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National InterscholasticAthletic Administrators
Association
PROGRAMS
OPERATIONS
FINANCE
STRATEGIC PLAN
2016-2020
STRATEGIC PLAN
2016-2020
The NIAAA preserves, enhances and promotes education-based athletics through the professional development of interscholastic athletic administrators. As a recognized accredited educational institution committed to leadership programs, resources, and service opportunities, the Association supports the athletic administrator’s effort in providing quality athletic participation opportunities for students.
Mission
2016-2020 NIAAA Strategic Planning Leadership
Richard Bechard, CMAAGeneral Chair
Lee’s Summit, MO
Trish Witkin, CMAANIAAA President
Glastonbury, CT
Bruce Whitehead, CMAAExecutive Director
NIAAA
Mike Blackburn, CMAA, PhDAssociate
Executive Director NIAAA
1 Ken Mullen, CAA - NJ
2 Don Dellinger, CMAA - WV
3 Johnny Seabrooks - GA
4 Mike Morris, CMAA - IL
5 Mark Rerick, CMAA - ND
6 Jeff Ramich, CAA – ME (1)
7 Candace Cayer, CMAA - CA
8 Robert Polk, CMAA - WA
1 Steve Young, CAA - NY
2 Hugh McReynolds, CAA - KY
3 Mike Ellson, CMAA - TN
4 Kerrie Schludecker, CAA - IN
5 Dory Smith, CMAA - MO
6 Marmion Dambrino, CMAA- TX
7 Everett Kelepolo, CMAA - UT
8 Tracy Leinen, CMAA - ID
1 Damian Frassinelli, CAA - CT
2 Marianne Shultz, CMAA - MD
3 Lanness Robinson, CMAA - FL
4 Becky Moran, CMAA - IL
5 Kevin Simmerman, CMAA - NE
6 Bill Hoglund, CAA - AR
7 Charles Walsh, CAA - NV
8 Todd Gilkey, CAA - ID
Sam Rasmussen, CAA Finance Chair
INDIANA
Marc Hunter, CMAAOperations Chair
UTAH
Richard Bechard, CMAAGeneral Chair
MISSOURI
Holly Farnese, CMAAPrograms Chair
PENNSYLVANIA
NIAAA Fourth Strategic Plan 2016-2020 Committee Structure
FINANCE OPERATIONS PROGRAMS
RECOMMENDATIONS :
Professional Development AcademyStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
1 Establish Secure On-Line CAA ExamExplore present online testing options currently in place in other disciplines
Certification2016$$
Explore an alternate option to obtain CMAA Survey Stakeholders Certification2017
$
Provide a model for states that reflects the association’s roles and responsibilities of the Professional Development Academy Committee
Give states guidelines, through a template, to ensure all areas of PDA are encompassed.
PDA2016
$
Transition to use of current technology to deliver LTI curriculum including all supplemental materials
Create an RFP for companies interested in the contract.
Create a transition plan and a timeline for completion.
PDA
Board of Directors
Office Staff
2016$$
Explore the option of developing a “University of NIAAA”Ad Hoc Committee to create a school of athletic administration.
PDA
University Liaison
2019$$
Develop a continuing education plan for certified athletic administrators
Research other professional organizations criteria and analyze which will work best for the association.
Certification
Board of Directors
2017$
Investigate the Framework of LTI Courses (credit vs. hours)
Survey institutes of higher education partners and other professional organizations as to how they implement credit.
PDA
Board of Directors
Ongoing
Establish a Model Mentor Coordinators Program Identify a pool of mentors and match. PDA2018
$
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5
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7
Recommendations of the Programs Sub-Committee
RECOMMENDATIONS :Professional Development Academy Strategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Continue to expand the present International Partnerships
Communication with key role players in these organizations.
PDA
Board of Directors
Executive Staff
Ongoing
Expand the Higher Education Partnership to include a minimum of one opportunity in each section
Identify the needed states and work with PDA Coordinators in that section.
Board of Directors
PDA University Liaison
Ongoing
Create a CAA Study Session videoUtilize current resources available to the association.
Certification Committee
2017$
Transition the placement of LTI course information on the members’ profile pages for registered classes
Research one-time access for manuals of courses completed. i.e. including course video, course certificate, etc.
PDA
Office Staff
2017$$
Develop electronically submitted PDF(‘s) for all association applications
Investigate technological optionsBoard of Directors
Office StaffOngoing
RECOMMENDATIONS :Committees Strategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Explore the creation of a Board of Directors Resolutions (White Papers) Sub-Committee
Follow established protocol for development of Board Sub-Committees.
Board of Directors 2016
15.Create a standing Membership Committee Follow established protocol for development of committees.
Board of Directors2016
$
Recommendations of the Programs Sub-Committee /continued
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11
13
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12
15
Recommendations of the Operations Sub-Committee
RECOMMENDATIONS :
Staffing NeedsStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Utilize universities to acquire interns
Partner with Institutes of Higher Learning as needed.
To assist with public relations, NIAAA branding, social networking, communications, National Conference, etc.
Office Staff
Board of Directors
2016$
Create a list of duties of staff general responsibilities located on the website, in a more prominent location
Investigate the most appropriate location to better serve the association membership.
Office Staff 2016
Develop evaluations tied to stipend job descriptions Develop and compliance with association philosophy. Board of Directors Ongoing
RECOMMENDATIONS :
CommunicationsStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Distinguish the sponsors on the website according to contribution levels
Highlight according to contribution levels.
Name contribution levels. i.e. Presidents’ Club. (name rather than a color)
Director of Marketing
Office Staff
2016
Create an association YouTube Channel
Can be viewed from the national and state association websites.
To garnish a larger audience.
Examples of content: Instructional, informational, award recipients, educational, professional recognition, sportsmanship stories and strategies, inc.
Office Staff Ongoing
16
18
19
17
20
Continue to enhance the relationship between state athletic/activity associations and state athletic administrator associations
Explore the possibility of a member of the NIAAA Board to inform, educate, and inspire.at individual state board meetings.
Develop a spreadsheet listing attendance at state conferences/board meetings to ensure all states are included.
The goal for participation is every 3-5 years.
Board of Directors
Executive StaffOngoing
Continue to empower the NIAAA legislative advocate to promote the NIAAA to Superintendents, Principals, School Boards and state and national legislatures.
Strengthen the association’s philosophy regarding Education-Based athletics.
Board of Directors
Executive StaffOngoing
RECOMMENDATIONS :
CommitteesStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Continue to evaluate and refine the committee assignment process to ensure diversity
Age, gender, ethnicity
Category of school
Provide opportunities for more members to serve.
Board of Directors Ongoing
Select the Chair and Sub-Committee Chairs for 5th Strategic Planning Committee
July Board meeting agenda item Board of Directors 2018
Select 5th Strategic Planning Committee members February Board meeting agenda item Board of Directors 2019
Recommendations of the Operations Sub-Committee /continued
21
23
25
24
22
Recommendations of the Operations Sub-Committee /continued
RECOMMENDATIONS :
Board StructureStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Explore a 4th “At Large” Board Member by adding a fourth region (D).
Research possible section combinations. Example: 1-6=13, 2-7=13, 3-4=13, 5-8=12
Board of Directors2016
$
RECOMMENDATIONS :
TechnologyStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Annual assessment of all office technology Develop an evaluation tool. Office Staff Ongoing
Develop an information tool box located on the website
Identify items to be included in the tool box. i.e. state initiatives, NCA accreditation letter, Profile of Education-Based Athletics, webinars, message boards, professional support resources and electronic sharing.
Office Staff 2018
$
Fuse the association website and portal Coordination of information. Office Staff Ongoing
RECOMMENDATIONS :
NIAAA BrandStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Promote the mission of the association.
Identify possible association promotional items for distribution.
Investigate topics for PSA’s.
Utilize the YouTube channel.
Board of Directors
Office Staff
2017$26
27
29
28
30
Recommendations of the Operations Sub-Committee /continued
RECOMMENDATIONS :
MembershipStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Create a video tracing the historical growth and progress of the association
Develop an RFP for distribution interested companies.
Board of Directors
Retired AD Committee
2017 $$
Create a video outlining the core beliefs, mission, vision, and opportunities to use available resources of the association
Introduce a photo gallery on the website.Investigate sources for production
Board of Directors
NEDC
Retired AD Committee
2017 $$
Live streaming of all of the Awards Ceremonies at the National Conference
Investigate and research opportunities for live streaming for individuals and groups who may have a vested interest in the recipients.
Board of Directors
Conference Staff
2016 $
RECOMMENDATIONS :
AccreditationStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Expanding the knowledge and understanding of the North Central Association processes and expectations
Initiate an opportunity for a training seminar by the NCA.
Accreditation Committee
Ongoing
33
31
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RECOMMENDATIONS :
ConferenceStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Develop a plan for a potential sole management of the National Conference including resources and cost analysis
Monitor the ongoing partnership.
Board of Directors
NEDC
Executive Staff
2020 Potential Revenue35
Recommendations of the Finance Sub-Committee
RECOMMENDATIONS :
Additional Revenue StreamsStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Obtain & Institute an NIAAA credit cardInvestigate credit card companies to get the best profit margin for the organization
Board of Directors
Finance Committee
Executive Staff
2016 Potential Revenue
Continue to seek new resources of revenue and allow the Endowment Fund to grow naturally without designating a target line
Look for revenue from bequests, individual designation of the association as the beneficiary of the NIAAA member life insurance package and other a typical sources
Board of Directors
Endowment Committee
Ongoing
Promote the association brand by increasing the availability and ease to the NIAAA logo products by expanding and refining the online NIAAA store
Investigate profit margins and market feasibility of products offered
Expand the online store
Expand the logo shop at the National Conference
Investigate the logistics of management
Increase the offerings and exposure for the association logo.
Executive StaffOngoing Potential
Revenue
37
36
38
Recommendations of the Finance Sub-Committee /continued
RECOMMENDATIONS :
Budgetary ManagementStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Maintain the “reserve fund” at 50% of the current operating costs
Continue to support this current practice. Executive Director
Board of DirectorsOngoing
Maintain budget guidelines and strategies for reducing expenses
Establish a percent limit for each line item.Board of Directors
Executive StaffOngoing
Research the cost effectiveness of transportation options for airport shuttles for meetings
Pursue sponsorship opportunities
Investigate transportation costs based on return of investment
Executive Director or Associate Executive Director
2016 Potential Savings
RECOMMENDATIONS :
Budgetary ManagementStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Analytically look at the National ConferenceDevelop RFP documents based on past conferences and future projections: attendance, all costs, and geographical location.
Office Staff
Conference Administrator
Conference Advisory Committee
Ongoing
40
39
41
42
Recommendations of the Finance Sub-Committee /continued
RECOMMENDATIONS :
Membership ServicesStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Increase membership by 2% every year for five (5) years
Identify and promote membership in big return states and have them share their best practices
Survey memberships to determine origin of dues payment, i.e. school or personal, through State Liaisons.
Board of Directors
Executive StaffOngoing
Continue to increase the number of states offering dual memberships
Grow and promote membership benefits, targeting middle, private, parochial and charter schools
Continue to emphasize membership benefits, through articles, presentations and workshops
Develop best practices for dual memberships and share it with the membership.
Board of Directors
Executive StaffOngoing
RECOMMENDATIONS :
Operations ManagementStrategies for Implementation
Responsible for Implementation
Initiate by & Resources
Needed
Create the position of a Business Development DirectorEstablish a job description i.e.to assist with communication, public relations, (social networking), marketing and business strategies
Board of Directors2018$$$
Foster a technological philosophy by pushing relevant information to the membership
Research options for up to date technology sharing i.e. text blasts, list serve, mobile applications, electronic sharing programs and email list
Executive Director or Associate Executive Director
Ongoing
44
46
43
45
Recommendations of the Finance Sub-Committee /continued
Explore expansion of the office space to accommodate large group meetings/instructional/seminar and the possibility of additional storage
Investigate the return on investment of expanding office/storage space to accommodate needs.
Board of Directors
Executive Staff
2019$$$
Develop and enhance existing and new relationships with partners, sponsors and affiliations
Seek a corporate sponsor for the PDA
Look for a variety of educationally based businesses aligned with the philosophy of the association and higher education institutions offering athletic administration programs
Make available on the sponsor page of the website an application form and a digital electronic copy of the corporate sponsorship brochure.
Executive Staff
Marketing DirectorOngoing
Expand retired athletic administrator’s committee responsibilities to assist with public relations and strategize marketing
Solicit input from the Retired Athletic Administrator’s Committee and regular membership
Utilize retirees to keep and secure additional sponsors
Board of Directors
Marketing Director
Retired Athletic Administrators Committee
Ongoing
Monitor the soliciting of vendors, organizing, and managing the Exhibit Hall at The National Athletic Directors Conference
Monitor the yearly profit margin of vendors
Explore the feasibility of an out sourced contractor
Executive and Associate Directors
Conference Administrator
Advisory Committee
Ongoing
48
50
47
49
PRESIDENT Trish Witkin, CMAA GLASTONBURY, CT
PRESIDENT ELECT Mark Armstrong, CMAA LINCOLN, NE
SECRETARY Doug Killgore, CMAA NORTH LITTLE ROCK, AR
PAST PRESIDENT Andy Chiles, CMAA ORLANDO, FL
SECTION 1 Gary Stevens, CMAA SACO, ME
SECTION 2 Karl Heimbach, CMAA ROCKVILLE, MD
SECTION 3 Paul Pendleton, CMAA BRISTOL, TN
SECTION 4 Jeff Sitz, CMAA MILWAUKEE, WI
SECTION 5 Lane Green, CMAA OVERLAND PARK, KS
SECTION 6 Sandra Howell, CMAA LITTLE ELM, TX
SECTION 7 Sister Nancy Perlick, CMAA PHOENIX, AZ
SECTION 8 Mark Horak, CAA LAKE OSWEGO, OR
AT-LARGE A Carter Wilson, CMAA DECATUR, GA
AT-LARGE C Richard Barton, CMAA RICHFIELD, UT
NEDC LIAISON Bruce Bowen, CMAA MECHANICSVILLE, VA
EXECUTIVE DIRECTOR Bruce Whitehead, CMAA
ASSOCIATE EXECUTIVE DIRECTOR Mike Blackburn, CMAA
2015 NIAAA Board of Directors
State Athletic Administrator Associations
ALABAMA High School Athletic Directors and Coaches Association
ALASKA Interscholastic Athletic Administrators Association
ARIZONA Interscholastic Athletic Administrators Association
ARKANSAS High School Athletic Administrators Association
CALIFORNIA State Athletic Directors Association
COLORADO Athletic Directors Association
CONNECTICUT Association of Athletic Directors
DELAWARE Association of Athletic Directors
DISTRICT OF COLUMBIA Athletic Directors Association
FLORIDA Interscholastic Athletic Administrators Association
GEORGIA Athletic Directors Association
HAWAII Interscholastic Athletic Directors Association
IDAHO Athletic Administrators Association
ILLINOIS Athletic Directors Association
INDIANA Interscholastic Athletic Administrators Association
IOWA High School Athletic Directors Association
KANSAS Interscholastic Athletic Administrators Association
KENTUCKY High School Athletic Directors Association
LOUISIANA High School Athletic Directors Association
MAINE Interscholastic Athletic Administrators Association
MARYLAND State Athletic Directors Association
MASSACHUSETTS Secondary School Athletic Directors Association
MICHIGAN Interscholastic Athletic Administrators Association
MINNESOTA Interscholastic Athletic Administrators Association
MISSISSIPPI Athletic Directors Association
MISSOURI Interscholastic Athletic Administrators Association
MONTANA Interscholastic Activity Administrators Association
NEBRASKA State Interscholastic Athletic Administrators Association
NEVADA Athletic Directors Association
NEW HAMPSHIRE Athletic Directors Association
Directors of Athletics Association of NEW JERSEY
NEW MEXICO Athletic Directors Association
NEW YORK State Athletic Administrators Association
NORTH CAROLINA Athletic Directors Association
NORTH DAKOTA Interscholastic Athletic Administrators Association
OHIO Interscholastic Athletic Administrators Association
OKLAHOMA Interscholastic Athletic Administrators Association
OREGON Athletic Directors Association
PENNSYLVANIA State Athletic Directors Association
RHODE ISLAND Interscholastic Athletic Administrators Association
SOUTH CAROLINA Athletic Administrators Association
SOUTH DAKOTA Interscholastic Athletic Administrators Association
TENNESSEE Interscholastic Athletic Administrators Association
TEXAS High School Athletic Directors Association
UTAH Interscholastic Athletic Administrators Association
VERMONT State Athletic Directors Association
VIRGINIA Interscholastic Athletic Administrators Association
WASHINGTON Secondary School Athletic Administrators Association
WEST VIRGINIA Athletic Directors Association
WISCONSIN Athletic Directors Association
WYOMING Interscholastic Athletic Administrators Association
AFFILIATE MEMBER – CANADA Interscholastic Athletic Administrators Association
Brand
NIAAA champions the profession of athletic administration through educational opportunities, advocating ethics, developing leaders, and fostering community.
NIAAA WEBSITE: www.niaaa.orgNIAAA MEMBER PORTAL: https://niaaa.site-ym.com
NATIONAL INTERSCHOLASTIC ATHLETIC ADMINISTRATORS ASSOCIATION9100 KEYSTONE CROSSING | SUITE 650 | INDIANAPOLIS, IN 46240