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Name of the region/Town/City. KO ŠICE. National legislation in tourism - Slovakia. Act No. 455/1991 on License to carry on business Act No. 281/2001 on tours, conditions of travel agency and tour operator businesses - PowerPoint PPT Presentation
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Name of the region/Town/City
KOŠICE
National legislation in tourism - Slovakia
• Act No. 455/1991 on License to carry on business• Act No. 281/2001 on tours, conditions of travel
agency and tour operator businesses• Regulation of Ministry of Economy No.419/2001 on
categorisation of accommodation facilities• Act. No.582/2004 on local taxes for accommodation
National legislation in tourism - Slovakia
• Act No.416/2001 on competences of decentralisation in tourism to cities and regional levels (coordination of partnerships & programs)
• Act No.302/2001 on Self-governing regions (VUC) – coordinate tourism
• Act 91/2010 on Support for Tourism (dmos,….?)
National, regional or local documents
• National:– National Program for Tourism Development in Slovakia –
New Strategy of Tourism Development in Slovakia till 2013– Marketing Strategy of SACR 2001 – 2006– Marketing Strategy of SACR 2010 – 2013 – NEW– Regionalization of Tourism Areas
National, regional or local documents
• Regional:– Concept for Tourism Development in Košice Self-governing
region 2005 – 2009 (not updated/implementation)
• Local:– Proposal (draught) of Action Plan for Tourism Development
in Košice 2004 - outdated– Proposal of concept for Marketing Strategy of the City 2009
– 2011 – not processed
Public institutions in charge of tourism
• State government / Self-governing regional government (dual system in public administration)
• Tourism administration – vertical:– Local – referates/sections within Marketing in City of Košice
since 2010 – Visitors Marketing – Košice-Turizmus– Regional – Section of Culture & Tourism (Košice Region)– National – Section of Tourism (Ministry of Transport)
Public institutions in charge of tourism
– National:• Ministry of Transport & Regional development
– Section of Tourism(policy maker)
• Slovak Tourist Board – national marketing
Characteristics of the identified locality for destination management and tourism
development
Košice as a Tourism Destination =
strong marketing brandEuropean Capital of Culture 2013
Characteristics of the identified locality
Introduction• 2nd largest City in Slovakia (cultural, economic, centre), cosmopolitan• Accessibility:
– International airport, infrastructure (Rail hub, Roads)– Gateway to Eastern Slovakia
• 3 Universities, Industrial centre, Creative, IT • History:
– Austro Hungarian, Capital of Carpathian region, – Sandor Marai, A.Warhol, Tokaj, Intl Peace Marathon – 2nd oldest in Europe
• Tourism Aim: – Conference & Incentive Tourism, Weekend Breaks, Events Destination –
Kosice 2013• Tourism Services: restaurants, Tour Operators (Rus, Incoming? ), attractions
AccommodationNo. of beds total: 3,469 (of which are Hotels – 53,2%, Pensions – 14,6 %) - 2009
HOTELS: 4* - 936 beds (8 hotels) - 27% 3* - 647 beds (12 hotels) - 18,7% 2* - 264 beds (2 hotels) - 7,6%
Pension (Guesthouse/B&B)
3* - 181 beds (7 pensions) - 5,2% 2* - 72 beds (2 pensions) - 2% No rated (1*) – 258 beds (11 pensions) - 7,4%
Hostels / tourist accommodation
- 1111 beds (16 accommodation. establishments) - 32%
TYPES OF TOURISM
• Cultural tourism / City tourism / Creative tourism– Heritage (city centre) / Creative destination– Major temathic product lines (gastronomy, thematic city tours, etc....)
• Events tourism– Kosice 2013, Major Festivals & Events (Use the city, Kosice Gurman fest, Festival of Lights – Nuite
Blanche, Summer in the Park, Kosice Music spring, etc..)
• Business tourism– Conferences, Incentive tourism (companies),
• Nature– Košice surroundings (golf, recreation, skiing)– UNESCO caves and castels– TOKAJ wine tasting
Status in national, regional, local documents
• Košice 2013 – Considered priority for Slovak tourist board and Section of
Tourism (Ministry of Transport & Regional development)– Incorporated in SACR Marketing strategy 2010 – 2013– Main priority for branding and marketing using Košice -
Turizmus
Support organisations
• Slovak Tourist Board• Košice – tourism partnership• Košice 2013• Košice Self-governing region
MUST SEE in KOŠICE TOP „MUST SEE“ in KOŠICE
MAIN STREET/ promenade - “ icon“ of Košice / Days of City of Košice/ Culinary gastronomy in the city – KOŠICE GURMAN FEST
KOŠICE - EUROPEAN CAPITAL OF CULTURE 2013
USE THE CITY FESTIVAL - annual street art event
/Thematic City Walks - Jewish Košice, Religious Košice, Culinary Košice
Barriers for tourism development
• Lack of efficient partnership leading • Lack of clear strategy in tourism – not followed• Support from National level (improving)• Financing of partnerships – DMOs / Local Level• Act on Tourism – not finalised financing• Poor quality of Visitor Services• Lack of Know How – destination knowledge management
Barriers for tourism development
• No Joint Destination Vision – buy in from stakeholders
• No Marketing Strategy of the city for tourism• Lack of Market & competitors knowledge • International Airport – insufficient use – no
international low cost carriers• Languages skills / Lack of customer focus
Peter Germuška
Project Coordinator
Thank you for your attention