Name of the region/Town/City

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Name of the region/Town/City. KO ICE. National legislation in tourism - Slovakia. Act No. 455/1991 on License to carry on business Act No. 281/2001 on tours, conditions of travel agency and tour operator businesses - PowerPoint PPT Presentation

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  • Name of the region/Town/City

  • KOICE

  • National legislation in tourism - Slovakia Act No. 455/1991 on License to carry on businessAct No. 281/2001 on tours, conditions of travel agency and tour operator businessesRegulation of Ministry of Economy No.419/2001 on categorisation of accommodation facilitiesAct. No.582/2004 on local taxes for accommodation

  • National legislation in tourism - Slovakia Act No.416/2001 on competences of decentralisation in tourism to cities and regional levels (coordination of partnerships & programs)Act No.302/2001 on Self-governing regions (VUC) coordinate tourismAct 91/2010 on Support for Tourism (dmos,.?)

  • National, regional or local documentsNational:National Program for Tourism Development in Slovakia New Strategy of Tourism Development in Slovakia till 2013Marketing Strategy of SACR 2001 2006Marketing Strategy of SACR 2010 2013 NEWRegionalization of Tourism Areas

  • National, regional or local documentsRegional:Concept for Tourism Development in Koice Self-governing region 2005 2009 (not updated/implementation) Local:Proposal (draught) of Action Plan for Tourism Development in Koice 2004 - outdatedProposal of concept for Marketing Strategy of the City 2009 2011 not processed

  • Public institutions in charge of tourismState government / Self-governing regional government (dual system in public administration)Tourism administration vertical:Local referates/sections within Marketing in City of Koice since 2010 Visitors Marketing Koice-TurizmusRegional Section of Culture & Tourism (Koice Region)National Section of Tourism (Ministry of Transport)

  • Public institutions in charge of tourism National:Ministry of Transport & Regional development Section of Tourism(policy maker)

    Slovak Tourist Board national marketing

  • Characteristics of the identified locality for destination management and tourism development Koice as a Tourism Destination = strong marketing brandEuropean Capital of Culture 2013

  • Characteristics of the identified locality

  • Introduction2nd largest City in Slovakia (cultural, economic, centre), cosmopolitanAccessibility: International airport, infrastructure (Rail hub, Roads)Gateway to Eastern Slovakia3 Universities, Industrial centre, Creative, IT History:Austro Hungarian, Capital of Carpathian region, Sandor Marai, A.Warhol, Tokaj, Intl Peace Marathon 2nd oldest in EuropeTourism Aim: Conference & Incentive Tourism, Weekend Breaks, Events Destination Kosice 2013Tourism Services: restaurants, Tour Operators (Rus, Incoming? ), attractions

  • AccommodationNo. of beds total: 3,469 (of which are Hotels 53,2%, Pensions 14,6 %) - 2009HOTELS: 4* - 936 beds (8 hotels)- 27% 3* - 647 beds (12 hotels)- 18,7% 2* - 264 beds (2 hotels)- 7,6%Pension (Guesthouse/B&B) 3* - 181 beds (7 pensions)- 5,2% 2* - 72 beds (2 pensions)- 2% No rated (1*) 258 beds (11 pensions) - 7,4%Hostels / tourist accommodation - 1111 beds (16 accommodation. establishments) - 32%

  • TYPES OF TOURISMCultural tourism / City tourism / Creative tourismHeritage (city centre) / Creative destinationMajor temathic product lines (gastronomy, thematic city tours, etc....)Events tourismKosice 2013, Major Festivals & Events (Use the city, Kosice Gurman fest, Festival of Lights Nuite Blanche, Summer in the Park, Kosice Music spring, etc..)Business tourismConferences, Incentive tourism (companies), NatureKoice surroundings (golf, recreation, skiing)UNESCO caves and castelsTOKAJ wine tasting

  • Status in national, regional, local documents

    Koice 2013 Considered priority for Slovak tourist board and Section of Tourism (Ministry of Transport & Regional development)Incorporated in SACR Marketing strategy 2010 2013Main priority for branding and marketing using Koice - Turizmus

  • Support organisationsSlovak Tourist BoardKoice tourism partnershipKoice 2013Koice Self-governing region

  • MUST SEE in KOICE TOP MUST SEE in KOICE

  • MAIN STREET/ promenade - icon of Koice / Days of City of Koice/ Culinary gastronomy in the city KOICE GURMAN FEST

  • KOICE - EUROPEAN CAPITAL OF CULTURE 2013

  • USE THE CITY FESTIVAL - annual street art event

  • /Thematic City Walks - Jewish Koice, Religious Koice, Culinary Koice

  • Barriers for tourism developmentLack of efficient partnership leading Lack of clear strategy in tourism not followedSupport from National level (improving)Financing of partnerships DMOs / Local LevelAct on Tourism not finalised financingPoor quality of Visitor ServicesLack of Know How destination knowledge management

  • Barriers for tourism developmentNo Joint Destination Vision buy in from stakeholders No Marketing Strategy of the city for tourismLack of Market & competitors knowledge International Airport insufficient use no international low cost carriersLanguages skills / Lack of customer focus

  • Peter Germuka

    Project Coordinator

    Thank you for your attention

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