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National Interscholastic Athletic Administrators Association PROGRAMS OPERATIONS FINANCE STRATEGIC PLAN 2016-2020

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Page 1: National Interscholastic Athletic Administrators Association …media.mycrowdwisdom.com.s3.amazonaws.com/niaaa/Final-4th-Strategic... · RECOMMENDATIONS: Professional Development

National InterscholasticAthletic Administrators

Association

PROGRAMS

OPERATIONS

FINANCE

STRATEGIC PLAN

2016-2020

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STRATEGIC PLAN

2016-2020

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The NIAAA preserves, enhances and promotes education-based athletics through the professional development of interscholastic athletic administrators. As a recognized accredited educational institution committed to leadership programs, resources, and service opportunities, the Association supports the athletic administrator’s effort in providing quality athletic participation opportunities for students.

Mission

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2016-2020 NIAAA Strategic Planning Leadership

Richard Bechard, CMAAGeneral Chair

Lee’s Summit, MO

Trish Witkin, CMAANIAAA President

Glastonbury, CT

Bruce Whitehead, CMAAExecutive Director

NIAAA

Mike Blackburn, CMAA, PhDAssociate

Executive Director NIAAA

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1 Ken Mullen, CAA - NJ

2 Don Dellinger, CMAA - WV

3 Johnny Seabrooks - GA

4 Mike Morris, CMAA - IL

5 Mark Rerick, CMAA - ND

6 Jeff Ramich, CAA – ME (1)

7 Candace Cayer, CMAA - CA

8 Robert Polk, CMAA - WA

1 Steve Young, CAA - NY

2 Hugh McReynolds, CAA - KY

3 Mike Ellson, CMAA - TN

4 Kerrie Schludecker, CAA - IN

5 Dory Smith, CMAA - MO

6 Marmion Dambrino, CMAA- TX

7 Everett Kelepolo, CMAA - UT

8 Tracy Leinen, CMAA - ID

1 Damian Frassinelli, CAA - CT

2 Marianne Shultz, CMAA - MD

3 Lanness Robinson, CMAA - FL

4 Becky Moran, CMAA - IL

5 Kevin Simmerman, CMAA - NE

6 Bill Hoglund, CAA - AR

7 Charles Walsh, CAA - NV

8 Todd Gilkey, CAA - ID

Sam Rasmussen, CAA Finance Chair

INDIANA

Marc Hunter, CMAAOperations Chair

UTAH

Richard Bechard, CMAAGeneral Chair

MISSOURI

Holly Farnese, CMAAPrograms Chair

PENNSYLVANIA

NIAAA Fourth Strategic Plan 2016-2020 Committee Structure

FINANCE OPERATIONS PROGRAMS

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RECOMMENDATIONS :

Professional Development AcademyStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

1 Establish Secure On-Line CAA ExamExplore present online testing options currently in place in other disciplines

Certification2016$$

Explore an alternate option to obtain CMAA Survey Stakeholders Certification2017

$

Provide a model for states that reflects the association’s roles and responsibilities of the Professional Development Academy Committee

Give states guidelines, through a template, to ensure all areas of PDA are encompassed.

PDA2016

$

Transition to use of current technology to deliver LTI curriculum including all supplemental materials

Create an RFP for companies interested in the contract.

Create a transition plan and a timeline for completion.

PDA

Board of Directors

Office Staff

2016$$

Explore the option of developing a “University of NIAAA”Ad Hoc Committee to create a school of athletic administration.

PDA

University Liaison

2019$$

Develop a continuing education plan for certified athletic administrators

Research other professional organizations criteria and analyze which will work best for the association.

Certification

Board of Directors

2017$

Investigate the Framework of LTI Courses (credit vs. hours)

Survey institutes of higher education partners and other professional organizations as to how they implement credit.

PDA

Board of Directors

Ongoing

Establish a Model Mentor Coordinators Program Identify a pool of mentors and match. PDA2018

$

2

3

4

5

6

8

7

Recommendations of the Programs Sub-Committee

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RECOMMENDATIONS :Professional Development Academy Strategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Continue to expand the present International Partnerships

Communication with key role players in these organizations.

PDA

Board of Directors

Executive Staff

Ongoing

Expand the Higher Education Partnership to include a minimum of one opportunity in each section

Identify the needed states and work with PDA Coordinators in that section.

Board of Directors

PDA University Liaison

Ongoing

Create a CAA Study Session videoUtilize current resources available to the association.

Certification Committee

2017$

Transition the placement of LTI course information on the members’ profile pages for registered classes

Research one-time access for manuals of courses completed. i.e. including course video, course certificate, etc.

PDA

Office Staff

2017$$

Develop electronically submitted PDF(‘s) for all association applications

Investigate technological optionsBoard of Directors

Office StaffOngoing

RECOMMENDATIONS :Committees Strategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Explore the creation of a Board of Directors Resolutions (White Papers) Sub-Committee

Follow established protocol for development of Board Sub-Committees.

Board of Directors 2016

15.Create a standing Membership Committee Follow established protocol for development of committees.

Board of Directors2016

$

Recommendations of the Programs Sub-Committee /continued

9

11

13

14

10

12

15

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Recommendations of the Operations Sub-Committee

RECOMMENDATIONS :

Staffing NeedsStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Utilize universities to acquire interns

Partner with Institutes of Higher Learning as needed.

To assist with public relations, NIAAA branding, social networking, communications, National Conference, etc.

Office Staff

Board of Directors

2016$

Create a list of duties of staff general responsibilities located on the website, in a more prominent location

Investigate the most appropriate location to better serve the association membership.

Office Staff 2016

Develop evaluations tied to stipend job descriptions Develop and compliance with association philosophy. Board of Directors Ongoing

RECOMMENDATIONS :

CommunicationsStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Distinguish the sponsors on the website according to contribution levels

Highlight according to contribution levels.

Name contribution levels. i.e. Presidents’ Club. (name rather than a color)

Director of Marketing

Office Staff

2016

Create an association YouTube Channel

Can be viewed from the national and state association websites.

To garnish a larger audience.

Examples of content: Instructional, informational, award recipients, educational, professional recognition, sportsmanship stories and strategies, inc.

Office Staff Ongoing

16

18

19

17

20

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Continue to enhance the relationship between state athletic/activity associations and state athletic administrator associations

Explore the possibility of a member of the NIAAA Board to inform, educate, and inspire.at individual state board meetings.

Develop a spreadsheet listing attendance at state conferences/board meetings to ensure all states are included.

The goal for participation is every 3-5 years.

Board of Directors

Executive StaffOngoing

Continue to empower the NIAAA legislative advocate to promote the NIAAA to Superintendents, Principals, School Boards and state and national legislatures.

Strengthen the association’s philosophy regarding Education-Based athletics.

Board of Directors

Executive StaffOngoing

RECOMMENDATIONS :

CommitteesStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Continue to evaluate and refine the committee assignment process to ensure diversity

Age, gender, ethnicity

Category of school

Provide opportunities for more members to serve.

Board of Directors Ongoing

Select the Chair and Sub-Committee Chairs for 5th Strategic Planning Committee

July Board meeting agenda item Board of Directors 2018

Select 5th Strategic Planning Committee members February Board meeting agenda item Board of Directors 2019

Recommendations of the Operations Sub-Committee /continued

21

23

25

24

22

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Recommendations of the Operations Sub-Committee /continued

RECOMMENDATIONS :

Board StructureStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Explore a 4th “At Large” Board Member by adding a fourth region (D).

Research possible section combinations. Example: 1-6=13, 2-7=13, 3-4=13, 5-8=12

Board of Directors2016

$

RECOMMENDATIONS :

TechnologyStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Annual assessment of all office technology Develop an evaluation tool. Office Staff Ongoing

Develop an information tool box located on the website

Identify items to be included in the tool box. i.e. state initiatives, NCA accreditation letter, Profile of Education-Based Athletics, webinars, message boards, professional support resources and electronic sharing.

Office Staff 2018

$

Fuse the association website and portal Coordination of information. Office Staff Ongoing

RECOMMENDATIONS :

NIAAA BrandStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Promote the mission of the association.

Identify possible association promotional items for distribution.

Investigate topics for PSA’s.

Utilize the YouTube channel.

Board of Directors

Office Staff

2017$26

27

29

28

30

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Recommendations of the Operations Sub-Committee /continued

RECOMMENDATIONS :

MembershipStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Create a video tracing the historical growth and progress of the association

Develop an RFP for distribution interested companies.

Board of Directors

Retired AD Committee

2017 $$

Create a video outlining the core beliefs, mission, vision, and opportunities to use available resources of the association

Introduce a photo gallery on the website.Investigate sources for production

Board of Directors

NEDC

Retired AD Committee

2017 $$

Live streaming of all of the Awards Ceremonies at the National Conference

Investigate and research opportunities for live streaming for individuals and groups who may have a vested interest in the recipients.

Board of Directors

Conference Staff

2016 $

RECOMMENDATIONS :

AccreditationStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Expanding the knowledge and understanding of the North Central Association processes and expectations

Initiate an opportunity for a training seminar by the NCA.

Accreditation Committee

Ongoing

33

31

32

34

RECOMMENDATIONS :

ConferenceStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Develop a plan for a potential sole management of the National Conference including resources and cost analysis

Monitor the ongoing partnership.

Board of Directors

NEDC

Executive Staff

2020 Potential Revenue35

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Recommendations of the Finance Sub-Committee

RECOMMENDATIONS :

Additional Revenue StreamsStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Obtain & Institute an NIAAA credit cardInvestigate credit card companies to get the best profit margin for the organization

Board of Directors

Finance Committee

Executive Staff

2016 Potential Revenue

Continue to seek new resources of revenue and allow the Endowment Fund to grow naturally without designating a target line

Look for revenue from bequests, individual designation of the association as the beneficiary of the NIAAA member life insurance package and other a typical sources

Board of Directors

Endowment Committee

Ongoing

Promote the association brand by increasing the availability and ease to the NIAAA logo products by expanding and refining the online NIAAA store

Investigate profit margins and market feasibility of products offered

Expand the online store

Expand the logo shop at the National Conference

Investigate the logistics of management

Increase the offerings and exposure for the association logo.

Executive StaffOngoing Potential

Revenue

37

36

38

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Recommendations of the Finance Sub-Committee /continued

RECOMMENDATIONS :

Budgetary ManagementStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Maintain the “reserve fund” at 50% of the current operating costs

Continue to support this current practice. Executive Director

Board of DirectorsOngoing

Maintain budget guidelines and strategies for reducing expenses

Establish a percent limit for each line item.Board of Directors

Executive StaffOngoing

Research the cost effectiveness of transportation options for airport shuttles for meetings

Pursue sponsorship opportunities

Investigate transportation costs based on return of investment

Executive Director or Associate Executive Director

2016 Potential Savings

RECOMMENDATIONS :

Budgetary ManagementStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Analytically look at the National ConferenceDevelop RFP documents based on past conferences and future projections: attendance, all costs, and geographical location.

Office Staff

Conference Administrator

Conference Advisory Committee

Ongoing

40

39

41

42

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Recommendations of the Finance Sub-Committee /continued

RECOMMENDATIONS :

Membership ServicesStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Increase membership by 2% every year for five (5) years

Identify and promote membership in big return states and have them share their best practices

Survey memberships to determine origin of dues payment, i.e. school or personal, through State Liaisons.

Board of Directors

Executive StaffOngoing

Continue to increase the number of states offering dual memberships

Grow and promote membership benefits, targeting middle, private, parochial and charter schools

Continue to emphasize membership benefits, through articles, presentations and workshops

Develop best practices for dual memberships and share it with the membership.

Board of Directors

Executive StaffOngoing

RECOMMENDATIONS :

Operations ManagementStrategies for Implementation

Responsible for Implementation

Initiate by & Resources

Needed

Create the position of a Business Development DirectorEstablish a job description i.e.to assist with communication, public relations, (social networking), marketing and business strategies

Board of Directors2018$$$

Foster a technological philosophy by pushing relevant information to the membership

Research options for up to date technology sharing i.e. text blasts, list serve, mobile applications, electronic sharing programs and email list

Executive Director or Associate Executive Director

Ongoing

44

46

43

45

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Recommendations of the Finance Sub-Committee /continued

Explore expansion of the office space to accommodate large group meetings/instructional/seminar and the possibility of additional storage

Investigate the return on investment of expanding office/storage space to accommodate needs.

Board of Directors

Executive Staff

2019$$$

Develop and enhance existing and new relationships with partners, sponsors and affiliations

Seek a corporate sponsor for the PDA

Look for a variety of educationally based businesses aligned with the philosophy of the association and higher education institutions offering athletic administration programs

Make available on the sponsor page of the website an application form and a digital electronic copy of the corporate sponsorship brochure.

Executive Staff

Marketing DirectorOngoing

Expand retired athletic administrator’s committee responsibilities to assist with public relations and strategize marketing

Solicit input from the Retired Athletic Administrator’s Committee and regular membership

Utilize retirees to keep and secure additional sponsors

Board of Directors

Marketing Director

Retired Athletic Administrators Committee

Ongoing

Monitor the soliciting of vendors, organizing, and managing the Exhibit Hall at The National Athletic Directors Conference

Monitor the yearly profit margin of vendors

Explore the feasibility of an out sourced contractor

Executive and Associate Directors

Conference Administrator

Advisory Committee

Ongoing

48

50

47

49

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PRESIDENT Trish Witkin, CMAA GLASTONBURY, CT

PRESIDENT ELECT Mark Armstrong, CMAA LINCOLN, NE

SECRETARY Doug Killgore, CMAA NORTH LITTLE ROCK, AR

PAST PRESIDENT Andy Chiles, CMAA ORLANDO, FL

SECTION 1 Gary Stevens, CMAA SACO, ME

SECTION 2 Karl Heimbach, CMAA ROCKVILLE, MD

SECTION 3 Paul Pendleton, CMAA BRISTOL, TN

SECTION 4 Jeff Sitz, CMAA MILWAUKEE, WI

SECTION 5 Lane Green, CMAA OVERLAND PARK, KS

SECTION 6 Sandra Howell, CMAA LITTLE ELM, TX

SECTION 7 Sister Nancy Perlick, CMAA PHOENIX, AZ

SECTION 8 Mark Horak, CAA LAKE OSWEGO, OR

AT-LARGE A Carter Wilson, CMAA DECATUR, GA

AT-LARGE C Richard Barton, CMAA RICHFIELD, UT

NEDC LIAISON Bruce Bowen, CMAA MECHANICSVILLE, VA

EXECUTIVE DIRECTOR Bruce Whitehead, CMAA

ASSOCIATE EXECUTIVE DIRECTOR Mike Blackburn, CMAA

2015 NIAAA Board of Directors

Page 17: National Interscholastic Athletic Administrators Association …media.mycrowdwisdom.com.s3.amazonaws.com/niaaa/Final-4th-Strategic... · RECOMMENDATIONS: Professional Development

State Athletic Administrator Associations

ALABAMA High School Athletic Directors and Coaches Association

ALASKA Interscholastic Athletic Administrators Association

ARIZONA Interscholastic Athletic Administrators Association

ARKANSAS High School Athletic Administrators Association

CALIFORNIA State Athletic Directors Association

COLORADO Athletic Directors Association

CONNECTICUT Association of Athletic Directors

DELAWARE Association of Athletic Directors

DISTRICT OF COLUMBIA Athletic Directors Association

FLORIDA Interscholastic Athletic Administrators Association

GEORGIA Athletic Directors Association

HAWAII Interscholastic Athletic Directors Association

IDAHO Athletic Administrators Association

ILLINOIS Athletic Directors Association

INDIANA Interscholastic Athletic Administrators Association

IOWA High School Athletic Directors Association

KANSAS Interscholastic Athletic Administrators Association

KENTUCKY High School Athletic Directors Association

LOUISIANA High School Athletic Directors Association

MAINE Interscholastic Athletic Administrators Association

MARYLAND State Athletic Directors Association

MASSACHUSETTS Secondary School Athletic Directors Association

MICHIGAN Interscholastic Athletic Administrators Association

MINNESOTA Interscholastic Athletic Administrators Association

MISSISSIPPI Athletic Directors Association

MISSOURI Interscholastic Athletic Administrators Association

MONTANA Interscholastic Activity Administrators Association

NEBRASKA State Interscholastic Athletic Administrators Association

NEVADA Athletic Directors Association

NEW HAMPSHIRE Athletic Directors Association

Directors of Athletics Association of NEW JERSEY

NEW MEXICO Athletic Directors Association

NEW YORK State Athletic Administrators Association

NORTH CAROLINA Athletic Directors Association

NORTH DAKOTA Interscholastic Athletic Administrators Association

OHIO Interscholastic Athletic Administrators Association

OKLAHOMA Interscholastic Athletic Administrators Association

OREGON Athletic Directors Association

PENNSYLVANIA State Athletic Directors Association

RHODE ISLAND Interscholastic Athletic Administrators Association

SOUTH CAROLINA Athletic Administrators Association

SOUTH DAKOTA Interscholastic Athletic Administrators Association

TENNESSEE Interscholastic Athletic Administrators Association

TEXAS High School Athletic Directors Association

UTAH Interscholastic Athletic Administrators Association

VERMONT State Athletic Directors Association

VIRGINIA Interscholastic Athletic Administrators Association

WASHINGTON Secondary School Athletic Administrators Association

WEST VIRGINIA Athletic Directors Association

WISCONSIN Athletic Directors Association

WYOMING Interscholastic Athletic Administrators Association

AFFILIATE MEMBER – CANADA Interscholastic Athletic Administrators Association

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Brand

NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community.

NIAAA WEBSITE: www.niaaa.orgNIAAA MEMBER PORTAL: https://niaaa.site-ym.com

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NATIONAL INTERSCHOLASTIC ATHLETIC ADMINISTRATORS ASSOCIATION9100 KEYSTONE CROSSING | SUITE 650 | INDIANAPOLIS, IN 46240