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Branding Model
Housing & Env’t
Tatag Goodbye Squatters!
Nation Building to
Eradicate Poverty
Food & Health
Bayan-anihan Goodbye Gutom!
Education
SIBOL, SAGIP SIGA
Hello Karunungan!
The GK way: Values Formation & Community Building
Livelihood
GKonomics Hello Kabuhayan!
Volunteer Force: GK1MB
Partnership Group (resource generation & capability building)
Creative Production: GKom
Hunger in numbers
• Hunger in the Philippines is at a high. 15.5% of families
experienced involuntary hunger in the past 3 months.
= Estimated 2.9 million households (SWS survey, Q1 ’09)
• Hunger has been in double digits for more than 4 years
• Philippines – 5th in world hunger survey (hungrier than Ghana)
Face of Hunger
A Filipino mother killed her three
children Tuesday by forcing them to drink liquid toilet cleaner before taking
her own life. Police said poverty apparently drove Janeth Ponce, 32, to
kill her children, ages 4, 3 and 2, in their
house in Laguna province, south of Manila.
- Philippine Star, Tue, 09 Sep 2008
Searching for a solution
• Need a simple model that can be replicated nationwide – Address rural hunger – to address urban hunger
• Biggest challenge is sustainability – Address both farm technology and value formation
• Organic Farming using open-pollinated seeds • Vegetables: 4 mixes - sinigang, pinakbet, diningding, laswa • Fruit Trees: moringa, papaya, calamansi, guava, banana • Medicinals / Culinary: tanglad, oregano, lagundi, taheebo • Root Crops: kamote, cassava
10 sqm Garden Farming Model
• Generate a minimum of 10 kilos of vegetables a month per plot or the equivalent of 10 days of food/month for their family
• Open bartering within the community will be encouraged to provide variety
10 sqm Garden Farming Model
Our ambitions
3 Year Target • Build at least 2,500 farms GK and NON GK sites that will
feed 500,000 people for life.
2009 – 500 farms 2010 – 1000 farms 2011 – 1000 farms
Our Measure • Yield: 10 kgs. of vegetables/plot/month (good for 30 meals) • Sustainability: 70% of plots maintained the following year,
and every year thereafter
Criteria for participation
Target communities that have:
1. Land: Availability of Arable land. At least 10 m2/family
2. Water: Sufficient fresh H2O source w/in 50m radius of plots
3. Organization: Should have an active community leader &
an implementing partner (LGU or NGO)
4. Prioritize hungriest provinces
- Within Top 12 hungriest provinces
- A 5th & 6th class municipality
Big idea to create the shift
A movement that aims to empower each & every Filipino
to say goodbye to hunger.
Goodbye Gutom! Goodbye hunger.
Goodbye to the hungry.
How are we making it happen?
2. Effective roll-out for sustainability
3. Creating a national movement
1. Building multi-sector partnerships
Government
• Department of Agriculture
– Funds Farm Inputs
• Local Government
– Provides infrastructure (i.e., land & water)
Universities
• Agricultural State Universities
• Bayan-anihan Training Centers (with model farm)
• Part of School Curriculum for faculty & students
• Agriculture Students
• Training communities as practicum
Corporations & Individuals
• Any corporation or individual who is willing to adopt a community’s farm
• Sponsor P150K/farm - Name marker
• Active participation in the community during planting days, salu-salos & other activities
NGOs
• NGO (or LGU) as Implementing partner
• Implements the program in the community
• Implements the program in the Bayan-
anihan way
Counter parting concept
Multi-sector “Taya”/Stake Benefit
Community Time & Effort to Plant Nutritious food on the table
Savings
Government:
- DA
- LGU
- Farm Inputs
- Provide infrastructure (land & water)
Proper implementation
Sustainable community
NGO Leads Implementation Sustainable community
Corporations / Individual
Funding (150T/farm) CSR program
Serve country
Universities Training center Stronger curriculum
Students / Youth Train the community
Be one with the community
Graduate
Serve country
How are we making it happen?
2. Effective roll-out for sustainability
3. Creating a national movement
1. Building multi-sector partnerships
Clear Gate keeping process
Community
Qualification
Planting Day
Roll Out Performance
Evaluation
Training
Multi Sector
Summit
Site
Assessment
& Evaluation
Town Hall
Meeting
4-Leveled
Training
Program
Preparation
Planting Day
Continuing
Education
Monitoring
Farms
BA Awards
Roadmap to addressing hunger
• 10m2 garden plot model will instill the right values & discipline – creating a strong springboard for expansion
Garden Plot (rural & urban)
NFA Rice Distribution
Contract Farming
Livestock
How are we making it happen?
2. Effective roll-out for sustainability
1. Building multi-sector partners
3. Creating a national movement
Complementing PR campaign
Press Releases & Interviews
Spokespersons
* List of spokespersons are not final
P1 Planting Day (115 Luzon GK sites) Mar 28
BA Launch (P1 Harvest Day) Jul
Pilot testing for non-GK sites Jun – Aug
Youth Campaign Launch Oct
P2 Planting Month (LuzMin GK & nonGK) Nov
P2 Harvest Day Jan ’10
P3 Planting Day (Vis GK & nonGK) Feb
P3 Harvest Day Apr
Dates to watch
And they are reaping the harvest
GK Nagtipunan, Quirino GK Abanggayon, CamSur
GK Dichoso, Zambales GK Pagbabago, Isabela
And they are reaping the harvest
GK San Isidro, Albay GK SFC Illinois, Nueva Vizcaya
GK Pagbabago, Isabela GK Basud, CamNorte GK Tagontong, CamSur
BA Organization
• Bayan-anihan Foundation Inc. will be registered as a non-stock, non-profit organization. Official address will be Selecta Plant, Manggahan, Pasig
• Bayan-anihan will be the trademarked brand
• BA Board of Directors: multi-sectoral representation
from Corporate, Gawad Kalinga, NGO, Academe