NAGENDRA INDIA INFOLINE PROJECT REPORT

A PROJECT REPORT ON

COMPARATIVE ANALYSIS OFCOMPARATIVE ANALYSIS OF INVESTMENT IN EQUITY ANDINVESTMENT IN EQUITY AND

MUTUAL FUND SCHEMES.MUTUAL FUND SCHEMES.

With Reference to

SUBMITTED IN PARTIAL FULFILMENT OF REQUIREMENT OF PGDM PROGRAME

(2009 – 2011)

ACHARY INSTITUTE OF MANAGEMENT AND SCIENCES.

BANGALORE

SUBMITTED TO:- SUBMITTED BY:-Mr. Rakesh Sahu NAGENDRA KUMAR

ACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 1

DECLARATION

We, hereby, declare that the PGDM Project titled, “COMPARATIVE ANALYSIS OF INVESTMENT IN EQUITY AND MUTUAL FUND SCHEMES WITH REFERENCE TO INDIAINFOLINE” plans is original to the best of our knowledge and have not been published elsewhere. This is for the purpose of partial fulfillment of the requirement for the degree of Post Graduate Diploma in Management (PGDM).

Place: - Bangalore NAGENDRA KUMAR

Date: -………………………….. Sign:-……………………………

ACKNOWLEDGEMENT


Any purpose and its fulfillment require deep routed efforts for its completion.

Many characters play a vital role. This is more when a project undertaken is

directly to a cause.

Our sincere thanks to Prof. Dr. KIRAN REDDY, PRINCIPAL AND

CEO OF AIMS for giving this opportunity to me.

We would like to thank Prof.RAKESH SUD, our Project guide, not only

for giving us the opportunity to work on this project, but also for providing us

with sound guidance and the necessary facilities to carry out the project. He

constantly insisted and helped us in learning new things. He provided us a lot of

learning opportunities.

Finally I would like to thank all those who were directly and indirectly

concerned in making my project successful. To put it in a nutshell a difficult

and arduous journey was made simple and quiet enjoyable due to their support.

NAGENDRA KUMAR

PREFACE


PGDM program is one of the most reputed professional courses in the field of

Management. Training is an integral part of PGDM (MBA). As a

complementary to that every trainee has to submit a report on the research work

conducted in that institute.

This report is thus prepared for the project work done at Indiainfoline

Rajajinagar branch. The topic of the project is, “Comparative analysis of

investment in equity and mutual fund schemes with reference to IndiaInfoline”.

Investment means putting your money to work to earn more money. If done

wisely it can help to meet one's financial goals like buying a new house, paying

for a college education, education, enjoying a comfortable retirement or

whatever is important to an individual.

One needs to make decisions about how much he/she wants to invest and where

to invest. To choose he needs to know current good options available and their

relative risk exposures. These help are given to a client in Indiainfoline as to in

which portfolio they can invest and what risks are related to it. They manage all

the respected returns of their clients and timely inform them for the switching to

be done between funds in cases of expected downfall in returns of their Mutual

Funds in future.

INDEXACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 4

NO PARTICULAR1 INDUSTRY PROFILE

FINANCIAL MARKETS

2 COMPANY PROFILE INTRODUCTION TO INDIA INFOLINE HISTORY OF INDAIINFOLINE VISION MISSION COMPANY’S PHILOSHOPY COMMITTEE COMPANY STRUCTURE PRODUCT & SERVICE MILESTONES ACHIVED MARKET SHARE OF COMPANY CHALLENGE FACED BY INDIAINFOLINE MARKETING STRATGY OF INDIAINFOLINE HUMAN RESOURCES

3 RESEARCH METHODOLOGY OBJECTIVE OF STUDY DATA COLLECTION FUNDAMENTAL RESEARCH SERVICE TECHNICAL RESEARCH SERVICE SWOT ANALYSIS PORTER’S FIVE FORCE MODEL

4 DATA ANALYSIS FINANCIAL PERFORMANCE P & L ACCOUNT OF INDIAINFOLINE BALANCE SHEET OF INDIAINFOLINE COMPITITORS COMPARATIVE ANALYSIS OF CHARGES &

FACILITIES PROVIDED BY DIFFERENT COMPANY PERFORMANCE HIGHLIGHT 2008-09 HIGHLIGHTS ,2008-09 INDUSTRY OPTIMISM

5 FINDING

6 RECOMMENDATION

7 CONCLUSION

8 BIBLIOGRPHY

INDUSTRY PROFILEACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 5

INDUSTRY PROFILE


The Indian broking industry is one of the oldest trading industries that have

been around even before the establishment of the BSE in 1875. Despite

passing through number of changes in the post liberalization period, the

industry has found its way onwards sustainable growth. With the purpose of

gaining a deeper understanding about the role of the Indian stock broking

industry in the country’s economy, we present in this section some of the

industry insights gleaned from analysis of data received through primary

research.

For the broking industry, we started with an initial database of over

1,800 broking firms that were contacted, from which 464 responses were

received. The list was further short listed based on the number of terminals

and the top 210 were selected for profiling. 394 responses, that provided

more than 85% of the information sought have been included for this analysis

presented here as insights. All the data for the study was collected through

responses received directly from the broking firms. The insights have been

arrived at through an analysis on various parameters, pertinent to the equity

broking industry, such as region, terminal, market, branches, sub brokers,

products and growth areas.

Some key characteristics of the sample 394 firms are:

On the basis of geographical concentration, the West region has the

maximum representation of 52%. Around 24% firms are located in the

North, 13% in the South and 10% in the East

3% firms started broking operations before 1950, 65% between 1950-

1995 and 32% post 1995.


On the basis of terminals, 40% are located at Mumbai, 12% in Delhi, 8%

in Ahmedabad, 7% in Kolkata, 4% in Chennai and 29% are from other

cities

From this study, we find that almost 36% firms trade in cash and

derivatives and 27% are into cash markets alone. Around 20% trade in

cash, derivatives and commodities

In the cash market, around 34% firms trade at NSE, 14% at BSE and 52%

trade at both exchanges. In the derivative segment, 48% trade at NSE,

7% at BSE and 45% at both, whereas in the debt market, 31% trade at

NSE, 26% at BSE and 43% at both exchanges

Majority of branches are located in the North, i.e. around 40%. West has

31%, 24% are located in South and 5% in East

In terms of sub-brokers, around 55% are located in the South, 29% in

West, 11% in North and 4% in East

Trading, IPOs and Mutual Funds are the top three products offered with

90% firms offering trading, 67% IPOs and 53% firms offering mutual fund

transactions

In terms of various areas of growth, 84% firms have expressed interest in

expanding their institutional clients, 66% firms intend to increase FII

clients and 43% are interested in setting up JV in India and abroad

In terms of IT penetration, 62% firms have provided their website and

around 94% firms have email facility


A BRIEF HISTORY

India Infoline was originally incorporated on October 18, 1995 as

Probity Research and Services Private Limited at Mumbai under the Companies

Act, 1956 with Registration No. 11 93797. India Infoline commenced

operations as an independent provider of information, analysis and research

covering Indian businesses, financial markets and economy, to institutional

customers. India Infoline became a public limited company on April 28, 2000

and the name of the Company was changed to Probity Research and Services

Limited. The name of the Company was changed to India Infoline.com Limited

on May 23, 2000 and later to India Infoline Limited on March 23, 2001.

In 1999, India Infoline.com identified the potential of the Internet to

cater to a mass retail segment and transformed our business model from

providing information services to institutional customers to retail customers.

Hence India Infoline launched Internet portal, www.indiainfoline.com in May

1999 and started providing news and market information, independent

research, interviews with business leaders and other specialized features.

In May 2000, the name of India Infoline was changed to India

Infoline.com Limited to reflect the transformation of our business. Over a

period of time, India Infoline.com has emerged as one of the leading business

and financial information services provider in India.


In the year 2000, India Infoline leveraged its position as a provider of

financial information and analysis by diversifying into transactional services,

primarily for online trading in shares and securities and online as well as offline

distribution of personal financial products, like mutual funds and RBI Bonds.

These activities were carried on by our wholly owned subsidiaries.

India Infoline broking services was launched under the brand name of

5paisa.com through our subsidiary, India Infoline Securities Private Limited and

www.5paisa.com, the e-broking portal, was launched for online trading in July

2000. It combined competitive brokerage rates and research, supported by

Internet technology besides investment advice from an experienced team of

research analysts, India Infoline also offer real time stock quotes, market news

and price charts with multiple tools for technical analysis.

Facilities

India Infoline’s main offices are located in approximately 4,000 square

feet of office space located in Mumbai, India. India Infoline Branches

collectively occupy an additional 10,000 square feet of office space located

throughout India, As on March 31, 2005, India Infoline has 73 branches across

36 locations in India.


Terminals

Almost 52% of the terminals in the sample are based in the Western

region of India, followed by 25% in the North, 13% in the South and 10% in the

East. Mumbai has got the maximum representation from the West, Chennai

from the South, New Delhi from the North and Kolkata from the East.

Branches & Sub-Brokers

The maximum concentration of branches is in the North, with as many

as 40% of all branches located there, followed by the Western region, with

31% branches. Around 24% branches are located in the South and East

constitutes for 5% of the total branches of the total sample.

In case of sub-brokers, almost 55% of them are based in the South.

West and North follow, with 30% and 11% sub-brokers respectively, whereas

East has around 4% of total sub-brokers.


Financial Markets

The financial markets have been classified as cash market, derivatives

market, debt market and commodities market. Cash market, also known as

spot market, is the most sought after amongst investors. Majority of the

sample broking firms are dealing in the cash market, followed by derivative

and commodities. 27% firms are dealing only in the cash market, whereas 35%

are into cash and derivatives. Almost 20% firms trade in cash, derivatives and

commodities market. Firms that are into cash, derivatives and debt are 7%. On

the other hand, firms into cash and commodities are 3%, cash & debt market

and commodities alone are 2%. 4% firms trade in all the markets.


In the cash market, around 34% firms trade at NSE, 14% at BSE and 52%

trade at both exchanges. In the equity derivative market, 48% of the sampled

broking houses are members of NSE and 7% trade at BSE, while 45% of the

sample operate in both stock exchanges. Around 43% of the broking houses

operating in the debt market, trade at both exchanges with 31% and 26%

firms uniquely at NSE and BSE respectively.


Products

The survey also revealed that in the past couple of years, apart from

trading, the firms have started offering various investment related value

added services. The sustained growth of the economy in the past couple of

years has resulted in broking firms offering many diversified services related

to IPOs, mutual funds, company research etc. However, the core trading

activity is still the predominant form of business, forming 90% of the firms in

the sample. 67% firms are engaged in offering IPO related services. The

broking industry seems to have capitalized on the growth of the mutual fund

industry, which was pegged at 40% in 2006. More than 50% of the sample

broking houses deal in mutual fund investment services. The average growth

in assets under management in the last two years is almost 48%. Company

research is another lucrative area where the broking firms offer their services;

more than 33% of the firms are engaged in providing company research

services. Additionally, a host of other value added services such as

fundamental and technical analysis, investment banking, arbitrage etc are

offered by the firms at different levels.


Of the total sample of broking houses providing trading services, 52% are

based in the West, followed by 25% from North, 13% from South and 10%

from the East. Around 50% of the firms offering IPO related services are based

in the West as compared to 27% in North, 13% in South and 10% in East. In

providing mutual funds services, the Western region was dominant amounting


to 49% followed by 27% from North; The South and the East are almost at par

with 13% and 11% respectively.

Future Plans

68% of the firms from the sample have envisaged strategies for future

growth. With the middle class Indian investor as well as foreign investor

willing to invest in the stock market, majority of the firms preferred expansion

of institutional and the Foreign Institutional Investor clients in their areas of

growth. Around 84% have shown interest in expanding their institutional

client base. Nearly 51% of such firms are located in the West, 25% in North,

15% are from South and 9% from East. Since the past couple of years, India,

along with Korea and Taiwan, has been one of the preferred destinations for

the FIIs. With corporate restructuring, rising market capitalization and sectoral

friendly policies helping the FIIs, more than two thirds of the firms are

interested in increasing their FII client base. Amongst these firms, west again

has maximum representation of 53%, followed by North with 22%. South has

15% firms and East makes up for 9%.



INTRODUCTION TO INDIAINFOLINE

IndiaInfoline founded in 1995 by Mr. Nirmal Jain (Chairman and Managing Director) as an independent business research and information provider. We gradually evolved into a one-stop financial services solutions provider. Our strong management team comprises competent and dedicated professionals.

We are a pan-India financial services organization across 1,361 business locations and a presence in 428 cities. Our global footprint extends across geographies with offices in New York, Singapore and Dubai. We are listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).


We offer a wide range of services and products comprising broking (retail and institutional equities and commodities), wealth management, credit and finance, insurance, asset management and investment banking.

We are registered with the BSE and the NSE for securities trading, MCX, NCDEX and DGCX for commodities trading, CDSL and NSDL as depository participants. We are registered as a Category I merchant banker and are a SEBI registered portfolio manager. We also received the FII license in IIFL Inc. IIFL Securities Pte Ltd received approval from the Monetary Authority of Singapore to carry out corporate advisory and dealing in securities operations. Two subsidiaries – India Infoline Investment Services and Moneyline Credit Limited – are registered with RBI as non-deposit taking non-banking financial services companies. India infoline Housing Finance Ltd, the housing finance arm, is registered with the National Housing Bank.

HISTROY OF INDIAINFOLINEThe IndiaInfoline Group was originally incorporated on October 18, 1995 as Probity

Research and Services Private Limited at Mumbai under the Companies Act, 1956 with

Registration No. 11 93797. The IndiaInfoline Group commenced its operations as an

independent provider of information, analysis and research covering Indian businesses,

financial markets and economy, to institutional customers. We became a public limited

company on April 28, 2000 and the name of the Company was changed to Probity Research


and Services Limited. The name of the Company was changed to India Infoline.com Limited

on May 23, 2000 and later to India Infoline Limited on March 23, 2001.

In 1999, The IndiaInfoline Group identified the potential of the Internet to cater to a

mass retail segment and transformed our business model from providing information services

to institutional customers to retail customers. Hence we launched our Internet portal,

www.indiainfoline.com in May 1999 and started providing news and market information,

independent research, interviews with business leaders and other specialized features.

In May 2000, the name of our Company was changed to India Infoline.com Limited

to reflect the transformation of our business. Over a period of time, we have emerged as one

of the leading business and financial information services provider in India.

In the year 2000, The India Infoline Group leveraged it’s position as a provider of

financial information and analysis by diversifying into transactional services, primarily for

online trading in shares and securities and online as well as offline distribution of personal

financial products, like mutual funds and RBI Bonds. These activities were carried on by our

wholly owned subsidiaries.

The India Infoline Group’s broking services was launched under the brand name of

5paisa.com through our subsidiary, India Infoline Securities Private Limited and

www.5paisa.com, the e-broking portal, was launched for online trading in July 2000. It

combined competitive brokerage rates and research, supported by Internet technology

Besides investment advice from an experienced team of research analysts, we also offer real

time stock quotes, market news and price charts with multiple tools for technical analysis.

Acquisition of Agri Marketing Services Limited ("Agri")

In March 2000, The IndiaInfoline Group acquired 100% of the equity shares of Agri

Marketing Services Limited, from their owners in exchange for the issuance of 508,482 of

our equity shares. Agri was a direct selling agent of personal financial products including

mutual funds, fixed deposits, corporate bonds and post-office instruments. At the time of our

acquisition, Agri operated 32 branches in South and West India serving more than 30,000

customers with a staff of, approximately 180 employees. After the acquisition, we changed

the company name to India Infoline.com Distribution Company Limited.


The India Infoline group, comprising the holding company, India Infoline Ltd (NSE:

INDIAINFO, BSE: 532636) and it’s subsidiaries, is one of the leading players in the Indian

financial services space. India Infoline offers the entire gamut of financial services covering

investment products ranging from Equities and derivatives, Commodities, Portfolio

Management Services, Mutual Funds, Life Insurance, Fixed deposits, Loans, Investment

Banking, GoI bonds and other small savings instruments. It owns and manages the website,

www.indiinfoline.com, which is one of India’s leading online destinations for personal

finance, stock markets, economy and business.

A forerunner in the field of equity research, IndiaInfoline’s research is acknowledged by none

other than Forbes as ‘Best of the Web’ and ‘…a must read for investors in Asia’.

IndiaInfoline’s research is available not just over the internet but also on international wire

services like Bloomberg (Code: IILL), Thomson First Call and Internet Securities where it is

amongst the most read Indian brokers.

A network of 753 business locations spread over 346 cities across India, facilitates the

smooth acquisition and servicing of a large customer base. All these offices are connected

with the corporate office in Mumbai with cutting edge networking technology.

The group caters to a customer base of over 500,000 over a variety of mediums viz. online,

over the phone and at our branches. The Group is strengthening its institutional broking and

investment banking services and has built a team of experienced research analysts, sales and

trading professionals.

IndiaInfoline refers to IndiaInfoline Ltd and its subsidiaries. The consolidated figures will

give a more meaningful picture of the Company to the investors. Reference to the company


http://www.timesprivatetreaties.com/india-infoline.html#%23




or IndiaInfoline is to the business done by the company and its subsidiaries, unless otherwise

specified.

VISION

Our vision is to be the most respected company in the financial services space.

MISSION

“To become a full-fledged financial services company known for its quality of advice, personalized services and cutting edge technology”

COMPANY PHILISOPHYThe IndiaInfoline Group is committed to placing the Investor First, by continuously striving

to increase the efficiency of the operations as well as the systems and processes for use of

corporate resources in such a way so as to maximize the value to the stakeholders. The Group

aims at achieving not only the highest possible standards of legal and regulatory compliances,

but also of effective management.

COMMITTEE

Audit Committee

Terms of reference & Composition, Name of members and Chairman: The Audit committee

comprises Mr Nilesh Vikamsey, Chairman of the Committee, Mr Sat Pal Khattar, Mr Sanjiv

Ahuja and Mr Kranti Sinha, three of whom are independent Directors. The top Executivess and

Internal Auditors are invitees to the Meeting. The Terms of reference of this committee are as


under: - To investigate into any matter that may be prescribed under the provisions of Section

292A of The Companies Act, 1956 - Recommendation and removal of External Auditor and

fixation of the Audit Fees. - Reviewing with the management the financial statements before

submission of the same to the Board. - Overseeing of Company’s financial reporting process and

disclosure of its financial information. - Reviewing the Adequacy of the Internal Audit Function.

Compensation/ Remuneration Committee

Terms of reference & Composition, Name of members and Chairman: The Compensation /

Remuneration Committee comprises Mr Sanjiv Ahuja, Chairman of the Committee, Mr

Nilesh Vikamsey and Mr Kranti Sinha, all of whom are independent Directors. The Terms of

reference of this committee are as under: - To fix suitable remuneration package of all the

Executive Directors and Non Executive Directors, Senior Employees and officers i.e. Salary,

perquisites, bonuses, stock options, pensions etc. - Determination of the fixed component and

performance linked incentives alongwith the performance criteria to all employees of the

company - Service Contracts, Notice Period, Severance Fees of Directors and employees. -

Stock Option details: whether to be issued at discount as well as the period over which to be

accrued and over which exercisable. - To conduct discussions with the HR department and

form suitable remuneration policies.

Share Transfer and Investor Grievance Committee

Details of the Members, Compliance Officer, No of Complaints received and pending and

pending transfers as on close of the financial year. The committee functions under the

Chairmanship of Mr Kranti Sinha, a Non-executive independent Director. The other

Members of the committee are Mr Sanjiv Ahuja, Independent Director and Mr R

Venkataraman, Executive Director. Ms Komal Parikh, Company Secretary is the Compliance

Officer of the Company.

COMPANY STRUCTURE

IndiaInfoline Limited is listed on both the leading stock exchanges in India, viz. the Stock

Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of

both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory

Services and Portfolio Management Services. It offers broking services in the Cash and


Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with

NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients

trading in the equities market. It has recently launched its Investment banking and

Institutional Broking business.

A SEBI authorized Portfolio Manager; it offers Portfolio Management Services to clients.

These services are offered to clients as different schemes, which are based on differing

investment strategies made to reflect the varied risk-return preferences of clients

PRODUCT & SERVICES

Equities

India Infoline provided the prospect of researched investing to its clients, which was

hitherto restricted only to the institutions. Research for the retail investor did not exist


prior to India Infoline. India Infoline leveraged technology to bring the convenience of

trading to the investor’s location of preference (residence or office) through

computerized access. India Infoline made it possible for clients to view transaction

costs and ledger updates in real time.

Over the last five years, India Infoline sharpened its competitive edge through the

following initiatives:

Multi-channel delivery model :

The Company is among the few financial intermediaries in India to offer a complement

of online and offline broking. The Companies network of branches also allows

customers to place orders on phone or visit our branches for trading.

Integrated middle and back office :

The customer can trade on the BSE and NSE, in the cash as well as the derivatives

segment all through the available multiple options of Internet, phone or branch

presence.

Multiple-trading options :The Company harnessed technology to offer services at among the lowest rates in the

business.

Membership: The Company widened client reach in trading on the domestic and international

exchanges.

Technology :The Company provides a prudent mix of proprietary and outsourced technologies,

which facilitate business growth without a corresponding increase in costs.

Content :The Company has leveraged its research capability to provide regular updates and

investment picks across the short and long-term.


Service :Clients can access the customer service team through various media like toll-free lines,

emails and Internet- messenger chat for instant query resolution. The Companies

customer service executives proactively contact customers to inform them of key

changes and initiatives taken by the Company. Business World rated the Companies

customer service as Best in their survey of online trading sites carried out in December

2003.

Key features : Membership on the Bombay Stock Exchange Limited and the National Stock Exchange

Registered with the NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients trading in the equities market

Broking services in cash and derivative segments, online as well as offline.

Presence across 350 cities and towns with a network of over 850 business locations Equity client base of over 500,000 clients

Provision of free and world-class research to all clients

Commodities

India Infolines extension into commodities trading reconciles its strategic intent to

emerge as a one stop solutions financial intermediary. Its experience in securities

broking has empowered it with requisite skills and technologies. Increased offering:

The Companies commodities business provides a contra-cyclical alternative to equities

broking. The Company was among the first to offer the facility of commodities trading

in Indias young commodities market (the MCX commenced operations only in 2003).

Average monthly turnover on the commodity exchanges increased from Rs 0.34 bn to

Rs 20.02 bn. The commodities market has several products with different and non-

correlated cycles. On the whole, the business is fairly insulated against cyclical

gyrations in the business.

IndiaInfoline distinguished its business through the interplay of knowledge and

technology:


Complete solution :The Company provides a complete - advice to execution solution facilitated by

information and advice on likely commodity trends in the Indian and international

environment.

Technology :The Company has extended the trading terminal to the investors home/workplace

reinforced with real-time commodity information and ledger position.

Rates :The Company harnessed technology to offer services at among the lowest rates in the

business. Membership: The Company widened client reach in trading on the domestic

and international exchanges.

Key Features : Enjoys memberships with the MCX and NCDEX, two leading Indian commodities exchanges

Recently acquired membership of the DGCX

Multi-channel delivery model, making it among the select few to offer online as well as offline trading facilities

Extended commodity trading to retail investors, among the few Indian financial intermediaries to do so

Online business at 80% of revenues dominates commodities trading revenues

Provides regular commodity updates pertaining to the Indian and international environment

INSURANCE

An entry into this segment helped complete the client's product basket; concurrently, it

graduated the Company into a one stop retail financial solutions provider. To ensure

maximum reach to customers across India, we have employed a multi pronged approach and

reach out to customers via our Network, Direct and Affiliate channels. Following the

opening of the sector in 1999-2000, a number of private sector insurance service providers

commenced operations aggressively and helped grow the market.

The Companies entry into the insurance sector derisked the Company from a predominant


dependence on broking and equity-linked revenues. The annuity based income generated

from insurance intermediation result in solid core revenues across the tenure of the policy.

Over the last five years, India Infoline sharpened its competitive edge in this business

segment through the following initiatives:

Client base :Grew its 40,000 strong client base through knowledge-led analysis, translating into an

attractive opportunity to cross-sell products and generate referral business.

Distribution network :Invested in a distribution network of 177 branches across 19 states, which provided it with

an unmatched reach within its segment.

Hands-on training :Invested aggressively in training its field force more than 100 hours a year in product

attributes across the insurance sector - highlighting various product details and marketing

skills apart from regular meets where best practices are shared.

Technology :The Company provides a prudent mix of proprietary and outsourced technologies, which

facilitate business growth without a corresponding increase in costs.

Research and advice :Provided clients with advice on diverse investment products based on the customers existing

and prospective financial profile.

Key features :


India Infoline was the first corporate in India to get the agency licence in early 2001

The Company is the biggest corporate agency in India for life insurance products

The Company operates multiple channels, namely branch network, preferred client

group, direct marketing, corporate tax advisory, walk-ins and seminars, to reach out to

customers.

INVEST ONLINE

India Infoline has made investing in Mutual funds and primary market so effortless. All you have to do is register with us and that’s all. No paperwork no queues and No registration charges.

If you are 5p customer use your existing login ID and Ledger (fund transfer) password.

Indiainfoline offers you a host of mutual fund and IPO choices under one roof; backed by

in-depth information and research to help you invest effortlessly.

INVEST IN MF

Indiainfoline offers you a host of mutual fund choices under one roof, backed by in-depth

research and advice from research house and tools configured as investor friendly.

Investing in Mutual Funds has never been easier

APPLY IN IPOs

You could also invest in Initial Public Offers (IPOs) online without going through the

hassles of filling ANY application form/ paperwork.

Know more about IPO

Get in-depth analyses of new IPOs issues (Initial Public Offerings) which are

about to hit the market and analysis on these recent IPO listings,

prospectus/offer documents, and IPO reports are few of the features, which help

you, keep on top of the IPO markets.

Loans


They say you mustn't trust a man till you know his house. Everyone likes hearing people say

Wow, what a beautiful house you have! From cave dwelling, we have evolved and now a

house provides far more than just shelter...it also becomes a source of pride. A Housing

Loan is used as finance to help you buy or modify that perfect home.

The different Housing Loan products can be classified as:

Home Loans & Home Extension Loans

NRI Loans

Land Loans

Home Equity Loans

What is a housing loan? Who can apply? General Terms and conditions

of a Housing Loan product. Charges applicable to housing

loan products.

Repayment capacity Credit documentation Legal documentation Tax Benefits Property Insurance

What is a housing loan?

They say you mustn't trust a man till you know his house. Everyone likes hearing people say

"Wow, what a beautiful house you have!" From cave dwelling, we have evolved and now a

house provides far more than just shelter...it also becomes a source of pride. A Housing

Loan is used as finance to help you buy or modify that perfect home. The different Housing

Loan products can be classified as:

Home Loan

Home Extension Loans

Home Improvement Loans

Land Loans

NRI Loans


Home Equity Loans

Short term Bridging Loans

Balance Transfer

Who can apply?

As long as you want to buy a house in India, you can apply for a Home Loan. You could be

a Resident Indian or an NRI; you could want to buy a property now or in the future, but you

may still apply for a Home Loan. In case you go with the last option and want to wait before

you consider nests, all you have to be sure of is the amount you are willing to spend on this

property and the HfIs will let you know your eligibility based on your income which will

help you plan out your budget. To find out your eligibility, please use our calculator.

General Terms and Conditions of a Housing Loan Product

You are allowed to visit zoos on the condition that you do not feed the animals. When

you're 18, you are allowed to go for that late night party on the condition that someone

drops you home before 12. Every step we take requires condition to be fulfilled. Similarly,

these are the general terms & conditions of a Home Loan. For more details, please refer to

the individual product.

LTV Ratio will not exceed a particular percentage. This percentage differs from HFI

to HFI and the components of the value of property are covered in Cost of Property

Elastic can be stretched only to a certain extent. The loan tenure also will not go

beyond 20 years. However, HFIs do provide for different tenures with different

terms and conditions.

Your EMI normally does not exceed 50% of your Gross Monthly income.

The total monthly payment towards all the loans you have availed of, including the

present one, will normally not exceed 50% of your Gross Monthly Income.

Your loan eligibility is calculated using LTV, IIR and FOIR norms and the lowest

from the three is chosen.

Your profile is considered by the HFI before your repayment capacity is judged.

If the HFI insists on a personal guarantor, you need to provide one before the


disbursement of your loan.

Your property should be both technically and legally clear before your loan can get

disbursed by the HFI.

In case you have bought an under construction property, your loan will be partly

disbursed, as per the stages of construction and PEMI needs to be paid on it.

The disbursement, in most cases, will be in the name of the builder or the seller or

the society or the development authority unless you have made some payment to

them.

Repayment of the loan is either via Deduction Against Salary, Post Dated Cheques,

standing instructions or by cash / DD.

You can either choose to repay the loan using the Annual rests or Monthly rests.

Charges applicable to Housing Loans

The different kinds of charges applicable to Home Loans are listed below:

Upfront Fees

Rate of Interest

Legal and Technical Charges

Stamp Duty and Registration Charges

Personal Guarantee from Charges

Cheque Bounce Charges

Delayed Payment Charges

Additional Charges

Incidental Charges

Prepayment Charges

PDC Swapping Charges

Legal and technical charges :

Some HFIs charge you for the legal and technical checks undertaken on your documents

and property, by lawyers and the technical team of the HFI.


Stamp duty and registration charges:

If you go in for a registered mortgage, these charges incurred by the HFI are passed onto

you. Sometimes these charges are rather heavy depending on the State laws in the state from

where you purchase your property.

Personal Guarantee form charges:

A piece of paper signed does not have much value unless stamped and validated by the

concerned authority. That power of attorney document that you signed with your spouse

would not be credible unless signed on a Rs.100 stamp paper. Similarly, HFIs currently

charge you a minimum of Rs.100 to get the personal guarantee validated and stamped in the

eyes of the law.

PDC swapping charges:

In case you want to exchange the PDCs you gave the HFIs for EMI repayments because of

a change in bank accounts, a change in EMI amount, etc., the HFis might charge a flat fee

for it.

Repayment capacity

Your repayment capacity is judged according to your income and your income is considered

differently if you are salaried and differently if you are self-employed. Income is used to

calculate the amount of money that you will be able to shell out every month towards your

loan installment using IIR and FOIR norms. FOIR calculation also takes into account the

installments of loans you are currently repaying. The lower between the IIR and FOIR is

chosen as your maximum repayment capacity. This is then compared to the loan amount

that you have requested for and the loan eligibility as per LTV norms and the lowest of

these would be your final loan eligibility.


Salaried Self-employed

Any extra income on your salary slip

(including overtime, etc.) is subtracted

Any non-recurring income that affects profit

(like sale of asset) is subtracted.

50% of the average variable income over the

last 6 months is added

Any non-recurring expense that adversely

affects profits and was not capitalized (like

repairs and maintenance) is added

Any fixed cash or voucher payment that can

be proved is added.

50% of the average depreciation of the last

two years is added.

HRA that can be received and is not being

received is added.

50% of the average annual income of the last

two years is added.

Credit Documentation Would you trust any Tom, Dick or Harry with any matter at all? We all require a certain

assurance from people before we trust them; some sort of guarantee that they are

trustworthy. For HFIs this guarantee rests in the form of tangible documents. Credit

documents are required by all HFIs but vary in kind based on your occupation, employer,

qualifications, experience, etc. Credit documents can be classified as

Income documents:

Money money money...no one can take a chance on the credibility of money matters

because at the end of the day, business is business. Almost everything about your loan is

based on your income and therefore proof regarding the same is required by the HFI to

ensure that no miscommunications occur.

Personal documents:

Previously, tribes and clans had passwords without which you could not enter into the

territory; as proof of who he was, King Solomon had a ring as identification. Throughout

history, proof of identity has been important as mistaken identity has never been

uncommon. To prevent any such shams, HFIs also require a set of documents, for a general

Home Loan Product, identifying who you are.


He following list out all the documents needed. {under this line will be placed the document

sent separately as an excel sheet}

Legal Documentation

We might be living in the electronic age but that doesn't take away the importance and

monopoly of paper as everything to do with law will always be on paper. To stick by this

unwritten rule, there are legal documents that need to be submitted by you to the HFI for

mortgaging and these differ from state to state and also depend on your property type. The

following form a broad outline of the documents required and a detailed list can be found

here.

Copy of the offer letter sent by the HFI, accepted by you.

Title documents of the property which include

-Duly registered sale agreement.

-Receipts of your own contribution.

-Allotment letter

-Registration receipt

-If needed, land documents indicating ownership.

-Possession letter

-Lease agreement, if the property is bought from a development authority

-Mortgage deed if the HFI opts for a registered mortgage.

No Objection Certificate from the developer, society or development authority

Personal Guarantees, if required.

Documents for alternate or additional security.

Post dated cheques for the EMIs.

These documents do NOT cover the entire list needed and if it is a resale property, the

pertaining agreements, etc. will also need to be attached.

Tax Benefits

Tax benefits are currently available only under Home Loans and Home Extension loans.

The details are given under the respective sections.


Property Insurance Some events are not in our hands and are completely unavoidable. Floods, drought and

storms uproot trees and destroy the land. Along with this the birds lose their homes and

while building a nest may not be that bad and the loss is not that great, the money that you

invest in your cosy home might just be washed away. For this reason insuring your property

is a good idea as you safeguard the asset against damage or loss.. Property insurance is not

compulsory though some HFIs insist on a mortgage redemption life insurance policy and

you will therefore get a reduced interest rate. Some of the points that need to be noted

regarding property insurance are:

You can choose the tenure of your insurance.

The premium is charged up front

The longer your tenure, the greater the discounts insurance companies offer you.

News Letter

The Daily Market Strategy is your morning dose on the health of the markets. Five

intra-day ideas, unless the markets are really choppy coupled with a brief on the global

markets and any other cues, which could impact the market. Occasionally an

investment idea from the research team and a crisp round up of the previous day's top

stories. That's not all. As a subscriber to the Daily Market Strategy, you even get

research reports of India Infoline research team on a priority basis.

The IndiaInfoline Weekly Newsletter is your flashback for the week gone by. A weekly

outlook coupled with the best of the web stories from India Infoline and links to

important investment ideas, Leader Speak and features is delivered in your inbox every

Friday evening.


Portfolio Management

You get recessions. You have stock market declines. If you don't understand that's going

to happen, then you're not ready; you won't do well in the markets. No need to worry. We

at India Infoline would take care of all issues related to managing your hard earned

money.

Our Portfolio Management Service is a product wherein an equity investment portfolio is

created to suit the investment objectives of a client. We at India Infoline invest your

resources into stocks from different sectors, depending on your risk-return profile. This

service is particularly advisable for investors who cannot afford to give time or don't

have that expertise for day-to-day management of their equity portfolio.

It is all about your money, being managed by the experts, while you continue with your

routine life. Isn't it simple and totally hassle free.

What's more, you can keep track of your dividends / bonus / rights issues with paperless

tracking. So you always know how fast your investment is growing. It basically means

assigning the right job to the right person.

Research

IIFL special research cell where some of India's finest financial analysts bring you

intensive research reports on how the stock market is faring, when is the right time

to invest, when to execute your order and more.

IIFL make sure that investors are always prepared to make own investment decision

when the opportunity arises.

IIFL bring you intensive research reports - whether sectoral or company-wise or more -

that tell you exactly when and where to invest. So whenever there is an exciting


investment opportunity, you are in the know and always ready to invest. Research

reports IIFL will help you choose your investments wisely, without wasting time.

Presented in a lucid and easy-to-understand format; these reports help you make

informed decisions.

ASSET MANAGEMENT

India Infoline is a leading pan-India mutual fund distribution house associated with

leading asset management companies. It operates primarily in the retail segment

leveraging its existing distribution network to reach prospective clients. It has received

the in-principle approval to set up a mutual fund.

The group recently commenced its offshore asset management business under the ‘IIFL

Capital’ brand. Also, IIFL Securities Pte Ltd received approval from the Monetary

Authority of Singapore to carry out global asset management operations. The Singapore

arm can now offer broking, asset management and investment banking services.

IIFL Inc received an FII license, thereby facilitating the investment of dedicated funds

in India.

With offices in New York, Singapore and Dubai, IIFL Capital aims to offer India-

focused equity products, fund management and advisory services for offshore and

domestic wealth management customers.


MILESTONES ACHIEVED

1995

Incorporated as an equity research and consulting firm with a client base that included

leading FIIs, banks, consulting firms and corporates.

1999

Restructured the business model to embrace the internet; launched

archives.indiainfoline.com mobilised capital from reputed private equity investors.

2000

Commenced the distribution of personal financial products; launched online equity

trading; entered life insurance distribution as a corporate agent. Acknowledged by Forbes

as ‘Best of the Web’ and ‘...must read for investors’.

2004

Acquired commodities broking license; launched Portfolio Management Service.

2005

Listed on the Indian stock markets.

2006

Acquired membership of DGCX; launched investment banking services.

2007

Launched a proprietary trading platform; inducted an institutional equities team; formed

a Singapore subsidiary; raised over USD 300 mn in the group; launched consumer

finance business under the ‘Moneyline’ brand.

2008

Launched wealth management services under the ‘IIFL Wealth’ brand; set up India

Infoline Private Equity fund; received the Insurance broking license from IRDA;

received the venture capital license; received inprinciple approval to sponsor a mutual


fund; received ‘Best broker- India’ award from FinanceAsia; ‘Most Improved

Brokerage- India’ award from Asiamoney.

2009

Received registration for a housing finance company from the National Housing Bank;

received ‘Fastest growing Equity Broking House - Large firms’ in India by Dun &

Bradstreet.


MARKET SHARES OF COMPANY

Retail broking :

IndiaInfoline has around 3 lakh customers. It has a tie-up with Bank of Baroda

for e-broking.

Institutional broking :

IndiaInfoline has roped in Bharat Parajia, director of sales at CLSA in

Singapore, H Nemkumar, CLSA's country head for India, Aniruddha Dange, CLSA's

head of research in India, and Vasudev Jagannath, CLSA's head of sales in India.

While Parajia will join as head of institutional sales at India Infoline, Dange will be

head of research and Nemkumar head of investment banking.

Each one of them is bringing in more than 10 years of experience with a

top institutional brokerage in Asia. The CLSA foursome will also pick up stakes in

India Infoline through the preferential allotment route. Their collective stake would

add up to around 15%. Parajia already holds a 2.88% stake in India Infoline. He will

subscribe to 25 lakh equity warrants at Rs 440 each.Nemkumar will pick up another

25 lakh, while Jagannath and Aniruddha Dange will subscribe to 20 lakh warrants

each. The preferential allotment includes the four men buying 90 lakh equity warrants

at a price of Rs 440 each, of which 10% will be paid up front as their sign-on bonus.

The remaining will be payable at the end of eighteen months when the warrants will

be convertible into shares.That is, all these guys will have to cough up about Rs 360

crore to convert their warrants into shares. Currently, the company's institutional

equities team has 35 people, including research analysts and dealers.

Consumer Finance:


During the quarter, it managed a book size of Rs 25 crore and has suffered a loss of

Rs 5.5 crore. It expects to break even in 2-3 quarters. NIM of 6-8% on personal loans

and 3-4% on home refinancing. It is looking at a Rs 200 crore private-equity funding

for its consumer finance subsidiary. It intends to leverage its extensive branch

network to expand its consumer finance division to tier-II and tier-III cities in the

coming quarters. IndiaInfoline is going slow as it has just started this business with a

robust risk management system. The company has roped in experts from Citi

Financial and other banks.

Ticker: 532636

Exchanges: BOM

2009 Sales: 9,630,900,000

Major

Industry:

Financial

Sub

Industry:

Securities

Brokerage

Country: INDIA

Employees: 14105


CHALLENGES FACES BY INDIAINFOLINECategory related - the market is skewed primarily to the metros with Mumbai, Ahmedabad,

and New Delhi accounting for major bulk of the trading.

Competition related - due to high brand proliferation, the market from a consumer standpoint

has become “commoditized” given product parity in terms of offerings.

Brand related - challenge being to maintain high decibel and impactful communication on a

sustained basis.

Key executives

S.No Name Designation

1 Mr. Nirmal Jain Chairman and Managing director

2 Mr. A K Purwar Director

3 Mr. R Venkataraman Executive Director

4 Mr. Nilesh Vikamsey Independent Director

5 Mr. Kranti Sinha Independent Director

6 Mr. Sat Pal Khattar Non Executive Director


MARKETING STRATEGY OF INDIA INFOLINE

Market Positioning:

Market positioning statements of India Infoline are “At India Infoline we give you

single window service” and “We also ensure your comfort”. So, India Infoline focus on the

consumers who prefer almost all investment activities at same place by providing number of

various financial services. At India Infoline a person can purchase or sell shares, debentures

etc. and at the same place also demat it. India Infoline also provides other investment option

to the same person at same place like Mutual Fund, Insurance, Fixed Deposit, and Bonds etc.

and help the person in designing his portfolio. By this way India Infoline provides comfort to

its customers.

Target Market:

India Infoline uses demographic segmentation strategy and segment people based on

their occupation. India Infoline uses selective specialization strategy for market targeting.

Target person for the India Infoline Stock Broking and India Infoline Investment Service are

persons who can work as sub-broker for the companies. Companies focus on Advisors of

Insurance and post office, Tax consultants and CAs for making sub-broker

Marketing channel System:

India Infoline uses one level marketing channel for investment product distribution.

Sub-brokers work as intermediary between consumer and company. Company has both

forward and backward flow of activity through channel. Company distributes stationery,


brokerage, and information forward to its sub-broker. The sub-brokers send filled forms,

queries, amount of investment etc. back to the company.

Training Channel Members:

India Infoline provides training to the sub-brokers because they will be viewed as the

company by the investors. The executives of India Infoline explain various new schemes of

investment to the sub-brokers with its objective, risk factors and expected return. Company

also periodically arrange seminar to guide sub-brokers.

Advertising and Promotion:

The objective of advertising of India Infoline is to create awareness about services of

India Infoline among investors and sub-brokers.

India Infoline also publishes its weekly Stock Market Newsletter ‘Market Mantra’.

HUMAN RESOURCES The India Infoline Group’s Human Resources policy is based on the philosophy of “Owner

Mindset”. We believe that the key to our continued growth lies in unleashing the

entrepreneurial energy of our employees. We encourage all employees to behave more as

51owners of their departments rather than employees. Our people are highly driven and work

towards increasing India Infoline’s brand and market share across product lines.

We have developed extensive in-house training modules. In addition, our staff is trained by

various Asset Management Companies and ICICI Prudential Life Insurance Company

Limited. We lay emphasis on “on the job training” where an experienced and senior person

mentors a junior executive.

In addition to salary, our employees get performance-based incentives on a quarterly basis.

We have also implemented an Employee Stock Option Plan.

As on December 31, 2009, the total employee strength of our company and our subsidiaries

was 1200.



RESEARCH METHODOLOGY

i) Objective of the Study :

To know percentage of people invest in mutual fund, insurance, equity and other financial products and services.

To know future prospects of their investment in the financial products and services.

ii) Data Collection:

Primary data:-

Primary data are data freshly gathered for a specific purpose. The various sources of primary data for my project are as follows.

Banks. Local residents. People from industries Mall Small Retailers

Secondary Data:-

Secondary data provide a starting point for research and offer the valuable source of information.The secondary data was the most important source for my project because it gave us information about company profile, competitors, market scenario, market share, etc.It also give us information of the financial industry, its emergence,& its importance in country progress.We used secondary data for following sources:

Internet Indiainfoline brochure


FUNDAMENTAL RESEARCH SERVICES:

The Sunday Weekly Report :

This weekly report is the ace of all reports. It offers a comprehensive market

overview and likely trends in the week ahead. It also presents few top picks based on

an in-depth analysis of technical and fundamental factors. It gives short term and

long term outlook on these scrip’s, their price targets and trading strategies. Another

unique feature of this report is that it provides an updated view of about 70 prominent

stocks on an ongoing basis.

The Industry Watch :

This report provides an in-depth analysis of specific industries which are

likely to outperform others in the economy. It analyzes their strengths and

weaknesses and ascertains their future outlook. The final view is arrived at after

thorough interaction with industry experts. Also comparative performances of

various companies in the sector are evaluated and top picks are recommended.

Stock Analysis :

Indiainfoline stock research has performed very well over the past few years

and the Indiainfoline Model Portfolio has consistently outperformed the benchmark

indices. The fundamentals of select scrips are thoroughly analyzed and an actionable

advice is provided along with investment rationale for each scrip.

Flash News :

Key developments and significant news announcements that are likely to have

an impact on markets / scrips are flashed live on trading terminals. Flash news keeps

the market participants updated on an online basis and helps them to reshuffle on their

holdings.


TECHNICAL RESEARCH SERVICE

Nifty Tracker :

Nifty Futures is the most traded instrument with highest volumes in F & O and

excellent liquidity. The team tracks the Nifty Future and generates calls based on

unique trading system which is a result of their focused research over the past few

years. The objective is to generate positive returns for traders who are looking for a

high risk / high reward product.

Online Chart :

An online forum to help clients, specifically day traders in judging the

directions of the market and stocks which are in the limelight.

Intraday Calls :

For day traders, indiainfoline provides intra-day calls with entry, exit and stop

loss levels during market hours. These calls are flashed on their terminals. Their

analysts continuously track the calls and provide recommendations according to the

market movements.

Position Calls :

Indiainfoline “Position Trading Calls” are based on thorough analysis of the

price movement in select scrip’s. These calls are for a 10-15 day time span with stop

loss and target levels. These calls are flashed on their terminals during market hours.

Derivative Strategies :

Their analysts take view on the Nifty and select stocks based on the

derivatives data and technical tools. Suitable “Derivative Strategies” are devised,

which are flashed on their terminals and published in their reports.

Futures Calls :

A customized product for HNIs to help them trade with leveraged position;

wherein clients are advised on the stocks with entry, exit and stop loss level for short


term benefits. Over and above this, financial status of the calls is monitored at all

times.

OTHER ADVATAGES

Advancements in Internet and Internet-based trading have transformed the way firms

operate in the broking industry. We recognize that technology is an important tool for

broking operations.

We believe that online trading will gain market share due to significant advantages that it

offers

It enables the customer to trade directly without any agent intervention

It offers customers the convenience of trading from almost anywhere

It enables rapid dissemination of information and at reduced costs

It offers a responsive mechanism for reporting grievances, problems and bugs

The IndiaInfoline Group have invested in technology and ensured that we have an

optimum infrastructure to handle the load. Our current technology infrastructure comprises

several high ends Dell, HP, IBM servers running on Microsoft Operating System. Most of

these servers support online customers for trading activities and users for the

www.indiainfoline.com and www.5paisa.com websites.

The IndiaInfoline Group’s main trading servers (application and database servers) are

located at our Goregaon office and our broadcast servers are hosted at VSNL and Reliance

Internet Service Providers (ISP). Our website is hosted with Net Magic Solutions, another

ISP. All the three ISPs and our Goregaon office are equipped with latest servers and

uninterruptible power supply systems. The Goregaon office is connected to the internet by

optic fiber to Net Magic Solutions which gives us bandwidth of more than 10Mbps

expandable to 20Mbps. Our connectivity between the internal and external servers is through

this fiber connection.

Net Magic Solutions sources bandwidth from VSNL and Bharti, thereby providing us

with redundancy in the event of a failure of one of the provider’s gateway. By co-locating

some servers with Reliance Infocom we have further increased our redundancy.

The IndiaInfoline Group has implemented CISCO Pix firewall, managed by Net Magic.

All our servers, routers and desktops are behind this firewall. All connections to our trading


servers happen in a secure manner using 128 bit encryption. We have a security certification

from Thawte.

The key components of our technology infrastructure include

- Online trading software

- Surveillance and risk management

- Client administration

- Back office software

- Communication links and VSAT network

- Networking and hardware

- Security

SWOT Analysis:

Strengths • Integrated technology platform • “One Stop” shop • Pan - India distribution network • “India Infoline.com” and “5paisa.com” have developed into brands

Weaknesses

• Lack of a banking arm to complete the bank-broker-depository chain • Insignificant presence in institutional Segment

Opportunities

• Changing demographics with higher disposable income and increasingly complex financial instruments will drive demand for investment advisory services • Rapid penetration of Internet and computers means that technology enabled financial services will gain market share

Threats

• Economic slowdown • Volatile movement in indices events like May 17, 2004 • Stock markets falls will have a cascading effect on our mutual fund mobilization • Increase/decrease in interest rate can affect our debt/ income fund mobilizations


• Future changes in personal taxation rules can impact insurance sales • Increasing competition from large and particularly foreign players

PORTER’S FIVE FORCE MODELCompetitive Force: - Michael Porter has identified five forces that determine the intrinsic long-run profit attractiveness of a market or market segment.

Industry competitors Potential entrants. Substitutes. Buyers. Suppliers

Intensity of Competition:

Move towards consolidation

Lot of brokerage companies are moving towards consolidation with the smaller ones becoming either franchisees for the larger brokers or closing operations.

Increased Focus of Banks in Retail Broking:Various foreign banks like ABN Amro and others are planning to enter the Indian retail brokerage industry.

Online Trading Competes with Traditional Brokerage:There is an increasing demand for online trading due to consumer’s growing preference for internet as compared to approaching the brokers.

Threat of New EntrantsEntry of Foreign PlayersNew forms of trading including T+2 settlement system, dematerialization etc are strengthening the retail brokerage market and attracting foreign companies to enter the Indian industry.Threat of Substitutes

Alternative Investment OptionsVarious alternative forms of investment including fixed deposits with banks and post offices etc act as substitutes to retail broking products and services.


Buyer PowerLack of Expertise Curtails Bargaining PowerRetail investors often lacks the knowledge and expertise in the financial sector that calls them to approach the broking houses.

Low Product Differentiation Proves Beneficial:The retail broking services provided by the various companies are homogeneous with very

low product differentiation. This allows customers to enjoy a greater bargaining power.

Supplier Power

Increased Dependence on IPOsThere is a growing dependence of corporate on broking houses with the rising number of IPO’s coming to the market.


Financial Performance


Year 2007-08

List Revenue Profit before interest, depreciation and tax

Profit after tax

Indiainfoline Ltd. 6,724.4 2,772.5 1,286.9India Infoline Investment Services Ltd

1,522.1 1,208.9 315.5

Moneyline Credit Ltd

113.2 19.4 20.7

India Infoline

Distribution Company Ltd

18.4 71.3 56.0

India Infoline Marketing

Services Ltd

405.0 129.7 75.3

India Infoline Insurance

Services Ltd

688.1 4.2 41.7

India Infoline

Commodities Ltd

170.1 14.7 8.3

India Infoline Media and

Research Services Ltd

823.8 98.1 63.0

Other subsidiaries 96.9 62.4 51.2

Inter-company adjustments

326.1 169.2 42.5


Aggregate 10,235.9 4,022.2 1,639.3

This is the tabel represents the Revenue, profit before interest, depreciation and tax in each and every segement of IndiaInfoline and profit after tax in each and every segment. If we see this table we will find that the total revenu for 2008-09 was 10235.9, and 4022.2 is his profit before interest, depreciation and tax which is 4022.2 * 100 =39.3% 10235.9And if we calculate the profit on total revenue it will be

1639.3 * 100 =16.01% 10235.9

And if we calculate the total Interest, depreciation and tax they will be 4022.2-1639.3=2382.9

Rs. MnLists 2007-08 2007-06 Gross Income 6724.4 2867.2Profit before interest, depreciation and

taxation

2,772.5 983.4

Interest and financial charges 211.6 63.9

Depreciation 194.4 123.3

Profit before tax 2,366.5 796.2

Taxation - Current 793.4 260.7

- Deferred 20.3 2.4

- Fringe benefit tax 10.9 11.9

- Short or excess provision of income-tax 5.3 0.0


Net profit for the year 1,577.2 521.2

Less: Extraordinary items (Net of tax) 290.4 0.0

Less: Appropriations

Dividend:

Interim dividend 0.0 149.6

Proposed final dividend 342.6 0.0

Dividend distribution tax 58.2 21.0

Transfer to general reserves 131.0 53.0

Add: Balance brought forward from previous year

474.1 83.5

Add: Other adjustments (profits of India

Infoline Securities Private Limited added

pursuant to merger)

0.0 93.0

Balance to be carried forward 1,229.1 474.1

Profit & Loss account of India Infoline------------------- in Rs. Cr. -------------------


2009 2008

INCOME

Sales Turnover 542.27 616.11

Excise Duty 0.00 0.00

Net Sales 542.27 616.11

Other Income 29.34 27.29

Stock Adjustments 0.00 0.00

Total Income 571.61 643.61

EXPENDITURE

Raw Materials 0.00 0.00

Power & fuel Cost 0.00 0.00

Employee Cost 136.91 128.79

Other Manufacturing Expenses 93.32 105.93

Selling & Admin Expense 112.16 119.13

Miscellaneous Expense 41.03 39.67

Preoperative Exp. Capitalists 0.00 0.00

Total Expenses 383.42 393.42

OPERATING PROFIT 158.85 222.59

PBDIT 188.19 249.88

Interest 11.15 22.82

PBDT 177.04 227.04

Depreciation 25.56 19.44

Other Written Off 0.00 0.00

Profit Before Tax 151.48 207.62

Extra Ordinary Items 2.23 -0.53

PBT(post extra-ord items) 153.71 207.09

Tax 47.88 78.39

Reported Net Profit 105.83 157.73

Total value Addition 383.42 393.53

Preferred Dividend 0.00 0.00

Equity Dividend 79.45 34.36

Corporate Dividend Tax 13.50 5.82

Per Share Data

Share in Issue(in Lakhs) 2,834.00 571.03

Earning Par Share(Rs) 3.73 27.62

Equity Dividend (%) 140.00 60.00

Book Value(Rs) 36.58 17335


This is the Profit and loss account for the years 2007-08 and 2008-09. In which we can see that the turnover, sale and other profits have decreased from the 2007-08 to 2008-09, which is an impact of recession.

The total income is also decreased from 643.61 to 571.61 in 09, which is around 11.19% of the previous year or 72 cr.

In the expenditure part of 2008-09 as compare to previous yes it has also decrease from 393 to 383 which is around 3%. In this the total is decreased instead of increase in employee cost and Miscellaneous Expense to gain the better profit.

Operating profit was decrease from 222 to 158, approximate 28.82%, from the year 2007-08 to 2008-09.

Report net profit is decreased from 157.73 to 105.83

Share in issued has increase from 571.03 to 2834.00

Earning per share has come down from 27.62 to 3.73 which is 90%

Balance Sheet in Cr.

2009 2008


Sources of fundsShare capital 56.68 57.10Reserve & surplus 980.13 932.75Equity share warrants 11.37 59.77Net worth 1048.18 1040.62Loan fundsSecured loan 1.70 -Unsecured loan 00.10 130.56Total Liability 1049.98 1180.19

Application fundsFixed asset(including intangibles)Gross block 143.67 98.31Less: accumulated depreciation and amortization

44.94 35.07

Net block 98.73 63.72Capital work in progress

4.51 00.49

103.24 63.73Investment 873.71 915.68Currents asset loan and advanceSundry debtors 103.52 342.81Cash & bank balance 264.10 061.62Stock on hand 166.72 154.06Loan & advance 244.41 313.89

778.75 872.38Less: current liabilities & provisionCurrent liabilities 552.68 514.85Provisions 148.64 156.74Total 701.31 671.59

Net current assets 77.43 200.79Total of Assets 1049.98 1180.19

This is the Balance sheet of IndiaInfoline showing the comparison for the period of 2007-08 and 2008-09.

In this we can see that the total has come down from 1180 to 1049 in 2008-09 period. Which is all the impact of recession not only on this broking firm, on all others too, the same impact was their in this period, their is a cost cutting and reduction on other expenses.

The biggest of this can be seen on the liability side on unsecured loans which has come down from 130.57 to 00.10, which is more then 99%, organization has increased his cash from 61.62 to 264.10 for the period of 2008-09 as compare to 2007-08.

COMPETITORS(ACCORDING TO VOLUME)

LAST MARKET SALES NET TOTAL


PRICE CAP.(Rs.cr) TURNOVER PROFIT ASSETINDIABULLS 135.20 4188.09 2003.09 99.451 14722.36

INDIA INFOLINE 141.30 4004.44 571.57 103.59 1049.99EDELWEISS CAP 470.00 3,525.20 191.39 26.39 1,865.28

MOTILAL OSWAL F 170.80 2,443.58 57.26 45.31 433.49HSBC INVEST 264.00 1,843.68 24.31 -15.21 667.45

FUTURECAPITAL 230.50 1,464.32 132.44 9.31 1,216.75NETWORK 18 90.20 865.07 94.50 -19.41 862.11GEOIIT BNP 37.80 847.03 140.56 14.39 276.06

DELTA CORP 43.30 723.81 42.73 8.31 356.87NALWASONS INV 1,210.00 621.48 14.78 11.26 270.90

This table represent the comparision between the indiainfoline and other share broking firms or inverstment organisation, which includes last price of share, market capital, sales turnover, net profit and total assets.

INDIAINFOLIN

E

INDIABULLS

EDELW

EISS C

AP

MOTILAL O

SWAL

HSBC IN

VEST

FUTU

RECAPITA

L

NETW

ORK 18

GEOIIT

BNP

DELTA CORP

NALWASO

NS INV

0

200

400

600

800

1000

1200

1400

Last Price

Series 1

This graph shows thr last share price of the organisation, in this we can see that Nalwasons

investment has the highest share price, as compare to others it is very high. The indiainfoline

stand very short in this.


INDIA INFO

LINE

INDIABULLS

EDELW

EISS C

AP

MOTILAL O

SWAL

HSBC IN

VEST

FUTU

RE CAPITA

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NETW

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GEOIIT

BNP

DELTA CORP

NALWASO

NS INV

0500

10001500200025003000350040004500

Market capital

Market capital

When it comes to market capital the Indiabulls has the highest market capital, and second is

Indiainfoline just behind of Indiabulls and rest other are no ware in this graph.

INDIA INFO

LINE

INDAIBULLS

EDELW

EISS C

AP

MOTILAL O

SWAL

HSBC IN

VEST

FUTU

RE CAPITA

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GEOIIT

BNP

DELTA CORP

NALWASO

NS INV

0

500

1000

1500

2000

2500

SALES TURNOVER

SALES TURNOVER

When we talk about sales turnover of the broking firm, or investment organisation again the

indiabulls has the hight sales turnover, as compare to other its very high, other stand no ware

infront of him, but still indiainfoline manages second position.


INDIA INFO

LINE

INDAIBULLS

EDELW

EISS C

AP

MOTILAL O

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HSBC IN

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FUTU

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GEOIIT

BNP

DELTA CORP

NALWASO

NS INV

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20

40

60

80

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120

NET PROFIT

NET PROFIT

The profit is the main aim of each and every organsation. In other factore indiabulls is ahead

of all and indiainfoline but here indiainfoline beats all others including indiabulls.

Indiainfoline’s profit is just ahead of indiabulls.

There are two vacent place which indicates no profit, but it is not like that, here it means loss

both HSBC and NETWORK 18 has suffered a loss of 15.21 and 19.41 respectively.

INDIA INFO

LINE

EDELW

EISS C

AP

MOTILAL O

SWAL

HSBC IN

VEST

FUTU

RE CAPITA

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GEOIIT

BNP

DELTA CORP

NALWASO

NS INV

0200400600800

100012001400160018002000

TOTAL ASSETS

TOTAL ASSETS

From this table the coloum of indiabulls has been removes just me make this take appropriate

and attractive, because the total assets of Indiabulls is more then 14700 (NOT SHOWN IN

GRAPH) where as the total of all others is 6996 only.

But finally we can conclude that the Indiainfoline has manage to get the highest net profit

among all his competitors.


PERFORMANCE HIGHLIGHT IN 2008-09

Business Division Business Highlights

Broking

Market share of equities increase from 3.4% in 2007-08 to 3.76% in 2008-09.

Customer base for retail equities increased 35.8% from .44 ml in 2007-08 to .06 ml in 2008-09.

Published in-depth and thematic reports on INCH, politics, rural India, infrastructure, self commodities, utilities and India worming.

Insurance

Receive Insurance Broking License. Forged alliances with major insurance

companies for the distribution of life and nonlife products.

Alter the product mix in favor of traditional products like Endowment Products.

Credit and Finance

Proactively suspended personal loans and mortgages business from September 2008, while the personal loan business is still suspended, the mortgages business has been Re-Started.

Revenue at Rs.2654.1 ml in 2008-09 against Rs.1937.5 ml in 2007-08.

Registered the Housing Finance Subsidiary with NHB.

Wealth and asset Management Introduce the family office platform. Raised around Rs.1.8 bl in the largest

single day debenture listing of its kind.

Received in principle approval for sitting up of Mutual Funds.

Establish the infrastructure and knowledge capital for Office Store Asset Management Services.


Highlights, 2008-09 Industry optimismWealth management • Mobilised Rs 1.8 bn in the largest single-day debenture listing of its kind

• Built relationships with many reputed families across India and the globe

Asset management

• Received the in-principle approval from SEBI to sponsor a Mutual fund

• IIFL Securities Pte Ltd received approval from the Monetary Authority of Singapore to

carry out corporate advisory and dealing in securities. The Singapore arm can now offer

broking, asset management and investment banking services

• IIFL Inc received an FII license, thereby facilitating the investment of dedicated funds in

India

• Setup a team of experienced professionals for the offshoreasset management business

Key Takeaways from India Infoline concall:

India Infoline was the Global coordinator and BRLM for the QIP of Emami Limited

and the Co-BRLM to the QIP of Cipla Ltd. Also, they were the Syndicate members to

Adani Power IPO in July 2009.

The first premium mobilization from insurance broking business stood at Rs 410

million.

The net NPA on the books continue to remain less than 1%.

Its core business improved significantly.

Its market share remains same at 3.6%.

Average daily equities volumes stood at Rs 33.36 billion as compared to Rs 32.25

billion in the previous quarter.

The company's customer base improved to 33%.

Its financial income grew by 48.7%.

Its employee cost was of Rs 7.36 million.

Administrator cost grew by 28% at Rs 507 million, QoQ.

Depreciation coat stood at Rs 131.5 million.

Interest coat was of Rs 155 million.

Its advertisement cost was of Rs 24 million.

Its cash and cash equivalent stood at Rs 9.3 billion and debt was at Rs 300 millions.


FINDINGSACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 66

Brokerage of India infoline is higher than Others broking firms like Religare,Motilal

Oswal,Indiabulls,they are charging 0 .03% for Intraday and 0 .30% for Delivery

where India Infoline is taking 0 .05% for Intraday and 0 .50% for Delivery.

Margin money of India infoline is higher than other firm like Indiabulls,Geojit,Motilal

Oswal,there is no restriction of margin moneye.But in India Infoline,the minimum

margin money should be 5000/2555 rs..

Exposure is less than other firms. India Infoline offers eight times exposure on margin

where as Religare and Indiabulls offer twenty times exposure on margin money.

HDFC, ICICI direct provide their customer’s three types of account (de-mat a/c,

trading a/c, bank a/c) but India infoline provide only De-mat a/c and Trading a/c.

Religare takes Rs.299 for lifetime services, where as India infoline takes Rs.555.

Relationship manager changes many times, it creates problem for the offline customers

.

Securities are not so much reliable.

India Infoline has hidden charges, Customer are not much aware about that.

Customer satisfaction of India infoline not so good.

Most of the customers are trading offline.

Most of the customers approach towards the broking firm is through the relationship

manager.

Most of the people are not much aware of share market and its benefit.

Recommendation


To increase awareness about Share Market and the name India Infoline itself, the

company should organize campaign. The campaign can be weakly, monthly, yearly, it

will give a good result to the company to capture market in the competitive position.

The company should reduce the margin money. It can help to acquire more

customers, if the firms bring plans for no boundation of margin money.

The Company should increase their focus on the less margin money customers also .It

can help to make more customers of low margin money which can increase the

revenue of the firm. The Relationship managers focus only to the high margin money

customer because from them they will get high brokerage that should not be happened

from the less margin money customer.

Transaction error should be avoided .Transaction should be done properly, taking in

consideration that it is one of the most required quality of a firm. Wrong transaction

or default transaction may lead the prestige of the company to be down.

Brokerage rate should be reduced. Religare,Motilal Oswal,Indiabulls, are charging as

0 .03% for Intraday and 0 .30% for Delivery where as India Infoline is charging

0 .05% for Intraday and 0 .50% for Delivery.Though it is negotiable but for high

margin money customer not for less margin money customer.

The Company should increase Exposure. It is the good tool to capture the market.

CONCLUSIONACHARYA INSTITUTE OF MANAGEMENT AND SCIENCES 68

I am much thankful to india infoline for providing me the opportunity for doing training programme in the organization as management trainee. While doing my sip in the reputed broking firm India infoline I had got a chance for knowing and analyzing the share market. I was also able to know about the business environment and business ethics of the business world. I also came to know about what does a firm or an organization require or wants from a employee or a trainee. From the survey, I found that India infoline is in the top three position in the share market.


BIBLIOGRAPHY

Websites:-

www.indiainfoline.com www.5paisa.com www.nse.com www.moneycontrol.com

Book source:-

Financial management - Khan & Jain. Principal of financial management

-Prassana Chandra Business Environment

- Francis Cherunilam

Annual report of indiainfoline


http://www.moneycontrol.com/

http://www.nse.com/

http://www.5paisa.com/

http://www.indiainfoline.com/