2. MUSIC VIDEO GENRES POP R&B ROC K INDIE COUNTR Y RA
P
3. POP Typical conventions of a pop music video would be
something like a dance routine or interesting choice in clothing,
vibrant colours and is normally associated with a positive vibe,
all the attention if on the lead singer, the singer is portrayed as
happy enjoying and content with life. The lyrics are normally based
around love or relationships, for this genre of music teens seem to
be the main target audience, the music genre is normally conveyed
through the video dressing and setting. The song Is usually 3-5
minutes long with a set structure and consistent beat. It tends to
follow current trends rather then being independent and making
something new, unique and different to hear. The structure normally
follows a verse, chorus, verse form and uses hook lines which are
catchy and therefore stays in the audience mind. Hair and make up
for the women tend to be very heavy and is used to communicate the
artists feelings, views and expresses a message to the audience, it
plays a major role in music pop videos. The songs usually include
beats which are very dance orientated. They are stereotypically
associated with people who enjoy clubbing and partying.
4. R&B The most continuous iconography that is frequently
used in most music videos is voyeurism, often of women. The woman
in these music videos are shown wearing little to no clothes. Women
are often shown to be wearing minimal clothing with their slim
stomachs on show the majority of the time, this is for the male
gaze. Their hair is always styled in a very dramatic and eye
catching manner, their make up is also very bold and defined
especially their eyes. To show power some females wear red
lipsticks. The men in these music videos are usually pictured
topless with their packs hanging out for the female gaze, they
usually have multiple tattoos around their bods.
5. ROCK Most rock videos tend to be the opposite of pop videos,
in that the colour and the mis en scene differ a great deals. Rock
video are more darker and more heavier. Music videos of this genre
tend to be more performance based rather than narrative, they are
normally playing in concert or studio recording. The lighting in
rock videos are darker and more sinister, going well with the
screen
6. INDIEWith regard to indie music videos, they are more of a
mixture of rock and pop. Indie music in mainly based on narrative
based of any genre, the music and the visuals are usually low key
and calm. The colouring for this genre is more low key as well,
they tend to use more dark colours and the whole layout for this
genre is just generally more slow and calm. Indie bands usually use
natural tones as they connote something average. This means that
the audience can identify the music being indie pop. Typical
colours used in indie music videos are often black, brown, green
and orange. With indie music the locations tends to be a simple
location, liken a beach or a street. These locations create a
mystery, which makes the audience focus on the performance. By
having locations that the audience can identify means they are able
to relate to the artist because the videos and songs are usually at
a personal level.
