MR FINAL.pptx

7/24/2019 MR FINAL.pptx

http://slidepdf.com/reader/full/mr-finalpptx 1/19

RESEARCH OBJECTIVE

• CLUSTER ANALYSIS



What is a grouping among theseo!e"ts#



Emp$o%ees &ami$% 'a$es

C$ustering is su!e"ti(e

is a natura$ grouping among these o!



OBJECTIVES



INTRODUCTION

What is Cluster analysis?



COMPARISION

Cluster analysis vs a!t"r analysis



Cluster analysis



C"##"n R"les ClusterAnalysis !an $lay%

Data Reduction







'ETHO)OLO+Y

,

SA'*LE SI-E , .//0



ANA+,SIS O T-E DATA T-AT SUPPORTS T-EOBJECTIVE



The initial ste$is )eter#inin'h". #any'r"u$s e/ist*The SPSShierar!hi!alanalysis

a!tually!al!ulates every$"ssi0ility0et.eenevery"ne

&"r#in' their".n 'r"u$ 1as#any!lusters asthere are !ases2

an) every"ne0el"n'in' t" the



C$i"1 O2



Se$e"t



C$i"1 3*$ots4



CONCLUSION

•

Number of clusters: 2• Respondent belongs to

which Segment:

Cluster1: Liberalized

1,2,3,,!,",#,$,%,1&,11,12,

1,1!,1",1#,1$,2&,22,23,

2, 2",2#,2%,3&

Cluster2: Conser'ati'e

13,1%,21,2!,2$

Se'#ents at 657C"n8)en!e +evel%

• *re67spare

• Ne87pro9:

• Bran97(a$ue• *a%ment7"ar9

• Thin17t8i"e

•

Emphasis7stat• Wee1en97shop

• Sa$ar%7$u;urious

• Spent7$eisure

• Shop7mai$s



Segment Profiles for each Cluster

Label/Name each SegmentCluster 3 Cluster 4Spare timestrong$% agree Spare timein9i<erent

Ne8 pro9u"tstrong$% agree Ne8 pro9u"t9isagree

A6ter a9(ertisementstrong$% agree A6ter a9(ertisement9isagree

Women parti"ipation

strong$% agree Women parti"ipation

agreeBran9 (a$uestrong$% agree Bran9 (a$uein9i<erent

*a%ment "ar9strong$% agree *a%ment "ar9agree

Thin1 t8i"estrong$% agree Thin1 t8i"estrong$% agree

Emphasis statusstrong$% agree Emphasis statusin9i<erent

Wee1en9s shopsstrong$% agree Wee1en9s shopsstrong$% 9isagree

Sa$ar% $u;uriousstrong$% agree Sa$ar% $u;uriousstrong$% 9isagree

Spent $eisurestrong$% agree Spent $eisurestrong$% 9isagree

Shop ma$$s strong$% agree Shop ma$$sagree



Label/Name each Segment

Cluster1:- liberalized

Cluster2:- conservative

Documents

MR FINAL.pptx