MOVE THE CROWD!

Your Next Event Is Waiting for a REAL Experience

Know what crowd sourcing is really all about?

What’s it really all about

• Create the biggest attraction opportunity possible

• Do it inexpensively! I mean really cheap!• Stop talking diversity…blow the doors off!

The Formal Definition

Crowd sourcing is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call.

Let The Creativity of Your Crowd Explode!

– Use the FREE thinking universe

– Multi tasking on steroids– Really know what you know– Create winning products and service models

– Tap into natural synergy

Keep your money!

$ Forget payroll$ Forget administration headaches$ Forget brick and mortar-work virtually$ Forget management headaches$ Say YES to success and more of it

Pay for Results

$ The Real Litmus Test$ So NO to risk$ Control Cost and Resources

No more expensive focus groups

No more long drawn out survey techniques

$ Build your audience based on similar interest

Real Diversity At Last

– Use social networking tools to cross every boundary

– Create greater trust through transparency– Overcome language and other communication

barriers– Develop a huge content overnight (use site buzz on

MySpace, face book. LinkedIn, Ning Communities etc.)

The Naysayer View

Cost associated with closing a production and resultsIncreased failure rate due to lack of motivation, few participants, low quality work, lack of personal interest, language barrier, scale too largeLegal wage problemsEmployee agreements or union disputesContinuity of working relationshipsSabotaged resultsInternet accessibility and connectivityYou’ve got to build or find a crowd first

Who’s Doing It!

RYZ-high end sneakers in Portland Oregon

VH1

iStockPhoto

eLance

InnoCentive-Science and Engineering Innovators

Amazon’s – Mechanical Turks

Wii-avatar sharing

Bringing It Home!

$ Create the biggest attraction opportunity possible$ Do it inexpensively! I mean really cheap!$ Stop talking diversity and blow the doors off!

Resources

• http://en.wikipedia.org/wiki/Crowdsourcing• http://www.businessweek.com/innovate/content/jul2006/id20060713_755844.htm• http://www.wired.com/wired/archive/14.06/crowds.html• http://www.bnet.com/2403-13241_23-52961.html• http://www.readwriteweb.com/archives/crowdsourcing_million_heads.php

Thanks!

Coach Powell Training and Development is the creator of VisionQuest90™ the most dynamic personal, business, and executive coaching system today. Through the use of our advanced technologies and systems we help growth oriented business owners, consultants, and nonprofit leaders achieve excellence in their chosen endeavors. Join our 90 day program and experience the revolution!

This Presentation Sponsored By The Coach Powell Community

• The Ideation Station – Jeryl Skinner• TheFastestComputer.com – Daniel

Kolansky• Laughing Divas – Laura Kawolski• Avante-Garde – Michael Billewicz• Bitshop.com – Steve Radich• Xango – Peggy Kimmey• HelloWorld – Mike Harris