nakul Presentation1

8/3/2019 nakul Presentation1

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Presented BY:Nakul Saini

10903140


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Comparative study between fruit juice brands

with special context of Tropicana and real fruit

juice brand

At VARUN BEVERAGES

Greater Noida


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Varun Beverages Ltd.

Its a R.K. JAIPURIA GROUP COMPANY. The group is a

largelydiversified rising group having interest in Soft Drink

Bottling, Restaurant chains under the Brand name ofPizza

Hut and Tricon & Creambell Ice Cream manufacturing, power

project, Export and many other projects.

The VBL plant was established in the year 1995 in Greater

Noida. It was the first plant to start its operation in the

Greater Noida IndustrialDevelopment Area. The companys

mainly operate the Bottling and marketing of Pepsi Cola

Brand.


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AIMThe main aim of VBL Greater Noida plant is to provide soft drink to the

people of India in its assigned territory, which is helpful in keeping cooltheir mind.

The aim of this company is also to provide full satisfaction to the

customers. And most importantly, through a range of customer

relevant product manufactured with care and quality in a fully hygiene

environment.

QUALITY POLICY

Deliver the best product in the market placeThe highest Quality

The best Tasting


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Dabur Dabur India Limited has marked its presence with

significant achievements and today commands a marketleadership status. Our story of success is based ondedication to nature, corporate and process hygiene,dynamic leadership and commitment to our partners andstakeholders.

3 major strategic business units (SBU) - Consumer CareDivision (CCD), Consumer Health Division (CHD) andInternational Business Division (IBD).

VISION

"Dedicated to the health and well being of everyhousehold.


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SWOT ANALYSIS

STRENGTHS:

Century Old Company

Established Brand

Ayurvedic/ herbal Product line Leader in Herbal Digestives where the product has 90% of

the market share

Innovativeness in Promotions

WEAKNESS:

Profitability is uneven across product line


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SWOT ANALYSIS

(contd)

OPPORTUNITIES:

Extend Vatika brand to new categories like Skin Care and body

wash segments

Launch several OTC brands

Southern India Market

Exploring new geographical areas- local as well global

Oral Care Segment

Launching new Products like Hair oils, Herbal and GelToothpastes etc.


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SWOT ANALYSIS (Contd)

THREATS:

Competition in the FMCG sector from well established

names

Other fields of medicine- Allopathic and Homeopathic

Markets where Herbal products are not recognized.


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Dabur Real Juice

Ral has been the preferred choice of consumers when it comes to

packaged fruit juices, which is what makes India's No. 1 Fruit Juice brand.

Today, Ral has a range of 14 exciting variants - This large range helpscater different needs and occasions and has helped Ral maintain its

dominant market share.

Made from best quality fruits, Ral does not have artificial flavours and

preservatives, and offer your kids not just great taste, but also FRUITPOWER -


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PEPSICO Pepsi was founded in 1898 by Caleb Bradham, a New Bern,

North Carolina, druggist, who first formulated Pepsi-Cola.

Today, Brand Pepsi is part of a portfolio of beverage brandsthat includes carbonated soft drinks, juices and juice drinks,

ready-to-drink teas and coffee drinks, isotonic sports drinks,

bottled water and enhanced waters.


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Mission and VisionAt PepsiCo, we believe being a responsible corporate citizen is not only theright thing to do, but the right thing to do for our business.

Mission

Our mission is to be the world's premier consumer products company

focused on convenient foods and beverages. We seek to produce financial

rewards to investors as we provide opportunities for growth and enrichment

to our employees, our business partners and the communities in which we

operate.

Vision

Our vision is put into action through programs and a focus on environmental

stewardship, activities to benefit society, and a commitment to build

shareholder value by making PepsiCo a truly sustainable company.


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Some products

All Sport

Aquafina

Caffeine-Free Pepsi

Crystal Pepsi

Diet pepsi

Gatorade

Izze

Jazz

Josta Miranda

Mug Root Beer

Kas

Tropicana Twister

Tropicana Product

Moutain Dew

Pepsi Blue

Slice

Propel Fitness Water

So Be

Storm

Teem Pepsi Max

Pepsi Cappuccino


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Swot Analysis

Strengths-1. Believe on the customer satisfaction.

2. Record revenues and increasing market share

3. Great brands, strong distribution, innovative capabilities.

4. popular with younger people, wide array of brands


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Weaknesses-1. No provision for regular replacement of damage of bottles.

2- Distribution is not proper so we can say not justified .

Opportunities-1. water related products, non-soft drinks, energy drinks

2. Increase the coverage areas.

Threats-1. Disributors are reducing in Noida city.2. Constant competition with coke. Olympic branding from coke.


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Pepsico Tropicana

Tropicana, the strongest name in juices, extends the PepsiCo portfolio of

brands with plenty of nutritious, high-quality flavors.

Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer

and marketer of branded fruit juices. The Dole brand name is licensedfrom Dole Food Company, Inc.

Tropicanas Trop50 is a refreshing juice beverage that offers 50 percent

less sugar and calories, and no artificial sweeteners. Trop50 uses PureVia,

a zero-calorie, all-natural sweetener derived from the stevia plant and is agood source of Vitamin C and E.


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OBJECTIVE OF THE STUDY

To study the brand awareness toward the Tropicana

and Real fruit juice brand.

To study the parameters which mostly affect while

purchasing the Tropicana and Real? Fruit juicebrand.

To study the satisfaction level toward the Real and

Tropicana fruit juice brand.

To compare the Tropicana and Real fruit juice

brand.


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Comparison between real and

tropicana

Vision

To become worlds premier

beverage industry andthereby creating healthy

financial rewards and

growth

Vision

To provide largest range of

refreshing, preservativefree fruit beverages for the

health and well being of

every household


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COMMITMENT

Promoting health & wellness

Focus on product reformulation

MARKET SHARE

It has more market command as

compare to real (approx 63%)

PROMOTION

Above-the line & below-the-line

Promoting as a health drink

COMPETENCYStrong product portfolio

Developing niche business

Ayurvedic foundation

MARKET SHARE

Its market share is about 57% as

per last year end.

PROMOTION

Novelty in concept-mixology

Promoting Juice as social drink

Customized juices.


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Energy balance=calories in

calories out

Small, strategic and tuck in

acquisitions leading to

organic growth

Strategic alliance with

vendors/Agro-industries.

CUSTOMER NEEDS

Fun for you productsto-wellness products &

Addresses safety needs.

Substitute for carbonated

beverages

Entering the choice set by

increasing the product

length

Collaboration with

hospitality industry/work

place.

CUSTOMER NEEDS

Preservative free drink

Various flavors & variants.


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It is more variety seeking andhealth seeking.

It has a smart sport symbolfor identifying healthier

lifestyle product. Its price is higher than real

juice.

It is made up of 80% of fruitpulp.

Low sugar/low fat/lowbeverages

Committed to support activelifestyles

It is configured as less healthseeking.

For varied consumptionneeds and occasions it offers

multiple pack sizes. It s price is less.

It consumes less fruit pulp.

Great taste and wholesome

nutrition & preferred as

Complete family package


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Research Methodology

Sample data collection This survey is as conducting in the context of retailer and consumer of

Tropicana and Real fruit juice in Noida city.

Research design

The research design is descriptive in nature with survey method being

used to complete the study. Because under this we already created thehypothesis and we simply tried to find out that our taken variables of

market ofNoida city Able to satisfy their retailer and consumer.

Sample technique

Used random sampling.

Hypothesis formulation

It is basically a presumption which researcher use when they do research

they are two type:

Null and Alternative


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Data collection

The data collection would be:

PRIMARY DATA : Questionnaire

SECONDARY DATA : Journals, Internet, news paper etc.Sample design

Retailer and consumer of Noida city are including under this research and tell

their satisfaction level.

Sample size

Sample size is going to be100 respondents of retailer and 100 respondents of

consumer.

Sample element

Individual retailer and consumer are sampling element.

Data source

Both Primary and Secondary source of data would be used .The major type of

information is used from primary data.Tool for data analysis

We will be using the applicable tools and techniques of SPSS as per required

with time.


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FINDINGS

For ConsumersIn this study 70 % male and 30% female respondents are part of my targetpopulation and they help me to fulfill my questionnaire from different area of

Noida city.

In this study 10% respondents are of below 18 age ,60% respondents arebetween 18-25 and 30% respondents are above 25.

In this study 40% respondents are aware about Tropicana juice,35% are aware

of Real and 25 % of other. Maximum respondents are aware about Tropicana

juice so Tropicana have a good awareness in Noida city.

35% respondents know their fruit juice drink through news and magazine and

30% respondents have knowledge through hoarding and banners so I found

that distributor had capture on hoardings and banners and news and

magazines for attracting the consumer in Noida city.


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For Retailers

50% respondents are selling the juice brand from last 1-2 years,35% are

selling juice brand from last 6-12 month and 10% are selling from last 6

months and 5% are selling from less than 6 months.

55% retailers get information through distributors about juice brand,30%

are know about the brand through advertisement.

75% retailers are happy with Tropicana service but 25% said that serviceprovided by distributor doesnt match their expectation. But in real juice

brand 40% retailers are happy but 60% said that service provided by

distributor doesnt match their expectation. so Tropicana is best as

comparison to real.

45% retailers accept that price is best convenience for increasing the sales

volume of Tropicana. some are preferred to scheme and service. But price is

the main factor which play a crucial role in increasing the sales volume.


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SUGGESTIONS

First of all company should provide all sort of promotion equipment suchas glow sign board, banner, rack, freeze, etc. to retailers in time so that

they increase their sales which is benefited both retailer as well as

company.

Salesman should have good interaction with the retailers, which result

Company in increase in sales. Company executives should visit the counteron weekly basis. Executives should take the feedback from the dealers

about the service of the sales man and the distributors

Regular visit of technician is required to solve the problems of Freeze in

the market at the right time.

More improvement is required in the distribution network in the outskirtand in the remote areas, because in the peak seasons like summer the

small dealers are taking goods twice or thrice and in between if the

distributors could not supply them, the competitors will get the

opportunities to supply the goods.


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The entire Tropicana brand should be displayed at one place so that the

customers can aware about the different brand of Pepsi. In the bus stand,

railway canteen, highway.

More effective scheme should be provided.Biasness should not happen with retailers on any ground.

There should be more focus on 100% availability so that Tropicana dont

lose sales & market share.

More & more research should be made to find new segment & more

profitable market for the product.

Few outlets are unaware about scheme so proper communication is

necessary between distributor and dealers/retailers.

Kids constitute the second largest segment of the fruit juice drink market.

So, more & more fun based advertisement for the brands should be

necessary. Some life style based advertisement is also necessary.

The company strategy should be made in such a way, that maximum no. of

consumer will prefer to consume Tropicana i.e. give importance to quality

control, give more importance to public awareness and in advertisement.


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Documents

nakul Presentation1