© Steve Filipiak Photography photos@stevefilipiak.com

Friday, May 4th - Sunday, May 6th, 2012 Ramada Hotel and Conference Center

Columbus, Ohio

Welcome to the 2nd Annual Midwest Photography Expo! Photographers of all skill levels will find activities to suit their interests. Visit the tradeshow to see 30+ booths with products, vendor reps and demos. Plus, you’ll find great deals on tons of photography and video equipment! At-tend more than 20 workshops in a huge range of subjects including: basic DSLR, off camera flash, commercial photography, portraiture, wedding photography, HD video, editing, and more. And for every class you attend, get a ticket for your chance to win over $5000 in giveaways!

Tradeshow and Class Hours

Saturday, May 5th 10:00am - 6:00pm Sunday, May 6th 10:00am - 6:00pm

Brought to You By:

You have 3 minutes to use the equipment provided in our photo competition booth to create the best photo possible.

You may only use the equipment provided and your camera and lens for your competition photo.

Only color and contrast post editing modifications are permitted.

Photos will be judged on the basis of composition, exposure, focus and creativity.

Submit your photo to contests@mpex.com by May 14th. Winner will be announced via email on May 18th.

Saturday & Sunday - 2:00pm to 5:00pm

Winner receives over $1000 in giveaways

Cash Register

Booth 1

Rick Friedman - Friday, May 4th at 7:00pm Rick Friedman has been a photojournalist for over three decades. Based in Boston, he travels the world for numerous publications, corporations, advertising assign-ments, film and television productions. His published work appears in Time, Newsweek, U.S. News, The New York Times, USA Today, The Guardian, Der Spiegel, Stern, Discover and many other publications.

Rick has photographed every presidential candidate from Jimmy Carter to Barack Obama and is currently covering the 2012 presidential campaign. "Rick Friedman on the Campaign Stump" is a Photo District News article discussing Rick's coverage of presidential campaigns.

Rick has photographed icons Oprah Winfrey, Anthony Hopkins, Bill Gates, Mark Zuckerberg, Goldie Hawn, Catherine Zeta Jones, Bill and Hillary Clinton, George Bush Sr. and George W. Bush..

Sam Abell - Saturday, May 5th at 6:00pm Sam Abell has been integrating artistic expression into documentary photography for over 30 years. Since 1970, he has worked with the National Geographic magazine and its Book Division and has photographed more than 20 articles on various cultural and wilderness subjects. Abell has also lectured on photography and exhibited his images to audiences throughout the world.

The raw material of Abell's photography comes from close contact with the world, especially austere, remote regions. To affirm and, in fact, emphasize his commit-ment to what actually exists, he has chosen to work in color and in a strict docu-mentary tradition.

He has applied himself, particularly, to the photography of cultural landscape: He explores ways in which places can be purely recorded, with images simultaneously shaped by the photographer's imagination.

In addition, he has maintained a personal black-and-white photographic diary that documents the life behind the artistic process. In 1990, Abell's work was the subject of a one-man exhibition at the International Center of Photography, New York City. A companion book, Stay This Moment, was published at that time.

Enter our raffle to win over $5000 in prizes!! (MPEX gift cards, prize packages, printers, camera bags, flashes and more)

Receive raffle tickets for each of the following:

Register & Attend the Tradeshow = 1 ticket

Every $50 Spent on Products = 1 ticket

For Each Class You Attend = 2 tickets

Attend Keynote Speakers = 4 tickets

Receive your tickets at the registration tables or in your classroom. Place them in the boxes by

the giveaway packages that you want the most located in the main hallway.

Classroom A 10:00am Commercial Photography Kevin Ames

12:00pm Earn Big Money with High Volume Photography Chris Wunder

1:00pm The Business of Wedding Photography Jeremy Kester

3:00pm Photographing Women Kevin Ames

5:00pm Photography Business Q & A Panel Discussion

Classroom B 10:00am Off Camera Flash Basics Kevin Deskins

11:00am The Complete Nature Photography Primer Rob Moody

12:00pm Lighting for Portraiture John Williamson

1:00pm Quick Set Ups for Speed Lighting Kevin Deskins

2:00pm Light Modification for Off Camera Flash Ely Brothers

3:00pm Intro to Portable Lighting Solutions Brad Matthews

4:00pm Marketing 101 for Your Photography Business Chris Wunder

5:00pm Demystifying Lens Selection Rob Moody

Classroom C 11:00am What Does It Take To Print Great Images Dick Callen

12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames

2:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman

5:00pm The Art of Retouching Women Kevin Ames

Saturday Featured Workshops

Getting the Most Out of Your Canon Camera Beginner Class - Saturday, 12:00pm - 2:00pm

Topics in this 2 hour class will cover your camera’s autofocus settings, exposure controls, and the creative color controls in your camera. Flash photography & custom settings will also be covered. All paid attendees will receive a $20.00 MPEX gift card.

Beginner DSLR for Nikon Users

Saturday 3:00pm - 5:00pm

This beginner level class introduces the basics of DSLR photography. The basics of exposure will be explained, including shutter speed, aperture and ISO settings. Other topics will include white balance, shooting modes and file type selection. This class is specifically tailored to Nikon users.

Classroom A 10:00am Commercial Photography Kevin Ames

12:00pm Earn Big Money with High Volume Photography Chris Wunder

1:00pm The Business of Wedding Photography Jeremy Kester

3:00pm Photographing Women Kevin Ames

4:00pm Intro to Child and Family Portraiture Robin Oatts

5:00pm Photography Business Q & A Panel Discussion

Classroom B 10:00am Off Camera Flash Basics Kevin Deskins

11:00am The Complete Nature Photography Primer Rob Moody

12:00pm Lighting for Portraiture John Williamson

1:00pm Quick Set Ups for Speed Lighting Kevin Deskins

3:00pm Intro to Portable Lighting Solutions Brad Matthews

4:00pm Marketing 101 for Your Photography Business Chris Wunder

Classroom C 11:00am What Does It Take To Print Great Images Dick Callen

12:00pm Lightroom 4 - Develop Module Bootcamp Kevin Ames

1:00pm Off Camera Lighting for Portraits & Weddings Moshe Zusman

3:00pm Advanced Lighting Techniques Eric Eggly

4:00pm Demystifying Lens Selection Rob Moody

5:00pm The Art of Retouching Women Kevin Ames

Sunday Featured Workshops

Canon HD Video Sunday, 10:00am - 11:00am

New to HD video? Learn how to set up your Canon camera to shoot HD video, as well pick up tricks on how to make your video look a little more professional. All paid at-tendees will receive a $20.00 MPEX gift card.

Choosing Canon Lenses Sunday, 11:00am - 12:00pm

So many to choose from, learn the differences that will help you decide which lens is right for you. All paid attendees will receive a $20.00 MPEX gift card.

Intermediate DSLR for Nikon Users Sunday, 1:00 - 3:00pm This class covers some more advanced functions of Nikon DSLR cameras. Topics will include a brief review of exposure, the basics of reading a histogram, and an explanation of focus options. Exposure bracketing and flash usage will also be discussed. This class is specifically tailored to Nikon users.

John D. Williamson Award winning photographer John D. Williamson began shooting professionally in 2000 & founded Optical Exposure, Ltd., in 2004. Since beginning in photography John has won numerous national awards including a 2010 and 2011 Addy Award. His work has been featured in books, galleries & private collections worldwide. His work has been featured in several books including Digital Wedding Photography Secrets & Studio and Location Lighting Secrets for Digital Photographers.

Lighting for Portraiture

In this seminar you will learn the basics of studio lighting and how to leverage your equipment to it’s fullest potential. We will cover everything from different lighting styles (and how and when to use them) to how to set a proper exposure. We will start with simple lighting solutions then progress through advanced lighting scenarios. So bring your camera and bring your questions this will be one seminar you can’t afford to miss.

Eric Eggly Influenced by the photography of Helmut Newton, Nick Vedros, and Michel Tcherevkoff, Eric has successfully pushed the boundaries in creative storytelling. His subject matter ranges from sports and fantasy to lifestyle and personalities, and can be seen in ads, brochures, catalogues, billboards, trade shows, and annual reports. The recipient of countless honors, Eric has been awarded the 2011 Photoshop Guru Award for Best of Show, the Gold ARC International Annual Report Competition Award, the International Color Award for Architectural Photography, the Silver Davey Award, and numerous Gold and Silver ADDY Awards.

Advanced Lighting Techniques Join us Sunday, May 6 from 3 PM to 4 PM in Classroom C for Lighting for Portraiture with Eric Eggly! Eric will be speaking about his formula for getting great images which he refers to as “Taking your M.E.D.S.” The discussion will include lighting techniques that take you from basic light theory to advanced lighting techniques bringing new dimension to your people photog-raphy. You will learn tips for working with models and make-up artists. The creative process and how to tap into your creative talents will be discussed. You will also learn about shooting for the composite image, the right tools for the job and maximizing your equipment dollars. Eric likes to run a very casual environment where questions are welcome and participation is encouraged.

Brad Matthews Brad Matthews is a photographer, technical rep and account manager with the F.J. Westcott Company, Toledo, OH. Brad aids in the product development and testing of numerous Westcott products, provides support for both beginning and professional photographers, and supplies continued education for photographers thru lecture. His North Carolina based photography business remains focused on wedding, portrait, commercial, and children's portraiture.

Intro to Portable Lighting Solutions

This course will explore various Westcott Lighting tools, including the Jerry Ghionis ICE Light, the entire Westcott Apollo series, the Westcott 7' Parabolic, the Westcott Scrim Jim, the Bruce Dorn Magic Slipper and many other Westcott and industry lighting modifiers and tools. The perfect course for gadget and gear heads wanting to do more with their photography and gear, but just not sure what they should do next. Learn how these compact tools can be thrown in your backpack or photo bag and used to improve your shooting in all styles of photography; from portraits to extreme sports to wedding photography. This course will cover lighting tools from $50 to $500 and how to make the most of what you have in your bag.

Dick Callen Epson Evangelist Dick Callen has been with Epson for the past 16 years, including 10 years with the Epson Evangelist Team. Dick is also a photographer and will be telling you about the latest and greatest in digital printing. He will help you discover how to improve your prints, by manag-ing color space that starts in the camera and ends with a great print.

What Does It Take To Print Great Images Wouldn’t it be nice if someone would just hand you the Magic Wand for perfect prints? You know your eye saw the light, gesture and color; you think your camera captured it; but the image on paper looks mediocre. Dick is also a photographer and will be telling us about the latest and greatest in digital printing.

Rob Moody Through a desire to capture majestic landscapes and the adventure of mountaineering, Rob became interested in photography. As the child of military photographer parents, Rob naturally took to photography eventually earning a degree from the Art Institute of Colorado. He has worked as a freelance photographer, a retail consultant and now as a National Technical Representative for Tamron USA.

The Complete Nature Photography Primer This class will give you Basic to Intermediate tips for shooting Nature & Wildlife Photography with any kind of camera. You will learn about techniques, camera settings, lenses and filters that will help you get Better Nature & Wildlife Images. Gain insight on shooting Grand Landscapes, Waterfalls, Macros and Wildlife Images. Topics will include: Composition, White Balance, Filters, Lens Choice, and more.

Demystifying Lens Selection In this class you will learn about different lens types and their common application for various shooting scenarios. Discover lens technologies and features that will help you translate your creative energies into stunning images. Whether it is a wedding, your children or that perfect nature landscape, you will leave this session with all the information you need to choose the right lens for your next photographic adventure.

Chris Wunder Chris Wunder, Cr. Photog. ASP is a well-known Workshop Presenter, Educator. Author and Consultant to the photography Industry. He has over 35 years of experience operating multi-location Studio operations as well as high-volume, location based specialty programs. You'll find Chris’ program packed full of practical advice and easy-to-follow instructions to help you get started and be successful in the business of Photography.

Marketing 101 for Your Photography Business Great photography won't make you successful if you don't have enough customers to sell to. In this fast-paced presentation you'll learn the BEST PRACTICES in sales and marketing for photographers. Develop your brand. Reach more customers. Beat your competition. Close more sales. Work SMART and EARN MORE. Invest an hour with us and you'll go home with lots of proven ideas, tools and resources to help grow your business.

Earn BIG MONEY with High-Volume Photography Where's the REAL money in professional photography today? Get the inside scoop on why High-Volume photo businesses are thriving; even in a down market. We'll identify some of the best markets available to supplement your current business including Youth Sports, School Photography and Yearbooks, Daycare Centers, Dance Schools, Reunions, Proms, Church Directories and more.

Robin Oatts Robin graduated with a degree in Graphic Design in 2004 and was fortunate enough to learn photography from some of the best photographers in town. As owner of Genre Creative, Robin has made a name for herself with playful portraits, commercial photography, and solid design. She has worked with various local and national clients including OhioHealth, WOSU, John Reuben, and recently released Breakfast with Nick: Columbus, a 130 page book she shot and designed.

Intro to Child and Family Portraiture

Robin Oatts will briefly cover the selection of lenses, lighting, and modifiers used to help create

beautiful portraits. She will share basic lighting setups that can be used when working with chil-

dren or families. Robin will also discuss tips for connecting with your subjects and suggestions for

posing to help portrait sessions run smoothly.

Kevin Deskins

Kevin, a Columbus native and freelance photographer, specializes portraits, specifically seniors, engagement, and corporate headshots. His lighting techniques and precision with exposure have become his photographic trademark. Kevin is also the Product Manager and Technical Rep for LumoPro, a photographic lighting company dedicated to tailoring the needs of the off camera flash community. He has extensive experience in photographic lighting and technology, frequently giving detailed support to customers and has contributed on the design of lighting products. Kevin specializes in portraiture with training in modification methods and lighting synchronization.

Off Camera Flash Basics This class overviews the difference between TTL and Manual, getting started using speedlights off camera in manual, and how easy and quick it is to set up well lit shots with small flash. Students should understand how aperture, shutter speed, and ISO manipulate light in their camera, as this class will extend on this knowledge showing how speedlights will affect these settings in their photography.

Quick Set Ups for Speedlighting This is the follow up class that overviews and utilizes what photographers learned in Off Camera Flash Basics. Photographers learn how to successfully incorporate manual speedlights with their photography. An example of 3 sets up are used, briefly outlining main, fill, and background lights. A model is photographed during a live demonstration.

The Ely Brothers We are Caleb & Levi Ely (ee-lee). Sons to a preacher, raised by the midwest, and educated through failure (and the internet). We operate Ely Bros. Studios; a photo and video studio based in Columbus Ohio.

Light Modification for Off Camera Flash

Caleb & Levi Ely will explore the many different types of light modifiers that can be used with Off

Camera Flash, including umbrellas, soft boxes and beauty dishes. Caleb & Levi will demonstrate

how each modifier functions when used with off camera flash. The differences between modifiers

and scenarios in which each might be used will also be covered.

Jeremy Kester Jeremy is a husband, father of three with one on the way. He has been a photographer for about six years and has photographed over 200 weddings. His training and background prior to photography was in sales, and he loves communication and trying new things. Jeremy is an Ohio native who likes expensive hoodies and cheap shoes.

The Business of Wedding Photography Jeremy Kester, a local wedding photographer, will be sharing his experiences with starting and run-

ning a successful wedding photography business. Jeremy will outline a basic pricing structure to aid

in growing your business. He will also share tips for marketing and branding that will help you to

reach the right clients.

Kevin Ames Kevin Ames is a commercial photographer, author of books on Photoshop and Lightroom, columnist for Photoshop User and Light It! magazines, and a highly sought after speaker in the US, Canada, Europe & Asia. His work has appeared in the Wall Street Journal, Time, Rangefinder, Professional Photographer magazines, at Atlanta’s High Museum of Art, on corporate websites, brochures and catalogs. Kevin is a Sigma Photo Pro and Dynalite Pro.

Photographing Women Commercial and fashion photographer Kevin Ames shares his lighting, posing and photographic techniques and tools on how he creates compelling images of women for advertising, fine art and personal work.

Lightroom 4 - Develop Module Bootcamp Commercial photographer and digital guru Kevin Ames shows how to use the new tools to get the most out of your photographs simply, easily and fast!

The Art of Retouching Women Digital guru and photographer Kevin Ames completes his Photographing Women program by show-ing how he uses Photoshop to smooth skin, remove lines, enhance eyes and how to do digital makeup and manicures.

Commercial Photography A creative vision Photographer Kevin Ames shares recent work in food, fashion, interiors, travel and more. He shares his tools, techniques & how he keeps his creative edge sharp and how you can too.

Moshe Zusman Moshe Zusman, owner of Moshe Zusman Photography has done hundreds of wedding, event, corporate, portrait and fashion shoots in the Washington, D.C., area and worldwide. He is an instructor at Boston University’s Center for Digital Imaging Arts in Washington, D.C., an annual Master Class speaker at WPPI, teaches classes at PNE, and has been featured at several coaching and mentoring workshops and guest speaking engagements on the topic of photography.

Off Camera Lighting for Portraits & Weddings Learn how to light any situation! Move beyond natural light and embrace the beauty of combining strobes and ambient to make the perfect engagement or portrait shot! Even the most challenging darkest locations can become vibrant backdrops with the help of some key techniques and tricks. Come learn the secrets behind creating beautiful, dramatic light in any location. This class will outline the basics, and demystify the dreaded dark hours, while working with Nikon & Canon flashes and Pocket wizards. Learn how to get the shots you want—every time! Your photos (and clients) will thank you.

Check out activities & classes provided by

Getting the Most Out of Your Canon Camera Saturday, May 5th - 12:00pm to 2:00pm

Topics in this 2 hour class will cover your camera’s autofocus settings, exposure controls, and the creative color controls in your camera. Flash photography and custom settings will also be discussed.

Canon HD Video Sunday, May 6th - 10:00am to 11:00am New to HD video? In this 1 hour class, you will learn how to set up your Canon camera to shoot HD

video as well pick up tricks on how to make your video look more professional.

Choosing Lenses for Your Canon Camera

Sunday, May 6th - 11:00am to 12:00pm With so many great options to choose from, this 1 hour class will help to explain the differences that

will help you decide which lens is right for you.

Canon representatives demonstrating Canon cameras, printers & more!

Brought to You By:

$20.00 Midwest Photo Exchange Gift Card

Given To Those Who Pay For Any Canon Sponsored Class

Travel around the Midwest Photography Expo & take a photo of all of the items listed below.

When completed bring your camera to the registration table to be entered to win a

$250 Midwest Photo Exchange Gift Card

Someone using a Rogue Flash Bender

Someone in front of a Wescott Backdrop

A Video of Someone Stating Their Favorite Thing About Midwest Photo Exchange

The Honey Badger

Photo of a Canon 5D Mark III

Someone checking their phone

A Model in the Photo Contest Booth

A Pocket Wizard in Action

Someone in the Elevator

A Tamron Logo on a Shirt

An Epson Printer in Action

The Product You Want the Most

A Workshop Instructor (Hint: Look in their product booth)

A Midwest Photo Exchange Employee

Brought to You By:

Main Event Information

Rick Friedman Renowned photographer for Time Magazine & Newsweek who has photographed President Obama, former President George Bush, Bill Gates, Mark Zuckerberg, Oprah, Anthony Hopkins and many more.

Friday, May 4th - 7:00pm to 9:00pm

Cost: Included in Opening Night

Sam Abell Sam Abell has been integrating artistic expression into documentary photog-raphy for over 30 years. He has worked with National Geographic magazine and has photographed over 20 articles on various cultural and wilderness subjects.

Saturday, May 5th - 6:00pm to 8:00pm

Cost: $20.00 (receive free $20 MPEX gift card)

Friday, May 4th - Sunday, May 6th Ramada Hotel & Conference Center - 4900 Sinclair Rd. Columbus, Ohio

Tradeshow Sneak Peek • Photo Consultations and Competitions Giveaways • Drinks & Appetizers • Rick Friedman Presentation

Pre-order Online - $40.00 At the Door - $50.00

Student Tickets - $25.00

Saturday, May 5 10:00a to 6:00p

Sunday, May 6 10:00a to 6:00p

Exciting nationally known keynote speakers

20+ classes and workshops on Saturday and Sunday

30+ booths w/ products, vendor reps and demos

Incredible prizes, contests and giveaways

Free DSLR Camera Sensor Cleaning (limit 2)

Doorbuster specials and great deals on cameras, bags, tripods and more

(excluding Rick Friedman workshop)

Adobe

Bron

Datacolor

Delkin

ExpoImaging

FujiFilm

InkPress

Interfit/HP

JVC

Lowepro

LumoPro

Manfrotto Midwest Camera Repair

NIK Software

Nikon

Omega

Panasonic

R. Joseph Group

Sigma

SKB Cases

Sony

Tamron

THK

ThinkTank

VanGuard

Wescott

2nd Annual

Scan here to go to the

Midwest Photography Expo website

Limited availability. First come first serve.