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Talking in their language!

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The Five ReasonsWHY MY FM SELLS THE MOST!

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Punjab/Haryana

Cities MY FM Radio Mirchi Big FM

Chandigarh Yes x Yes

Jalandhar Yes Yes Yes

Amritsar Yes x Yes

Unparallel & complete Reach

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Production Capacity

Independent , live 17 Radio Stations.

With Shows relayed live , with callerinteractions daily

Regional Shows within the states

Salaam Indore

Salaam Chandigarh Salaam Jaipur

Salaam Ahmedabad

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Region Specific Programming

Gujarat

A light Gujarati filmi music show with

dedicated listenership in Ahmedabad &Surat

PunjabAn upbeat Punjabi Music show inChandigarh , Amritsar & Jallandhar

Swar Gurjari

Dhol Wajda

Differentiated Content

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Nagpur Highest romantic songs 57% of playlist &

dance & remix account for 20% of playlist

Chandigarh 44% romantic & 5% Punjabi Music

Jaipur 40% romantic & lower preference to dance

numbers.

Region Specific Music

Differentiated Content

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Salaam City

7:00am -11:00m A morning drive time show which is called after

the city it is aired in viz. Salaam Amritsar & so on

TG: Age : 25+yrs/SEC A/B/C; Male/ Female

Office goers/ people getting ready for the day

Includes interactive talk shows on city centric

issues & current news.

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Music on Demand(Dil Chahta

Ha)11:00 am 5:00 pm

Targeted to youth

18yrs+/ SEC A/B/C/Male/ Female Packed with high energy music

Campus bites, career related feed &

colleage campus updates

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Happy Evenings

5:00 pm 9:00 pm Evening Drive Time Show

TG: Age : 25+yrs/SEC A/B/C; Male/ Female

Airs popular & upbeat songs together with city

talk.

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Chandni Raatein

9:00pm-11:00pm Targeted to young at heart melodious retro

music

TG: Male / Female /18 yrs+/SEC A/ B/C

Classic Melodies & soothing evergreenmusic from golden era of Bollywood.

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The Spiritual & Religious Mornings for our listeners

Day wise Artis from famous Mandirs are played live!

Targeted to 35yrs+ audience.

Monday Lord Shiva

Tuesday Lord Hanuman

Wednesday Lord Ganesha ( From khazrana

temple, Indore)

Thursday Sai Baba (Shirdi )

Friday Devi Maa ( Kalibadi Mandir, Raipur) Saturday Shani dev ( Ujjain)

Sunday Gayatri Mantra/ Guruvani/ Jain Arti

MY Mornings

Differentiated Content

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Print Synergy with BhaskarReason No.3

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Advantage MY FM

Deeper understanding of these markets; givenour lineage of Dainik Bhaskar Group.

Content designed, based on each citys

Leisure

Entertainment

Pastime

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How we leverage it

Dainik Bhaskar readers get

exclusive news on MY FM.

Helping add up to

listeners base of MY FM

Print Synergy with Bhaskar

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How we leverage it

Cross promoting MY FM Brand inBhaskar

Brand Ad Campaigns RJ Ad campaigns

Program Ad campaigns

Helping add up to listeners

base of MY FM

Print Synergy with Bhaskar

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How we leverage it

Offering Integrated Communication Solutions to

advertisers, including print

Bringing more mileage to advertisers

Print Synergy with Bhaskar

Activations for Reliance

Communications - giving board

exam results to students on the

spot .

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50% More listenership, as substantiated by Market Research.

Reason No.4

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FAVORITE CHANNEL

6

% % % % % %

6

% % % % %

F

C r

F

C r

Please rank these FM radio stations you listen to in the order of your preference ?Unweighted Base: All Respondents 300

( )

% (Number)

( )

MY FM has been played back as the most favorite channel mentioned by 60% (i.e. 179 in numbers)

followed by Big FM, mentioned by 40% (i.e.. 121 in numbers)

Ranked 1st

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RADIO CHANNEL LISTENED YESTERDAY (DAR)

Could you please tell me which of these radio stationsyou listened to yesterday?

Y

R

R R

R

R ! " # # $

%

&

'

(

N (

$ )

(

# ! # (

0

# )

(

#

0

Unweighted Base: All Respondents 310

( 1 2 1 )

(3 2

)

(4 5

)

% (N 6 mb7 8

)

( 9 )

Day After Recall (DAR) for MY FM is highest.~ half of the respondents (i.e. 161 in numbers)

mention that they have listened to MY FM yesterday, followed by Radio Mirchi 31% (i.e. 95 in

numbers)

(30)

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Ranking of Radio Stations in Order of preference

Highest Average rank for MY FM Jaipur

0

10

20

30

40

50

60

% of Respondent giving Rank 1 or 2

FM Pink it Radio it S FM MY FM JA P R Radio FM adka Radio Mirchi

REALJaipur Wave I

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All this contributing to.

Complete Reach

Differentiated Content

Leveraging Print to your advantage. 50% More Listenership

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PRABHJEET SINGH CHHINA

..Highest Market Share

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MARKET SHARE( Oct ,Nov, Dec'08)

Punjab

Month MY FM Mirchi Big FM

Oct'08 59% % 34%

Nov'08 61% 10% 27%

Rajasthan

Dec08 71% % 22%

Oct'08 44% % 13%

Nov'08 38% 4% 17%Dec08 65% 8% 22%

Madhya Pradesh

Oct'08 45% 22% 2 %

Nov'08 36% 31% 20%

Dec08 53% 27% 20%

Chhattisgarh + Nagpur

Oct'08 48% 22% 5%

Nov'08 53% 18% 4%

Dec08 81% 12% 4%

Reason No.5

Highest Market Share

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It makes more sense to be on MY FM Network!

Thank You! PRABHJEET SINGH CHHINA