28
Name of the region/Town/City

Name of the region/Town/City

  • Upload
    emlyn

  • View
    43

  • Download
    0

Embed Size (px)

DESCRIPTION

Name of the region/Town/City. KO ŠICE. National legislation in tourism - Slovakia. Act No. 455/1991 on License to carry on business Act No. 281/2001 on tours, conditions of travel agency and tour operator businesses - PowerPoint PPT Presentation

Citation preview

Page 1: Name of the region/Town/City

Name of the region/Town/City

Page 2: Name of the region/Town/City

KOŠICE

Page 3: Name of the region/Town/City
Page 4: Name of the region/Town/City

National legislation in tourism - Slovakia

• Act No. 455/1991 on License to carry on business• Act No. 281/2001 on tours, conditions of travel

agency and tour operator businesses• Regulation of Ministry of Economy No.419/2001 on

categorisation of accommodation facilities• Act. No.582/2004 on local taxes for accommodation

Page 5: Name of the region/Town/City

National legislation in tourism - Slovakia

• Act No.416/2001 on competences of decentralisation in tourism to cities and regional levels (coordination of partnerships & programs)

• Act No.302/2001 on Self-governing regions (VUC) – coordinate tourism

• Act 91/2010 on Support for Tourism (dmos,….?)

Page 6: Name of the region/Town/City

National, regional or local documents

• National:– National Program for Tourism Development in Slovakia –

New Strategy of Tourism Development in Slovakia till 2013– Marketing Strategy of SACR 2001 – 2006– Marketing Strategy of SACR 2010 – 2013 – NEW– Regionalization of Tourism Areas

Page 7: Name of the region/Town/City

National, regional or local documents

• Regional:– Concept for Tourism Development in Košice Self-governing

region 2005 – 2009 (not updated/implementation)

• Local:– Proposal (draught) of Action Plan for Tourism Development

in Košice 2004 - outdated– Proposal of concept for Marketing Strategy of the City 2009

– 2011 – not processed

Page 8: Name of the region/Town/City

Public institutions in charge of tourism

• State government / Self-governing regional government (dual system in public administration)

• Tourism administration – vertical:– Local – referates/sections within Marketing in City of Košice

since 2010 – Visitors Marketing – Košice-Turizmus– Regional – Section of Culture & Tourism (Košice Region)– National – Section of Tourism (Ministry of Transport)

Page 9: Name of the region/Town/City

Public institutions in charge of tourism

– National:• Ministry of Transport & Regional development

– Section of Tourism(policy maker)

• Slovak Tourist Board – national marketing

Page 10: Name of the region/Town/City

Characteristics of the identified locality for destination management and tourism

development

Košice as a Tourism Destination =

strong marketing brandEuropean Capital of Culture 2013

Page 11: Name of the region/Town/City

Characteristics of the identified locality

Page 12: Name of the region/Town/City

Introduction• 2nd largest City in Slovakia (cultural, economic, centre), cosmopolitan• Accessibility:

– International airport, infrastructure (Rail hub, Roads)– Gateway to Eastern Slovakia

• 3 Universities, Industrial centre, Creative, IT • History:

– Austro Hungarian, Capital of Carpathian region, – Sandor Marai, A.Warhol, Tokaj, Intl Peace Marathon – 2nd oldest in Europe

• Tourism Aim: – Conference & Incentive Tourism, Weekend Breaks, Events Destination –

Kosice 2013• Tourism Services: restaurants, Tour Operators (Rus, Incoming? ), attractions

Page 13: Name of the region/Town/City

AccommodationNo. of beds total: 3,469 (of which are Hotels – 53,2%, Pensions – 14,6 %) - 2009

HOTELS: 4* - 936 beds (8 hotels) - 27% 3* - 647 beds (12 hotels) - 18,7% 2* - 264 beds (2 hotels) - 7,6%

Pension (Guesthouse/B&B)

3* - 181 beds (7 pensions) - 5,2% 2* - 72 beds (2 pensions) - 2% No rated (1*) – 258 beds (11 pensions) - 7,4%

Hostels / tourist accommodation

- 1111 beds (16 accommodation. establishments) - 32%

Page 14: Name of the region/Town/City

TYPES OF TOURISM

• Cultural tourism / City tourism / Creative tourism– Heritage (city centre) / Creative destination– Major temathic product lines (gastronomy, thematic city tours, etc....)

• Events tourism– Kosice 2013, Major Festivals & Events (Use the city, Kosice Gurman fest, Festival of Lights – Nuite

Blanche, Summer in the Park, Kosice Music spring, etc..)

• Business tourism– Conferences, Incentive tourism (companies),

• Nature– Košice surroundings (golf, recreation, skiing)– UNESCO caves and castels– TOKAJ wine tasting

Page 15: Name of the region/Town/City

Status in national, regional, local documents

• Košice 2013 – Considered priority for Slovak tourist board and Section of

Tourism (Ministry of Transport & Regional development)– Incorporated in SACR Marketing strategy 2010 – 2013– Main priority for branding and marketing using Košice -

Turizmus

Page 16: Name of the region/Town/City

Support organisations

• Slovak Tourist Board• Košice – tourism partnership• Košice 2013• Košice Self-governing region

Page 17: Name of the region/Town/City
Page 18: Name of the region/Town/City
Page 19: Name of the region/Town/City

MUST SEE in KOŠICE TOP „MUST SEE“ in KOŠICE

Page 20: Name of the region/Town/City

MAIN STREET/ promenade - “ icon“ of Košice / Days of City of Košice/ Culinary gastronomy in the city – KOŠICE GURMAN FEST

Page 21: Name of the region/Town/City

KOŠICE - EUROPEAN CAPITAL OF CULTURE 2013

Page 22: Name of the region/Town/City

USE THE CITY FESTIVAL - annual street art event

Page 23: Name of the region/Town/City
Page 24: Name of the region/Town/City
Page 25: Name of the region/Town/City

/Thematic City Walks - Jewish Košice, Religious Košice, Culinary Košice

Page 26: Name of the region/Town/City

Barriers for tourism development

• Lack of efficient partnership leading • Lack of clear strategy in tourism – not followed• Support from National level (improving)• Financing of partnerships – DMOs / Local Level• Act on Tourism – not finalised financing• Poor quality of Visitor Services• Lack of Know How – destination knowledge management

Page 27: Name of the region/Town/City

Barriers for tourism development

• No Joint Destination Vision – buy in from stakeholders

• No Marketing Strategy of the city for tourism• Lack of Market & competitors knowledge • International Airport – insufficient use – no

international low cost carriers• Languages skills / Lack of customer focus

Page 28: Name of the region/Town/City

Peter Germuška

Project Coordinator

Thank you for your attention