HYPE2010JAN

SNOW NEWSLouie Vito and Scotty Lago make the 2010 Olympic Team

Neff riders Louie Vito and Scotty Lago will be going for gold in Vancouver next month along with the rest of the US Olympic Team. Congrats to Scotty and Louie for making the team and making their first appearance ever at the Olympic games.

Neff rider Chas Guldemond won 1st place at Snowbasin Dew Tour and Sage Kotsenburg took 3rd place.

SNOW NEWSNeff Welcomes Horgmo, Mathes, Marxer and Mosesson

Neff is stoked to welcome Torstein Horgmo, Hampus Mosesson, Darrell Mathes and Anne-Flore Marxer to the Neff Snow team. Each of these riders have their own signature beanies debuting in Fall/Winter 2010-11.

Hampus Mosesson

Darrell Mathes

Anne-Flore Marxer

DC X NEFF COLABSNOW NEWS

Neff teams up with DC Shoes for a special edition Neff x DC boot and board.

RESORT SPONSORSNeff Headwear is proud to partner with 13 of the worlds best winter resorts for the 2010 season. This is our 1st season teaming up with resorts and receiving our own Neff branded features on each hill. Neff has made each resort their customized Neff beanie branded specifically to each resort. Here is the list:

8. Mt Snow9. Loon Mountain10. June Mountain11. Mad River12. Keystone 13. Sierra 14. Mountain Creek

1. Mammoth Resort2. Big Bear Mountain3. Echo Mountain4. Boreal5. Big Boulder 6. Mt High7. Brighton

Each deal worked out varies by resort but each deal is based on certain things Neff receives and certain things the resort receives.

Neff receives:1. Branded Neff feature in the park2. On hill signage/windflags3. Neff logo on resorts website4. Permission to use hill to film

Resort receives:1. Branded Neff x resort collab beanie2. Neff promo for events/contests3. Wind flags provided by Neff

Boreal Rails

Brighton RailLoon Wall Rides

Neff is looking to strategically add a few more KEY resorts in different parts of the country and maintain the 13 current resorts we are working with but expand our presence on their hills. We are looking to expand by:1. Better on-hill signage2. Develop unique Neff features on each hill3. Tie exclusive Neff resort collab beanies into the mountain retail shops 4. Webisodes etc.

RESORT SPONSORS

Neff is proud to partner with Snoop Dogg for a private Snoop x Neff collection of hats, tees and face masks. Snoop has opened many doors for neff and will continue to market Neff to the street world.

Snoop Dogg stopped by The View and gifted all the cast members a Neff Cupcake Beanie. Whoopi looks good Neff.

Neff and Snoop Dogg Team UpSTREET NEWS

Snoop wearing the Silly hoodie and the Hip Hop Henry Tee

Snoop Hat

Snoop Tee

Lil Wayne in Neff Hat on Stage

STRICTLY FITTEDSHYPEBEAST

Soulja Boy frequently wears Neff on stage

New Boyz in Neff

STREET NEWS

Neff x Maloof Money Cup Hat

Neff x Tampa Pro Hat

Greg Lutzka

Neff is very excited to welcome Pro Skaters Greg Lutka. Brandon Biebel, and Ryan Decenzo to the Neff skate team. Stay tuned for the drop of their signature hats coming Fall/Winter 2010-2011.

Ryan Decenzo

Brandon Biebel

Neff x Tampa Am Hat

SKATE NEWS

Biebel Hat Decenzo Hat

Lutzka Hat

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