Click here to load reader

MR FINAL.pptx

  • View
    222

  • Download
    0

Embed Size (px)

Text of MR FINAL.pptx

  • 7/24/2019 MR FINAL.pptx

    1/19

    RESEARCH OBJECTIVE

    CLUSTER ANALYSIS

  • 7/24/2019 MR FINAL.pptx

    2/19

    What is a grouping among theseo!e"ts#

  • 7/24/2019 MR FINAL.pptx

    3/19

    Emp$o%ees&ami$% 'a$es

    C$ustering is su!e"ti(e

    is a natura$ grouping among these o!

  • 7/24/2019 MR FINAL.pptx

    4/19

    OBJECTIVES

  • 7/24/2019 MR FINAL.pptx

    5/19

    INTRODUCTION

    What is Cluster analysis?

  • 7/24/2019 MR FINAL.pptx

    6/19

    COMPARISION

    Cluster analysis vs a!t"r analysis

  • 7/24/2019 MR FINAL.pptx

    7/19

    Cluster analysis

  • 7/24/2019 MR FINAL.pptx

    8/19

    C"##"n R"les ClusterAnalysis !an $lay%

    Data Reduction

  • 7/24/2019 MR FINAL.pptx

    9/19

  • 7/24/2019 MR FINAL.pptx

    10/19

  • 7/24/2019 MR FINAL.pptx

    11/19

    'ETHO)OLO+Y

    ,

    SA'*LE SI-E , .//0

  • 7/24/2019 MR FINAL.pptx

    12/19

    ANA+,SIS O T-E DATA T-AT SUPPORTS T-EOBJECTIVE

  • 7/24/2019 MR FINAL.pptx

    13/19

    The initial ste$is )eter#inin'h". #any'r"u$s e/ist*The SPSShierar!hi!alanalysis

    a!tually!al!ulates every$"ssi0ility0et.eenevery"ne

    &"r#in' their".n 'r"u$ 1as#any!lusters asthere are !ases2

    an) every"ne0el"n'in' t" the

  • 7/24/2019 MR FINAL.pptx

    14/19

    C$i"1 O2

  • 7/24/2019 MR FINAL.pptx

    15/19

    Se$e"t

  • 7/24/2019 MR FINAL.pptx

    16/19

    C$i"1 3*$ots4

  • 7/24/2019 MR FINAL.pptx

    17/19

    CONCLUSION

    Number of clusters: 2 Respondent belongs to

    which Segment:

    Cluster1: Liberalized

    1,2,3,,!,",#,$,%,1&,11,12,

    1,1!,1",1#,1$,2&,22,23,

    2, 2",2#,2%,3&

    Cluster2: Conser'ati'e

    13,1%,21,2!,2$

    Se'#ents at 657C"n8)en!e +evel%

    *re67spare

    Ne87pro9:

    Bran97(a$ue *a%ment7"ar9

    Thin17t8i"e

    Emphasis7stat Wee1en97shop

    Sa$ar%7$u;urious

    Spent7$eisure

    Shop7mai$s

  • 7/24/2019 MR FINAL.pptx

    18/19

    Segment Profiles for each Cluster

    Label/Name each SegmentCluster 3 Cluster 4Spare timestrong$% agree Spare timein9i

  • 7/24/2019 MR FINAL.pptx

    19/19

    Label/Name each Segment

    Cluster1:- liberalized

    Cluster2:- conservative