2 DAY CONFERENCE , S IMULTANEOUSLY

TRANSLATED ,  WITH AN UNPARALLELED

OPPORTUN ITY TO NETWORK WITH TOP

EXECUT IVES FROM THE REG IONAL

STEEL MARKET AS WELL AS THE

GLOBAL STEEL SUPPLY CHA IN .

EUROPE STEEL

MARKETS 1 4 - 1 5 N O V 2 0 1 7

           

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M A D R I D , S P A I N

IN PARTNERSH IP WITH

KALLANISH EUROPE STEEL MARKETS 2017

EVENT OVERVIEWKallanish is pleased to launch the second annual Kallanish Europe Steel Markets conference on 14-15 November 2017. The event takes place in Madrid, Spain, the worlds 14th largest steel importer. Spain is the fourth largest crude steel producer in Europe and the second largest market for automotive production. The country is particularly interesting due to its geographical position, the importance and strength of its European steel trade, but also as one of the largest importers of flat products and exporters of long products. At ESM17, the European steel market will be analysed within the frame of international developments, shedding light on the outlook for 2018, as well as the future developments and opportunities for European mills and distributors globally.

Respected industry speakers will address:

CONFERENCE PRODUCER

EMANUELE NORSA EUROPEAN EDITOR, KALLANISHSTEEL

CONFERENCE DIRECTOR

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BIJAN FARHANGI EVENTS DIRECTOR, KALLANISH COMMODITIES

14-15 November 2017 | Madrid, Spain

2018 outlook for steel demandThe automotive sector: how long will the recovery last?Long products: how competitive are EU mills?Trade: the global battle and its effectEU steelmakers: is the consolidation and reorganisation process over?China: a view of the market leaderRaw materials: average 2017 levels and 2018 expectations

KALLANISH EUROPE STEEL MARKETS 2017

PROGRAMME

14-15 November 2017 | Madrid, Spain

12:00

14:30

16:00

16:30

18:00

A thought-provoking analysis of the challenges ahead for the European steel industry, including issues with overcapacity, trade

barriers and the new frontiers of consolidation among steelmakers in the continent.

REGISTRATION

KEYNOTE PRESENTATION

DAY 1: 14TH NOVEMBER 2017

WELCOME & KEYNOTE SESSION - KEY STRATEGIES FOR THE EUROPEAN STEEL INDUSTRY

The challenges ahead for the European steel industry - Overcapacity/Trade/Consolidation        Andres Barcelo – Director General, UNESID

COFFEE BREAK

SESSION 2 - RAW MATERIALS: 2018 EXPECTATIONSTake a forward look into 2018 for Steel-Making Raw Materials where speakers will discuss 3 main areas: Chinese Iron Ore, the

Turkish Scrap Markets, and CIS Pig Iron.

PRESENTATIONS

China: an overview of the 2017 market and an outlook for 2018 with a focus on iron ore        Li Xinchuang, President, China Metallurgical Planning and Research Institute The European perspective, how is the Chinese market impacting Europe?       Darren O-Riordan - Director, Stemcor/Ansteel Scrap: The European and Turkish scrap markets        Jens Bjorkman – Stena Metal International Metallics: The pig iron market across the CIS and Europe Energy for manufacturing: The complex and uneven energy playing fields

COCKTAIL RECEPTION

2DAY 1: 15TH NOVEMBER 201708:00

09:30

10:00

REGISTRATION

KEYNOTE SPEECH2017 steel market review, producers prospective

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SESSION 3 - LONG PRODUCTS: COMPETITION & EXPORT MARKETSEuropean rebar producers have had to find alternative destinations for their exports in 2017 due to the

reduction in exports to Algeria, how can they increase their competitiveness in the competitive global market?

PRESENTATIONS The European longs market within the international context The global rebar market: what challenges ahead for domestic sales and new export destinations? Algeria: an overview of the market and an analysis of potential future opportunities The European wire rod market in transition

KALLANISH EUROPE STEEL MARKETS 2017

PROGRAMME

14-15 November 2017 | Madrid, Spain

11:00

11:30

13:00

13:30

14:45

15:15

15:30

With the imposition of new trade barriers affecting mainly the flats sector, the trade and domestic supply have changed in 2017.

What will 2018 look like?

COFFEE BREAK

PRESENTATIONS

DAY 2: 15TH NOVEMBER 2017

SESSION 4 - FLAT PRODUCTS AND THE GLOBAL TRADE BATTLE

2017: a year of recovery for the EU coil market, what should be the expectations for 2018?      Daniele Papa – Senior Sales Manager, Vice Director Coils and PPGI Division, Marcegaglia Carbon Steel Adding value: flats processing and distribution      Lex Coenen - General Manager, SSC Noviostaal The global coils trade and the impact on the European markets of the recent imposed trade barriers Europe and Turkey: a close trading relationship      Ersun Ozdemirel – Export Manager, Borcelik Celik Sanayii

LUNCH

KEYNOTE SPEECH

PANNELISTS

The European distribution sector and its future challenges      Georges Kirps – Director General, Eurometal

COFFEE BREAK

SESSION 5 - PANEL DISCUSSION: THE GOOD, THE BAD, AND THE UGLYInteractive panel discussion about EU prices, demand and developing trade issues.

PRESENTATIONS

Georges Kirps – Director General, Eurometal Simone Jordan – Chairman, International Steel Trade Association Steve Randall – Independent consultant Ersun Ozdemirel – Export Manager, Borcelik Celik Sanayii

SESSION 6: CASE STUDIES: AN INSIDER'S VIEW

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Showcase of a number of interesting new developments and success strategies from across Europe,

creating new opportunities within the global steel sector.

Expanding in the Iberian market, the strategy of growing in a market that is currently coming out of a long crisis.      Grupo Hierros Anon     Peter Bernscher – CEO, British Steel The automotive market and the latest boom of Spanish production

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KALLANISH EUROPE STEEL MARKETS 2017

SPEAKERS

14-15 November 2017 | Madrid, Spain

ANDRES BARCELO DIRECTOR GENERAL UNESID

PETER BERNSCHER CEO, BRITISH STEEL

JENS BJORKMAN HEAD OF FERROUS STENA METAL

GEORGE KIRPS DIRECTOR GENERAL, EUROMETAL

STEVEN RANDALL, INDEPENDENT CONSULTANT

ERSUN OZDEMIREL EXPORT MANAGER, BORCELIK CELIK SANAYII

DANIELE PAPA, SENIOR SALES MANAGER COILS &  PPGI, MARCEGAGLIA

GRUPO HIERROS AÑON SIMONE JORDAN CHAIRMAN, ISTA

LEX COENEN, GENERAL MANAGER, NOVIOSTAAL

LI XINCHUANG PRESIDENT, CMPRI

DARREN O'RIORDAN DIRECTOR STEMCOR ANSTEEL

KALLANISH EUROPE STEEL MARKETS 2017

VENUE

14-15 November 2017 | Madrid, Spain

Kallanish Europe Steel Markets  2017 will be hosted at the Hesperia Madrid.

The Hotel Hesperia Madrid is a first class 5 star establishment, located right on El Paseo de la Castellana in Madrid, in the heart of business, shopping and culture of the city.

Nearest Underground Gregorio Marañón (a few meters from the hotel – Lines 7 and 10).

GPS CoordinatesLongitude: -3.69135101120955 Latitude: 40.4393056078872

Distance from Airport 20 minutes by car

ADDRESS` Paseo de la Castellana, 57. 28046 Madrid

Tel.: +34 912 108 800 Fax: +34 912 108 899

Email: hotel@hesperia-madrid.com Website: www.hesperia-madrid.com

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KALLANISH EUROPE STEEL MARKETS 2017

REGISTER

14-15 November 2017 | Madrid, Spain

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IMPORTANT: Your registration must be complete with payment to qualify for the price period.  If payment has not been received you will be re-invoiced at the next price period.

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KALLANISH EUROPE STEEL MARKETS 2017

TERMS & CONDITIONS

14-15 November 2017 | Madrid, Spain

The following Terms & Conditions form the basis on which any services, information and materials are provided to any company, organisation and/or individual (together referred to as “you” in these Terms & Conditions) by or on behalf of Kallanish Limited or related companies (all referred to as “Kallanish”) except where and insofar as any alternative Terms & Conditions have been specifically agreed by Kallanish. By accessing or using any Kallanish service, information or materials you agree to be contractually bound by such Terms & Conditions. These Terms & Conditions may be updated from time to time.

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