NAMA FALL CONFERENCE

2015 DENVER, COLORADO

SEPTEMBER 22–24

NAMA 2015 FALL CONFERENCE

One of NAMA’s newest educational extravaganzas, the

NAMA Fall Conference is rapidly becoming a “can’t miss”

event for agri-marketers across the country. We’re in

Colorado this year to help you reach new peaks! Push

toward new career goals and challenge yourself to go all

the way to the top. NAMA can help you get there.

This year we’re taking a 30,000-foot view of leadership. Come discover how to weave emotional intelligence and intuition into your technical know-how for the best results. You can’t escape pressure, but you can develop techniques to use it to your advantage—you’ll find them here. Catch our keynote speakers to take part in these next level management prep conversations.

The breakouts will be refreshing as well. Hear the very latest on social media. Rural millennials and their pivotal role in the future of agriculture. Effective storytelling. Value innovation for customers and what your body language is really saying to your audience while you speak.

You can make some new friends on the Ag Tour and unwind with them during the many networking opportunities planned throughout the conference. And don’t forget to congratulate the winners of NAMA’s Professional Development Awards of Excellence who’ll be recognized in Colorado this fall.

This year’s lineup is so diverse, there’s something for everyone. Make plans now to reach the summit—Reach New Peaks—with NAMA in Colorado.

FALL CONFERENCE COMMITTEEChairAlison Berry, HLK

Vice ChairRachel Zwirlein, Colle+McVoy

Committee Members

Jennifer Armbruster, Farm Credit

Susan Arterburn, Fastline Publications

Brad Delano, Infinity Direct

Margaret Fogarty, Farm Credit

Brittany Hanson, Monsanto

Steve Morrissey, The AVALA Marketing Group

Eric Nelson, Osborn Barr

Kaitlyn O’Neal, Monsanto

Rich Tiller, Ag Speakers Network

Executive Committee Liaisons

Amber Harrison, United Suppliers, Inc.

Sara Steever, Paulsen

2015 EXECUTIVE COMMITTEENational PresidentMarvin Kokes, Natl. Cattlemen’s Beef Assn.

President ElectMatt Coniglio, Penton Agriculture

Secretary/TreasurerAmy Bradford, GROWMARK, Inc.

Vice Presidents

Amy Bugg, Verdesian Life Sciences

Amber Harrison, United Suppliers, Inc.

Scott McClure, Brighton

Gary Sakin, Monsanto

Sheri Seger, DTN/ The Progressive Farmer

Sara Steever, Paulsen

» Tuesday, September 227:30 a.m.–3:00 p.m.AG TOUR

Fun, Flour and Vertical Farming—Rocky Mountain Ag Tour (OPTIONAL)

Sign up for the Ag Tour and get a unique perspective on some of the most enterprising ag operations in the Centennial State. We’ll visit three unique spots and enjoy tours led by their owners. Get ready to hear the inside scoop on agri-tainment, listen to an international spin on the milling and bakery business and see the latest in vertical farming.

Rock Creek FarmRock Creek Farm’s U-Pick-Em pumpkins and corn mazes are part of the Miller family’s business plan. The tour begins here where agri-tainment meets traditional ag just outside Denver.

Ardent MillsAfter that it’s on to Ardent Mills. Supported by 40 flour mills, three bakery-mix facilities and specialty bakeries located across the U.S., Canada and Puerto Rico, the company has deep roots in communities throughout North America. Ardent Mills is headquartered in Denver and employs more than 100 certified millers, supporting thousands of local jobs and contributing billions of dollars to local economies. Look forward to a full tour of the flour mill just outside Denver in Commerce City.

Dirtless FarmsEvan Premer grew up surrounded by fields. His family had small gardens and ranches, so farming has always been a part of his life. As an adult, Evan went to another field—the Army—where he completed tours of duty in Germany and Iraq. After he completed his service, he gained valuable agricultural training at Circle Fresh Farms, with the help of Farmer Veteran Coalition’s partner in Colorado, Veterans to Farmers. Evan now operates Dirtless Farms—a vertical farm that grows a variety of leaf greens for restaurants across the Denver-metro area.

After a tour of Dirtless Farms, get a taste of the delicious greens grown there as the tour stops for lunch at Linger, a farm to table restaurant that Evan supplies with fresh produce.

WELCOME RECEPTION5:00–6:30 p.m.

Just back from the Ag Tour or just arrived in town? Pop in for a drink with your friends and colleagues at a relaxing welcome reception to start the Fall Conference off right.

Sponsored by Penton Agriculture 3

» Wednesday, September 23

8:00–9:00 a.m. ABEF Board Meeting10:00–11:00 a.m. NAMA Board Meeting

10:00–11:00 a.m.PRE-CONFERENCE WORKSHOP

Emotional Intelligence: The Science of Leadership Under PressureBill Benjamin

Why do smart people fail? Why do technically brilliant individuals have trouble managing others and collaborating on a team? It’s not because they lack intelligence or technical skills. Far from it. What they lack is a critical level of Emotional

Intelligence (EI) and the ability to manage their emotions and others when they are under pressure.

Whether you’re a formal manager or want to increase your individual performance (or both), Bill will teach you the foundational principles and brain science of Emotional Intelligence.

You’ll become a student of human behavior and begin to understand what your brain does under pressure and how that affects your decisions and the impact you have on others.

By learning how to manage your emotions in your most difficult moments, you’ll perform and lead at your best under pressure, and connect with others in a more meaningful way.

Bill Benjamin is one of the original partners at the Institute for Health and Human Potential (IHHP) and passionately contributes to the development of the organization’s future through his speaking, his engaging leader-to-leader conferences and his advocacy to get the message out to the rest of the world.

Prior to joining IHHP, Bill was Vice President of a computer software firm, leading the sales, consulting and marketing divisions. Under his leadership, the company grew from $2M in sales and a number 10 ranking in their industry, to over $75M in sales and the number one ranking.

His passion and enthusiasm for Emotional Intelligence and its impact on leadership development will leave you inspired and wanting more. Bill has delivered leadership programs to diverse groups that include the US Army, NASA, Intel and Goldman Sachs.

11:00 a.m.–12:30 p.m.WELCOME LUNCHEON

Agriculture Policy Overview—What It Means to YouSara Wyant, President, Agri-Pulse Communications

Sponsored by NAFB

Agriculture policy affects farmers and ranchers daily. Hear from a leading farm and rural policy journalist as she offers an insider view on current and potential legislative decision issues affecting the 2.1 million U.S. farm operations in our

country today.

Sara Wyant is President of Agri-Pulse Communications, Inc., a diversified communications firm with offices in Washington, D.C., and Camdenton, Missouri. As a veteran farm policy reporter, she is well recognized on Capitol Hill, as well as within farm and commodity associations across the country.

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1:00–2:30 p.m.KEYNOTE SESSION

Performing Under Pressure: The Science of Doing Your Best When it Matters MostBill Benjamin

Leadership is not easy, especially under pressure. Pressure diminishes our ability to think, make decisions and connect with others in a meaningful way.

With pressure increasing in all aspects of our lives, the ability to manage it is one of the key differentiators of high performing managers and leaders. In this high-energy exchange with Bill Benjamin, you’ll learn:

• How to better manage pressure so it becomes a competitive advantage as you grow your career drive performance within your organization

• About the results from a study of 12,000 people and what the top 10% did to excel under pressure

• Three critical insights to help you avoid the sabotaging effects of pressure

• Eye-opening stories of leaders and organizations who have managed pressure effectively to succeed

• How pressure affects your brain and to develop strategies you can use to perform when the heat is on

Organizations like Goldman Sachs, Intel, Coca-Cola, NASA, and the US Navy and Army, as well as Olympic athletes and NBA teams, have benefitted from IHHP’s cutting-edge approach to performing under stress. This session will help you drive engagement, innovate, grow, increase customer service and succeed in the face of constantly increasing pressure.

See page 4 for Bill Benjamin’s complete bio.

Sponsored by John Deere

2:30–2:45 p.m.BREAK

Sponsored by the National Cotton Council

2:45–3:45 p.m.BREAKOUT SESSIONSChoose one of three sessions:

The Other Weed in Ag

MODERATOR: Max Armstrong, Penton Agriculture and This Week in Agribusiness

PANELISTS: Taylor west, Deputy Director, the National Cannabis Industry Association and Brooke Wise, Founder/CEO, The Growing Kitchen (Third panelist TBD)

Join a panel of experts moderated by nationally recognized agriculture broadcaster Max Armstrong as they discuss the current and future impact of marijuana in agriculture. It’s a new and exciting topic that a lot of people are

interested in, especially in Colorado. While legal in just a few states, that could change quickly across the country. Explore the latest views on legalization, regulations, organic vs GMO, technology and much more.

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The State of Social Media and What You Need to KnowJason Cormier, Co-Founder, Room 214

Social media budgets will more than double over the next five years, and keeping up with all the changes (and opportunities) is no easy task. Get the scoop on new trends, tools and practices that are making social media a key differentiator for successful

organizations everywhere.

Attitudes on Sustainability: Rural MillennialsLaura Netz and Malek Draoui, Insight Strategists, Colle+McVoy

How does the millennial generation’s call to ‘heal the world’ translate to this influential group of young people pursuing careers in production agriculture? Do the pillars of modern sustainability—people, planet and

prosperity—resonate with ag’s future leaders? And how do beliefs around sustainability differ amongst millennials interested in agriculture and the generation at large? Our panelists will answer these questions and discuss their implications for those involved in rural communities, production farming and ag marketing.

3:45–4:00 p.m.BREAK

Sponsored by Agriculture Council of America

4:00–5:00 p.m.BREAKOUT SESSIONSChoose one of three sessions:

The Other Weed in AgSee page 5 for full details.

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The State of Social Media and What You Need to KnowSee page 6 for full details.

Storytelling and the Right to LaughSam Adams

Ever find yourself playing with the cell phone—or worse, nodding off to sleep—because a presentation is boring? Of course you have. What you were listening to probably lacked humor and the element of storytelling, which tends to turn an

otherwise tedious story into a memorable one … one you can easily put into your own words and share with your friends. And in this age of content, sharing and viral marketing, isn’t that the point?

Don’t be boring. Tell stories instead of giving lectures. Sam will show you how to have the last laugh by injecting some humor into your marketing strategies.

5:00–7:00 p.m.NETWORKING RECEPTION ON THE DECK OF THE CURTIS

Join your colleagues for a networking reception and unwind after the first exhilarating day of Fall Conference.

Sponsored by Brighton

» Thursday, September 248:00–8:30 a.m.BREAKFAST

Sponsored by Rhea + Kaiser

8:30–10:00 a.m.GENERAL SESSION

Hocus Focus: Stay Resilient & Choose the Right Shiny Red Balls!Kelli Vrla

Do you find yourself managing several tasks at once? Feel like you’re spinning plates? Have you started to drop a few? You’re not alone … statistics show we work 1/3 of our lives, sleep 1/3 of our lives, and spend the final 1/3 of our lives with home

and hobbies.

Stress from our work lives is now creeping over into our home lives and vice versa. There’s a healthy line of balance that needs to be drawn. Harvard Business Review says we’re all in the middle of at least 15 things at once—diminishing our effectiveness and adding to our burnout. Most of us have reached a breaking point and we’ve—quite frankly—had enough.

Kelli Vrla is here to help you:

• Assess your work-life balance and why it may be draining you instead of sustaining you!

• Learn at least 52 known stress reducers

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• Understand the cause of the GAP

• Learn how to reach for your OWN OXYGEN MASK first, then help others

• Quickly use dynamite and easy coping techniques to handle your most pressing challenges

• Stay laser-focused amidst the chaos

• Know what makes us tick and what ticks us off

• Control your energy – surge when you really need it!

• Generate a personalized productivity plan that works for you!

Kelli Vrla is a Rocky Mountain based corporate communications consultant who has enlightened and “entertrained” thousands in the U.S., Europe and Central America through her dynamic presentations. Kelli has over 30 years of lessons and experience under her belt. She spent 16 years as a broadcast sales executive in radio and 14 years as CEO of her own people development firm.

Her in-the-trenches scope of learning comes from firsthand experiences in handling change, effective marketing, bottom-line communications, difficult and demanding people, and motivating the tough-to-motivate people.

Since her radio days at ABC and CBS, Kelli has successfully helped people enhance their personal and professional development skills. She’ll show you how to own your job and get others to own theirs. Learn to handle change before it handles you and deal successfully with even the most challenging personalities in your organization.

Professional Development Awards of Excellence Presentation

Join us as we honor the Professional Development Awards of Excellence award winners and pass the gavel to the incoming NAMA president.

PDA Awards sponsored by Penton Agriculture

10:00–10:15 a.m.BREAK

10:15–11:15 a.m.BREAKOUT SESSIONSChoose one of three sessions:

Value Innovation Johann Venter, VP, Director of Technology, AMVAC Chemical CorporationScott Kington, EVP, Strategic Planning and Consulting, Woodruff Sweitzer

As the market becomes more and more crowded, companies are looking for new opportunities that move beyond battling the competition and establish a presence in uncontested space. How do you find these

uncontested spaces? Better yet, how do you find the spaces that are most desired by your most important customers?

The Value Innovation process is a 10-step tool to help companies not only identify their most important customers, but also deliver on those things that they value most. Join Johann and Scott to learn how AMVAC has put this approach to use in the ag sector to ensure they grow in the right direction … and how it can work for your company, too!

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Sustainability and the ConsumerRandy Krotz, Chief Executive Officer, US Farmers and Ranchers Alliance

What does sustainability mean to a consumer? We think we know, but do we really? We need to better understand how farmers and ranchers can communicate with food connectors and millennials about sustainability practices within their

own operations.

Body Talk: Why What You Don’t Say MattersAnna Conrad

The majority of communication between people takes place through body language. Does your body language add to your credibility and make you appear confident? Or does your body language make you seem evasive and

uncomfortable?

How can you make sure you’re communicating the actual message you’re trying to get across? This highly interactive workshop will help you make sure that what you really want to say is being heard.

11:30 a.m.–1:00 p.m.CLOSING LUNCHEON SESSION

Through the Lens of a Leader

Scott Williams, Executive Vice President and Chief Marketing and E-Commerce Officer, Cabela’s

Sponsored by Penton Agriculture

End your Fall Conference experience with a view of business and e-commerce from Scott K. Williams. Scott has been Cabela’s Executive Vice President and Chief Marketing and E-Commerce Officer since October 2011.

He joined Cabela’s after serving as President of Fanatics, Inc., a vertically integrated online retailer of team and league licensed sports apparel and collectibles.

Scott was a Corporate Vice President of Wal-Mart Stores, Inc., from 2006 to May 2010, serving as General Manager of Samsclub.com. From 1996 to 2006, Mr. Williams was an executive with OfficeMax Incorporated, where he held a series of key leadership positions, including Senior Vice President, OfficeMax Direct Business Segment, and Senior Vice President, Marketing.

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In addition to our Sustaining Partners, the following are proud sponsors of the Fall Conference.

Ag Speakers Network Keynote Speakers

Agriculture Council of America Wednesday Break

BCS Communications Registration List

Boelte-Hall General Support

Colle+McVoy Lanyards

Fastline Publications Registration Brochure

National Cotton Council of America Wednesday Break

This Week in Agribusiness Video Newsletter

REACH 850,000 FARMERS NATIONWIDE

EQUIPMENT. FOUND. FAST.

Leverage Fastline’s print, digital, interactive and direct mail products to reach farmers and ranchers when they’re in the shopping and buying process. With a combined 22 years of ag marketing experience, Fastline’s National Sales Team can help address

your client’s specific challenges.

Heather Baumgardner800-626-6409 Ext.8309Heather.Baumgardner@Fastline.com

Lauri Rush800-626-6409 Ext.8400Lauri.Rush@Fastline.com

FALL CONFERENCE 2015 SPONSORS

NAMA SUSTAINING PARTNERS

Thanks to HLK for the theme development and logo design for Fall conference.

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FALL CONFERENCE REGISTRATION FORM

Please copy form for multiple registrations.

Name _______________________________________________________ Title ______________________________

Company _______________________________________________________________________________________

Address ________________________________________________________________________________________

City ________________________________________ State ___________ Zip ______________________________

Phone_________________________________________ Fax _____________________________________________

Email __________________________________________________________________________________________

First Name for Badge ____________________________

REGISTRATION RATES (CHECK ONE) On or before After Sept. 1 Sept. 1

NAMA Members $335 $385

Non-Members* $450 $500

Student/Advisor $100 $100

Reception Only $45 $45

Colorado Ag Tour $75 $75

HOTEL:

The Curtis Hotel1405 Curtis Street, Denver, CO 80202, 303-571-0300 Fax: 303-825-4301 | thecurtis.com

A Uniquely Fun Boutique Downtown Denver Hotel

You don’t just stay at The Curtis, you experience it! From the minute you walk through the lobby doors, you are immersed in the best pop-culture

a Denver hotel can offer. You’ll find cartoons playing in the lobby and a Five & Dime filled with treats from the past. Each of the guest room floors has a personality all its own and every detail has been ‘revved up’ to create a boutique, one-of-a-kind downtown Denver Colorado hotel experience.

The hotel room rate is $179 for a guest room. Make sure you mention “NAMA” when making your reservations. The hotel cutoff date is September 1, 2015. Reservations made after September 1 are subject to higher rates and potential unavailability.

PAYMENT INFORMATION (CHECK ONE)

Check

Credit Card: MasterCard Visa American Express

Card number

Exp. Date Signature

PHONE, MAIL OR FAX: OR REGISTER ONLINE:National Agri-Marketing Association nama.org/fall-conference/home 11020 King Street, Suite 205 Overland Park, KS 66210 913-491-6500 Fax: 913-491-6502

* Non-members will receive one year of NAMA membership free with a full Fall Conference registration.

Cancellations on or before September 1, 2015 are entitled to a full refund. Cancellations from September 2 to September 15 will receive a 50% refund. No refunds for cancellations after September 15. All refunds will be subject to a $25 processing fee.

Note: No “bill me’s” will be allowed after September 1.

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