Slide 1
2010/2011A2 MEDIACreative Project.By Natasha
Pullinger2010/2011
Title of Magazine, also known as the masthead. It is the largest
text on the whole cover. The font is the same for the back
catalogue of this brand, this is to help make it an identifiable
thing about each issue, so the audience know what company they are
buying. The red writing could be to imitate the power the name
suggests. Website address, you know it is a multiplatform media
company.Issue date and price. Just informative for the customer
wanting to know the price and those who collect it.Barcode. On
every magazine, makes scanning it easier and helps the company keep
a record of what they have sold and the quantity. Besides the main
article it tells you what else you can expect in this weeks issue,
so has exclusives from the latest films at the time of
publication.This particular issue is dubbed the hot issue, this
could be to mirror Megan Foxs star persona as she is seen as one of
the most attractive Hollywood stars of our time and is on the
cover. Along with this her name is larger than other font this is
to capture the audiences attention. Mentions the film she is in to
keep with the film aspect of the magazine.As she is the main star
of this issue, Megan Foxs image is the largest. She covers the
title slightly but as it is a well known brand it doesnt affect the
company. She is topless this could be to represent the fact that in
this interview she is being brutally honest and laying it all out
there, so this image shows her baring herself to the audience. Her
body is posed to the side yet her face is looking straight at the
audience, creating an eye contact effect, this makes you feel as if
she is actually looking at you and wanting to talk to you, so hooks
the reader into finding out what she wants to tell
you.2010/2011
12534154232010/2011Where the wild things are and Twilight: New
Moon1. In both covers the masthead is the largest font on the whole
cover, but they do vary slightly on each cover. They are in the
same place and are the same font for each magazine but this is
where the similarities end. Because the image that is advertising
Where The Wild Things Are would completely cover the image they
have the text overlapping it, this is so the audience can still
tell what brand they are buying, this is due to the fact that
throughout their previous issues all the magazines titles are
placed and presented in the same fashion. So whilst Where The Wild
Things Are has the title overlaying it, Twilight: New Moon is
covering the title only slightly. Even though the characters head
covers the K because of the reasons already stated about the titles
positioning and style, the audience already know what they are
buying from what is left to be seen of the title.2. Tells you some
more information about what is to come in the interview, doesnt
give any detail as to what the article are about, this is a clever
idea because it gets the buyer intrigued into the magazine and
leaves them wanting to find out more so would go on to buy the
magazine. They only mention names here so the articles can be based
on anything but by having an eclectic list of names the magazine
can target a wider audience. 3. Like I said in point two this gives
you some more information about what is in this particular issue,
but here they give the buyer some extra information about what
these particular article are about , gives the buyer a chance to
find out more about the issue without telling them to much.4. The
second largest font on the magazine cover is the text to accompany
the main image, which is to advertise the film. The image takes up
the majority of the cover in these issues. Twilight: New Moon
mentions the cast with the cover, and these are the ones who are
giving an interview in it where as Where The Wild Things Are
mentions the director because he is the one speaking to the
magazine. This tells the buyer of the Magazine who the main article
is going to be with giving them more insight to what is in this
issue.5. Here is a convention that all magazines have on them no
matter what genre of magazine, this is the barcode, price, issue
number and date. Means the company can keep track of sales,
collectors can make sure they have every issue and other customers
can know the price. 2010/2011My own Magazine Cover
2010/2011My magazine cover has followed the conventions I have
noticed in other magazines and the ones I have analysed. My
magazine title Reel Treat is the largest test on the page , it is
in the centre on the page and has a distinctive look to it. I
wanted the title to look unique because if it was a real magazine
and competing on the shelf for the readers attention I would want
the title to catch their eye so they buy the magazine. I chose this
name because it a play on the word real treat, like the magazine is
something really good but by using reel instead of real it links to
the film genre of the magazine. The next largest font on the
magazine is introducing the main feature which is for the film
Evolution of Man: A Love Story. This is a concept featured on all
magazines because they want to inform the buyer what the main
feature in the magazine is about without confusing it with the
title so they have to be different sizes. I also then have a small
bit of text to accompany the film title to inform what the article
about this film will include. As well as this extra text the image
also goes along with the film title. This gives a chance to sell
the magazine, by those already interested into the film by the
means of word and mouth, but also those sells the film, this is
because you have to have the right image to show off the film to
the best advantage. I feel that the image I have selected portrays
the genre of the film well. Its a slight parody of the clich of how
romance is shown in films i.e. a kiss and leg pop. So this helps
show the right balance of comedy and love which my film is a hybrid
of.I also feature the price, barcode, date and issue no in the top
hand corner. Every magazine has this. Its a standard thing to have,
just gives some basic info about the magazine. So buyers no the
price and the magazine company will know how many have been sold.I
also feature a sub-heading of Must See Films and a list of these,
this is to inform the audience what other articles are featured in
the magazine, this is also to entice the reader to buy it.
Everything put into the magazine cover is all about trying to sell
it because profit is everything so whilst I was creating it I had
to think would this sell. I think my magazine has a very good
chance of selling if it was real, as I tried to follow the formulas
Ive seen on the magazine Ive looked at, and I have included them in
my own.Evaluation of my Magazine2010/2011
Title for the film, on a scrap of paper from a notebook, so
indicates that it is set in a school or collage.To Confirm the
location of the film the backdrop for the poster is lockers, this
signifies to the audience that it is an American Film and is
definitely set in a collage. This also tells you there intended
audience are teenagers as a person standing in front of a locker is
a familiar sight to them and they can relate to them.Introduces us
to the main character, gives away what sort of personality he has.
This is because of his stance and appearance, and this is giving
the audience the chance to form their opinion on the character .
Features doodles that are in the film. However if you have not seen
the film then they catch your eye, they make the audience wonder
what are they about. Also because they are random images it makes
the film look fun and humours. Its putting out there that this film
is going to be fun and quirkyInformation box, mentions producer,
cast, director. List the names of the important people involved in
the film.Mentions the genre, so the rest of the poster has given
indications but now it is confirming it is a genre.A quote of
someone who has reviewed the film. Its positive so is selling the
film,2010/2011
2010./2011Valentines Day and Donnie Darko
Two contrasting genres a rom-com, which is the same genre as
mine, and a psychological thriller. So whilst they are to very
different genres there posters are very similar. They both have a
dark backgrounds, Valentines Day probably chose a dark background
to create a contrast between the heart and the background where as
Donnie Darkos use of a dark background helps reflect the genre. The
main image in Valentines Day is a heart full of the cast, this
helps show who is in the film because it is filled with lots of
famous faces which is the unique selling point of this film, as
most films dont tend to have more than a dozen celebrities in them
playing the main roles. Underneath the heart is a list of who all
these people are, they have girls in pink ink whilst the boys are
in blue. This adds to the impact of the film because it drops the
names of people involved, and by using stereotypical colours for
male and females it helps show its not a heavy film it will be a
simple romance story. Donnie Darko has one main image to which is a
rabbit which if you havent seen the film, which at the time of
publishing people wouldnt have, this creates and enigma to the
poster and makes the audience want to know what the rabbit is
about. Like Valentines Day the main image is filled with the cast
in the film. The colour for this is a transparent-y silver which is
reminiscent of a sci-fi genre and this theme features in the film,
the designer is introducing the audience to some of the multiple
themes in the film. The cast of this film are listed above the
image rather than below it. Donnie Darko unlike Valentines Day
doesnt mention the director. Valentines Day mentions a film the
director has directed that is also the same genre as their new
film. It also gives a date to it which Donnie Darko is lacking
which is another thing that is adding to the mystery of the film
Both films have an information box on the bottom of the poster.
This includes naming the wirtter and studios involved in the
film.
2010./2011
My Own Poster.2010./2011The reason I choose to do my poster
landscape rather than portrait is because of the concept behind the
poster. I feel that whilst teaser posters are normally portrait,
the idea of what I wanted to show in my poster would be to squashed
if I hadnt have done it landscape. I also took into consideration
where the poster could be shown and I normally see posters at bus
stops, so I played around with the idea of designing it so it would
suit this location before finally deciding I would design my teaser
poster for the actual bus as many films are know taking this option
of having their poster on the side of the bus, this meant I could
fully design my idea as it now has a space for it. I also felt that
by advertising it here the poster would reach a wider set of
people, this is because the bus would drive past people who may not
walk near bus stops, drivers and their families in the car would
see it on the road so if they couldnt see it in a bus stop the bus
would advertise the film in a larger display so is clearer for them
to read it, as well as these it would also be clear to the people
who catch the bus. This was an ideal place to focus the poster on
it for here because I chose a target audience of 12-30, I was
targeting the youth market of today but this age group is also the
one that consumes most of the media and are impacted by it. I say
this is an ideal place because by this age many teens and young
adults are walking to places so the bus drives past them or are
going to catch the bus so will see the advertisement, or the
drivers could be those of the highest age in my target audience
could be driving or it could be the teens parents driving past and
see it so mention it to their child.Because of the idea behind my
film, a man falling in love and how he evolves in to a gentleman, I
wanted to play with the idea of Darwins theory of evolution. I
wanted this to come across in the light hearted romantic way I have
tried to portray this story in the trailer, this meant I had to
choose an appropriate background, font, and how the image is seen.
I think from looking at the poster the audience will see it is the
rom-com genre straight away, without me having to give away to much
about the story . This is due to the fact I have a heart featured
in the poster as well as a pink background signifying the love
theme of the film, and I feel the audience will see the comedy side
because the image style is recognisable but it is clear that it is
a parody o f Darwin's theory.Evaluation of my
Poster2010./2011(500)Days of Summer Teaser Trailer
http://www.youtube.com/watch?v=ILCB_f0IIyII looked at this
trailer because it is a rom-com so the genre matches mine so it
gave me glues on what to include in mine. Like my own teaser they
have inter-titles in them to help build the mystery of it. Unlike
mine however these inter-titles only provide the title of the film.
This is a clever way of them not to give the story away. As well as
inter-titles, there is a voice over. This voice explains what the
story is about, in this case love but the voiceover on it tells you
about all the feeling in the film linking it back to the title.This
creates an enigma because you want to know what tensions are in the
film, why are they feeling like this. It hooks the audience without
unveiling the plot in the film. The audience are also introduced to
the characters in the trailer which is unusual for a teaser to
mention the names of characters. This teaser features a lot of
straight cuts and the editing is very fast, these are common
factors to see in teasers because usually at the time of release a
teaser has little or no footage recorded yet. This one features
quite a few scenes so is different in that sense, yet is sticks to
the same rule that it doesnt give away the story. It also lets the
audience know whose in the film so this gives the chance for the
fans of the particular actors in the film a chance to think yes, I
must see that, this trailer is all about drawing attention to
itself and advertising the film. 2010./2011Yes Man Teaser
Trailerhttp://www.youtube.com/watch?v=1F6pjqJAU3A
This trailer starts of looking a bit like a home movie, this is
quite unusual for a movie as normally they want Hollywood cinema to
look polished and perfect so this draws the audience eye into the
film. The film is called Yes Man so the fact that the trailer focus
on the word No is at a juxtaposing to the name of the film. In the
goes onto a wide screen to help advertise the film with footage
from the actual film.The music also has the word no in it, so the
lack of the word yes helps impact the meaning of the film. It
starts of with children saying no so it shows how universal the
word is. Like (500) Days of Summer, this film has a voice over
telling you a bit more about the film without giving the story
away. The use of their being so many nos and then yess helps create
a mystery. The audience want to know what has made this person
change their whole personality. The short burst of lots of clips
from the film help show the characters and invite the audience into
the world of this film but it is still letting them know that there
is more to this film then what they are seeing and if they like
this they will defiantly like the film. This teaser also features
when the film will be out, it doesnt give you an exact date but
lets you know that it is our around about Christmas time. The thing
that could be the unique selling point of this film is that it is
not a stereotypical Christmas film, it doesnt feature Christmas in
it at all but is still a film suitable for teens and yound adults
looking forward to watching a film over the festive
period.2010./2011
Evaluation of my
Trailerhttp://www.youtube.com/watch?v=WcOO_6v1PT4
2010./2011Evaluation of my TeaserI think that the filming went
reasonably well as the actors all turned up and followed my
direction well, I however did have to re-film one scene again this
was because I wanted to show that time has passed during the
principal characters development as people. The simplest way to do
this was through a costume change to show the time lapse. It was a
good idea to film again because the actors knew what I wanted this
time so I could portray my genre more clearly. I believe that this
teaser indicates my chosen genre, rom-com quite clearly. This is
due to the lighting of the teaser, which is very bright, airy and
relaxing indicating that it is not a serious film. I also think
that the genre is portrayed n the scenes shown as they arent
sensible its just a funny clip and a romantic scene. The door
incident helps connotate the humour side of the film as personally
when I see someone push a pull door or vice versa I giggle and I
feel that my target audience of 12-30 year olds would find it
infantile but still humorous. Then to help reflect the romance of
the film we have the dancing and lean in for a kiss. This was
important for it to be a young innocent love as otherwise a more
adult relationship would have been inappropriate for the younger
half of my target audience. To help keep the plot and story line
secret and to give my film a bit of an enigma code. I used
inter-titles to inform the audience little snippets about the film
but only enough to draw their attention and leave them wanting
more.The music I have chosen doesnt tell us that much about the
genre being a comedy but it does indicate the romance aspect of the
film and normally the only comedy music that comes across as
comedic is Yackety Sax aka The Benny Hill theme, which would not be
suitable for the scenes Ive done and is also a copyrighted piece of
music. The music I have has a soft twinkling tone to it and seems
really soft and romantic.2010Evaluation of projectI have tried to
follow the same conventions I have seen in the other poster, teaser
and magazine covers I have researched. It probably doesnt challenge
them as I tried to make them as realistic a possible and for the
teaser I was using established conventions and exaggerating them to
make it humorous. I think that through my main project and my print
media that the idea comes together quite well. I chose to do a
February edition of my Magazine to go with the romantic side of the
film so that they would both work together. I feel that the poster
highlights the comedic aspect really well within the images and the
colour portrays the love in the film. I think this added together
would create a buzz around the film and create some excitement
behind it, because they all look like fun and my target audience
are the more fun, younger cinema goers instead of a mature
audience. Each text advertise the film in a different way yet they
still harmonise well together to show that it is all selling one
film.From the audience feedback, I think that the film would be
perceived well as they all generally liked it and could tell what
sort of genre it was. When asked 8/10 people could identify it was
a rom-com, some however felt that at times the film came across as
two separate genres rather than the genres coming together as one,
I think that if I had chosen different music this would have been
avoided as it is quite a romantic style of music. People also
thought it was a unique and interesting idea and said that if it
was a real film they would be interested in seeing it. The only
criticism was the quality of camera and I agree with that because
in parts it does come across a little fuzzy, and the other
criticism was that I could have filmed in different locations.
2010/2011Evaluation of project (Continued)I used a varied
selection of media technologies during this project. This varied
from using the internet to find music that was un-copyrighted,
using web 2.0 giving me access to sites such as YouTube so I could
look at a range of teasers within my chosen genre, using a digital
camcorder to film my teaser and using a Mac to edit my final film.
Access to a computer with internet meant that my research skills
could look at more things in one place. Using a computer for my
blog meant I could update it easily and meant any adjustments were
easy to do because I wouldn't have to start over just make my
changes and save. The Mac was used for editing the film, this is a
lot easier than If I had to do on tape and splice the film to edit
it. The Mac gave me access to IMovie which is very user friendly
and once I learnt how to use it, it made editing the film a simpler
process. It also meant I could play back the film at different
stages to see if I liked what i had made or if I wanted any
adjustments.Using a selection of hardware and soft ware meant I
could use the media that is already around me and use it to help my
creativity come up with an idea that has not been seen yet. It also
provided me with the means to update my film and blog and save them
so I could take a break and look at them with fresh eyes, it also
meant my equipment was light and portable so I could bring them
back and forth between collage and my home, which cave me
opportunities to work on it at home. The internet gave me
unrestricted access to research as the majority of my research was
done online. This also meant I could narrow my search rather than
read through lots of books looking for one paragraph.The media
technology already available to me made the project more workable
as if I had done it manually one mistake could have taken me back
to the beginning whereas with computers I can just undo my step.
And memory cards on cameras hold a lot more than a tape so I could
film more to work with in the cutting room.17
