New Business World

Gary Bloom

CEO & President

VERITAS Software Corp

Changing View of IT

Outages hurt in new and painful ways• Public embarrassment• Stock value impacted• Significant outages are now front-page news

No time for downtime• The system now is the business, not merely the

support for the business• When the system is stopped, the business is

stopped - impact on revenue is immediate

(Up) time really is money• Measurable and clear

Changing Business Climate

Time to Obsolescence• Down to 9-12 months, from 5-10 years

• The risk of not trying new technology is greater than of trying it and failing

Immediacy• Humans should not have to wait for computers,

• and they will gravitate toward suppliers that do not make them wait

Concept of Attention Value• Quality of Attention, Quality of Attention Usage

The Digital Economy

“… by 2002, 93% of Fortune 1000 companies expect to transact business on the net.”

The Forrester Report, February 2000: Is Non-stop enough?

By 2004, B2B eCommerce will reach =$2.7 trillionThe Forrester Report, February 2000: Is Non-stop enough?

B2B eCommerce is predicted to expand from $336m this year, to $6.3 Trillion In 2005

Jupiter Research, September 2000

The eBusiness requirement for 100% business continuity

elevates data availability to a strategic level

The Economics of Technology

Abundance• Processing Power• Storage

Scarcity• Human Attention

Attention

Value of Attention

Qu

alit

y o

f A

tten

tio

n

Web Advertising?

Radio Advertising

TV Advertising

Reading a Newspaper

Reading a Magazine

Driving

Email

Stock Quotes

“Getting the attention you need”, Thomas Davenport & John Beck, HBR, Sept-Oct-2000

NegotiatingA Deal

Buying aProduct

LocatingInformation

Finding asupplier

Reading a Book

Watching a Movie

Watching aBall Game

Web Surfing

Ph

on

e C

alls

The Value of Attention

Human beings will not wait - they should not have to!

They will obtain their desired product or service from the source with the shortest latency

Downtime guarantees loss of attention

Attention as a Scarce Resource

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

-- Herbert Simon, Economist, Nobel laureate 1978

The most intolerable latencies are when your system is down

How fast can a company get back online?

Intensity of eBusiness

Intensity of eBusiness

Low-Intensity• Traditional business with a non-revenue,

informational web presence.• Example: McDonald’s

Medium-Intensity• The Web is one of the revenue-

producing channels.• Example: United Airlines, Lands’ End

Intensity of eBusiness

High-Intensity• Our business is the Web and consists solely of

information. We have no non-Web product or service to sell.• Example: Yahoo, Lycos, Excite

Ultra-High-Intensity• Traditional business with a 100% web front end.

Our goods are sold through our web “store” only.• Example: Amazon.com, E*Trade, Ebay

Availability IndexContinuous Data Availability

Investment ($)

Av

ail

ab

ilit

y

A V

A

I

L

A

B

I L

I T

Y99.9999

99.999

99.99

99.9

99.5

99.0

98.0

95.0

The nature of eBusinessdetermines how exposed

business is to availability concerns

Availability

7 x 24

3600 x Forever

Implications: Measure downtime in minutes &

seconds, not in hours or days… No time for backup windows No time for unscheduled or scheduled

maintenance Corruption of data cannot be tolerated Recovery times 0 Fail over times 0

The evolving Data Center

Storage Capacity Terabytes Petabytes+

Availability 99.9% - 99.999% Always On

SLA Requirements None Financial and legal penalties if missed

Content Delivery Cost center Profit center

Access/Security Requirements

Internal Users and key Suppliers

Millions of Internal and External Users & 1,000’s

of Companies

Scalability/Flexibility Important Essential for survival

RequirementsRequirements Traditional Traditional eBusiness eBusiness Data Center Data Center Data CenterData Center

What problem are we trying to solve?

Availability of data – accessible anywhere, anytime, automatically and transparently with the highest performance

Can we build a system that requires ZERO human administration, when new resources are added and still ensure that data can always be accessed?

Data Availability NirVana

HP/UX Linux AIXWindowsNT/2000

Solaris

Sun

Access heterogeneous storage through one data availability layer, from many heterogeneous hosts

Manage common data storage pools, across all platforms

Software enables the flexibility of the Data Availability layer as it allows fast responses to market and technology changes

EMC HP IBM Hitachi Compaq

The Data Availability Layer

AvailabilityManagement

Data Protection

Data Access

Storage Virtualization

Storage Redundancy

Device Management

Discovery

Storage

Host Computer

Operating Systems

Storage Interconnect

Storage Aggregators

Storage Devices

Operating Systems

Databases

Applications

Network Layer

Data Availability Layer

The Data Availability Layer

AvailabilityManagement

Data Protection

Data Access

Storage Virtualization

Storage Redundancy

Device Management

Discovery

VERITASCluster Server

VERITASNETBackup

VERITASVolume Replicator

Volume ManagerSANPoint Control

SANPoint FoundationVolume Replicator

Volume Manager

SANPoint Control

Potential Savings ($)

VAI

A V

A

I

L

A

B

I L

I T

Y

VERITAS Availability IndexContinuous Data Availability

Backups

Block LevelIncremental Backups

CheckpointRecovery

Clustering

Replication

Improved File and Volume Management

Observations

eBusiness will depend on information to target attention span of users

Data volumes will continue to expand• Basic ERP Systems• Business intelligence requires information• Evolving CRM market drives data collection• Wireless, online video, online music, and

libraries of network information create even more expansion

As data volumes expand, dependency on information will expand

Data availability will determine business and eBusiness success or failure

Next Year’s Predictions

Expect attention to be monetarized• Data Availability is a strategic requirement

Expect a decline in client-server architectures, in favor of peer to peer system relationships

Expect to Cache everything and focus on increasingly intelligent management of those caches

Expect SAN-wide allocation from storage pools to finally become a reality

Expect VERITAS to be a key supplier ensuring Data Availability

New Business World

Gary Bloom

CEO & President

VERITAS Software Corp