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USING social media FOR CAREER DEVELOPMENT
#NAFSA16
Hello!
KAYLA [email protected]
@kaylapatt | @GoAbroadwww.linkedin.com/in/kaylapatterson
TIFFANY [email protected]@ttmharrison | @STATravelUSwww.linkedin.com/in/ttmharrison
#NAFSA16
MAIN TOPICS
● Why Social Media is Important for Career Development
● Best Practices on LinkedIn
● Best Practices on Twitter
● Tips & Tricks for Instagram
● Key Takeaways
#NAFSA16
Why is social media
important?
#NAFSA16
● Integral to job searching today
● Huge opportunity for networking
● Great way to stay in touch
● Knowledge sharing
● Part of your online reputation
Place your screenshot here
#NAFSA16
BEST PRACTICES LinkedIn
#1. Optimize Your Profile
▹ Creative Title
▹ Clear Photo
▹ Detailed Summary
▹ Job Descriptions
▹ Link to Projects
▹ Showcase Skills#NAFSA16
▹ Make & find connections
▹ Send messages
▹ Post updates
▹ Interact/engage with other posts
▹ Join groups
▹ Facilitate discussions
BEST PRACTICES LinkedIn
#NAFSA16
#2. Be Active & Consistent
#3. Download the Groups App
With LinkedIn Groups, you have access to like-minded professionals so you can learn from their experience. It’s like having coffee with the
leading experts in your industry.
#NAFSA16
#NAFSA16
#4. Integrate LinkedIn into your everyday
BEST PRACTICES LinkedIn
� Download the mobile app
� Enable notifications
▹ Use HootSuite or other tool to schedule
▹ Leverage @mentions in your updates
▹ Use LinkedIn Pulse to keep track of industry news
▹ Experiment with posting content on Pulse
BEST PRACTICES Twitter
#1: Optimize Your Profile
▹ Bio / website
▹ Hashtags
▹ Profile picture
▹ Cover photo
▹ Pinned tweet
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#2: Be Active & Tweet!
#NAFSA16
BEST PRACTICES Twitter
#3: Integrate into Your Daily Life
▹ Twitter mobile app
▹ HootSuite or other tool▸ Hootlet
extension
▹ RSS feeds and automation
#NAFSA16
BEST PRACTICES Twitter
▹ Create a detailed bio▸ Use 150 characters wisely
▸ Include handles
▹ Include a link▸ Use a short link for tracking
▹ Use trending hashtags in posts
▹ Clear profile picture
▹ Private messages
▹ Tag location
BEST PRACTICES Instagram
#NAFSA16
Key TakeawaysLet’s tie it all together
#NAFSA16
EmbraceBEING ONLINE
1.
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UnderstandHOW SOCIAL MEDIA CAN HELP YOU
2.
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Become familiar
WITH BEST PRACTICES
3.
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Analyze YOUR EFFORTS4.
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Invest
IN YOUR ONLINE REPUTATION
5.
#NAFSA16
Thanks!
KAYLA [email protected]
@kaylapatt | @GoAbroadwww.linkedin.com/in/kaylapatterson
TIFFANY [email protected]@ttmharrison | @STATravelUSwww.linkedin.com/in/ttmharrison
#NAFSA16
thanks!PLEASE FILL OUT THE FEEDBACK SURVEY ONLINE
Use the NAFSA 2016 Mobile App!
#NAFSA16
