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Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

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Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By Dr. Shailesh R. Yagnik Chief Librarian MICA, Ahmedabad Chi. IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi. History and Development of Newspapers. Print Divide. Digital - PowerPoint PPT Presentation

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Page 1: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC)

ByDr. Shailesh R. YagnikChief LibrarianMICA, Ahmedabad

Chi

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 2: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

History and Development of Newspapers Johann Gutenberg invented printing in 1440 (Germany)

Information Communication Education Advertising Reading Writing Within reach of many

Portuguese brought the first press in 1556 in India (printing only religious material)

The Bengal Gazette (first newspaper by James Hicky) in 29 Jan 178078223 publications 2007 (Registrar for Newspaper of India)

6826 Newspapers (0.72%) 71307 magazines (99.28)

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New DelhiIFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Print Divide

Digital Divide

Page 3: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Strength and Weaknesses of NewspaperNational Newspaper Local Newspaper

Strength Weaknesses Strength WeaknessesReceived at home Literacy barrier Strong reader loyalty Small Circulation

Read leisurely Stale in a day Local Coverage Potential to be biased

Trusted Lacks drama and emotion

Regional flexibility General poor readership data

Habit Demonstration of product feature not

effective

- -

Written word has more credibility

Overtaken by TV - -

Message carry urgency Lack empathetic readership

- -

E-paper Different interpretations - -

E-reader Reading time is low - -

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 4: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Why Newspaper Database?Less number of periodicals

Ceased A&M Brief USP Age

No JournalsInformation Proportion

Newspapers >magazines Information requirements

Brand (Coke)Product category (Soft drink)Company (Coca Cola)

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 5: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Why Newspaper Database?

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 6: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Three Database from Newspapers1. Information on/related to the Institute (MICA)

2. Subject related (Advertising, Mass Media, Marketing and related areas)1,58,239 records = 0.15 million records = 156 thousand records

3. Print adsSoftware: WINISIS & GENISIS

Consistency Commitment Passion to work

Page 7: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Newspaper Clippings Database

Fields Selected: Subjects Covered: Author Tie-up News Title Joint Venture Newspaper name & Edition Merger Date Takeover Subject (product performance) Expansion Product (Soap) Diversification Company’s name (HUL) Account Gains Brand Name (Lux) Product launches Keywords (market share etc.) Product performance Agency name (Lowe Lintas) Company performance Full -Text-1 and Full-Text-2 Market Page number Marketing

Advertising Mass Media People Profile

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 8: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Searchable database from the first day of KEIC (1994 onwards) 1. Bibliographical database supported by

All clippings converted in to A4 sizePhotocopiedPreserved in bound volume with page number like a book

2. Scanned the articles3. Full-text

Download from newspaper website Scan the article

Available on “Libraryonline” Access on campus Access globally to faculty members and students

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 9: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

New Arrivals

Page 10: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Print Ad

The

The

Page 11: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Print ad - Amul

Page 12: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Bibliographical Newspaper Clippings

Page 13: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Full-text newspaper clippings

Page 14: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Year Number of Clippings

1994 1695

1995 4212

1996 4430

1997 6172

1998 9579

1999 9056

2000 4643

2001 4262

2002 4535

2003 8124

2004 13684

2005 12224

2006 16533

2007 20573

2008 20208

2009 18309

158239

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2007

2007

2008

2009

0 5000 10000 15000 20000 25000

1695

4212

4430

6172

9579

9056

4643

4262

4535

8124

13684

12224

16533

20573

20208

18309

Year Number of Clippings

Year wise growth of Newspaper Database at KEIC

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

VANS full-text database

Page 15: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Newspaper Starting Date

Closing Date RecordsThe Financial Express 19940403 - 32296Business Line 19940407 - 30821

The Economic Times 19949496 - 28247Business Standard 19940403 - 18131Daily News Analysis (DNA) 20051101 - 11753The Times of India 19940413 - 10329

The Hindustan Times 19940403 - 5638The Telegraph 19940814 - 3929Mint 20070723 - 3469The Pioneer 19970306 20090214 3291The Indian Express 19940404 - 3093The Hindu 19940503 - 2897

The Observer of B&P 19980108 20001130 1927The Asian Age 19970202 20051229 1267The Financial Times 20070816 - 562The Wall Street Journal 20051109 - 546Others - 39The Statesman 19950506 19990530 4

Total 158239

Contribution of Various Newspapers in the Database

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 16: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Content Analysis of 1,58,239 Titles (932720)

Top Ten Company 5/10 Communication Marketing

India - 6734 Tata TV Brand

Brand - 3889 Star (MNC) Media Market

TV – 3478 Reliance Mobile Retail

Market – 3339 HUL(MNC) Channels Ad

Plans – 3336 Godrej Online Launches

Ad - 2903 Zee Radio Sales

Indian - 2706 Sony(MNC) Telecom Launch

Launches - 2558 Coke(MNC) PC Brands

Sales - 2554 Pepsi(MNC) Digital business

Products - 1087 Bharati Music segment

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 17: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Usage Feedback from outgoing students from all programs in percentage

Year

PGPCM (Newspaper

clippings)

RCM(Newspaper

clippings)

PGPCMX(Newspaper

clippings)

PGPCM(Print Ad Guard book)

PGPCM(Print Ad

database)

1997-98 89 - - 89 NA

1998-99 98 - - 64 NA

1999-00 97 - - 79 26

2000-01 90 - - 39 88

2001-02 91 - - 60 86

2002-03 83 - - 63 91

2003-04 69 79 - 57 65

2004-05 78 - - 59 70

2005-06 67 - - 30 51

2007-08 78 89 60 47 78

2008-09 87 - - 49 84

Year

CCCPrint Ad Guard Book

CCCPrint Ad Database

2001 90 85

2002 89 93

2002-03 91 73

2003 100 100

2003-04 100 100

2004 80 80

2005 87 83

2006 NA NA

2007 NA NA

2008 63 79

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 18: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Digital Scene of NewspapersName of Newspaper

Print Form E-paper Open access of print ads4/10

Open Access of E-paper5/10

Open Access of Archive5/10

Subscription is required YES/NO

Asian Wall Street Journal

YES YES NO NO NO YES

Business Line YES YES NO NO YES * YESBusiness Standard YES YES YES YES NO YES

DNA YES YES YES YES YES * YESThe Economic Times

YES YES YES YES YES NO

Financial Express YES YES YES YES YES Subscription charge is not mentioned

Financial Times YES YES NO NO NO YES

The Hindu YES YES NO NO YES* YESThe Hindustan Times

YES YES YES YES NO YES

The Indian Express

YES YES YES YES YES Subscription charge is not mentioned

The Pioneer YES YES YES YES YES NO

The Telegraph YES YES YES NO YES NO

The Times of India YES YES YES YES YES NO

MINT YES YES YES YES NO YES

*Limited periodIFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 19: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Conclusion Information is highly dispersed Make friendship with technology Creation and maintenance of database is costly affairs Outsource the information Depends on media houses e-paper online Aggregator for current and retrospective search

ISI Emerging Markets Lexis Nexis Factiva

Comparative cost analysis Choose the best option keeping above factors in mind or Media mix approach

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi

Page 20: Newspaper Database Management at MICA’s Knowledge Exchange & Information Centre (KEIC) By

Thank [email protected]

Slogan of KEIC: Always At Your Service

IFLA Int. Newspaper Conference 2010, 26-28 Feb at IGNCA, New Delhi