Girlicious – Research

Website Homepage

• This is the Girlicious homepage. They have recently re-branded themselves losing on of the group to now become three. The background shows the group in the same ‘sexy’ outfit, that shows off their mid-riffs, with a basic font band name over the top. This is a very simple homepage as I think the site is still under construction.

Music Videos

• These images are screen shots from two different Girlicious music videos. In both videos, the costumes are very important. They girls are all in very similar outfits, of which are sexual and showing a lot of flesh. This is an iconic thing for Girlicious as they are always dressed in sexy, revealing outfits for their videos.

• Throughout both of the videos, all the members are seen dancing. The dance moves are very erotic and sexual, which ties in with Goodwin's theory as he says all music videos have voyeurism, and a form of this is the sexualisation of women.

CD Covers• These images are some of the

CD Covers from Girlicious.

• The first one is of their new album ‘Rebuilt’ after they have reformed and re-branded. This shows the girls in the same outfit as on the homepage of their website, an revealing and raunchy outfit.

• The other images are some of their older CD Covers. Each of them show the band member in similar clothing, standing in provocative and sexual positions, especially the last one where they are on what seems to be a fence, with their legs up and bellies out.

• The font of the three older CD Covers is a bit medieval with swirls on the ‘G’ and extra lines in the letters. Since re-branding, they have gone with a more basic font, however that title and font may only be temporary.

Girlicious Posters

• This is a gig poster of Girlicious after they re-branded. They have used the same photo that is on the new CD Cover and their homepage; with the girls in revealing outfits.

• The poster also has the same basic font and colours as the homepage and CD cover. This shows the band are consistent in their iconography and they use the same title, font and promo material in all media types.

• They use orange a lot in their promo; orange band name and orange homepage background. This is consistent and provides strong iconography as they are easily recognisable and stand out.

• These are some photos I found of Girlicious. The four smaller photos show Girlicious as we would expect to see them. They are in revealing outfits, all looking very similar, standing in a line.

• However, the middle photo shows the band in smarter dresses. They are covered up more than usual and aren’t in as sexual positions. Their legs are still on show, but their mid-riffs and chests aren’t. But the audience still gets the ‘sexual’ image as the word ‘SEXY’ is in big bold colours behind them. This could connote that the band are trying to be more modest about what they wear, but they still want to give off a sexy image as that is their iconography and how they are represented.