Mu Lambda Rho

Public Relations Campaign

December 6th 2013

Narrative Summary• Goals of this Public

Relations Campaign• Increase awareness

about the fraternity.• New to campus.• Unique Qualities.

• Key Messages • Serious about

Service.• Serious about fun.

Publicity Activity 1• The Christmas angel

tree activity was designed to showcase the goal of service.

• Angel Tree Program• Pick up paper

angel that has information on who the person is and what they want.

• Raise money to go buy the items.

• Return the items wrapped to a location to have delivered to person.

Publicity Activity 2• The Dead

President’s party was an activity to showcase that Mu Lambda Rho is also about fun.

• Takes place on President’s Day.

• Come dressed as a favorite past president or first lady.

• Cash reward.

• Dancing, games, and music.

The goal of this event is to inform students about the types of fun the fraternity has as well as promote the organization.

Press Releases

Brochure

The Brochure contains historical background, a quote from the president, contact information, pictures, and facts about the organization.

The goal of this brochure is to give general information about the fraternity.

Fact Sheet• This states the general

facts about Mu Lambda Rho• Founding Date• Membership Fee• Service• Values

The Goal of the Fact Sheet is to inform campus about the general facts of the organization.

Five Minute SpeechSpeech to be given at the Dead Presidents Party. • It will start off with a thank you for all

members and student body coming out to support Mu Lambda Rho.

• He will then give a short spill about what Mu Lambda Rho is and a short and sweet summary of what Mu Lambda Rho stands for and values of the organization.

• The speech will continue with him giving information about next semester’s Rush Week and invite students who came to the party to come out to Rush Mu Lambda Rho if they’re interesting in becoming a Rhonian.

• Next, he will briefly mention a service opportunity of how students can give back to the Monmouth Community by participating in Christmas Tree Angels and explain what the program is about.

• Lastly, he will thank members and student body for coming out and continue to have a great time.

Goal: Get organizations name out there and get the student body talking about Mu Lambda Rho beyond the party.

Three BiosPresident – Garret Daniel, born in 1991 in Chicago, IL. Attended HS at Flossmoor. Attended Monmouth for academics and track. Started Mu Lambda Rho to have something different.

Vice President – Natasha Mables, born in 1992 in Chicago, IL. Attended HS at Trinity. Involved in many Extra Curricular activities. Attended Monmouth for the small class vibe and academics. Started Mu Lambda Rho to leave behind a legacy.

Public Relations – Kevin Bennett, born in Chicago, Illinois. Attended HS at Providence St. Mel. Attended Monmouth because of the academics and money. Joined Mu Lambda Rho to be more involved on campus.

Op-Ed PieceThe goal of the Op-Ed piece was to give the organizations feelings on an important issue. An issue Mu Lambda Rho feels strongly about is Service. • Service done on Campus

• Xi Marks the Spot• Dorm Storming

• Service done in the community • Saturday of Service• Prime Beef Festival

• Service done nationally • Campus wide event to raise

money for UNICEF.

Any Questions?