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Microsoft Word - Ndiba_Kamau - Research Report - Measuring and
Evaluating Performance in Integrated Supply Chain Management by
Ndiba Kamau _USIU Student ID 625528_INTEGRATED SUPPLY CHAIN
MANAGEMENT
A Project Report Submitted to the School of Business in
Partial Fulfillment of the Requirement for the Degree of
Master of Business Administration
UNITED STATES INTERNATIONAL UNIVERSITY –
i
DECLARATION
I, the undersigned, declare that this is my original work and has
not been submitted to any
other college or university other than the United States
International University for
academic credit.
Signed: Date:
Ndiba Kamau (Student ID. No. 625528)
This project paper has been presented for examination with my
approval as the appointed
supervisor.
Copyright © Ndiba Kamau 2014
No part of this project may be reproduced, stored in a retrieval
system or transmitted in
any form or by any means electronic or mechanical without prior
written permission of
the author.
iii
ACKNOWLEDGEMENT
My appreciation goes to my supervisor, Dr. Paul Katuse for his
guidance through this
research project.
Ndiba Kamau
2014
iv
DEDICATION
To my parents, the late Johnson Kamau Karuga and Jane Wambui Kamau,
thank you for
the care and best provisions in my upbringing and for your
sacrifices.
v
ABSTRACT
The purpose of this study is to examine performance measurement and
evaluation in
supply chain management in the healthcare industry considering a
case of a
pharmaceutical company and its supply chain partners in the donor
sector. The specific
objectives of the study were to explore integration of supply chain
management in
healthcare, to investigate supply chain evaluation approaches and
explore the key
performance indicators for the health care supply chain programs.
The study employed a
qualitative research approach. This was because the study aimed at
obtaining specific
information concerning measuring and evaluating performance in the
donor funded
supply chains administered by Phillips Healthcare Services
Limited.
The population of the study consisted of donor funded program
implementing agencies,
project managers and outsourced supply chain partners for the
various supply chains
considered. The data was collected through questionnaires. The
questionnaires consisted
of closed and open end questions and were administered to the
respondents through
interviews. Descriptive statistics was used to analyze the data
using the Statistical
Package for Social Sciences (SPSS) and the information was
presented in the form of
percentages and frequency distribution tables.
The findings of the study showed that the various supply chain
programs run had an
integrated approach in managing their activities. However, most
respondents disclosed
that no specific supply chain performance measurement and
evaluation approach had
been specifically being used though most exhibited elements of the
performance prism
approach to measuring and evaluating their supply chains through
stakeholder
engagements. Key performance indices were also identified and most
related to customer
satisfaction. The major finding of the study conducted was that
there was a consensus that
measuring and evaluating performance was important in managing the
supply chains. The
study confirmed that with the various stakeholders involved, it was
important that their
activities be integrated so that they are aligned and able to
develop approaches to
achieving excellence in the performance of their supply chain
programs.
The major conclusion was that more needs to be carried out for the
supply chains to
develop key performance indices that would guide their activities
towards achieving their
vi
objectives set out in their business strategy. This can be achieved
through adoption of
performance evaluation approaches that would help them work towards
a balanced
approach to managing various business activities relating to
customers, internal business,
finances and learning needs of the businesses. From the above
conclusions, the study
recommended that more collaborative efforts should be done and lead
by senior
leadership of the various organisations. In addition, approaches
and tools to achieve
balance across all business units involved in the supply chain
should be used to guide
performance and evaluation of the supply chains.
For the various healthcare programs, industry players need to come
up, jointly, with
performance indicators that can be used to guide their work
activities and benchmark
their performance against set or desirable outcomes for the health
concerns. Further
research should be undertaken to investigate the sustainability of
partnerships between
donor agencies and the private sector in healthcare supply chains.
The coordinated roles
of governments and the private sector should also be considered to
address concerns for
the particular sectors in providing efficiency and excellence in
delivery of the intended
healthcare outcomes.
Table 4.2: Job Description of the
Respondents………………………..…...…………….28
Table 4.3: Gender of the
Respondents…………………………..…………..…………...29
Table 4.4 Experience of Respondents………………………………..……….………….29
Table 4.5 Level of Academic
Qualification……………………………..……………….30
Table 4.6: Assessment of Supply Chain
Opportunities………………….….…………...30
Table 4.7: Respondents Opinion on Senior Management Involvement in
Visioning…...31
Table 4.8: Development of Supply Chain Strategy by
Partners………………....………31
Table 4.9: Benchmarking and Responsiveness to Market
Needs……………..…....……32
Table 4.10: Partner Involvement in Joint Planning
Sessions………………….....………32
Table 4.11 Existence of Quality Management
System………………………..…………33
Table 4.12: Partnership Structure in
Place………………………………...……..………33
Table 4.13: Information Sharing and Communication Network in
Place…………..……34
Table 4.14: Stakeholder Involvement and Commitment to
Change………………..……34
Table 4.15: Measuring Supply Chain Performance can help Manage
Supply Chain……35
Table 4.16: Identification of Supply Chain Evaluation
Approach/Model…………….…36
Table 4.17: Program Familiarity with Balanced Score Card
Performance Model……....36
Table 4.18: Stakeholder Perspective on Performance of Supply
Chain……………........37
Table 4.19: Customer Perspectives Inform Performance of Supply
Chain………...…....37
Table 4.20: Internal Business
Objectives…………………………………….………..…38
Table 4.21: Balanced Score Card Perspectives and Decision
Making…………….….…38
Table 4.22: Customer Relationship Management and
Collaboration………………....…39
Table 4.23: Innovation and Learning and Influence on Quality
Improvement………..…39
Table 4.24: Procurement and Information
Management…………………….…….…….40
Table 4.25: Providing Information to
customers…………………………………….…..40
Table 4.26: Provision of Technical Support and Problem Solving
Excellence…..……...41
Table 4.27: Flexibility to Meet Customer
Needs…………………………………....…...41
Table 4.28: Delivery Documentation
Quality…………………………….….……..……42
Table 4.29: Staff Capability and
Skills…………………………………..………..……..43
viii
Table 4.32: Appreciation of research
conducted……………………………….………...44
ix
1.2 Statement of the Problem
................................................................................................
4
1.3 Purpose of the
Study........................................................................................................
5
1.6 Scope of the
Study...........................................................................................................
6
2.5 Chapter Summary
..........................................................................................................
20
3.3.1 Population
..............................................................................................................
22
3.5 Research
Procedures......................................................................................................
25
3.5.2 Administration of the Questionnaire
.......................................................................
25
3.6 Data Analysis Methods
..................................................................................................
26
3.7 Chapter Summary
..........................................................................................................
26
4.1 Introduction
...................................................................................................................
27
4.4 Supply Chain Performance Evaluation Approaches
....................................................... 35
4.5 Performance Indicators
..................................................................................................
40
4.6 Chapter Summary
..........................................................................................................
45
5.1 Introduction
...................................................................................................................
46
5.2 Summary
.......................................................................................................................
46
5.3 Discussion
.....................................................................................................................
48
5.4 Conclusion
....................................................................................................................
54
5.5 Recommendations
.........................................................................................................
56
APPENDIX TWO: QUESTIONNAIRE
..........................................................................
65
1.1 Background of study
In the current competitive markets scenario, supply chain
management assumes a
significant role and calls for serious research attention, as
companies are challenged with
finding ways to meet ever-rising customer expectations at
manageable costs. To do so,
businesses must search out which parts of their supply-chain
process are not competitive,
understand which customer needs are not being met, establish
improvement goals, and
rapidly implement necessary improvements (Jain et al., 2010).
Supply chain management along with other similar terms such as
network sourcing, value
chain management have become subjects of increasing interest in
recent years. It is
recognised that supply chain should be seen as the central unit of
competitive analysis
(Macbeth & Ferguson, 1992; Cox, 1996). Companies will not seek
to achieve cost
reductions or profit improvement at the expense of their supply
chain partners, but rather
seek to make the supply chain as a whole more competitive
(Christopher, 1992).
Intensifying global competition, short life cycles of products and
increased customer
expectations have forced companies to invest and focus their
attention on their supply
chains. Along with continuous advances in communication and
transport technologies,
the need for continuous evolution of supply chain and effective
management techniques
is paramount (Simchi-Levi et al., 2008). Supply chain management
means managing the
series of activities concerning the planning, coordinating and
controlling movement of
materials, parts and products from suppliers to customers. This
includes the management
of materials, information and financial flows in the supply chain.
The decisions are made
at strategic, tactical and operational levels throughout the supply
chain (Simchi-Levi et
al., 2008).
Gunasekaran et al. (2001) present that supply chain performance
measures can be divided
into financial and non-financial measures. Top management needs
financial measures for
management level decisions, but lower management and workers need
operational
2
measures for daily business. Gunasekaran et al. (2001) states that
there should be several
kinds of measures to be used in performance metrics: balanced
approach, strategic,
tactical and operational levels and financial as well as
non-financial measures. Supply
chain management could be measured in various management or
operation levels.
Strategic level measures influence the top management decisions and
also very often
reflect the investigation of broad based policies and level of
adherence to organisational
goals. The tactical level deals with resource allocation and
measuring performance
against targets to be met in order to achieve results specified at
the strategic level.
Operation level measurements and metrics require accurate data and
decision is made by
low level managers. In operational level, metrics are relevant for
day to day business and
hence the main metrics are time related and non-financial metrics.
Non-financial metrics
include such as order lead time and delivery lead-time. Many of
these metrics are time-
related but also cost-related. These metrics are for top management
for making strategic
decisions as well as long-term plans and strategies.
Christopher (2001) describes a network of companies to which
interdependent
organisations are linked up can be regarded as a supply chain. The
success of the
individual organisation is dependent upon the management of its
supply chain and is
largely dependent on the performance of its suppliers (Christopher,
1999). However, most
organisations within a supply chain operate independently with
their own objectives
which differ from the objectives of their supply chain partners.
Due to the limited time in
which companies can develop trust, it is widely accepted that
supply chains require
common systems to integrating, measuring and controlling key
business processes
(Childerhouse and Towill, 2000).
Thus, each enterprise must seek not only to improve its own
individual competitiveness
but also to improve the competitiveness and performance of all
enterprises in its supply
chain. To succeed as a member of a supply chain and make the supply
chain to work as a
whole, firms must today develop strategic partnership arrangements
with their key
suppliers and customer enterprises. This involves sharing
information, working together
to reduce costs and to cut down lead-times and building total
quality into all stages of the
supply chain (Christopher, 1999).
Performance measurement systems are the focus of considerable
attention in academic
and practitioner communities. They clearly have a considerable
contribution to make the
management of performance of organisations. However, for this
contribution to be
realised, it is essential that the measurement systems used are
relevant and appropriate for
the environment and strategies of the organisation. Given the
dynamic and rapidly
changing environment in which most organisations compete, it is
important that
organisations effectively manage their measurement system so that
it remains appropriate
and provides information that is relevant to the issues that are of
current importance
(Mike & Andy, 2003).
There has been considerable interest in performance measurement.
Well rehearsed adages
such as “What gets measured gets done” and “You get what you
measure” suggest that
implementing an appropriate performance measurement system will
ensure that actions
are aligned to strategies and objectives (Lynch & Cross, 1991).
Increasingly, research
evidence is demonstrating that companies that are managed using
integrated balanced
performance measurement systems outperform (Lingle & Schiemann,
1996) and have
superior stock prices to those that are not “measure
managed”.
The supply chain consists of many stakeholders such as suppliers,
manufacturers,
retailers and activities such as forecasting, purchasing and
marketing and hence, the
complexity and large network affects one another’s performance
(Chan, 2003). Decision
makers in supply chains usually focus on developing measurement
metrics for evaluating
performance (Beamon, 1999). Beamon suggests that performance
measures in existing
literature are in two types: qualitative and quantitative in which
flexibility, supplier
performance, costs, customer satisfaction and responsiveness for
supply chain model are
discussed. Three types of measures: resources, output and
flexibility are identified. Li and
O’Brien (1999) proposed a model to improve supply chain efficiency
and effectiveness
based on four dimensions profit, lead-time performance, delivery
promptness and waste
elimination.
Van der Vorst (2000) divided the performance indicators into three
levels: The supply
chain level (product availability, responsiveness, delivery
reliability, quality and total
supply chain costs), the organisation level (inventory level,
throughput, time,
4
(responsiveness, throughput time, and process yield and costs). A
performance
measurement system provides information necessary for effective
planning and control,
decision making and actions. According to Kleijnen (1993), the
feedback principle in the
context of supply chain performance measurement is used by managers
to compare a
target value for a specific performance metric with its realisation
and in the event of
undesirable deviation; corrective action can then be taken. The
feedback principle links
an operational response in the supply chain to a given key
performance indicator.
This study contributes towards looking into the state of healthcare
supply chain carried
out by Phillips Healthcare Services in carrying out donor funded
programs aimed at
reaching the bottom of the pyramid groups in Kenya. Kenya faces a
number of challenges
in reaching its disadvantaged population that suffer from a myriad
of health concerns
ranging from HIV/AIDS, asthma, tuberculosis, diabetes, malnutrition
and diarrhoea.
Delivery of essential medicines to this population has been
hampered by an ineffective
supply chain system and by the high cost of the medicines.
Currently, capacity building
efforts are being carried out by donor agencies to support Kenyan
health agencies in
designing health delivery systems.
Recently, donor agencies have partnered with the private sector in
setting up healthcare
supply chain programs with the aim of transferring these
initiatives to the Ministry of
Health departments in charge of implementing health policies in
Kenya. However, as
their capacities are being built, there is need for an informed
method of evaluating the
performance of the healthcare delivery systems to inform this
process. Phillips Healthcare
Services was identified as a private partner that has had the
experience to provide these
services before being transferred to the public sector and provides
a useful case study in
evaluating supply chain management performance in the healthcare
sector in Kenya and
beyond.
1.2 Statement of the Problem
Kenya faces a myriad of health concerns for the bottom of the
pyramid population that
does not have access to a responsive, quality, reliable, affordable
healthcare and medicine
supplies hence, there is need to provide a responsive supply of
essential medicines to this
5
population in Kenya, that form the majority of recipients, through
an efficient supply
chain. To ensure an efficient supply chain, performance evaluation
of the supply chain
must be undertaken to advice management of the processes involved.
The healthcare
sector is composed of complex sets of entities, activities and
processes involving a wide
range of participants, priorities and evaluation criteria.
Governments invest a lot of
money in healthcare directly or indirectly and expect high quality
services from this
sector. In reality, the performance of the sector has been
different and characterised by
inefficiencies, low productivity and dissatisfied clients.
Performance measurement is an established concept that has taken
renewed importance in
a variety of organisations (Camarata et al., 2000). Performance
measurement systems
have been developed as a means of monitoring and maintaining
organisational control
which ensures that an organisation pursues strategies that lead to
the achievement of its
overall goals and objectives (Nani et al., 1990).
Bititcti (2000) identified that performance measurement systems
need to have the
characteristics of being sensitive to changes in the external and
internal environment of
the firm, reviewing and reprioritising internal objectives when the
changes in the external
and internal environment are significant enough, deploying changes
to internal objectives
and priorities to critical parts of the firm to ensure alignment at
all times and ensuring that
gains achieved through improvement programs are maintained.
Performance
measurement provides the basis for a firm to assess how well it is
progressing towards its
predetermined objectives, identifies areas of strengths and
weaknesses and decides on
future initiatives with the goal of improving organisational
performance. This study seeks
to explore the extent to which various actors in health care supply
chains measure,
evaluate and manage performance of their supply chains upstream and
downstream.
1.3 Purpose of the Study
The purpose of this research was to analyse a supply chain and find
out how integrated it
is with other supply chain partners, performance measurement
systems in use and the
indicators that were applicable in ensuring efficient healthcare
supply of essential
medicines of the donor funded programs in providing healthcare
related products to
bottom of the pyramid population in Kenya.
6
1.4 Study Objectives
The study was guided by the following research objectives that
offered guidance as
regards collection of the required information on the research
topic.
i. To explore integration of supply chain in healthcare.
ii. To investigate supply chain performance evaluation
approaches.
iii. To explore key performance indices for the health care supply
chain.
1.5 Significance of the Study
This research will help understand the benefits of a performance
measurement system in
an integrated supply chain management in providing essential
healthcare medicines to
bottom of the pyramid groups. It will help determine the extent to
which an integrated
supply chain has been achieved for the organisation and its supply
chain partners and
identify performance indicators suitable for performance
measurement of healthcare
supply chains.
Through this research, academicians will benefit from the knowledge
generated to gain
new insights in the field of supply chain management in the areas
of performance
evaluation and measurement of integrated supply chains in
healthcare supply chain
partnerships. From the various research questions and findings
made, partnering
organisations in supply chain industry will benefit from learning
on how to integrate their
business activities, develop aligning strategies and develop
appropriate tools to measure
and evaluate performance of their supply chains.
1.6 Scope of the Study
The focus of this research is the evaluation of the performance
management system of
Phillips Healthcare Services and its Partners in Kenya. The time
period for the analysis is
2010 – 2013 The study does not go into details of the whole scope
of the term supply
chain management. This research is aimed at giving a view of the
methods that can be
used to evaluate if a supply chain is efficient or not based on a
performance measurement
system.
7
1.7 Chapter Summary
This chapter has looked at supply chain management and its
importance to an ever
evolving global business environment. The chapter has offered
definition of terms that
are not common and this introduction provides a guide on what the
research shall focus
on. Chapter two shall look at literature review on supply chain
management particularly
as regards to evaluation of supply chain performance measurement
systems. It will also
explore existing studies and literature on the role of an
integrated supply chain in building
business partnerships. It will compare and critique other works
previously covered on the
topic.
Chapter three identifies, defines and provides justification for
the research design used in
the study. It also provides the data collection instrument that was
used and the population
identified with sampling frames, techniques, size of the sample and
data analysis
methods. Chapter four provides an analysis of the findings and
results from the data
collected. The data presented makes use of quantitative and
descriptive statistics to
present the data gathered from the study. Chapter five discusses
findings of the study and
is based on the objectives set out for the study. Major conclusions
are provided as well as
recommendations for further studies.
2.1 Introduction
This chapter presents a review of various factors related to supply
chain management that
are of importance as done by other researchers in previous studies.
The development of
this chapter will be guided by the research questions in chapter
one which are what
constitutes an integrated supply chain, the application of supply
chain performance
evaluation models and to identify performance indicators and which
performance
evaluation models best combines them.
2.2 Integrated Supply Chain Management
2.2.1 The Nature of Supply Chain Management
Supply chain management is a management philosophy aimed at
integrating a network of
upstream linkages (sources of supply), internal linkages (inside
the organisation) and
downstream linkages (distribution through to the ultimate
customers) aimed at
performing specific processes and activities that deliver products
and services to satisfy
customer demands. Supply linkages are the explicit and/ or implicit
connections that a
firm creates with critical entities in its supply chain in order to
manage the flow and/ or
quality of inputs from suppliers into the firm and outputs from the
firm to customers
(Rungtusamathan et. al, 2003).
Christopher (2001) demonstrates that supply chain management
involves a set of three
elements; the first is supply management, which involves developing
relationships and
integration with suppliers. The second is demand management, which
uses techniques to
forecast demand accurately and develop relationships with
customers. The third is
logistics management, which focuses on how members of a supply
chain manage the
movement and storage of their products while integrating with other
members of the
supply chain. The supply chain is thus viewed as a series of
processes linked together
with cross company strategies and processes and its management
enhances this idea and
creates coordination amongst all processes of all members, both
downstream towards end
customers and upstream towards the suppliers of raw materials. The
key objectives of
9
supply chain management are responsiveness, reliability and the
delivery of value. To
provide these features, supply chains must think in terms of how
they can compete
through their capabilities and ask which parts of the supply chain
are better at which
activities (Christopher, 2001).
Supply chain management is complex and can prove to be difficult to
implement. It is
described as a multi-factor process, reliant upon close and
long-term relationships within
and between organizations (Saad et al., 2002). The success of a
supply chain management
system is associated with the challenge of developing a new culture
based on shared
learning along with greater transparency and trust. With increased
reliance on suppliers,
the emergence of business outsourcing and competition, the main
challenge for the
supply chain management organisation is to sustain and continuously
improve the
coordination and integration of all supply chain processes in order
to enhance its overall
performance. Based on this principle, it is therefore important to
associate the concept of
supply chain management based on continuous improvement with
performance
measurement.
2.2.2 The Integrated Supply Chain
Supply chain integration means the co-operation between various
functions in the supply
chain. The key processes that can be integrated across the supply
chain are: customer
relationship management, customer service management, demand
management, order
fulfilment, procurement, manufacturing flow management and product
development
(Sillanpaa, 2010). The supply chain integration can be defined as
the degree to which an
organisation strategically collaborates with its partners and
manages intra- and inter-
organisational processes in order to achieve efficient and
effective flows of products,
services, information, money and decisions (Sillanpaa, 2010).
The above definition of supply chain management implies the
following key
characteristics of supply chain management which affect the design
and implementation
of a performance measurement system for a supply chain. A supply
chain should be
regarded as an integrated entity consisting of an interrelated
network of multiple
participants at various levels, linked together by complex
interrelationships. Supply chain
management is the integration of a number of core business
processes. It reaches across
10
different organisations and across different functions within an
organisation, covering the
supplier base, all logistics entities, internal transformation
processes and distribution. It
also includes the customer at the end of the chain. One of the keys
to supply chain
success and advantage is the concept of integration. Supply chains
are successful due to
seamless physical flow of materials to the end customers and
efficient information flows
backwards and forward through the chain. This can however not be
achieved if supply
chain members are not integrated in terms of their processes,
activities and systems. The
advantages of integration include improved quality, innovation
sharing, reduced costs and
improved scheduling of production and delivery (Porter,
1985).
The first step in achieving supply chain integration is through
each company in the supply
chain looking to their internal structure to see if they are
aligned and integrated. Without
the correct internal integration there cannot be effective
integration throughout the supply
chain. The traditional view of functional divisions needs to change
to an approach based
on customer focused material flow without boundaries. Instead of
having functional
specialists with their own individual goals and strategies,
companies must align their
internal functions along processes that lead to specific product
and service value.
Companies have to bring on board workers with a broad range of
skills who are oriented
to market success based on managing processes that deliver value to
the customer
(Christopher, 2001).
The second step in achieving supply chain integration is through
external integration.
This can only be achieved when internal integration has been
achieved and functional
strategies have been aligned. To compete as a supply chain, there
must be consistent
competitive goals, objectives and criteria across the supply chain
without conflicting
priorities. When looking to integrate outside with other supply
chain members, there must
be a systems view of the supply chain. The view must encompass
linkages in customer
service, distribution, manufacture and procurement so as to deliver
high service levels
and low cost to customers. The need for this integrative view is
that achieving cost or
lead time reduction within one enterprise at the expense of other
supply chain members
simply transfers costs or delays to the end customer, leading to
higher prices and
customer dissatisfaction (Burt et al., 2001).
11
The other factor in achieving supply chain integration is the
concept of shared capabilities
and competencies. Previous thinking regarded the company as a
separate competitive
entity, where there was no reliance on other suppliers or
customers. Within supply chain
management, however, each member of the supply chain cannot be the
best at every
activity and they need to rely on capabilities outside the
organisation. Strategy must then
take into consideration which activities and capabilities each of
the supply chain members
will invest in and perform and which will be outsourced in order to
add the most value to
the supply chain as a whole (Cousins, 2002).
In a recent survey, Stanley et al. (2009) identified five barriers
singled out by respondents
as inhibiting collaboration in their companies. Seventy-five
percent agreed that
organizational structures propagating turf protection was the most
pervasive barrier. The
four other barriers were singled out as resistance to change (58%),
conflicting measures
(55%), lack of trust (42%), and weak managerial support (42%).
Robert et al. (2009)
demonstrate that effective supply chain management relationships,
whether informal or
formal, are broadened and matured by building the following: Trust
is perhaps the
foundation of supply chain management. While trust is hard to
quantify, it means that
channel partners can have faith in the intentions and actions of
each other, that individual
company strategies are formulated with the good of the entire
network in mind, and that
companies will not use their position of power to abuse more
dependent members.
Reliability means that a company can count on its partners to
exhibit consistent,
predictable, and honest behaviour over the long run.
Lack of congruence between commitments and behaviour erode supply
chain
relationships. In addition, the use of coercion to force partners
to act in a prescribed way
often results in less-than-reliable behaviour and is antithetical
to the establishment of
strong channel relationships. Competence is concerned with the
capability of a partner to
support and perform its channel the role as initially promised.
Competence refers to the
ability of the partner’s organization to provide the people,
processes, knowledge,
experience, technology, and resources that will ensure the
viability of the channel
relationships. Risk is part of every business endeavour. Risk
sharing in a supply chain
relationship, however, often extends beyond normal uncertainties,
because there is an
implied external vulnerability arising from dependence on partners
to perform their
12
agreed upon roles. Trust, reliability, and a willingness to risk
all contribute to a sense of
loyalty between channel partners. Loyalty is a two-way street, each
partner not only
performs predictably but is also willing to assist each other to
resolve problems or
ameliorate risk. Loyalty enables parties to engage in deeper
commitment to the
relationship and by extension enriches the entire supply chain
system (Robert et al.,
2009).
2.3.1 The Evaluation of Supply Chains
Considering the philosophy what you cannot measure, you cannot
manage; measuring the
supply chain performance becomes a very important process for
companies and their
supply chains in order to stay competitive. A major challenge in
supply chain
management is the coordination of the various activities and
processes that take place
between various parties involved in the value chain. Understanding
the interdependencies
and complexity of these activities in the supply chain is
elementary to managing it
(Holmberg, 2001).
According to Van der Vorst (2000), supply chain performance is the
degree to which a
supply chain fulfils end user requirements concerning the relevant
performance indicators
at any point in time and at what supply chain cost. This
information enables managers
across the supply chain to monitor and improve actual performance,
motivate all
participants in the supply chain, confirm progress in terms of
supply chain objectives,
diagnose deviations from set objectives and provide a common
database for the integrated
supply chain information system (Lapide, 2000).
The main objective of performance measurement is to provide
valuable information
which allows firms to improve the fulfilment of customer’s
requirements and meet the
firm’s strategic goals. Performance measurement provides
information for management
and decision makers; enable identifying the success and potential
of management
strategies and facilitating the understanding of the situation. In
addition, performance
measurement assists in directing management attention, revising
company goals and
reengineering business processes as well as for continuous
improvement (Chan, 2003).
13
In view of the complexity of the supply chain, several
organisations and practitioners in
the field of supply chain management have developed unique
approaches to evaluating
supply chain performance.
2.3.2 Balanced Score Card
Kaplan & Norton (1992) presented the balanced score card to
measure the company
performance from four perspectives: customer, internal business,
financial and innovation
and learning. The basic idea of the balanced score card is to
maintain a balance between
lagging and leading indicators and between internal and external
performance. The
balanced score card also facilitates to focus on the most critical
measures by limiting the
number of measures used.
According to Wisner et al. (2005), customer satisfaction and
service in the supply chain
relates to both internal and external customers and has to do with
the degree to which the
customer is satisfied with the product and / or service delivered.
This is one of the most
multifaceted supply chain performance areas. It can include supply
availability which can
then be related to stock-out frequency, fill rate and full orders
shipped. Customer
satisfaction is also determined by operational variables such as
cycle time, consistency of
lead times and flexibility of supply. Reliability has to do with
matters such as quality
compliance, dependability and availability of information. Customer
satisfaction also has
some cost element that relates not merely to price but rather to
all elements of the
customer’s total cost of ownership. Customer perception of service
is highly intangible
and has to do with how the customer experiences the overall
relationship with the
supplying firm.
Clearly, very specific objectives need to be set for customer
satisfaction. These objectives
directly affect the competitiveness of the entire supply chain
(Brewer et al., 2000). The
internal business perspective has to do with those activities and
processes that create the
highest levels of customer satisfaction such as process
productivity, cycle time reduction,
improving and concentrating on core competencies, improving staff
skills and using
technologies that are the basis for competitiveness. The internal
business perspective also
emphasizes operational process, design and manufacturing excellence
and the ability to
introduce new products or services. The focus should be on the
internal processes of the
14
supply chain as a whole which in turn cascades down to the level of
individual
organisations, functions and teams. In this way, individuals at
every organisational and
functional level become directly involved in setting overall supply
chain objectives
(Brewer et al., 2000).
Innovation and learning in supply chain performance evaluation
impact on the ability of
all entities in the supply chain to continuously renew not only
products and services but
also those processes that ensure that the supply chain as a whole
maintains a competitive
advantage. The product development cycle time, the ability to
implement innovative
distribution routes and processes and the ability to introduce
increased flexibility into the
supply chain are ways of innovation and learning. A key element in
innovation and
learning is the ability in the chain to create, maintain and
improve partnerships. This is
because partnerships enable the supply chain to take advantage of
the capabilities, skills,
knowledge and resources of new entities thereby introducing
innovative dimensions to
competitiveness and ultimately to delivering customer service
(Brewer et al., 2000).
The financial perspective is a measure that confirms that a supply
chain is indeed
competitive and is delivering the required customer service.
Financial measures are aimed
at determining profitability and profitability growth for each of
the supply chain entities
and for the chain as a whole. Cost components in the supply chain
that can be used to
structure measures and metrics reflecting financial performance
include material
acquisition costs, total inventory costs, total logistics cost and
the cost of information
technology used in the supply chain. Financial measures are an
essential part of supply
chain performance evaluation as they confirm whether or not the
strategies being
implemented at the level of the supply chain and of its member
enterprises are being
successful (Brewer et al., 2000).
2.3.3 Supply Chain Operations Reference Model
The Supply Chain Council developed the supply chain operations
reference model
(SCOR) to provide a standard for the management of supply chains
across industries. By
placing the individual firm within the supply chain, it provides
insights into additional
opportunities for a firm’s improvement. The application of the
model requires the firm
not only to undertake an internal investigation but also to
investigate its supply chain
15
partners and to communicate with them. According to Wisner et al.
(2005) the SCOR
model identifies five key supply chain management processes.
Plan involves planning of demand and supply, establishing and
communicating plans for
the supply chain and managing business rules, supply chain
performance, inventory,
transportation and regulatory requirements. Source process covers
sourcing of stocked,
make to order and engineer to order products including identifying
and selecting
suppliers, assessing supplier performance, managing incoming
inventory and supplier
agreements and authorising supplier payments. Make process involves
executing make to
order and engineer to order products including scheduling
production, producing, testing,
packaging, staging and releasing products for delivery and managing
work in process,
equipment, facilities and the production network (Wisner et al.,
2005).
Deliver covers managing orders, warehousing, transportation,
delivery and installation of
all products, from enquiry and quoting to shipment and carrier
selection, receiving,
picking, loading and shipping products, invoicing customers and
managing import/ export
process requirements. Return process involves returning purchased
goods to suppliers and
receiving finished goods returns from customers, including
authorising and scheduling
returns, receiving and disposing of defective or excess products,
returning replacements
of goods or credit and managing return inventories (Wisner et al.,
2005). Plan process
covers the entire supply chain and is therefore undertaken by all
entities in the supply
chain. The other four processes may be performed by each of the
entities and linkages in
the supply chain at various levels of complexity Wisner et al.
(2005).
2.3.4 Performance Prism
According to Harrison and Van (2002), different stakeholders of
organisations within a
supply chain may have different views on what constitutes success
and therefore use
different ways to measure it. Stakeholders include shareholders,
employees, customers,
suppliers, the government and the communities in which the
organisations operate.
Recognising that there are different organisations with different
stakeholders in a supply
chain therefore implies that performance evaluation in a supply
chain should not focus on
a single measure of success but rather on a range of measures.
Emphasis has been on
financial measures based on past information while operational
measures have often been
16
ignored. Out of this perspective, there has developed need for
balanced measures that
encompass operational as well as financial measures and consider
not just the past but
also the future (Harrison & Van, 2002).
The performance prism takes account of the perspectives of the
stakeholders of
organisations within a supply chain. This way, performance measures
that are relevant to
a particular supply chain can be identified. This view sees the
purpose of organisations
within a supply chain as being to satisfy their stakeholders
through the deployment of
relevant strategies, processes and capabilities. An organisation’s
capabilities facilitate
processes that in turn underpin the strategies that it has adopted
to satisfy its stakeholders.
In return for stakeholder satisfaction, firms will receive relevant
contributions from their
stakeholders such as investment, labour, raw materials, income from
sales among other
incentives. The relationship between and organisation and its
stakeholders is therefore
multi-dimensional (Neely et al., 2002).
Stakeholder satisfaction involves identifying the need and demands
of a firm’s
stakeholders. However, stakeholder contributions are also important
as the relationship
between an enterprise and its stakeholders is reciprocal.
Performance is therefore not
purely about satisfying the stakeholders’ needs but also about
enhancing their
contributions to the firm (Neely et al., 2002).
2.4 Supply Chain Performance Indicators
2.4.1 Role of Performance Indicators
Business organizations need to capitalize on supply chain
capabilities and resources to
bring products and services to the market faster, at the lowest
possible cost, with the
appropriate product and service features and the best overall value
(Gunasekaran et al.,
2001). Performance measures are important to the effectiveness of
supply chain.
Companies can no longer focus on optimizing their own operations to
the exclusion of
their suppliers' and customers' operations. There is an emerging
requirement to focus on
the performance measurement of the supply chain in which company is
a partner (Charan
et al., 2008). Interest on performance measurement has notably
increased in the last 20
years (Taticchi et al., 2010). Companies have understood that for
competing in
continuously changing environment, it is necessary to monitor and
understand firm
17
performances. Measurement has been recognized as a crucial element
to improve
business performance (Taticchi et al., 2010).
Different perspectives of supply chain performance measures (are
cost and non-cost
perspective; strategic, tactical or operational focus (Gunasekaran
et al., 2001); business
process perspective and financial perspective (Beamon, 1999). The
earlier focus of
performance measurement was on financial perspective which is
gradually changing to
non-financial perspectives. Most of the models have gone through
some empirical testing
and some have only theoretical developments (Taticchi et al.,
2010).
Performance metrics have three basic functions: control,
communication and
improvement. Control means that the metrics enable managers and
workers to evaluate
and control the performance of resources. The performance is
communicated for internal
needs and external stakeholders by the metrics. Improvements mean
the possibility to
identify gaps between performance and expectations and to identify
the areas where work
is needed (Melnyk et al., 2004). Practitioners and specialists in
the field of performance
evaluation generally agree that the key guidelines for developing a
performance
evaluation system fall into two broad categories. Firstly, there is
a philosophical
management perspective providing conceptual direction on how to
think about a
performance evaluation system. Secondly, there is a pragmatic view
emphasising the
nature of the measures and performance indicators (Holmberg,
2000)
2.4.2 Developing a Supply Chain Management Performance Evaluation
System
Neely et al. (2005) defined performance measurement system as a
balanced and dynamic
system that enables support of decision-making processes by
gathering, elaborating and
analyzing information. Taticchi et al. (2010) further elaborated
this definition by
commenting on the concept of ‘balance’ and ‘dynamicity'. ‘Balance’
refers to the need of
using different measures and perspectives that tied together give a
holistic view of the
organization. The concept of ‘dynamicity’ refers instead to the
need of developing a
system that continuously monitors the internal and external context
and reviews
objectives and priorities.
Effective supply chain management has been associated with a
variety of advantages
including increased customer value, increased profitability,
reduced cycle times and
18
average inventory levels and even better product design (William et
al., 2007). The
objective of supply chain performance management therefore has to
facilitate and
enhance the efficiency and effectiveness of supply chain
management. The main goal of
supply chain performance management models and frameworks is to
support
management by helping them to measure business performance, analyze
and improve
business operational efficiency through better decision-making
processes (Tangen, 2005).
An effective, integrated and balanced supply chain performance
management can engage
the organisation’s performance measurement system as a vehicle for
organisational
change. Supply chain performance management can facilitate
inter-understanding and
integration among the SC members. It makes an indispensable
contribution to decision
making in supply chain management, particularly in re-designing
business goals and
strategies, and re-engineering processes (Charan et al.,
2008).
Under the conceptual framework, supply chain measurement should
reflect a systems
approach. The supply chain must be regarded as an integrated system
and must therefore
be measured comprehensively. It is therefore not correct to
consider that supply chain
management performance can be measured by measuring only the
performance of
individual functional areas and organisations involved in the
chain. The performance
measurement system for the supply chain should have strategic
issues as a basic point of
departure. It should concentrate on areas that are strategically
important for all supply
chain participants and should measure these areas against common
objectives. By
focusing on common objectives, managers in the supply chain will
support the support
the supply chain’s overall strategies (Holmberg, 2000).
A performance measurement system should be derived from the
company’s objectives.
Otherwise, the performance measurement system may support actions
that have the
opposite effect of those implied in the strategy (Tangen, 2004). A
performance
measurement system ought to consist of various types of performance
measures covering
all important aspects agreed as representing the success of a
company. There must in turn
be a balance between the various performance measures in the
performance measurement
system. A performance measurement system should be appropriately
focused on short-
and long-term results, different types of performances (e.g. cost,
quality, delivery,
flexibility and dependability), various perspectives (e.g. the
customer, the shareholder,
19
the competitor, the internal and the innovativeness perspective),
and various
organisational levels (e.g. global and local performance).
As performance evaluation systems for the supply chain evolve, more
and more emphasis
is placed on an approach that balances quantitative and qualitative
measures including
financial and non-financial measures. However, financial measures
are criticised for their
lack of forward looking approach by emphasising on past
performance. Non-financial
measures provide a broader perspective on performance evaluation.
In designing a
performance evaluation system for supply chain management, it
cannot be measured by
evaluating outputs and outcomes alone. It is essential to also
evaluate the processes that
generate these outputs and outcomes. In addition, the performance
management system
must always be designed with the customer in mind as it is the
customer’s perception that
is the ultimate test of supply chain performance (Holmberg,
2000).
2.4.3 Practical Determination of Performance Areas and
Indicators
According to Beamon (1999), a supply chain measurement system must
place emphasis
on three separate types of performance measures: Resource measures
(generally costs);
Output measures (generally customer responsiveness); and
Flexibility measures (Ability
to respond to a changing environment). Each of these three types of
performance
measures has different goals and purpose. Resource measures
include: inventory levels,
personnel requirements, equipment utilization, energy usage, and
cost. Output measures
include: customer responsiveness, quality, and the quantity of
final product produced.
Flexibility measure a system's ability to accommodate volume and
schedule fluctuations
from suppliers, manufacturers, and customers (Beamon, 1999).
In determining the nature of performance areas to be used, a family
of measures should
be used that are limited and linked to each other. Performance
measures that are not
linked provide a disjointed view of actual performance and may
result in a narrow and
often sub-optimal view of performance in key areas. The measures
should also reflect
process performance taking into consideration the causal
relationship between the results
and the drivers that produce these results. Inter enterprise
measures also need to be
developed to measure performance in these supply chain processes
that cut across
20
linkages (Lapide, 2000).
2.5 Chapter Summary
In this chapter, the complexity of performance measurement at the
levels of an integrated
supply chain has been revealed. In spite of the difficulties
resulting from this complexity,
it is essential to evaluate performance. Furthermore, performance
evaluation is also a
useful tool in managing the interrelationships and linkages
throughout the supply chain.
Some guidelines for structuring a valid performance evaluation
system for managing a
supply chain have been provided and at the same time emphasised the
fact that supply
chains are generally unique and should therefore be evaluated by
using only measures
and norms valid and applicable for the specific supply chain. Three
of the most
commonly used performance evaluation systems have been briefly
discussed to provide
insight into current approaches to supply chain performance
evaluation.
The next chapter provides the research methodology by identifying,
defining and
providing justification for the research design used in the study
along with the data
collection tools used. Chapter four shows the results and findings
from the data analysis
described in this chapter. Chapter five discusses the findings of
the study based on the
objectives provided and presents conclusion as well as
recommendations for further
study.
21
This chapter identified, defined and provided justification for the
research design used in
the study. The data collection instrument and population were
identified along with
sampling frames, techniques, the size of the sample for the study
and the data analysis
methods were defined.
3.2 Research Design
According to Silverman (2000), before conducting research, it is
crucial to set out the
research approach as well as the related concepts, theories,
methodologies and methods.
In this study, there are two methods of research approach that are
linked to the methods
used. They are quantitative and qualitative research approach.
These differed in many
aspects and depended on a number of issues such as the research
objective and methods.
Quantitative approach produces results in broad term and entails
collection of numerical
data (Bryman, 2004). Quantitative approach put emphasis on
measurement and analysis
of casual relationships between variables and not processes (Denzin
& Lincoln, 2005).
However, this study did not seek to establish a cause effect
relationship between the
stakeholders related to supply chain performance measurement
factors. Quantitative
approach was not considered appropriate for this study as the
intention was to gain insight
in a natural setting based on respondents understanding the supply
chain partnership with
little interest in seeking representativeness. For this study,
qualitative approach was most
suitable to the research objectives. The approach to enquiry was
adopted as the
researcher’s position suggests that people’s knowledge, views,
understanding,
interpretation, experience and interactions are meaningful
properties of the social reality
which the research objectives are designed to explore (Mason,
2002). The research
entailed views and opinions of supply chain practitioners about
their supply chain
activities and the performance of their supply chain. Since this
thesis aimed at
performance evaluation of supply chain which highly differed and
depended on the
22
individual companies and branches, a qualitative approach was
chosen due to the wide
variety of expected results.
In qualitative research, a large amount of information and data is
gathered. To organise
the work and handle the collected data, researchers should divide
it into different
categories or topics to simplify the process (Bryman, 2004). In
this study, the information
collected was separated into general information about supply chain
management and
specific information about supply chain performance measurement.
This differentiation
allowed to distinguish the different knowledge levels of the
participants about supply
chain management and offered the opportunity to let the
participants become familiar
with the general topic before answering more questions in detail.
Furthermore, the
specific part was divided into general and detailed questions
concerning supply chain
performance measurement problems and challenges.
3.3 Population and Sampling Design
3.3.1 Population
A population is the collection of elements about which we wish to
make some inferences
(Copper and Schindler, 2001). It can also be described as a
collection of data that
describes some phenomenon of interest (Quang and Hong, 2003). The
population in the
study comprised of participant’s in various healthcare supply chain
organisations. It
consisted of 6 major categories of programs run; the project’s
senior management
consisting of directors, managers overseeing supply chain services
and outsourced supply
chain services partners that were the main drivers in the supply
chains. The target
population was as shown on Table 3.1:
Table 3.1 Target population
Segment Target Population Percentage
Program implementers 25 29
Project managers 45 44
Total 90 100%
3.3.2 Sampling Design
A research sampling design is that part of the research plan that
indicates how cases are to
be selected for observation (Polonsky and Waller, 2005). The design
therefore maps out
the procedure to be followed to draw the study’s sample.
3.3.2.1 Sample Frame
The sampling frame for this study was drawn from a list of clients
served, their senior
management teams, sub-contractors engaged and program managers. A
sampling frame is
a representation of the items available to be chosen for a sample
(Porkess, 2004). A
sample is a subset of data selected from a population (Quang and
Hong, 2003). The
sample of the study focused on key contact persons that had good
experience in the
supply chain process and those that handled the project at a
substantial magnitude. The
basic idea about sampling is that by selecting some of the elements
in a population, we
may draw conclusions about the entire population (Cooper and
Schindler, 2001). Thus, it
is an accurate representation of members of the population.
3.3.2.2 Sampling Technique
The study used judgemental sampling to choose respondents. A
judgemental sample was
obtained according to the discretion of someone who is familiar
with the relevant
characteristics of the population. In this case, since the
researcher is involved in the
healthcare industry, samples are selected to the best of his
judgement.
Judgemental sampling to be used in this study provides an effective
way of obtaining
views from different players in the healthcare supply chain so as
to make a holistic
evaluation on the effectiveness of supply chain performance
measurement in the
healthcare supply chain. This sample was chosen because it helped
to increase a samples’
statistical efficiency to provide adequate data for analysing the
various subpopulations
and to enable different research methods and procedures to be used
in different strata
(Cooper & Schindler, 2001).
3.3.2.3 Sample Size
The choice of sample size is governed by the level of certainty
that the characteristics of
the data collected will represent the characteristics of the total
population, the margin of
error that is tolerable, the type of data analysis that will be
performed and lastly, the size
of the total population (Saunders et al., 2000). With an expected
100% response rate, 10%
margin of error and 95% level of significance and an assumption of
80% that the sample
will have the specified attribute that is being explored, the
minimum calculated sample
size for different players in the healthcare supply chain was about
72 out of a population
of 90. Table 3.2 below shows the distribution of sample size for
the various players in the
healthcare supply chains.
Category Sampling Frame Sample size
Program implementers 25 20
Project managers 45 36
Total 90 72
3.4 Data Collection Methods
Methods of data collection are the ways to obtain relevant
qualitative and quantitative
data or information for a particular study from the relevant
sources (Sekaran, 2003).
Primary data collection method was used in this research. Primary
data is sought for its
proximity to truth and control over error (Cooper & Schindler,
2001). Data was collected
using a questionnaire developed using guidance of the research
questions. A
questionnaire was used based on its advantage of economy of time
and relative cheapness
in terms of expense. The types of questions were a mix of open and
closed end.
The questionnaire was divided into 5 parts. The first part had a
general overview of the
respondents in relation to the contexts of the research, the second
part focused on
analysing the extent to which integration of the supply chain was
achieved, the third
focused on the approaches that were used to analyse performance of
the supply chain, the
25
fourth part focused on indicators that could be used to inform
supply chain performance
and the final part provided a few open ended questions to the
respondents. The
questionnaire was structured and the respondent was guided by the
interviewer through
illustrated answers to ensure that the respondent understood them
well and answer them
sufficiently. To maximise response rates, validity and reliability
of the questionnaire, the
questions were made clear, accurate and simple. The respondents
also received a cover
letter explaining the purpose of the study and to ensure
confidentiality.
3.5 Research Procedures
3.5.1 Pilot testing of the Questionnaire
A questionnaire was developed to address the objectives of the
research. Pretesting was
done by issuing the questionnaires to twelve respondents. Three
questionnaires were
developed for each of the programs served. Pretesting was done to
ascertain suitability
before they could actually be issued for acquisition of
information. This enabled fine
tuning of the questionnaire for objectivity and efficiency of the
process, time taken to
complete the questionnaire, clarity of instructions, unambiguous
questions, and
attractiveness of layout and relevance of questions. Contents,
format, layout, and
administrative procedures of the questionnaire were then modified
accordingly.
3.5.2 Administration of the Questionnaire
Questionnaires were administered to clients served in the partner
Organisations. The
questionnaire was estimated to take twenty minutes to complete. The
questionnaires were
administered by the researcher who conducted interviews and
assisted the respondents to
fill in the questionnaires. Confidentiality was assured and for
respondents who wanted a
summarised copy of the findings, an opportunity was provided to
request. The researcher
attended post-meeting sessions being held with the partner
organisations accompanied
with the research questionnaires to administer, interview and
clarify on any issues that
arose.
26
The data collected was qualitative. Qualitative research approach
with standardized open-
ended interviews was used in this study. This procedure was
expected to generate
valuable and sufficient findings for the study.
3.7 Chapter Summary
This chapter looked at the methodology that was used in carrying
out the study. It
examined descriptive research as the type of design that was used
in the study which
focused on measuring and evaluating performance of a supply chain.
The section
provided sample frames, techniques and sizes that were used. The
use of a questionnaire
as a data collection method was illustrated. The questionnaire
developed was pretested
before being issued to respondents.
The next chapter, chapter four, shows the results and findings from
the data analysis
described in this chapter. Chapter five discusses the findings of
the study based on the
objectives provided and presents conclusion as well as
recommendations for further
study.
27
4.1 Introduction
This chapter analyses the findings and results from the data
collected. The results are
divided into four major subsections that include general
information of the respondents,
factors influencing integrated supply chain management, supply
chain performance
evaluation approaches and key performance indices related to supply
chain management.
This chapter makes use of quantitative and descriptive statistic to
present data gathered
from the field. The data was presented mainly in frequency and
percentage tables touched
on management experience of the respondents in healthcare sector as
well as on the area
of study such as integration of supply chain, approaches in
evaluation of supply chain
performance and key performance indices crucial in determining the
performance of the
supply chain.
4.2 General Information
The study utilized respondents who were key staff and partners in
the healthcare supply
chain programs run by Phillips Healthcare Services Limited. The
background information
on programs, gender, experience and qualifications of the
respondents were looked into.
This section provides information relating to the healthcare
program, job description of
the staff, the years of experience in healthcare sector and level
of academic qualification
and skills. The response rate achieved for the study was 80%
4.2.1 Program
Respondents were selected from various partners working with health
care service
providers in Kenya catering for donor funded supply chain programs.
As shown in Table
4.1, 27.8% of the respondents interviewed were from program
implementers mainly
comprising of non-state actors, 50% comprising of project managers
who ran the various
program’s supply chain operations and 22.2% of supply chain
partners who were mainly
outsourced under third party logistics (3PL) structure. The highest
number of respondents
was from the project managers because of the various programs
having managers charged
in carrying out activities contracted by the program
implementers.
28
4.2.2 Job Description of Respondents
This study examined the occupation and designation of the
respondents so as to
determine what their role in the healthcare program was. The study
showed that 27.8% of
the respondents were supervisors, 52.8% were managers and 19.4%
were directors. The
job level that a respondent was at would help in determining what
his or her response
would be because they are involved with the relevant decision
making process at different
stages of the supply chain. These results are indicated in Table
4.2.
Table 4.2: Job Description of the Respondents
Frequency Percent
4.2.3 Gender
Out of 72 respondents, 58.3% were males and 41.7% were female as
shown in the Table
4.3. This indicates that there were more male healthcare supply
chain workers than there
are females in the supply chain programs. A possible explanation
for the higher number
of males could be because of the nature of the profession and
interest in supply chain
management which determine their careers.
29
Frequency Percent
4.2.4 Experience in Healthcare Sector
This study examined the length which the respondents had been
involved in the
healthcare sector. The length of experience in healthcare would
help know if they were
conversant with the local health policies governing the sector. It
would also help
determine how conversant the respondents were with changes they
would want to see
being implemented in the sector. The results of the study showed
that 6.9% had less than
two years experience, 15.3% of the respondents had experience of
between 3-5 years,
50% of the respondents had 6-8 years experience and 27.8% had over
9 years experience
as shown in Table 4.4. This showed that a large proportion of the
respondents had good
experience in the healthcare sector and could report accurately
about the healthcare
program and trends in the industry.
Table 4.4 Experience of Respondents
Frequency Percent
3-5 years
6-8 years
4.2.5 Level of Academic Qualification
This study examined the levels of academic qualification of the
respondents so as to
determine the quality of contribution in management of the
programs. The level of
academic qualification showed that the largest proportion had
bachelor’s degree at
54.2%, 18% had attained master’s degree qualification and 27.8% had
diploma
30
qualifications as shown in Table 4.5. The result of this study
showed that most
respondents were suitably qualified and were able to make good
decisions on matters
relating to the supply chain programs.
Table 4.5 Level of Academic Qualification
Frequency Percent
4.3 Integrated Supply Chain Management
This section presents findings on the role of supply chain
management integration in the
healthcare sector as obtained from the respondents. It presents
information about the
involvement of the supply chain partners in the management of
various interrelated
supply chain processes and decision making responsibility of key
staff involved in the
programs.
4.3.1 Supply Chain Opportunities and Development of Implementation
Plans
A 100% of the directors, 100% of managers and 85% of supervisors
felt that they were
involved in the process of assessing supply chain opportunities and
developing
implementation plans for the programs as shown in Table 4.6.
Table 4.6: Assessment of Supply Chain Opportunities
Job description Total
Director Manager Supervisor
opportunities
no 3 3
31
4.3.2 Development of Supply Chain Vision
The majority of the respondents (100%), as shown in Table 4.7, felt
that senior
management of the partner organisations were involved in developing
a desired supply
chain vision for the programs run. They felt that senior management
played an important
role in providing a vision that guided them on their specific
organization’s goals and
strategies on how they plan to identify and realize the
opportunities.
Table 4.7: Respondents Opinion on Senior Management Involvement in
Visioning
Job description Total
Director Manager Supervisor
no
4.3.3 Development of Performance and Evaluation Strategies for
Supply Chain
among Partners
Most respondents replied that partners played an important role in
evaluating and
providing feedback on the specific organization’s performance and
that there have been
initiatives to improve processes carried out; 80% of the less than
two years, 63.6% of the
3-5 years, 88.8% of the 6-8 years and 90% of the 9 years and above
said that there was
good involvement in this strategy process as shown in Table
4.8.
Table 4.8: Development of Supply Chain Strategy by Partners
Experience Total
Less than
2 yrs
development and implementation
32
4.3.4 Benchmarking
Many respondents felt that the programs run were well benchmarked
and responsive to
the needs of the healthcare sector concerned. As shown in Table
4.9, 70% of supervisors,
92.1% of managers and 92.8% of directors felt that their sectors
was well benchmarked
with trends in the industry and that the programs had a responsive
system in place to
address needs of the population in the sector concerned.
Table 4.9: Benchmarking and Responsiveness to Market Needs
Job description Total
benchmarking and developing responsive
no 1 3 6
4.3.5 Partner Involvement in Supply Chain
Most respondents agreed that various partners were involved in
sessions or meetings on
matters relating to the supply chain’s problems solving, planning
and in provision of
solutions to the supply chain processes. 90% of supervisors, 97.3%
of managers and
92.8% of directors of the programs agreed that stakeholders were
adequately involved in
joint planning sessions as shown in Table 4.10. Partners involved
healthcare
professionals, pharmacists, officials of health ministry and
sub-contracted transporters.
Table 4.10: Partner Involvement in Joint Planning Sessions
Job description Total
planning sessions for the supply chain
yes 13 37 18 68
no 1 1 2 4
Total 14 38 20 72
33
4.3.6 Quality Management Systems
Most respondents agreed that there was a quality management system
that was in place to
guide the supply chain processes carried out between partner
organisations. 100% of all
respondents said that there was a quality management system in
place. This was mostly
through the development and implementation of standard operating
procedures and
pursuance of quality management standards by the partner firms.
This is shown in Table
4.11.
Job description Total
guides work and relations amongst partners
yes 14 38 17 69
no 0 0 3 3
Total 14 38 20 72
4.3.7 Effectiveness of Partnership Structure
Many of the respondents were in agreement that the various partners
had organisational
structures that could be easily identified and key staff in the
various programs was easily
identifiable; Table 4.12 shows that 85% of supervisors and 100% of
managers and 100%
of directors said that there was a clearly developed structure to
guide partnership and its
relations between the supply chains.
Table 4.12: Partnership Structure in Place
Job description Total
guides work and relations amongst partners
yes 14 38 17 69
no 3 3
34
4.3.8 Information Sharing and Communication in Supply Chain
Most of the respondents agreed that there was an adequate
communication network in
place to support the supply chain decision making process. Table
4.13 shows 90% of
supervisors, 92.1% of managers and 85.7% of directors said that
they were satisfied with
the communication and feedback mechanisms in place for their
respective supply chains.
Table 4.13: Information Sharing and Communication Network in
Place
Job description Total
Strongly
4.3.9 Stakeholder Involvement and Commitment to Change
Most of the respondents were of the opinion that the stakeholders
were actively involved
and committed to change in the various supply chain programs; 86.8%
of managers,
92.8% of directors and 75% of supervisors said that their
organisations leadership were
actively involved and address change management issues as shown in
Table 4.14.
Table 4.14: Stakeholder Involvement and Commitment to Change
Job description Total
Director Manager Supervisor
Stakeholder involvement in
making change
agree
strongly
agree
1
13
5
33
15
6
61
35
This section presents findings on supply chain performance
evaluation approaches as
obtained from the respondents. It presents information about the
involvement of the
supply chain partners in the management of performance of supply
chain and relates the
information based on customer service, innovation and learning and
internal business
factors in managing their supply chains.
4.4.1 Measuring Supply Chain Performance
Ninety percent (90%) of program implementers, 86.1% of project
managers and 81.2% of
supply chain partners strongly felt that measurement of their
supply chains’ performance
helped in better managing their supply chain as shown in Table
4.15.
Table 4.15: Measuring Supply Chain Performance can help Manage
Supply Chain
Respondent Total
Strongly
4.4.2 Supply Chain Performance Evaluation Approach
In discussions held on performance management approaches, 75% of
program
implementers, 91.6% of project managers and 93.7% of supply chain
partners were
indifferent as to whether there was a performance evaluation model
that had been
developed for their specific programs as shown in Table 4.16.
Directors and managers
were aware of performance measurement approaches applicable but had
not specifically
identified particular one in use.
36
Job description Total
4.4.3 Balanced Score Card Performance Model
Most respondents were neutral as to whether they were familiar with
the balanced
scorecard supply chain performance model. This was offered by 57.1%
of directors, 71%
of managers and 90% of supervisors who were neutral as shown in
Table 4.17.
Table 4.17: Program Familiarity with Balanced Score Card
Performance Model
Job description Total
Director Manager Supervisor
card supply chain performance
neutral
agree
strongly
agree
8
6
0
27
4
2
18
2
0
53
12
2
4.4.4 Stakeholder Perspective on Supply Chain Performance
Directors and managers would most likely be in contact with stake
holders in the various
programs; 85.7% of directors, 84.2% of managers and 80% of
supervisors strongly
37
agreed that stakeholders played a critical part in informing their
supply chain as shown on
Table 4.18.
Job description Total
chain has been used to inform the
performance of our supply chain program.
Agree 2 6 4 12
Strongly
4.4.5 Customer Perspective
100% of directors, 100% of managers and 95% of supervisors were of
the opinion that
customer concerns were considered in their supply chains. As most
were donor funded,
getting drugs and health related supplies to customers cheaply,
responsively and in
continuous supply was their major area of focus in the supply chain
cycles as shown in
Table 4.19.
Job description Total
to evaluate how the supply chain could
add value for the customers.
yes 14 38 19 71
no 1 1
4.4.6 Internal Business Perspectives
90% of project implementers and 97.2% of project managers felt that
there were well
defined internal business objectives that had been set and were
reviewed on a regular
basis to inform their supply chain activities as shown in Table
4.20.
38
Job description Total
4.4.7 Balanced Score Card Perspectives and Interrelationships
The largest proportion of respondents, 85.7% of directors, 94.7% of
managers and 70%
of supervisors felt that various aspects of the balanced scorecard
helped in making better
decisions in their various activities as shown in Table 4.21.
Table 4.21: Balanced Score Card Perspectives and Decision
Making
Job description Total
help understand interrelationships
yes 12 36 14 62
no 2 2 6 10
Total 14 38 20 72
4.4.8 Customer Relationship Management Perspective
There was a general feeling that good relationship management
between partners was key
in making decisions relating to forecasting demand and sourcing
activities for their
supply chain concerns. 78.9% of managers, 92.8% of directors and
75% of supervisors
strongly agreed on this as shown in Table 4.22.
39
Job description Total
chain in conducting joint market
analysis and demand forecasting.
Strongly
agree 13 30 15 58
Total 14 38 20 72
4.4.9 Innovation and Learning Perspective
90% of program implementers, 88.8% of project managers and 81.2% of
supply chain
partners strongly felt that innovation and learning activities had
played a key aspect that
helped improve the performance of their supply chains as shown in
Table 4.23.
Table 4.23: Innovation and Learning and Influence on Quality
Improvement
Job description Total
cooperation among supply
Strongly
agree 18 32 13 63
Total 20 36 16 72
4.4.10 Procurement and Information Management
92.8% of directors, 91.6% of managers and 94.4% of supervisors
responded that they
were satisfied with the procurement process and information sharing
along their supply
chains as shown in Table 4.24.
40
Job description Total
director manager supervisor
process has been developed to ensure
effective communication with suppliers
4.5 Performance Indicators
This section presents findings on supply chain performance
indicators as obtained from
the respondents. It presents information about the performance
indicators that the
respondents felt important in managing their supply chains.
4.5.1 Provision of Order Entry and Information Exchange with
Customer
100% of respondents agreed with the view that customer related
information was
provided by each of the partners along the supply chain as shown on
Table 4.25.
Table 4.25: Providing Information to customers
Respondent Total
entry and information exchange
Strongly
41
4.5.2 Technical Support and Solving Problems
Most respondents felt that technical queries were adequately
addressed by their partners.
90% of program implementers, 91.6% of program managers and 87.5% of
supply chain
partners responded that technical queries received were adequately
addressed as shown
on Table 4.26.
Table 4.26: Provision of Technical Support and Problem Solving
Excellence
Respondent Total
customers.
agree
strongly
agree
18
2
33
3
14
0
65
5
4.5.3 Flexibility of Service
92.8% of directors, 88.8% of managers and 70% of supervisors
responded that their
supply chain partners were flexible in meeting customer needs as
shown in Table 4.27.
Most processes involved depended on others in the supply chain and
were able to adapt to
changes that occurred and respond to customers flexibly to meet
their expectations
Table 4.27: Flexibility to Meet Customer Needs
Job description Total
customer’s needs.
42
4.5.4 Quality of Delivery Documentation
Ninety five percent of program implementers, 91.6 % of project
managers and 93.7% of
supply chain partners were of the opinion that delivery
documentations generated and
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