Our Commitment to Healing through Environmental IntegrityAt New Chapter,® we believe in sustainable business practices. Our Sustainability Department focuses on everything from making sure we use the most energy efficient lighting to ethical sourcing of all of our raw materials.

Environmental Commitment: Ethical SourcingIn keeping with our commitment to evolve towards greater transparency, we have contracted with third party certifier, Global ID, to assess our supply chain according to their ProTerra standards for socially responsible and environmentally conscious sourcing. This continual and complex process reflects our intention to honor planetary and human well-being through our business practices.

Formulated and distributed by NEW CHAPTER, INC.

90 TECHNOLOGY DRIVE, BRATTLEBORO, VT 05301 888-874-4461

Certified Organic by International Certification Services, Inc., Medina, ND, USA

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We are committed to sustainable practices

in the sourcing, production, and

promotion of our products.

™

NC01

FPO

The Daily “Multi” – Food Supplement or Supplemental Food?Most people would agree that taking a daily multivitamin is a good idea – it’s often referred to as an “insurance policy” for covering nutritional gaps left by a less than optimal diet.

New Chapter® believes a daily multi can be much more than a nutrient backstop. In fact, we believe our Organic, Whole-Food Multi’s can serve as the foundation of your complete nutrition program – with multiple benefits in support of your overall health and wellness.

Daily Values – More or Less?Achieving 100% is often the standard for “perfect”, and it would be easy to assume that consuming 100% of the recommended daily value (DV) listed on the nutrition and supplement facts panels of our foods and supplements would be ideal. In reality, the 100% value is typically set as the minimum daily level needed to avoid deficiency.

New Chapter believes that simply avoiding deficiency misses a major opportunity to promote wellness. So we set each nutrient’s potency level in our Multi’s based upon supporting optimal health, not just overcoming nutrient deficiency.

New Chapter’s food-formulation team, led by master herbalist Paul Schulick and comprising leading naturopathic and nutritional experts, formulates each nutrient level in our Multi’s with consideration of daily intake of each nutrient absorbed from food. This conscious and detailed review of each nutrient delivered in our Multi’s results in a specialized supplemental food product that promotes vitality and wellness while honoring the first formulation philosophy of New Chapter: do no harm.*

New Chapter’s Commitment to SustainabilityNew Chapter devotes 10% or more of our after-tax profits to the conservation of tropical rainforests and the sacred seeds that sustain all herbal traditions. As part of our ‘Purple Loves Green’ commitment, we proudly work with recycled, recyclable, and ecologically sensitive materials. New Chapter saved the following resources using this 100% post-consumer waste paper:

environmental benefits statementNew Chapter saved the following resources using New Leaf Opaque 100 New Chapter saved the following resources using New Leaf Opaque 100 New Chapter(east) made with 100% post-consumer waste and processed chlorine free. New Leaf Opaque 100 is designated Ancient Forest Friendly, certified FSC, and manufactured using Biogas energy.

Calculations based on research by Environmental Defense and other members of the Paper Task Force.

©2006 New Leaf Paper www.newleafpaper.com

trees

1,200fully grown

515,355gallons

863million BTUs

57,629pounds

112,406pounds

water energy solid wastegreenhouse

gases

ORGANICFormulated with Organic Ingredients

PROBIOTICCultured with Beneficial Live Probiotics

WHOLEBioavailable, Easy-to-Digest Food

Nutrition as Nature Intended…Whole-Food Vitamins + Minerals + Herbs New Chapter believes the most appropriate manner in which to deliver nutrients is through the infinite complexity of whole food – nutrition as nature intended.

All of our vitamin + mineral + herb supplements are initially cultured with probiotics – the beneficial organisms every body needs – transforming each nutrient into a whole-food complex your body easily recognizes and absorbs. Using proprietary, dual-stage culturing technology, New Chapter cultures its vitamins and minerals in a matrix of fermented organic soy, fruits, and vegetables, and this biotransforms them to produce

life-enhancing Probiotic Nutrients™. Unlike conventional multivitamins,

New Chapter’s Probiotic Nutrients are: • Recognized by the body as food

• Easily digested, even on an empty stomach

Certified OrganicEach of New Chapter’s Whole-Food Multi’s is third-party certified

organic. The whole food ingredients are grown without the use of added

chemical pesticides, herbicide residues or genetic engineering. New Chapter believes

organic nutrition is better for people and better for our environment.

The Whole Truth About Cultured SoyCultured soy is one of the five sacred grains of the Chinese herbal tradition and is the foundation of “superfoods” such as tempeh and miso. Traditional cultures consumed soy only if it was fermented – for good reason. While non-fermented soy can disrupt absorption and normal activity of nutritive compounds, modern science has found that cultured soy actually enhances nutritive bioavailability and promotes normal cell growth, heart, and bone health.*

New Chapter Multi’s utilize only fermented soy to deliver these compelling benefits supported by each formula’s whole-food vitamins, minerals and herbs.

NEWCHAPTER Organics ®

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

MULTI VITAMINS+ HERBS + MINERALS

whole-food

ORGANIC • PROBIOTIC • WHOLE

NEWENHANCEDFORMULAS

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Formulated For YouThe nutrient needs of men and women can be vastly different – the same can be said for people under forty versus over forty. New Chapter’s formulation team takes exacting care with each nutrient in all of our targeted daily Multi’s to benefit the specific needs of the individual.

Herbs – the Original “Multivitamin”Humans have been enhancing health and well-being with tonic herbs for thousands of years – long before modern multivitamins were ever available. New Chapter® honors this tradition by strengthening each formula with a combination of revered organic herbs that help support important targeted areas of health: • Stress/Energy Support – Organic Schizandra,

Organic Maca, Organic Chamomile • Immune Support – Elderberry, Organic Eleuthero,

Organic Astragalus • Digestive Support – Organic Aloe, Organic Peppermint,

Organic Coriander, Organic Cardamom, Organic Artichoke • Cardio Support – Organic Fenugreek, Organic Oregano,

Grapeseed, Organic Hawthorn • Hormone Support – Organic Chaste Tree,

Organic Red Clover, Organic Raspberry Leaf • Prostate Support – Supercritical Saw Palmetto,

Nettle, Pumpkin Seed • Breast Support Blend – Organic Broccoli, Organic

Cauliflower, Organic Kale, Organic Daikon Radish, Organic Cabbage, Organic Mustard

As with each of our individual nutrients, the level and priority of each tonic herb-blend is formulated with the specific needs of each individual in mind.

New Chapter’s Multi’s – Nature’s Wisdom Delivered to You… as FOODAll of New Chapter’s Multi’s are organic, probiotic, and whole. The organic herbs and cultured whole-food vitamins & minerals in each formulation work together to promote optimal health and deliver condition-specific benefits – not just address nutrient deficiencies.* We invite you to explore each of our formulas further – because each has been carefully crafted to deliver Nature’s nutritional wisdom in the infinite complexity of WHOLE FOOD.

Stress • Heart • Immune Support*Every Man is an organic whole-food multivitamin formulated specifically for the needs of active men.

• Energizing herbs including organic maca and organic schizandra provide stress support and promote dynamic energy levels.*

• Revered herbs including organic elderberry & organic astragalus and Whole-Food Vitamins C & D3 support immune system function.*

• New two-a-day formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

Energy • Heart • Immune Support*Every Man’s One Daily is a once-daily organic whole-food multivitamin formulated specifically for the needs of active men.

• Whole-Food Calcium, Vitamin D3 and the most bioactive, longest-lasting form of Vitamin K2 promote calcium metabolism and bone health.*

• Cultured, organic herbal blends provide energy & stress support and promote heart and immune system health.*

• Once-daily formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

Prostate • Heart • Digestion Support*Every Man II is an organic whole-food multivitamin formulated specifically for the needs of men 40+.

• Supercritical saw palmetto, nettle root, and pumpkin seed oil work together to promote overall prostate health and normal urine flow.*

• Whole-Food B-Vitamin complex and whole foods such as organic oregano support heart and eye health.*

• New three-a-day formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

Stress • Immune Bone Health*Every Woman’s One Daily is a once-daily organic whole-food multivitamin formulated specifically for the needs of active women.

• Whole-Food Calcium, Vitamin D3 and the most bioactive, longest-lasting form of Vitamin K2 promote calcium metabolism and bone health.*

• Cultured, organic herbal blends provide energy & stress support and promote hormone and immune system health.*

• Once-daily formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

Immune • Stress Hormone Support*Every Woman is an organic whole-food multivitamin formulated specifically for the needs of active women.

• Energizing herbs including organic maca and organic schizandra provide stress support and promote dynamic energy levels.*

• Cultured, organic herbal blends provide energy & stress support and promote hormone, immune system, heart, and digestive health.*

• New two-a-day formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

MAN®

every

WOMAN®

every

Healthy Pregnancy & Fetal Development*Perfect Prenatal whole-food multivitamin, including targeted levels of whole-food folate, is formulated specifically to nourish mother and baby.

• Cultured, organic, and safe for pregnancy herbal blend combines whole foods and Class 1 herbs with live probiotics to support a healthy pregnancy.

• A blend of organic broccoli, organic kale, and other organic cruciferous sprouts supports healthy estrogen metabolism and breast health.*

• Once-per-meal formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

PRENATAL®

perfect

ONE DAILYevery mans®’

NEWENHANCED FORMULAS

Breast • Heart Vision Support*Every Woman II is an organic whole-food multivitamin formulated specifically for the needs of women 40+.

• Whole-Food B-Vitamin complex and whole foods such as organic oregano support heart and eye health.*

• A blend of organic broccoli, organic kale, and other organic cruciferous sprouts supports healthy estrogen metabolism and breast health.*

• New three-a-day formula is easy-to-take, easy-to-digest, and can be taken anytime – even on an empty stomach!

®WOMAN IIevery

40+

40+®MAN IIevery

ONE DAILYevery womans®’