THE 2015 NASCAR SERIES

A guide to local advertising opportunities

THE NASCAR SIGNATURE SERIES

Three series of non-stop action and loyal fans means three ways for your brand to connect with the NASCAR audience.

Premier NASCAR circuit showcasing the best drivers in the biggest races.These high-reach events are a impactful way for advertisers to gain awareness by reaching a large and engaged audience.

Popular racing series featuring modified pickup trucks.Fans that have NASCAR as destination viewing don’t miss a race in this up-and-coming series. Deepen your media buy by taking your message to the next level with these committed fans.

Proving ground for next generation of Sprint Cup Series stars.This niche race attracts a passionate fan, deeply interested in truck racing. The Camping World Truck Series is perfect for an advertiser looking for frequency in their advertising buy.

WHAT YOU NEED TO KNOW

NASCAR HEADLINES FUELING FANS THIS SEASONThe need for speed leads to dramatic endings and record ratings.

• 2014 Sprint Cup champion Kevin Harvick made history in the 2015 season with eight consecutive top-2 race finishes; that run sits third all-time behind Richard Petty’s 11 straight top-2 finishes set back in 1975.

• That run of top-2 finishes has Harvick atop the 2015 Sprint Cup driver standings with 306 points, a full 26 points ahead of Joey Logano in 2nd place and 40 points ahead of Martin Truex Jr in 3rd.

• Harvick’s #4 Chevrolet SS has completed 2,150 laps thus far in the 2015 Sprint Cup, and Harvick has led the pack for 766 of those laps.

• According to Nielsen, ESPN’s live telecast of the Ford Ecoboost 400—the final race in the 2014 Sprint Cup—averaged 5.2 million viewers, up from 5.1 million in 2013 and 4.7 million in 2012.

Join the noise and excitement of NASCAR with your message.

DEMOGRAPHIC SNAPSHOT

A VIEW FROM THE INFIELD

Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports watch cab TV pst yr : Any NASCAR Population: 242,977,984, Qualitative Population: 21,448,504

71% are homeowners 54% have some college education

58% are married

HOME OWNER-SHIP

Series10%

10%

20%

30%

9%

14%16%

24%

19% 18%

18-24 25-34 35-44 45-54 55-64 65+Age Base: Adults 18+

Men 66%

Women 34%

NASCAR attracts an established and committed audience.

30 for 30WWE Monday Night Raw

WWE Friday Night SmackDown! At Midnight

NBA Lottery Duck Dynasty

• Fox Sports1 raced on the scene with 834k total tweets for the Sprint Cup, Camping World Truck, and Nationwide series, as well as support programming.

• People who tweeted about NASCAR programming also tweeted about other TV programs - 88% of those programs air on Cable and included tent pole events like:

• MLB Baseball

• NASCAR Race Hub

• College Football

• Fox Sports Live

• College Basketball

• UFC Fight Night

• Savvy marketing plans leverage the engagement of the social audience by extending their message into complementary programming.

1. Source: Millward Brown Digital + Twitter, December 2013Source: SocialGuide Inc. Affinity Report: February 2014 - November 2014. Nascar Racing Pulled 4/24/15.

NETWORKS & PROGRAMS

SOCIAL TV ENGAGEMENTPeople who tweeted about NASCAR also tweeted about these:

GENRES CATEGORIES

Reality

News

Comedy

Drama

Special

Sports talk

Documentary

NASCAR SET A TRACK RECORD ON TWITTER LAST SEASON.

LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE

Programming with a strong social presence increases ad recall by up to 33%.1

YOUR NASCAR ON-AIR OPPORTUNITY

PREMIERESFriday, February 20th

to

Friday, November 20thTarget Demo: M35-64, M55+

Demographic Household A18-34 A18-49 A25-54 A35-64

National Ratings 3.0 0.6 1.2 1.7 2.4

In 2014 NASCAR introduced a new, highly anticipated championship format. This dramatic “win and you’re

in” format lasted until the last race of the season with a “winner take all” race between the last four drivers in

the chase. NASCAR kept the excitement going in 2015 by releasing an overhauled schedule, something that

has not been done in years.

Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national program averages from previous two seasons of specified series/event across all networks and are subject to change; actual performance may vary by market, episode, etc.

• Sprint Cup Series: Sunday, March 29 – Sunday, November 1, Fox Sports 1, NBCSN

• Xfinity Series: Saturday, February 21 – Saturday, November 14, Fox Sports 1, NBCSN

• Camping World Truck Series: Friday, February 20 – Friday, November 20, Fox Sports 1

LEARN MORE

1-855-755-2691 FACEBOOK TWITTER LINKEDINE-MAIL

CLICK BELOW TO CONNECT WITH COX MEDIA: