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Nokia N8 Какво ще правиш с него?
Това не е технология. Той е това, което правиш с него
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Nokia N8 – Какво ще научите днес?
По време на това обучение ще...• Запознаете с Nokia N8 и защо е специалнаМожете да определяте таргет груоата клиенти и техните нуждиНаучите да продавате успешно Nokia N8... И за да научите какво можете да правите още с вашата Nokia N8!
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Моето име е Мишел. Обичам да правя снимки, когато съм с моите приятели и да ги кача в интернет. Така всеки може да ги види веднага. Винаги искам да притежвам най-новите устройства и приспособления, които правят най-добрите снимки и видео. Обичам да персонализирам началния си екран по мой вкус . Искам моето устройство да ме забавлява.
Nokia N8 – Нека се срещнеме с вашите клиенти
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Колко често правите снимки или видео? Споделяте ли снимките си онлайн? Бихте ли искали да правите видео с отлично качество? И да го редактирате лесно когато сте в движение?
Бихте ли искали да персонализирате вашето устройство?Искате ли да гледате телевизия от мобилния си?Или да играете на 3D игри?Използвайте вашето устройство за развлечение? Туитвате ли във Facebook
редовно? Как обикновено се свързват вашите приятелите с вас, когато сте в движение?
Nokia N8 – За да индентифицирате клиента, попитайте…
5
Home screen with live widgets
12mp cameraOvi Store
free TV multi-task
maps and navigationperformance
social networkingimaging
touch
experience designinterface
Nokia N8 – Запазете своите клиенти
Собствениците на тези устройства
Nokia N86 8MP, Nokia 5800 XpressMusic and
Nokia X6 owners
... И собственицитеiPhone 3G, LG Arena, Samsung Omnia HD
social networking
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• Скорост. Потребителския интерфейс е 3 пъти по-бърз*.
• Опростен. Едно щракване на мишката. По-малко инструкции. Навсякъде
• Познато. UI подобрения WOW за клиента - но те знаят пътя
• Интегриране. По-добър достъп до услугите
Nokia N8 с Symbian^3 UI – Какво ново?
7
Създаване и споделяне на най-хубавите моменти.
Персонализирай своето устройство
Бърз достъп до социалните мрежи
1 2 3
Nokia N8 – Какво е специално?
8
Направи видео клип с HD качество. Редактирай го и се забавлявай.
Play sample
Направете невероятни снимки с най-доброто мобилно устройство за изображения!
КТП1 - Създаване и споделяне на най-хубавите моменти.
Най-големия сензор за камера в мобилно устройство
12MP камера с Carl Zeiss и широк ъгъл с 28 mm оптикаXenon flash - Правете страхотни снимки при слаба светлина
Click here
+47
%Conventional
12mp pixel
Nokia N8 pixel
9
КТП1 - Създаване и споделяне на най-хубавите моменти.
Споделяне
Качете снимка във Facebook
Увеличете снимката с помощта на двата пръста
HDMI свързване с HD TV
10
Демо КТП1 – Направи снимка и я увеличи.
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
1. Press camera button to capture a picture2. Select Go to photos to view gallery3.Swipe to view pictures4. Pinch to zoom in to detail
11
Nokia N8
+ =Най-
добрия начин да споделиш
своите моменти с приятелит
е си
Сподели твоята снимка
Nokia Extra Power DC-11Keep on shooting,
longer
Обобщеноие на КТП1 – Снимка в социалната мрежа
Data plan
12
КТП2 – Персонализирай своето устройство
•Избери твоят собствен цвят
•Персонализирай 3-те начални екрана
Свали невероятните приложения и игри в Ovi Store
13
КТП2 – Персонализирай своето устройство
• Твоите любими TV канали: CNN, NatGeo, Paramount и др.
Свържете N8 към домашното кино и се насладете на HD качеството.
• Web TV позната от компютъра, вече и на телефона
• Безплатно с едно движение.
14
ДемоКТП 2– Насладете се на приложенията от Ovi Store
1. Разгледайте трите 3 начални екрана
2. Задръжте пръстта си на някое празно място
3. Натиснете за да отворите листа със съдържанието> Изберете
4. Или изберете достъп до Ovi Store сваляне на приложения и игри
5. Изберете някое интересно приложение и го изтеглете
15
Най-добрия
начин да се
забавлявате
Nokia N8
+ =Nokia Bluetooth
Headset BH-905
Насладете се на любимата си музика
Ovi StoreЗабавлявайте се с
приложения, игри и др.
Обобщение на КТП2 –Решение за тези, които искат да се забавляват
Data plan
16
**********
**********
Click to Play
**********
Click to Continue
**********
КТП3 – Бърз достъп до социалните мрежи
-Вижте приятелите си във Facebook,
Twitter или местните социални
мрежи
-Статуса на актуализациите с
местоположението, снимки и
етикети
-Вижте актуализациите в началния
екран
17
Click to Play
Angie K.
КТП3 – Бърз достъп до социалните мрежи
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Най-добрия
начин да бъдете
свързани със своите близки и приятели
Контактите се
социализират с Ovi
Data planNokia N8
+ =
Обобщение КТП3 – Социалните мрежи
Email и чат с приятели
19
• Безплатна гласова навигация• Виб инструкциите за3.5” дисплей в
ярки цветове• Намери своето местоположение с
помощта на A-GPS и Wifi позициониране
• Check the weather, what to do, where to eat and sleep
Mobile Holder CR-122
Намери своя път с Nokia N8 и безплатна навигация
© 2010 Nokia19
Bluetooth Headset BH-608
Car Charger DC-9
20
Nokia N8 value is incomparable!
299€ 162€
TomTom Start EuropeCanon Digital IXUS 200 Mp4 player
68€
Local TV6 Million Songs World’s top Brands
+ +
+ +
Най-добрият
телефон с камера, правен някога.
Безплатни телевизионни канали.
Вашата социална мрежа и
приятелите.
Невероятни игри и
приложения.
Безплатна навигация. Завинаги.
Dolby Digital.
Surround.
Обобщение на Nokia N8
© 2010 Nokia20
21
Ideal Accessory(Click to reveal)
Ideal Accessory(Click to reveal)
Ideal Accessory(Click to reveal)
Make The Nokia N8 Even Better – Sell Accessories
Nokia Bluetooth Stereo
Headset BH-905
•Rich and driven amazing sounds
•Active noise cancellation
•Bluetooth or wires
•Controls on the headphones
Nokia Bluetooth Stereo Headset BH-608
•Bluetooth with crystal clear audio quality
•Distinct modern look and easy to wear design
Nokia Extra Power DC-11
•Charge your
phone any place, any time.
•Charge two devices simultaneously
I want the best possible listening experience, whether it’s music, games, videos or calls. I like my headphones to block the noise and give great audio quality.
Being able to do many things while making calls is important for me. But , I want a stylish and easy to use device!
I often do long travels or spend days outdoors. I also use my devices to their full capability as I browse the web, shoot video and pics and more at the same time.
22
Nokia N8 – Overcoming Shopper Objections
I do like it! But my friend who has the Nokia N97 is often
complaining about the way it works… Will this be any
different?
Indeed, the Nokia N8 is based on new Symbian^3 operating system and it is 3 times
faster, easier and entertaining to use. Still the UI is familiar. Try it yourself!
Moreover, the software for the Nokia N97 is getting even better and new updates released.
I noticed that the battery cannot be replaced..?
That’s true. The inbuilt battery makes the design more solid and robust. And if needed the battery
has 1 year warranty and it can be replaced at Nokia Care point.
How about writing emails with it? The device has no physical
key pad…
Actually the email UI on the Nokia N8 is excellent, and completely renewed from earlier Nokia models. You can also see HTML emails.
When held in landscape, a virtual qwerty key pad appears, and as you type you feel a response for
each tap.
It looks great, but I have also been considering an iPhone 4... Why should I choose the Nokia
N8 instead?
If you want to share your life with excellent images and video, or be entertained by your
favourite TV shows when you wish, to personalise your device and choose from several colourful options, or have live widgets on your home screen the Nokia N8 is a right device for
you.
23
Nokia N8(Symbian^3)
iPhone 4 (iOS4)
Samsung Wave(Bada)
SE Vivaz(Symbian 5th Ed)
Imaging Best camera on a mobile device: Large sensor, 12MP, CZ optics,
Xenon flash, face detection, geotagging, pinch zoom in
gallery , HD Video capture in 720p@25fps
Video editor
5MP, auto focus, led flash, back side illumination for better ISO performace,
Video recording 720 @30fps with audio
5MP, auto focus, LED flash, face and smile detection.
HD Video Capture 720p@30fps
8MP, auto focus, LED flash, Touch focus, geotagging, face and smile detectionVideo Capture 720p@24fps with continuous focus
WebTV and Video
Unique offering with several local and global WebTV content providers, free. HD 720p
Playback, HDMI + Dolby Digital Plus. Video streaming, Flash lite
iMovies, pay per month, no DRM support , HD video
No webTV, Movie store for movies, pay per view , HD video
No webTV, Play Now Arena for movies, pay per view, HD video
Navigation Free Ovi maps and navigation forever. A-GPS, Wifi positioning,
compass
Google maps, A-GPS, Wifi, compass
Route 66, voice guidance, integrated compass
Wisepilot and Google maps, Voice guidance, no compass
Social networking
FB Video Upload, Social Location Integration, FB Event Calendar Integration. Good native client, not very good PB integration
Info not available Very good integration; Consolidated message inbox (email, SN inbox messages and IM) shown in one view, integrated calendars, possibility of viewing pics from phonebook. Good HS widgets
Info not available
Application store
Ovi Store with 1000s of apps, App Store, huge catalog Application store initiated Application store initiated
UI & home screen
3 personalisable home screens, direct access to applications, true
multitasking with visual task switcher
Benchmark in user experience. no home
screen personalisation, multitasking for selected
applications
Configurable home screen, 3 home screens (max 9) , free widget placement,
visual multitasking
5 fixed home screens, no widgets, multitasking
Music 50h music playback (offline), Ovi Music, great visual music gallery,
CWM* with 6M songs
iTunes experience, 40h music playback
Music Player, Samsung Music store (selected
markets only)
PlayNow Arena to download music,
Walkman player
The Nokia N8 competes particularly well with imaging and
video experience, WebTV offering and
free navigation.
Great experience
Good experience
Not competitive experience
24
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
Nokia N8 (Symbian^3)
Samsung Galaxy S (Android 2.1)
SE Xperia X10 (Android 1.6)
HTC Desire (Android 2.1)
Imaging Best camera on a mobile device: Large sensor, 12MP, CZ optics,
Xenon flash, face detection, geotagging, pinch zoom in
gallery , HD Video capture in 720p@25fps
Video editor
5MP, auto focus, LED flash, face and smile detection.
HD Video Capture 720p@30fps
8MP, auto focus, LED flash, Touch focus, geotagging, face and smile detectionVideo Capture WVGA@30fps
5MP, auto focus, LED flash, face and smile detection.Video Capture WVGA@15fps
WebTV and Video
Unique offering with several local and global WebTV content providers, free. HD 720p
Playback, HDMI + Dolby Digital Plus. Video streaming, Flash lite
No WebTV, Movie store for movies, pay per view, HD videoDLNA (streaming over wifi)
No WebTV, Play Now Arena for movies, pay per view, HD video, DLNA
No WebTV, video playback WVGA, no movie/video download
Navigation Free Ovi maps and navigation forever. A-GPS, Wifi positioning,
compass
Google maps, voice guidance (selected markets only), integrated compass
Social networking
FB Video Upload, Social Location Integration, FB Event Calendar Integration. Good native client, not very good PB integration
Automatic contact linking. Not well integrated, SN use through native apps (FB)
Good info filtering on the HS. E.g. no automatic
linking for contacts, not very deep integration to phonebook overall (not even profile pictures
fetched from SN)
Automatic suggestions and user control for contact linking with various service supported (Gmail, FB, Twitter). Intuitive
and fast viewing of online photo albums (FB, Flickr).
FriendStream HS feed aggregator widget
Application store
Ovi Store with 1000s of apps, Android market, big, fast growing catalog
UI & home screen
3 personalisable home screens, direct access to applications, true
multitasking with visual task switcher
5 home screens (max 9) Touch Wiz 3.0 UI,
free widget placement, multitasking
5 home screens, advanced social networking and
media Widgets, multitasking
7 home screens, Sense UI, multitasking, multi touch, free
widget placement
Music 50h music playback (offline), Ovi Music, great visual music gallery,
CWM* with 6M songs
Music Player, Samsung Music store (selected
markets only)
PlayNow Arena to download music,
Media scape player
No music store, music player, FM radio
Great experience
Good experience
Not competitive experience
The Nokia N8 competes particularly well with imaging and
video experience, WebTV offering and
free navigation.
Choose only those relevant in your LSU
25
Delighting the customer
After the purchase, help shopper to: • Activate Nokia account during device set up•Migrate contacts from previous device• Suggest interesting apps from Store and download• Explain and activate Ovi Maps: open Maps > My Position• Help set up email
Do you already have a data plan?
Data plan is essential when enjoying the
Nokia N8!
26
Start-up – and Nokia account activation
PHONE ACTIVATION
IN THE PHONE ACTIVATION
SCREEN, THE USER ACKNOWLEDGES
THE TERMS OF USE AND OPTS IN TO MY NOKIA BY PRESSING
OK
GOES TO
SWITCHLOGIN
USER IS COMMUNICATED ABOUT
THE OVI ACCOUNT BENEFITS.
ACCOUNT DETAILS
USER CHOOSES USERNAME
AND PASSWORD FOR THEACCOUNT
NOKIA ACCOUNTUSER CHOOSES
WHETHERTO LOGIN FOR A
EXISTING ACCOUNT OR
CREATE A NEW ONE. CANCEL RETURNS TO LOGIN SCREEN
ABOUT YOUUSER ENTERS HER
PERSONALDETAILS
You asked about the benefits of Nokia Account…?
OK! Nokia Account makes it easy for you to get most out of
your new device and Ovi services. You’ll also get tips
from MyNokia and information on software updates.
Also the warranty is registered.Taking your Nokia device has
never been this easy!
27
Summarising activity – What will you do with it?
Create and share your life.
1
Personalise your device & enjoy.
2
Instant view to your social networks.
3
What will you watch, make, create, take, view, shoot, add, upload, download, start, share?
28
Thank You!© Nokia 2010
Nokia N8 Quiz
30
Blaine is really into Facebook and loves to upload pictures. How would you demonstrate the Nokia N8 to him?
A. Text entry is a breeze – you can update your status in seconds
B. The Nokia N8 comes with a great music player
C. The Nokia N8 has an awesome 12 mp camera, and it’s easy to share your pictures on Facebook. You can shoot HD video, too!
D. The Nokia N8 comes in 5 stylish colors, and you can personalise three different home-screens to make it your own!
1
31
It’s easy to make the Nokia N8 your own. What kind of things should you demonstrate when showing your shopper how they can personalise their device?
A. The Nokia N8 comes in 5 stylish colours!
B. Swipe through the 3 home screens. You an use all that extra space to put more at your fingertips – for example, your favorite free Web TV channels
C. Show preinstalled apps and widgets for customizing home-screens, and mention that there are thousands more at Ovi Store
D. All of the above
2
32
Which shopper is most likely to be interested in the Nokia N8?
A. A teenager who loves gaming
B. Someone who enjoys the latest social networking applications and a stylish device
C. A retiree who just wants a dependable, simple device, mostly for making voice calls
D. A business professional who uses their mobile device to stay up-to-date with clients and work email
3
33
A shopper comes in looking for a new device. They currently have a Nokia 5800 Xpress Music, so the Nokia N8 is the perfect upgrade. How do you sell the Nokia N8 to them?A. Music is important, for sure – and the Nokia N8 has you covered. Plus it
has a great camera that allows you to shoot HD video too!
B. The Nokia N8 has a capacitive touch screen. Check out how easy it is to flick scroll through your albums and songs to find what you want. This user interface is 3 times faster!
C. You can personalise three home-screens with thousands of apps and widgets from Ovi Store
D. All of the above
4
34
Four shoppers with the following devices come in to your store, all looking for new phones. To which one do you offer the Nokia N8 as an upgrade?
A. Shopper 1: Nokia N900
B. Shopper 2: Nokia E72
C. Shopper 3: Nokia N86 8MP
D. Shopper 4: Nokia N97
5
35
Which of the following is not a key selling message of the Nokia N8 ?
A. Create and share your life
B. Personalize your device and enjoy
C. Download music and games
D. Instant view to your social networks
6
36
A shopper is interested in getting a mobile with a great camera. What can you tell her about the camera of the Nokia N8?A. The Nokia N8 has a 10 mp camera with Carl Zeiss optics
B. The camera has a 12x zoom and requires full lighting for good results
C. Even though it doesn’t shoot HD video, the 12 mp camera has the widest sensor available in a phone and so its basically just as good
D. The 12 mp camera with Carl Zeiss optics has the widest sensor in a mobile and takes excellent pictures - even in low light, with its Xenon flash. You can also shoot HD video
7
37
What can you tell shoppers about WebTV and Ovi?
A. Many channels like National Geographic, Paramount, CNN and E! are available for download from Ovi Store at very reasonable rates
B. No Web TV channels are preinstalled on the Nokia N8, but, depending on your region, you can get them through Ovi Store
C. Free WebTV channels like National Geographic, Paramount, CNN and E! are preinstalled, and you can get even more channels through Ovi Store
D. You can enjoy free Web TV and other channels from Ovi Store, but only as long as you have WLAN access
8
38
Selling the full solution ensures that your shopper has the best experience possible with their new Nokia N8. ‘The full solution’ includes:
A. Device + Accessories + Data plan
B. Device + Accessories + Services & applications + Data plan
C. Device + Data plan
D. Device +Accessories + Ovi Store account
9
39
A shopper is trying to decide between the Nokia N8 and the iPhone 4. How do you help her choose the Nokia N8?
A. The Nokia N8 has a 12 mp camera and can shoot HD video
B. You can personalise three home-screens with live widgets
C. With the Nokia N8 you get free, on-demand Web TV
D. All of the above
10
40
Appendices
41
Nokia N8 Sales package
USB OTG CA-157 USB Cable CA-179Headset WH-701 Charger AC-15
© 2010 Nokia 41
• Nokia N8-00• Nokia Battery BL-4D • Nokia Stereo Headset WH-701 • Nokia Compact Travel Charger AC-
15 • Nokia Connectivity Cable CA-179 • Nokia Adapter Cable for HDMI CA-
156 • Nokia Adapter Cable for USB OTG
CA-157 • Quick start guide
HDMI CA-156
42
Nokia N8 – Tips & Tricks
• Reboot • by pressing the power button down
for 8 seconds – until you’ll feel 3 vibrations
• Long tap • Open context sensitive menus in
many applications
• Pinch to zoom • In photos, browser and email
• UI performance• UI performance is ensured with dedicated
graphics accelerator in N8
• USB on the go• Use USB OTG cable CA-157 to connect
your device with USB memory sticks and hard drives with external power supply (Nokia N8 can supply max 200mA power for external devices)
• Use cases: • Transfer content easy & fast, with out PC• you can get an external hard drive & connect to
your device - and then connect to your TV to watch
• Bluetooth 3.0• faster data transfer speed over BT
• Dolby Digital PLUS• Requirements: home theatre with 5.1 sound, HD
quality content on Nokia N8, HD TV, HDMI adapter
• Enjoy sounds you can feel!
• HD quality • Capture video with 25 frames per second (Eyes
can only notice 24 fps) • HD quality videos result in huge file sizes
43
HDMI Connection
• High-definition Digital media Interface (HDMI)
• Compatible with home theatre systems, TV sets, and projectors
• Key benefits• Better video quality vs. TV-out (fully
digital)• Single HDMI cable carries both audio and
video signals• Digital video 720p• Dolby Digital 5.1 digital audio
• Nokia N8 has HDMI Type C (mini) connector
• Nokia Adapter Cable for HDMI CA.156 included in sales package
• Note if quality of the content is not good, HDMI will not inmprove it.
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
44
Dolby Digital Plus
• Dolby Digital Plus surround sound when played with HDMI & a 5.1 home theatre
• A 5.1-channel home theatre surround system has five discrete, full-range channels of sound—Left, Right, Center, Left Surround, and Right Surround—plus a subwoofer that delivers low-frequency information only.
• Dolby Digital Plus lets you experience all of the enveloping surround sound that high-definition (HD) media make possible.
• Follow the action with your eyes and your ears.
• Dolby Digital Plus Benefits• Delivers superior audio quality for a
richer surround sound experience • Enables 5.1 channels of theatre-quality
sound • Unlocks the full audio potential from
HD broadcast, and streamed and downloaded media
• Ensures that you hear audio precisely as it was intended
45
Nokia N900High Performing Maemo Mobile
Computer with phone functionalities
Nokia N97 and Nokia N97 miniMobile computing functionality
with SW updatesTouch & qwerty
Nokia Nseries Portfolio
© 2010 Nokia Confidential
Nokia N86 8MPImaging flagship device
8MP camera with Carl Zeiss optics
Nokia N8Best mobile
imaging device
with HD videoSymbian^3
46
Technical Specifications / Nokia N8-00
Dimensions Size: 113.5 x 59 x 12.9 mm, Weight : 135 g
Display3.5" screen, Capacitive touch screen, Resolution 16:9 nHD (640 x 360 pixels) OLED, 16.7 million
colours Personalisation Three customisable home screens
Power Management
BL-4D 1200 mAh Li-Ion battery Talk-time (max): GSM 12 h, WCDMA 5 h 50 mins Standby time (max): GSM 390 h, WCDMA 400 h Video playback time (H.264 720p, 30 fps, max): 6 h (via HDMI to TV) Video recording time (H.264 720p, 25 fps, max): 3 h 20 mins Music playback time (offline, max): 50 h
Memory 16 GB Internal memory, MicroSD memory card slot, hot swappable, up to 32 GB
Software platform & user interface
Symbian ^3 for Nokia Java MIDP 2.1, Flash Lite 4.0, Qt 4.6.2, Web Runtime 7.2, HTML 4.1 Software updates Over the Air (FOTA) & Over the internet (FOTI)
Operating Frequency & Data Network
GSM/EDGE 850/900/1800/1900, WCDMA 850/900/1700/1900/2100 HSDPA Cat9, speed up to 10.2 Mbps, HSUPA Cat5 2.0 Mbps WLAN IEEE802.11 b/g/n
Connectivity Bluetooth 3.0, HDMI, 3.5 mm AV connector2mm Charging connector, Micro USB connector and charging, High-Speed USB 2.0 (micro USB connector), USB On-the-Go
Camera
12 megapixel camera with Carl Zeiss optics, Xenon flash Fullscreen 16:9 viewfinder, Face recognition software, Autofocus Focal length: 5.9 mm, F number/Aperture: F2.8 Zoom up to 2x (digital) for still images, Zoom up to 3x (digital) for video Geotagging of images and videos, Pinch zoom in Photos image viewer, Photo editor
47
Technical Specifications
Video
HD quality 720p resolution, Shoot 16:9 videos in HD Video capture in 720p 25 fps with codecs H.264, MPEG-4
Video playback: HD 720p on HD TV through HDMI cable, Dolby Digital Plus surround sound with HDMI & a home theatre
Video editing software
Browsing and internet
Full web browsing of real web pages Supported markup languages: HTML, XHTML MP, WML, CSS, protocols: HTTP
v1.1, WAP Flash Lite 4 will support a majority of Flash Player 10.1 content
Support for streaming video Ovi by Nokia Social client for Facebook and Twitter access
Music & Games
Nokia Music Player, Ovi Music store MP3, WMA, AAC, eAAC, eAAC+, AMR-NB, AMR-WB, E-AC-3, AC-3
FM transmitter, Stereo FM radio Dedicated graphics processor for 3D gaming
Navigation Integrated GPS, A-GPS receivers, Wi-Fi Positioning, Ovi Maps with free navigation
Email and messaging
Easy-to-use email client with attachment support for images, videos, music and documents, HTML support for email, Nokia Messaging for Email and Instant
Messaging
