus invited guests. Additionally, in the evening, key sponsor contacts and all speakers will be invited to a get-to-know each-other-better hosted welcome dinner.

On Thursday, 16 April, Project 15 will deliver a one-day thought leadership conference event focusing on the key trends in digital innovation and commercialization. Past themes have included social media, the rise of the mobile,

internet and digital disruption. Project 15 speakers will focus on the issues and challenges entrepreneurs, companies and industries face as well as key success factors and lessons learned. At the conclusion of the programme, attendees will gather in the main forum area of the Sir Paul Reeves Building for the Connecting the Dots networking function. Over canaps and fine New Zealand wine and beer, conference attendees will discuss the highlights of the day and make more connections than a super-sized Lego set.

On Friday, 17 April, selected presenters will deliver a series of workshops and seminars where attendees can delve more deeply and interactively into specific areas of interest plus have more dialogue time with Project 15 presenters.

This years unique structure will allow for more interaction with presenters as well as opportunity to delve deeper into specific action plans and next steps. By bringing together innovators, entrepreneurs and world-class minds from the Pacific Rim and further afield, our goal is to create new synergies, initiate new strategies and fashion great new ideas into practical plans that will benefit New Zealand.

Right: A mixologist from Stolen Rum preparing cocktails at the Connect-The-Dots networking cocktail function // April 2014

KEY DATATHE AUDIENCE

The Project 15 event series targets the change agents that are putting New Zealand on the map when it comes to the strategic, creative and commercial implementation of digital technologies and offers sponsors a rare opportunity to connect with early adopters, innovation drivers, vanguard thinkers and pioneering spirits from a diverse range of industries and backgrounds.

From bold young start-ups to established businesses, from ICT executives to technology entrepreneurs, from marketers to manufacturers, from students to senior managers, Project 15 brings together a unique audience, hungry for a better understanding of todays opportunities and tomorrows possibilities. Project 15 will foster putting global trends into action, to enable New Zealanders and the companies they lead to innovate and prosper on a global stage.

Each Project Connect quarterly event will attract an audience of 150+, with the Project 15 conference in April 2015 expected to attract an attendance of 400+.

350+ registered attendees in 2014. Trended worldwide on Twitter. 9 out 10 delegates would recommend the event to others.

AUT University and the event partners have a large, well connected audience and marcomms infrastructure that will be utilised to engage with potential prospects online, socially, through direct marketing channels and via a concerted PR campaign. Partnerships with relevant media organisations will provide further exposure in the lead up to and during events in the series.

The 2014 Project: Digital Disruption conference enjoyed widespread media coverage. Highlights included live interviews with four of the highest profile speakers on TV3s Firstline breakfast show, interviews with keynote speaker Cameron Gawley in NBR and Stop Press and interviews with another of the keynote speakers, Macon Phillips, on Nine-to-Noon and Public Address.

#Projectdisrupt was trending on Twitter in Auckland by 10.30am on Day One and was trending in New Zealand by midday. It eventually trended at number one in New Zealand and went on to trend worldwide on Day Two. Overall, The 2014 Project: Digital Disruption conference reached many hundreds of thousands of New Zealanders through a variety of media channels, including:

Television and Online Four separate interviews with keynote speakers on

TV3s Firstline breakfast show in the lead-up to the conference

Mediaworks online campaign on 3 News, TV3, George FM, Mai FM, RadioLive and The Edge delivering more than 325,000 total streams/impressions (total ratecard value $6,500)

Idealog online and solus EDM campaign delivering more than 50,000 impressions (total ratecard value $500)

Public Address campaign delivering more than 180,000 impressions (total ratecard value $3,500)

Mi9 network campaign delivering more than 390,000 impressions (total ratecard value $7,500)

Campaigns on Facebook, LinkedIn and Google Adwords delivering (total spend $4,000)

Widespread coverage on key online news outlets and blogs including NBR, Idealog, Stop Press, Stuff and Public Address

Radio Interviews with keynote speakers on Nine-to-Noon and

RadioLive A Mediaworks radio campaign on George FM, Mai FM

and RadioLive (total ratecard value $11,395)

KEY DATAMARKETING AND MEDIA COVERAGE

Right, from top: Volunteers, delegates, and the main auditorium in the Sir Paul Reeves Building, AUT University // April 2014

Project 15 will make the most of the state-of-the-art facilities on offer in Aucklands newest conference venue, including two stunning lecture theatres and a massive 5m x 3m video wall. Project 15 is a one-of-a-kind event that will have attendees buzzing long after the conference is over.

Designed to reflect what students around the world want from their learning spaces, the Sir Paul Reeves Building and the areas within it are flexible, contemporary and invite collaboration. It reflects AUTs position as The University for the Changing World, and features one of the most contemporary media teaching and learning spaces in this hemisphere.

With its impressive 12-storey tower and glass-roofed atrium, the Sir Paul Reeves Building is right at the heart the AUT city campus, connecting the surrounding buildings, including the Business School, by way of Governor Fitzroy Plaza. This building is rich with student-centred learning and social spaces and houses the most advanced communications school in the country.

KEY DATA

Sir Paul Reeves Building,Governor Fitzroy Place, Auckland, NZ

VENUE

The Project 2014 was an amazing event filled with absolute experts who represented a good cross section of global thinking. Well done!

Kathy Cunningham, Director, Empire PR, Auckland

The highlight for me was the variety of backgrounds and different perspectives the speakers had it encouraged interesting discussion and provided a rich learning experience.

- Jean Walker, AUT University Library

September Marketing campaign for first Project Connect events in

Auckland and Wellington begins

October First Project Connect event in Auckland and Wellington

(Speaker TBC) Announcement of Project 15 theme

November First speaker announcement for Project 15 conference Marketing campaign for second Project Connect events Ticketing promotion begins for Project 15

December Second Project Connect events (early Dec) w/Dr. Alvy

Ray Smith, (co-founder Pixar) Pre-holiday 2-for-1 early bird ticketing promotion Second speaker announcement for Project 15

conference Marketing campaign for third Project Connect events

January Marketing campaign for third Project Connect event

February Third Project Connect events (mid-Feb) (speaker TBC) Marketing campaign across radio, online and direct

begins for Project 15 conference Final speaker announcement for Project 15 conference

March Marketing campaign across radio, online and direct

continues for Project 15 conference

April Marketing campaign across radio, online and direct

continues for Project 15 conference

15 - 17 April 2015 Project 15 conference Sponsors/VIP event and dinner (15 Apr) Project 15 conference day 1 (16 Apr) Connecting the Dots networking function (16 Apr) Project 15 conference day 2 workshops (17 Apr)

ACTIVITY OVERVIEW

Left page: Rebekah Foote and Guy Thompson interact with Hungry Pixels by T.J. Grieg //April 2014

ALL EVENTS

This page: Speakers and Sponsors VIP reception and dinner at Four Seasons // April 2014

PARTNER OPPORTUNITIES

Platinum Partner $45,000 Limited to one

Premier Partner $25,000 Limited to sixProject 2015 Conference Networking Event Partner $5,000 Limited to one

Other Partner OpportunitiesOther in-kind partnership opportunities can be discussed, including Media Partner Design Partner PR Partner (PR services) Airline Partner Accommodation Partner

MULTIPLE LEVELS

Two of our Account Managers attended...their feedback was unanimously awesome. They commented on the quality and execution of the event, and the energy in the room. Their feedback made me envious that I wasnt able to attend. Next time I hope.

Chris Lowther, CEO, Jericho, Smart Digital Marketing, Auckland

- Marie-Claire Manson, Ogilvy & Mather, New Zealand

The Project is a high quality event with very useful speakers from around the world. It connected people with other like minded individuals, as well as a wide range of people from different backgrounds and industries which made it very interesting. I think it was a very inspirational and informative event.

2DEGREES SPONSORSHIP OPPORTUNITY 1

Support: $25,000PREMIER PARTNER

Category exclusivity no competing brands Logo on event signage, branding and related

promotional material, including tickets, AV presentation and MC thank yous

5 x complimentary tickets to your staff, team or VIP customers at each of seven Project events over a 12 month period (total 35 x tickets value $3,400)

An invitation for up to 5 x company representatives to attend an exclusive two hour presentation by 23 Project 15 speakers to be hosted at AUT on 15 April 2015 (details TBC. Offered in good faith subject to speaker selection and availability)

An invitation for up to 2 x company representatives to a speakers-meet-sponsors VIP reception and dinner hosted by the three Foundation Partners on 15 April 2015

Company logo and links on the Project website (www.the-project.co.nz)

A list of event attendees (subject to Privacy Act legislation)

Social media activity AUT Twitter and Facebook can include links to your organisation within a wider social media campaign for the event

First right of refusal for The Project 2016 sponsorship Leverage this sponsorship in other day-to-day business

operations through Project 15 Premier Partner branding

You are encouraged to provide input and feedback into how additional sponsorship benefits can help you to achieve maximum value.

PARTNERSHIP BENEFITS AND RIGHTS

2DEGREES SPONSORSHIP OPPORTUNITY 2

Be seen as a leader in an important annual initiative that plays a crucial role in raising knowledge and the quality of dialogue around digital innovation in New Zealand

Secure a unique opportunity to associate with an event that brings together some of the brightest minds in the digital innovation sector

Access to significant networking and business development opportunities

Category exclusivity no competing brands and only one Platinum Partner

Logo prominently displayed on event signage, branding and related promotional material, including tickets, AV presentation, MC thank yous

Opportunity to hold up to four separate pop-up events in collaboration with AUT in the Sir Paul Reeves Building. Any speaker fees and room hire charges are included other charges including catering, promotion etc are at the sponsors expense

Opportunity for a company representative (or nominated speaker) to be included in the Project 15 conference programme e.g. as an event MC, workshop facilitator, speaker or panellist (to be approved by event managers)

10 x complimentary tickets to your staff, team or VIP customers to each of 7 x Project events over a 12 month period (total 70 x tickets value $6,800)

An invitation for up to 10 x company representatives to attend an exclusive two hour presentation by 23 Project 15 speakers to be hosted at AUT on 15 April 2015 (details TBC. Offered in good faith subject to speaker selection and availability)

An invitation for up to 5 x company representatives to attend a speakers-meet-sponsors VIP reception and dinner hosted by the three Foundation Partners on 15 April 2015

Company logo and links on the Project website (www.the-project.co.nz)

A list of event attendees (subject to Privacy Act legislation)

Social media activity AUT Twitter and Facebook can include links to your organisation within a wider social media campaign for the event

First right of refusal for The Project 2016 sponsorship Leverage this sponsorship in other day-to-day business

operations through Project 15 Platinum Partner branding

You are encouraged to provide input and feedback into how additional sponsorship benefits can help you to achieve maximum value.

Support: $45,000PLATINUM PARTNER

PARTNERSHIP BENEFITS AND RIGHTS

Left: An event delegate tests the Oculus Rift virtual reality demonstration by Alexey Botkov // April 2014

2014 PARTNERS

AUT UNIVERSITY THE U.S. EMBASSY SOCIAL MEDIA NZ

Y & R NZ SAMSUNG 2 DEGREES Mi9 MEDIAWORKS

KEATHE AMERICAN CHAMBER OF COMMERCE

NZ INNOVATION COUNCIL

NZ TECHNOLOGY INDUSTRY

ASSOCIATION

IDEALOG

GENCOM

FOUNDATION PARTNERS

PREMIERPARTNERS

ASSOCIATEPARTNERS

MEDIAPARTNER

TECHNOLOGYPARTNER

NZ TRADE &ENTERPRISE

THE FOUNDATION PARTNERS

AUT UniversityAUT University is a university for the changing world; an increasingly powerful force for learning and discovery that promotes the wellbeing of people and their environments, and provides them with opportunities to expand and achieve their aspirations.

AUT is committed to having active relationships nationally and internationally with communities, industry, businesses and the professions, in the creation and exchange of knowledge and in the application of learning and research. A strong advocate of innovative approaches to teaching, learning and research, AUTs learning environment encourages interaction between students and with their lecturers.

AUT has four campuses: City (Auckland CBD), South (Manukau), North Shore and Millennium Institute in Albany.

The U.S. EmbassyThe U.S. Embassy in New Zealand is one of the leading proponents of the U.S. Governments global digital outreach strategy. The term 21st Century Statecraft is a philosophy developed by Former Secretary of State Hillary

Clinton. It involves complementing traditional foreign policy tools with new instruments of statecraft that fully leverage the networks, technologies, and demographics of our interconnected world.

The Project 15 event series will further the Embassys efforts to achieve the Obama Administrations goal of advancing U.S. foreign policy diplomacy and development by bringing diverse communities together to network more efficiently and productively.

Social Media NZSMNZ is one of Asia Pacifics leading and most credible resources for social media, tech and digital news and opinion. Their website is a gathering place for the regions sharpest minds to discuss, share, learn and push into the digital frontier. With a diverse set of industries and disciplines represented in discussions around different digital issues, SMNZ sets out to make sense of the digital era.

Michael Stephens, Stephens Lawyers, Wellington

You have curated a truly excellent range of speakers and there were some thought provoking take-aways.

CONTACT DETAILS

Executive ProducerMartin Bell, AUT UniversityT: 09 921 9999 (ext 6705)E: mabell@aut.ac.nzW: www.the-project.co.nz

Programme ChairHal JosephsonT: 021 158 9072E: haljo@me.comW: www.the-project.co.nz

Event Co-ordinatorEmily OHaraT: 09 921 9999 (ext 6246)E: eohara@aut.ac.nzW: www.the-project.co.nz