Nassau Coliseum, Forest City Ratner/Nassau Events Center Proposal, May 2013

7/30/2019 Nassau Coliseum, Forest City Ratner/Nassau Events Center Proposal, May 2013

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NASSAU LIKE NEVER BEFOREPROPOSAL BY NASSAU EVENTS CENTER LLC.

NASSAU VETERANSMEMORIAL COLISEUM

MEDIA BOOK


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NASSAU LIKE NEVER BEFORE 2

Nassau Events Center, LLC (NEC) is delighted to submit its response to Nassau Countys

Request or Proposals or the redevelopment o the Nassau Veterans Memorial Coliseum.

Under our extensive plan, the Coliseum has the potential to deliver Long Islanders a Nassau

like never before. We have assembled an unmatched par tnership group in order to bringthe best entertainment and sports expertise to Nassau County. Joining me in leading this

momentous eort is Brett Yormark, CEO o Barclays Center and the Brooklyn Nets and a

visionary sales and marketing executive.

Our experience developing the critically acclaimed Barclays Center makes us uniquely

qualied or this opportunity. In order to bring Brooklyn and New York City the venue it so

richly deserved we overcame many challenges during the past decade through innovation

and know-how. Today we are thrilled that one o the worlds most spectacular arenas

has entertained nearly 1.7 million guests. In our work at Barclays Center and other largeentrepreneurial developments, we always value building strong community relationships and

being a good neighbor. This is the record o accomplishment we seek to bring to Nassau.

Our vision or the renewed arena that Long Island deserves is rooted in iconic design,

marquee programming, and rst-class hospitality. We want to create an economic engine

or Nassau County that brings laughs, cheers, applause, and delight, and that will become

part o the abric o the County. We are proud o our track record at Barclays Center and

incredibly grateul to those who give us the opportunity. We are pleased to present our plan

to bring Nassau County a development that we all can be proud o.

Sincerely,

Bruce C. Ratner

Executive Chairman

Forest City Ratner Companies

Bruce C. Ratner

Executive Chairman

Forest City Ratner Companies


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Nassau Events Center, LLC (NEC) has assembled the most dynamic partnership in sports

and entertainment to re-imagine, redesign, and reinvigorate the historic Nassau Veterans

Memorial Coliseum.

NEC comprises leaders in design, development, programming, sales, and nancing, andwould recreate the Coliseum into a marquee venue delivering world-class entertainment to

the people o Nassau and beyond.

NECs leadership team would draw on its success in building, opening, and operating

Brooklyns landmark Barclays Center, as well as Forest City Ratner Companies proven

development history o 42 completed innovative projects spanning nearly three decades.

ABOUT NASSAU EVENTS CENTER, LLC

Bruce Ratner, Executive Chairman o Forest City Ratner Companies, leads NEC. Mr. Ratner

is one o New Yorks most prolic and innovative developers. Over the last 28 years, he has

completed 42 ground-up developments, and his extensive experience in public-private

partnerships prepares him or the complexities o a repositioning like the Coliseums.

His long history o successul, place-building real estate projects includes, in addition to

Barclays Center and Atlantic Yards, the midtown Manhattan headquarters o the New York

Times Company, downtowns landmark New York by Gehry, and the 42nd Street Retail and

Entertainment complex (the latter includes AMC Theatres highest grossing acility). His

companys solid in-house construction expertise, unique among real estate developers, is a

key component in NECs ability to deliver high design with low risk.

Onexim Sports and Entertainment Holding USA, Inc. Established by Mikhail Prokhorov,

Onexim Sports and Entertainment owns 80% o the Brooklyn Nets and 45% o Barclays

Center. Mr. Prokhorov is among the most successul and prominent Russian businessmen,

and was recently eatured on the cover o Forbes magazine. His personality and

entrepreneurial skills were a driving orce behind the renaissance o the Russian economy,

as well as numerous businesses and other initiatives. Under the companys leadership, the

Brooklyn Nets qualied or the 2013 NBA Playos.

PROPOSING TEAM


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Brett Yormark, the CEO o Barclays Center and the Brooklyn Nets, would lead the day-

to-day operations or all acets o the Coliseum, including the marketing, programming,

sponsorship sales, and guest experience. In Brooklyn, Mr. Yormark secured a 20-year

strategic marketing partnership with Barclays, which includes the naming rights to

Barclays Center, and spearheaded the highest sponsorship budget o any single-teambuilding in America. In building Barclays Centers acclaimed programming schedule, Mr.

Yormark aligned with the leaders in concerts, proessional boxing, top college basketball,

and amily shows. Prior to joining Barclays Center and the Nets, Mr. Yormark served as

an executive with NASCAR, in which he oversaw the landmark partnership between the

stock-car racing company and Nextel Communications.

Live Nation has joined NEC as a par tner, giving the enterprise signicant programming

clout. Live Nations global reach encompasses more than 22,000 annual shows eaturing

more than 2,300 artists. With the companys extensive presence on Long Island it

operates the Nikon at Jones Beach Theater, The Paramount Theatre in Huntington, and

The Theatre at Westbur y Live Nationwould maximize the volume and variety o content

available to the Coliseum and the County.

Roc Nation, ounded by Chairman JAY Z, is a ull-service entertainment company, inclusive

o artist, songwriter, producer and engineer management; music publishing; touring &

merchandising; lm & television; new business ventures; and a music label. It is home to

a diverse roster comprised o critically acclaimed recording artists, writers and producers

including Rihanna, Shakira, J Cole, Rita Ora, Calvin Harris, NO ID, Solange, M.I.A., Santigold,

deadmau5, Wale, etc. Roc Nation has partnerships with award winning production teamStargate in Star Roc as well as global management company, Three Six Zero.

Legends is a pioneering sports and entertainment company owned by the New York

Yankees, the Dallas Cowboys, and Checketts Partners Investment Fund. Legends

provides ood service operations in its two rst-class stadiums and partners with some

o the most iconic properties in sports, including Manchester City FC, San Francisco

49ers, Churchill Downs, Rose Bowl, and the Cleveland Browns. Legends would oversee


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the buildings ood and beverage program, and its experience would be augmented by

Barclays Centers success with its Brooklyn Taste program. This program, whereby

Brooklyns diverse eateries are brought into the arena, has proven tremendously popular

and is setting sales records.

Guggenheim Partners, a diversied, New York-based nancial services company with

more than $170 billion under management, will be an NEC equity partner. With prominent

experience including Major League Baseballs Los Angeles Dodgers and premier event

company dick clark productions, Guggenheim is intimately amiliar with the spor ts and

entertainment industry.

SHoP Architects, resh rom its successul Barclays Center collaboration, would design

the Coliseums iconic exterior. Located in Lower Manhattan, SHoP Architects produces

intelligent, exciting and evocative architecture or international projects ranging rom

cultural buildings to multi-story housing to academic buildings to large master plans.

Gensler, the interior designer or the Coliseum, is an international award-winning design

rm with more than 3,500 proessionals worldwide. With expertise in every design

discipline, rom planning to architecture to brand expression, Gensler collaborates with

clients o every building type. Its interiors group collaboratively and strategically delivers

innovation, quality, and sustainable perormance. Projects are international in scope

and range rom oces to stores, academic and civic buildings, convention centers, and

entertainment and cultural venues.

Hunt Construction would be NECs construction manager. Hunt is one o Americas

largest construction companies with nearly $1.4 billion in annual revenues and would

bring to the Coliseum the same exper tise it delivered to Barclays Center and many other

sports venues throughout the country.

Goldman Sachs Public Sectorand Inrastructure Banking Group would provide

underwriting and nancial advisory services to NECs partnership. Goldman Sachs is one


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o the largest diversied nancial ser vices companies in the world, with 2012 revenues

o more than $40 billion. The Public Sector and Inrastructure Banking Group working

with NEC houses the experts in stadium and arena nance who successully underwrote

Barclays Centers $511 million PILOT bond nancing in December 2009.

The NEC proposal oers a vibrant new design or the Coliseum. SHoP Architects, designer

o the internationally acclaimed Barclays Center, has created a stunning new aade that

would broadcast the Coliseums reclaimed place in the rst rank o American arenas. The

renowned global design rm Gensler would recast the ront- and back-o-house interiors

into modern spaces aesthetically consistent with the marquee exterior.

The Coliseum is being re-imagined as a more intimate building with a seating capacity o13,000, which is more supportable by the buildings restroom, concourse, and concessions

inrastructure. Within the arena bowl, a theater conguration would be created that would suit

smaller events, seating 4,000 to 8,000 guests. As a nishing touch, NEC would commission a

world-class architect or sculptor to design a monument to Nassau Countys veterans, to be

located in a ocal location near the arenas ront entrance.

NEC anticipates a 15-month construction timerame or the arena development, during

which the Coliseum would be closed. NEC estimates the total costs or the renovation o the

Coliseum to be approximately $89 million.

SUMMARY OF ARENA DEVELOPMENT

NEC sees the Nassau Coliseum redevelopment as the beginning o a ruitul relationship

with Nassau County. NEC envisions broader entertainment oerings in a continued

development, including an approximately 2,000-seat theater (similar to Live Nations Fillmore

Theater concept), a movie theater, and an approximately 2,500-seat outdoor amphitheater

or concerts, lms, and other summertime entertainment options like digital opera. The

SUMMARY OF CONTINUED DEVELOPMENT


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amphitheater would be surrounded by approximately 50,000 square eet o retail space,

enriching the experience o the Coliseum as an entertainment destination.

Retail would include an interactive ood and beverage marketplace combined with

boutique cas and restaurants. NEC would work with the owner and operator o the

existing Marriott Hotel to revitalize the exhibition hall into a modern convention acility,

greatly increasing the number o events in this space and attracting new events to the

County. NEC estimates total costs or the continued development to be approximately

$140 million. Development costs or the entire project would total $229 million.

PROGRAMMING

EVENT TYPE EVENTS TOTAL PAIDATTENDANCE

Concerts 57 341,110

Islanders Games 6 49,000

Nets Games 1 8,000

Minor League Hockey 38 114,000

Other Sporting Events 29 135,750

Family Shows 54 170,500

Parking Lot Events 83 260,000

Club Nassau 22 84,000

Rentals / Trade Shows 6 N/A

Exhibition Hall 13 N/A

Total 309 Total 1,162,360

NASSAU VETERANS MEMORIAL COLISEUMEVENT SUMMARY BY TYPE

NEC would develop a thoughtul and inspiring programming mix that would include more

than 300 events annually ranging rom concerts and amily shows, to college basketball,

lacrosse, boxing, arena ootball, and hockey. In maintaining the venues historic connection

to the New York Islanders, NEC would schedule at least six regular season home games at

the Coliseum per year, in addition to making it home to a proessional minor league hockey

team. Also, NEC would acknowledge the buildings ties to the Brooklyn Nets by scheduling

one preseason game a year.

Beyond sports content, NEC partner Live Nation, together with Roc Nation, would enhance

the Coliseums standing as a must play venue or music acts. Live Nation and Roc Nation

would help attract more than 50 concerts per year, some o which would be held in the newtheater conguration. Club Nassau would host curated music events on the arena foor.

This eclectic series would eature a diverse range o styles ranging rom electronic dance

music to country music to Motown.

Additional live outdoor events would include pop-up circus tent shows and BBQ

competition events, built on the national obsession with ood and the drawing power o

BBQ competitions nationwide.


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The design team or the Coliseum sees an opportunity to retain the strong structuralist

qualities o the original design while transorming the solid mass o concrete enveloping

the building into an intricate wrap o olded metal ns. Each n in this ne latticework

varies slightly in prole and dimension to create a subtle fow o light and refection over

its pleated surace. Its unique skin evokes Long Islands iconographic imagery, such

as beach dunes, dune encing, decks, and boardwalks. Its natural color palette will

complement the beiges o the beach, the greys o sun bleached wood and greens and

celadons o the beach grass and pines o Long Island. Captured in the space between

the lattice and the Coliseums existing masonry envelope will be lighting, which will back

wash the undulating surace adding depth and urthering the sense o the aades

sculptural movement.

On the interiors, Gensler has designed the lobby and box oce entrance to the arena

to create an understated but theatrical atmosphere that builds excitement and

anticipation. Finish colors are crisp, high contrast, and emphasize the volume o the

space while eaturing the foating box oce as the lobbys centerpiece. Integrated

lighting and fat panel display elements animate the box oce element, while transparent

and enlarged ticket windows send a welcoming invitation to all the arenas patrons.

The concourse design works to more clearly dene the spatial experience o this main

corridor. This is achieved with a Yin-Yang concept whereby the careul application o

nishes and material colors uniy the foor plane and perimeter wall; contrasted against

the ceiling planes and the interior wall one side in dark tones and the other in light

tones. In concert with sot, integrated lighting and simple materials, the concourse is abackdrop to sponsorship opportunities and retail experiences.

Back o house locker areas would be repurpose d as fexible artist and athletic dressing

rooms, able to accommodate any t ype o talent graciously.

For the signage and waynding program, the overall goal was to develop a comprehensive

plan that strongly refects the Coliseums distinctive rebrand strategy, urther reinorcing a

sense o place. The new signage and waynding system would enhance navigational ability

DESIGN


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NEC has one o the most eective sponsorship sales teams in sports and entertainment.

Led by CEO Brett Yormark, NEC would seek to create strategic alignment with world-

class corporate partners. Through its marketing eorts, NEC would establish a new

brand direction and identity by launching a ully integrated marketing campaign or the

closing and reopening o the Coliseum.

SALES AND MARKETING

throughout the complex, promote the overall identity, and improve visibility, consistency,

and legibility o all signage elements. The integration o the branding and signage strategy

into the architectural and interior design is key to creating a seamless and cohesive guest

experience. A new exterior marquee would announce the building properly.

The new aade, coupled with the selective interior upgrades, would lead to an entirely

new, enhanced marketplace perception o the building.

An engine or jobs and economic activity, NECs project would directly and indirectly

result in jobs and tax revenue.

Forest City Ratner Companies builds with all union labor and brings to this projectthe support o Gary LaBarbera and James Castellane, Presidents o the Building and

Construction Trades Councils o Greater New York and Nassau and Suolk Counties,

respectively.

NEC would be delighted to become a member o the Nassau County community. In

Brooklyn, the NEC leadership team works hard to be good neighbors and would continue

that eort in Nassau County by working with community stakeholders ranging rom

individuals to institutions, such as Hostra University and North Shore-Long Island

Jewish Hospital.

BENEFITS FOR NASSAU COUNTY


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CONCOURSE

PLEASE CREDIT GENSLER


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BOWL / SHOWN IN THEATER CONFIGURATION

PLEASE CREDIT SHoP ARCHITECTS


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NEW AMPHITHEATER / DINING AND RETAIL AS PART OF CONTINUED DEVELOPMENT



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SITE PLAN



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Documents

Nassau Coliseum, Forest City Ratner/Nassau Events Center Proposal, May 2013