Myth BustersPresentation to HCI

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Introduction

● “1 in 10 people suffer from alcoholism”

● Myth Busters○ Alcoholism awareness organization

● Multi-dimensional campaign○ Social media○ On-campus

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Background to Campaign

● Training ○ Briefing Document

● Action Plan ○ Prepared for campaign

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Campaigns on Campus: Walkabout & Table Talks

● Walked campus● Two days● Attention getters

○ Wristbands ○ Flyers○ Pizza

● Conversations

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Campaigns on Campus: Posters

● 2 Different Posters Posted at Popular Locations.

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Campaigns on Social Media

● FaceBook● Twitter● Instagram● YouTube

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Campaigns on Social Media: Facebook MB

Campaigns on social media:Facebook

● Target Audience: College students with misconceptions about alcoholics and alcoholism

■ Alcoholism is a disease● Its not your fault● Everyone can be affected● Influential people

● Target Audience: College students suffering from alcoholism/in recovery

● Inspirational quotes● Where to live

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Campaigns on Social Media: Twitter, Instagram, YouTube MB

Data collection/outcomes

Social Media-27 total Facebook posts over 7 days-20 Tweets-15 Instagram posts

Flyers and Wristbands-200 Wristbands handed out over 2 days

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Social Media Graph

-Very fast exponentialgrowth

-Started to slow down

-Reached a huge number in a week

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Graph on Flyers & Wristbands

-170 flyers/wrist-bands handed outto students

- Remaining placedon cars and kept for examples

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Table Talk Graph MB

Table Talk Data

-160 Pieces of pizza-475 flyers-3 hours of table talk-25% of conversations about experience with alcoholism

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Video Data

-87 Views-16 Likes-Video prompted conversations

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Conclusion

● How far we have comeo 15 weeks

● Impacto Change lives positively

● Thank you

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