Creative Expression, Visual Solutions

Presented by: Paul ZagoOctober 21, 2009

Lumichrom

• Graphics• Exhibits• Displays

GraphicsCanvas Prints

Photographic Prints

Posters

Banners

Signage

Mounting & Finishing

ExhibitsPop Ups

Pop Fab

exhibitline

Easy Wall

Magnetic Panels

DisplaysBanner Stands

Literature Racks

P.O.P. (point of purchase)

Green LineupBamboo Stands

Bamboo Lit Rack

exhibitline

BioBanner

New at Lumichrom - Flat Bed Printing

Printing substrates – Poster Board, Glass, Wood, Plastic & Much More

Vacuum System – Holds unusually shaped objects in place

White Ink – Under, Over or Spot Printing

• Use traditional & some non traditional advertising mediums to drive traffic to website & build client base

Marketing Strategy – things we currently do:

• Use in-house graphic design talent to give similar look and feel to all advertising mediums from e-flyer to newsletter to direct market pieces

• Use humour to elicit response & build awareness for brand with e-flyers

• Use Keyword & Search Engine Optimization techniques

• Use Link Strategies – increase links to our site by submitting articles to targeted sites, discussion groups, etc. plus request links from websites that we provide sponsorship

e-flyers – Corporate & Retail• Sent bi-monthly, use humour to connect with clients• Corporate e-flyer promotes Lumichrom as a Company • Retail e-flyer focuses on specific products or services• Can include sales promotion, discount, new info about company, thank you for

joining newsletter, etc.

Newsletter – WIIFM Strategy (What’s in it for Me)• Monthly newsletter with content such as:

• Helpful Articles & Design Tips, Trade Show Mktg., etc. • In The Spotlight (showcasing one of our clients)• Exhibit of the Month

Website • Added pricing, ever-evolving with new & updated content• Optimized for Keywords• Links coming (4/10 Page Ranking)• Opt-in Form for Newsletter• Monitor traffic with Google Analytics, StatCounter

Marketing Strategies – InternetGoal: to communicate with our customers and drive new traffic to our website

Marketing Strategies – Internet Social Medias – goal to connect with our customers on-line

LinkedIn • Business networking site focused on professional contacts, experience &

qualifications

Facebook• Social Networking Site• 276% growth in the 35-54 year-old age group• Avenue for business to reach potential customers

Twitter• Offers businesses the opportunity to communicate with, relevant industry

contacts & customers and to monitor negative or positive feedback• Approx. 12 million users• 45-54 year olds – fastest growing user group

Traditional Marketing Strategies• Although, we are focused on Web Marketing right now, we do

have some traditional marketing strategies in place:

– Email and personal follow up on jobs both in production and at the quoting stage

– DM Pieces targeted at new business

– Trade Show presence

– Personalized hockey puck promotions

Is it Working?• Newsletter – slowly adding new subscribers• We are in the preliminary stages of setting up our social media marketing• E-flyers – have a 36% average open & 3% click through rate* • Most recent e-flyer had very positive feedback with those that opened it – challenge is

getting customers to open – experiment with subject lines

What’s Next?• Redesigning website for easier navigation• Business cards redesigned to reflect website redesign• DM & e-flyer to announce arrival of new Flat Bed Printer• Post news to Social Medias, Press Releases to local news medias• Targeted Google Ads• Targeted e-flyers to specific mkt. –i.e. green product to environmental groups

*Average are 14-18% Open & 1-3% Click Through ratesSources: Vertical Response, Marketing Magazine, 5th Business.com

Our first e-flyer sent out way back in January, 09

In March, we introduced both a Corporate & Retail e-flyer – this is the Corporate

This is the Retail follow up with encouragement to “click through”

Our design has evolved to a sleeker, more professional look with added humour – September ’09 - Client’s were encouraged to click through and see what else we can do

This page is hosted on our website

Our most recent e-flyer – you should see the follow up

We send this out to introduce our newest employee – it’s a template that can be used anytime we hire someone new

This one is for new subscribers to our newsletter – just to say Thanks!