NET # #

PROBLEM & CHALLENGE

PROBLEM

CHALLENGE

Inspire 20 major businesses to join Malaria 2030 Group. Use their leadership to inspire people to fight against Malaria. Raise £10 million by the end of 2016.

Malaria still kills 1,600 people every day.

Major businesses donate for charity to increase loyalty.* But they spend much more money on investments in business development.**

Malaria takes up to 25% of household’s income in Africa. If there is no Malaria, they’ll have spare cash to bring to businesses sector.

INSIGHTS

*In 2011 Coca-Cola donated 124 million dollars for charity (www.coca-colacompany.com). **Coca-Cola plans to invest 5 billion dollars on projects of own development only in Africa (www.triplepundit.com).

Turn donation into investment

IDEA

Inform and engage business

leaders

Inform and engage people

NET - a partnership investment program that help businesses to earn money by fighting against Malaria.

Step 1 Step 2

Inspire people to fight against

Malaria

Step 3

SOLUTION

V TASK

EXECUTION

CHANNEL

Inform and engage business leaders.

Business plan that proves company’s profit of fighting against Malaria and arguments why it’s worth investing. There are two possible ways to join the NET: invest money or small percent from sales.

Direct mail to major businesses leaders from Malaria No More ambassador who is influential in business community (Bill Gates).

STEP 1

“

“

STEP 2

TASK

EXECUTION

CHANNEL

Inform and engage people.

Placement of program logo on partner’s products. It informs people about percentage donated from each sold item and leads to www.malarianomore.org.uk.

Partner’s products + Malaria No More web site.

STEP 3

TASK

EXECUTION

CHANNEL

Inspire people to fight against Malaria.

Videos from our celebrity ambassadors, which inspire people to fight against Malaria by buying NET-products. Posts in partner’s social media about the Net. Hashtag #NET will unite all the content and people inspired by idea of ending Malaria.

Social media (YouTube, Facebook, Twitter, etc.)

Number of new partners Amount of raised money (corporative investments and personal donations) Number of social media impressions (views, likes, shares, comments, reposts) Web site traffic Amount of sold NET-products

MEASUREMENTS

Why do we believe in this idea:

Category changing vision of charity donations

Zero budget

Partners get double benefit (financial profit, loyalty of TA)

Long term potential Symbol of a NET which unites people against Malaria

SUMMARY

Inspire 20 major businesses to join Malaria 2030 Group Use their leadership to inspire people to fight against Malaria Raise £10 million by the end of 2016

Challenge

Businesses donate for charity. But they spend more money on investments in own development

Malaria takes up to 25% of people income in Africa. If there is no Malaria, they’ll have spare cash to bring to businesses sector

Turn donation into investment

NET – a partnership investment program that help business to earn money by fighting against Malaria

Direct mail with business-plan that proves company’s profit of fighting against Malaria.

NET-branded charity partner’s products with link to web site.

Inspiring social media content from celebrities and partners.

Number of new partners

Amount of raised money

Number of SM impressions

Web site traffic

Amount of sold NET-products

Insight Idea

Solution Execution Measurements