Name of the region/Town/City

Relevance of the project CARAT to the project Košice INTERFACE 2013

One of the core concepts of the Košice INTERFACE 2013 project:

- Dialogue initiation within the Carpathian region and crossing

the Schegen borders.

„Košice intends to serve as a link between the Carpathian region

and its culture, on one hand, and Europe, on the other hand.“

Košice INTERFACE 2013

Hungary-Slovakia-Romania-Ukraine Cross-border Cooperation Programme 2007-2013

1. Call for project proposals: 16. June 2009 Deadline: 22. September 2009Approval date: 3. June 2010Contract signature: 19. January 2011 (16 months from the project submission)Project starting date: 27. January 2011Project end date: 26. January 2013 (24 months)

• Programme priority: 1. Promote economic and social development• Measure: 1.1 Harmonised development of tourism

• Total eligible costs: 219 699,86 EUR• ENPI contribution: 197 729,88 EUR • SK = 122 610,53 EUR; HU = 24 867,22 EUR; RO = 26 565,95 EUR; UA = 23

686,19 EUR)

Lead partner: Košice – European Capital of Culture 2013, n.o.

Cross-border partners:

Partner in Hungary: Sárospatak Város Önkormányzata

Partner in Romania: Fondul de Dezvoltare a Euroregiunii

Carpatice Romania - Filiala Baia Mare - FDEC Baia Mare

Partner in Ukraine: Hromadska organizatsija „Karpatska

Fundatsija“

WHAT DO WE WANT TO ACHIEVE

1. To learn how to create PUBLIC - PRIVATE partnerships in the tourism

sector

2. To develop methods how to build an attractive and complex tourism

products

3. To Learn new ways of promoting and market these products

WHO ARE TARGET GROUPSDirect•Local /Regional administrations (tourism departments, ...)•NGOs•SMEs – stakeholders private/public•Partnerships / AssociationsIndirect•General public / tourism professionals•Policy making institutions

KEY PLAYERS IN DESTINATION MANAGEMENT

• Local Authorities• Town management (environtment, tourism, urban)• Transport providers• Attractions, Events, Cultural organisations• Accommodation providers, restaurants• Tour operators, Travel agencies – incoming• Local associations/partnerships (business)

ACTIVITY 1

• Cooperation Platform Development within tourism area of the border region / 7 STEPS

– Analysis of partnership creation possibility (public/private)

– Analysis of tourism potential

MAIN PROJECT ACTIVITIES

ACTIVITY 2• Joint Tourism Destination Plan/strategy and action

plans ellaboration

– Current situation evaluation– Supply and Demand Side – Comparative study– Workshop– Action Plans

ACTIVITY 3• Joint Marketing and promotion study elaboration

– Each region target markets– Key products of the area– New trends and forms of marketing– E-tourism– Platform for marketing – unofficial partnership (to official..)

ACTIVITY 4• Training Programme development and

implementation

– For Key Stakeholders & partnership– Product Innovation & Development – Marketing of the products– Tourism partnership further development and sustainability

ACTIVITY 5• International Conference – Innovations in Tourism

Destination Development and Marketing

– Innovations and new trends in tourism publication / Best Practice & Case Studies

– Core outputs of the project presentation

ACTIVITY 6• Interactive cross-border web platform development

focused on sustainability of the collaborations

– Access to materials / e-learning– All outputs presentation – Publication presentation

Mária Gurbaľová Project Manager

Peter Germuška Project Coordinator

Thank you for your attention