Music album advert Analysis

Teaser advert The title is in a sans serif font, this makes it more modern and cleaner.

She is looking down illustrating that this album is serious, especially as her songs are known to be about heartbreak.

She has been photo shopped to make her look perfect and hide her blemishes.

There is an extreme close up, this illustrates that as she is so talented and well- known she doesn’t need to have a lot of detail in her advert to distract people away from her true talent.

The advert is in black and white illustrating simplicity.

As she is so well known, her whole face does not need to be on show as people will be able to identify her.

The extreme close up is intriguing as she isn’t opening up, also it could emphasise that the songs on the album will explain how she is feeling.

The titles are in a sans serif font, this creates a modern and clean look to the advert.

This music album advert has a prominent red colour scheme. This creates an alluring tone.

The close up emphasises that Rihanna doesn’t need a complex digipak cover to sell her music, her talent makes people want to buy her album.

This image is seductive as Rihanna is wearing a strapless dress, showing her shoulders. Also she isn’t looking into the camera, this could create a more serious feeling.

I like that this music album advert is monochrome, I might use this for my advert.

The font used is sans-serif which gives it a cleaner and more modern look.

The font is also in capital letters, this connects to her image as quite polished.

The artist is looking directly into the camera, this illustrates that she is connecting with her audience, which could cause people to buy the album.

There is a contrast within the different fonts, as it includes a serif and italic font which gives it a more playful tone and has a sense of it being handwritten.

The photo has been taken at a low angle which makes it look like she is looking down on the audience which illustrates her as a superior figure.

A mid-shot has been used on this advert and also the artists photo has been cropped, this gives more power to the artist. I might experiment with this style in my own work.

The bright background allows the artist to stand out in the advert, this is because her hair is quite vibrant and her clothing is white and sophisticated.