Myths%20and%20 Perceptions

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Social Media Myths/Perceptions

By

Mark J James, CEcDED Solutions, Inc.

[email protected]

Myths/Perceptions

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[email protected]

http://www.linkedin.com/in/edsolutions

http://twitter.com/EcoDev

Objectives

• How do I begin?

• Are our audiences on Social Media?

• Does it take too much time?

• Is Social media only for broadcasting messages?

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• This stuff can’t be measured…

2010 © ED Solutions, Inc.

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2010 © ED Solutions, Inc.3


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Atlas Primary Research, October 2009

• Estate Inc., New Mexico

• Mike Barnes Group, Inc., Texas

• Colliers Location Agency & I ti P ti I di

• Moran, Stahl & Boyer LLC, Florida

• Sherwin-Williams Co., Georgia

• Trione & Gordon/ONCOR Intl., TIncentives Practice, Indiana

• McCallum Sweeney Consulting, South Carolina

• Koll Development Company, Texas

• CB Richard Ellis, Washington

• Studley Inc., Pennsylvania

• Greenfield Development

Texas

• Colliers International, Toronto CANADA

• Little & Associates Architects, North Carolina

• Palm Inc – Sunnyvale, California

• Visa – San Francisco, California

• Foote Consulting Group – GlendaleGreenfield Development Company, North Carolina

• CB Richard Ellis, Arizona

• The RSH Group, California

Foote Consulting Group Glendale, Arizona

Source: Atlas Advertising

What social networks or tools, if any, do you use?

1 %71 % use LinkedIn, and just over 50% use facebookfacebook.


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How frequently do you use each?

2 %72 % use some form of Social Media at least weeklyweekly.


What is the applicability of Twitter to your profession?

63 6%63.6% say Twitter has no/very little applicability to the siteto the site selection profession.


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What is the applicability of LinkedIn to your profession?

52.6% say LinkedIn has good application to the site selection professionprofession.


What is the applicability of LinkedIn to your profession?

“I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.”

“I think it has good application. I have gotten proposals through this tool.”

“Pretty low rated.”

“It’s okay.”

“I already have the contacts I need in my email – how is this different?”

“Not much”“Good for seeking independent information.”

“Good for finding contacts, and to keep in touch with peers.”

“More of a business site”

Useful networking toolDon’t know yet.


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JustWhat does all this say to the practical economic

development professional?

Just say no


no

What does all this say to the practical economic



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Depending on organization, a reasonable inclusion

What does all this say to the practical economic


of SOME social media applications


The Practical ED’r Starts with a Social Media Strategy

• Consider-– Objectives– Objectives– Identify your audience-key leaders, stakeholders, etc.– What calls to action will you use?– Identify some benchmarks– Keyword/SEO analysis– How Will You Measure Success?

Vi it

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• Visits• Followers• Return on conversation?

– (Last) Best Tools for You

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Some Typical ED Goals

• Brand awarenessBrand awareness

• Program/practitionercredibility

• Drive traffic to web

• Create community

• Connect resources

• Lead development

Mission: Greater Spokane Inc.

• Increase membership and profile in the communityy

• Position GSI as an expert in matters relating to business, economic development, and public policy

• Reach out to business owners and site selectors to position the Spokane region as an ideal location for business.

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• Does not replace face-to-face interaction• Cost-effective• Convenient• Creates Visibility

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What’s Yours?



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Lots of aggregation!


Lots of aggregation!


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??2010 © ED Solutions, Inc.

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Measures-

• Engagement

• Sentiment

• Influence

• Activity


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Engagement -

• LinkedIn Groups-– Existing Businesses

– Industry Associations

• Twitter Followers-– RichmondJobsnetRichmondJobsnet

• Virtual Tourist


Sentiment -

• Organization-

• Place-

Program• Program


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Influence-


MetroDenver.org

GreaterOklahomaCity.com

Greaterspokane.org


TreoAZ.org

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Activity-

• Driving traffic to Web

• Retweet

• Invest

• Connect

• Sign up for events (Eventbrite)


What i th ROIis the ROI of your


ytelephone?

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Social Media Metrics

• Not mature yet- things like;– Return on Conversation

F ll– Followers– Impressions

• There are a few things which you can and should do– Monitor what’s being said g

about your community– Measure the numbers– Regularly go back to the

strategy

Social Media Metrics

• Some interesting metric tools-– Compete.com

– Google Alerts

– Xinureturns.com

– Bit.ly

– search twitter comsearch.twitter.com

– Twittercounter.com

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[email protected]

[email protected]

Thanks for your attention!


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Myths%20and%20 Perceptions