Motivate Corporate Brochure (Lo-Res)

T h e M i d d l e e a s T ’s P r e M i e r M e d i a P o r T f o l i o2010

Publishing PioneerFounded in 1979 with the launch of What’s On magazine, Motivate Publishing celebrated its 30th year in 2009 and continues to set magazine and book publishing standards in the Middle East.

Motivate Publishing has been the Gulf’s leading publisher of magazines and books for over 30 years. Our portfolio comprises more than 20 market-leading magazines and over 300 books. With a staff of more than 200 experienced and dedicated professionals, we are committed to providing editorial excellence, high circulation and transparent research data across our entire platform of publications. Motivate Publishing is a partnership between its founder Ian Fairservice and H.E. Obaid Humaid Al Tayer, UAE Minister of State for Finance. With the mission: ‘to deliver excellence in communication’, the company continues to set magazine and book publishing standards in the Middle East. The company was founded in 1979 with the launch of What’s On, the first magazine in the Gulf and still the biggest-selling in the region. It has since expanded to include the region’s most successful titles including Emirates Woman – the Gulf’s leading women’s magazine, the GCC’s most respected business title, Gulf Business, and identity – the pioneering design, interior and property magazine. And through our global publishing partnerships with Condé Nast, Haymarket and HOLA! we have launched Middle East editions of such respected titles as Golf Digest, Stuff, Campaign and HELLO! Motivate Publishing is recognised as a trusted and prestigious contract publisher with a blue-chip list of titles for multinational companies including Emirates airline, the Jumeirah hotel group and Emaar property group, along with Dubai’s Department of Tourism and Commerce Marketing and the Abu Dhabi, Dubai and Sharjah Departments of Civil Aviation, demonstrating the highest levels of confidence in Motivate’s professionalism. Motivate’s renowned book publishing division celebrates 25 years in 2010 and comprises the region’s best-selling titles from internationally acclaimed writers and photographers such as Sir Wilfred Thesiger, Ronald Codrai, Patrick Lichfield and Noor Ali Rashid. Our cinema advertising business Motivate Val Morgan – a joint venture between Motivate Publishing and Val Morgan Cinema Advertising of Australia – is the region’s leading cinema advertising sales specialist.

Ian FairserviceManaging Partner & Group Editor

Motivate Managing Partners H.E. Obaid

Humaid Al Tayer and Ian Fairservice in front

of a photograph of themselves taken when

their partnership was formed.

. welcome

Motivate Publishing is an integrated media company delivering accurate, reliable information across multiple platforms of

communication, while upholding the highest standards of integrity.

We aim to enrich the quality of lives of our stakeholders. This is achieved by motivating, rewarding and respecting our colleagues,

providing unparalleled service to our clients and delivering market-leading products and experiences to our customers.

.contents CONSUMER & LEISURE PUBLISHING06 WHAT’S ON

10 EMIRATES WOMAN

14 EMIRATES bRIDE

16 HELLO!

20 IDENTITy

24 STUFF

28 GOLF DIGEST

32 SPINNEyS FOOD

BUSINESS & CONtRaCt PUBLISHING36 GULF bUSINESS

40 CAMPAIGN44 MIDDLE EAST MICE & EVENTS46 bUSINESS TRAVELLER MIDDLE EAST50 THINk54 OPEN SkIES58 PORTFOLIO62 HIGH STREET, ON DEMAND, kIDS

64 DUbAI VOyAGER

68 JUMEIRAH MAGAzINE72 SPECIaL PROjECtS76 BOOk PUBLISHING78 aRaBIaN GaLLERy80 DUBaI LyNx 201082 MOtIvatE DIGItaL84 CREatIvE SOLUtIONS86 MOtIvatE EvENtS88 MOtIvatE vaL MORGaN 90 CONtaCt DEtaILS

. Consumer & Leisure Publishing

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The Authoritative Voice of the UAE’s Entertainment Scene

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No. 53Brilliant bike

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No. 77The tastiest cakes

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No. 21Moonlight yoga

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PLUS!TASTE OF DUBAIRED BULL AIR RACEART DUBAIFESTIVAL OF LITERATURE

YOUR INSIDE TRACK TO YOUR INSIDE TRACK TO THE BIG DAY AT MEYDAN

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What’s On, the UAE’s first magazine, which celebrated its 30th birthday last year, is a five-star guide to the region’s entertainment and leisure scene. Its authoritative tone and in-depth approach is aimed at the UAE resident or tourist who wants an ‘insider’s’ perspective. Through a thoroughly edited selection process the magazine highlights the very best food, nightlife, shopping, travel and event experiences.

.What’s On

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Advertising benefits:

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UP, UP AND AWAYYour in-flight guide to the Red Bull Air Race

+ Abu Dhabi Festival & De La Soul


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MADE EASYOLD TOWN: YOUR COMPLETE GUIDE

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DAVID GRAY & BRAND NEW HEAVIES INSIDE!

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ALSO INSIDEFESTIVE SEASON: SORTED We’ve got the holidays all wrapped up

TOP TEN OF EVERYTHINGThe best brunches, spas, bars and restaurants


WIN!Tickets toRihanna, Cream�elds,The Killers and Backstreet Boys

YOUR COMPLETE GUIDE TO DIFF 2009YOUR COMPLETE GUIDE TO DIFF 2009DUBAI FILM FESTIVAL

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FREQUENCY: MonthlyavERagE pRiNt RUN: 35,800REgioN: UAEspECiFiCatioNs: 270 X 206mmRatEs: Full page US $3,750BRaNd ExtENsioNs: What’s On Awards, Good Food Guide,

Discover Dubai and other branded guides; What’s On Abu Dhabi, What’s On Oman

QUaliFiEd CiRCUlatioN (JUNE 09): 34,432

What’s On Awards Winner 2009

Key Information

l Longest-established magazine in the region

l BPA audited

l Targeting tourists as well as residents

l Glossy five-star entertainment guide

l Shelf-life of one month

l Affluent readership

l Visible at International Events such as the Rugby 7s, Dubai Desert Classic, Jazz Festival, Dubai Film Festival

AssOciAted titles:


8

82 WHAT’S ON AUGUST 2009

Shortly a�er a quiet dinner in Da-mascus’ Old City, we’re sitting in a rickety dentist chair at the mercy of a dusty old man with a sharp blade held to our jugular.

Day one of our leisurely trip to the world’s oldest continuously inhabited city – the cradle of civilisation.

�e old man in question is a steady-handed, septuagenarian barber who has been plying his trade from the same glass-fronted cubby-hole for decades. �e shave is close, at times menacing, but it sets the blood pumping.

�is is just one of the many life-a�rming nuggets to be found in the Syrian capital.

�ere’s Leila’s Restaurant, for example, where we enjoyed our pre-shave dinner. Exemplary Levantine grub, a thick Turkish brew and a calming shisha, all partaken of on a roo�op surveying the Old City.

And as you walk the streets, elderly gentlemen present enormous gap-toothed grins, while huddles of youngsters greet you with a perfectly pronounced “hello, sir” and a proud smirk.

�e city is comprised of layers of history, piled atop one another, a metropolis of organically organised chaos. �e Prophet Mohammad (PBUH), St Paul, the explorer Richard Burton, the Egyptians, Greeks, Romans Ottomans, and Arabs – they’ve all called Damascus home.

Take one of the beat-up old taxis at night and discover a city still relentlessly teaming with life. Arab music blares and calamity reins. Six lanes of tra�c, a used car mag’s worth of vehicles bobbing and weaving, cyclists pedalling against the �ow of

tra�c, one catching a li� from a cab, pedestrians wandering in the middle of the street and an elderly man in an electric wheelchair riding through the crazy metal wave of tra�c.

People of all religions intermingle peacefully in the Old City, where the action is no less timid, but there are two distinct parts – Muslim and Christian.

Souk al-Hamidiyeh is your way into the Muslim area. Look up at the corrugated iron ceiling, punctured by showers of French bullets �red during the nationalist rebellion of 1925.

Lie back in the famous Umayyad Mosque and enjoy the calm before exploring the hectic maze of the Old City. Haggle with street vendors and become entangled in a rush of worshipers leaving a mosque.

On day two, head to Bab Touma Square in the Christian Old City, where numerous Western travellers – mostly from the UK and Germany – roam the streets, smugly absorbing the authenticity of this ‘real’ Middle Eastern city. Churches replace Mosques as landmarks, while streets are lined with shops, rather than stalls, selling antiques and bric-a-brac, from old-fashioned typewriters and Bakelite telephones to gold dishes, carpets and carvings. Take a leisurely walk down the cobbled alleyways, before heading to one of the many bars and restaurants for mezze, beer and shisha.

Damascus is the kind of place that has no McDonald’s. It is sure to come, along with slick buildings and ugly modernity, but for now, Ronald is absent and, inshallah, it will stay that way.

The 12,000-year-old Syrian capital is full to the brim with historical sights. But our advice is to ignore the ‘must-sees’ and go in search of your own Damascus

48 hours in

Damascus

REGIONAL TRAVEL

“Pedestrians wandering in the middle of the street through the crazy metal wave of traffic”

ON THE CLOCK... Take a yellow taxi from Damascus city centre to the

Old City (Ten minutes) Smoke shisha at the Terrazzo bar in Bab Touma (One hour) Scrub up at one of the city’s bathhouses (One hour 30) Buy a Turkish co�ee from a street vendor (Five minutes) Eat the aleppo kebab at Leila’s Restaurant (40 minutes)

82-83 Travel damascusTC.indd 82 7/26/09 9:47:14 AM

AUGUST 2009 WHAT’S ON 83

TRAVEL | DAMASCUS

HOW TO GET THEREFly Dubai is the cheapest option. One-way direct �ights from Dubai to Damascus start from Dhs300, but the earlier you book the better. www.�ydubai.com For a chance to win a pair of Fly Dubai tickets to Damascus, turn to page 31

WHERE TO STAY FOUR SEASONS HOTEL DAMASCUSIf you’re planning a short trip, you should opt for the best �ve-star property in the city. Eighteen storeys high, this beautiful sandy-coloured building is a city centre landmark in its own right. Superb views, top-notch service and slick design make it the ideal luxury retreat from a hard day pounding the streets of the Old City. Shukri Al-Quatli Street, Damascus, Syria. Tel: 963 (11) 3391000

“Pedestrians wandering in the middle of the street through the crazy metal wave of traffic”

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CURRENCYDhs1 = 12.50 Syrian Pounds (SYP)

VISAApply six weeks before your date of departure at the Syrian Consulate in Dubai, or the Syrian Embassy in Abu Dhabi. Tel: (04) 3572227/ (02) 4448768. www.syrianembassy.ae

82-83 Travel damascusTC.indd 83 7/26/09 9:47:22 AM

44 WHAT’S ON MAY 2009

FOUR WEEKS TO FITNESS

NAME Cindy REGIME Beach-based boot camp GOAL Increased muscle strength, tone and shapeWHERE Beach Beat Fitness Camp, Al �anya Street, Jumeirah beach TRAINER Rudi, a personal trainer with mili-tary trainingFACILITIES Sand, sea, water cannons and boxing gloves PRICE Dhs750 (three sessions a week over four weeks)TELL US ABOUT IT �is course is not for the faint-hearted; Rudi’s �tness camp will leave you breathless, sore and completely energised while whipping your body into shape. �e simple and e�ective regime will increase your metabolic rate, anaerobic rate and endurance threshold. ANY PRE-REQUISITES Getting up at 5am every other morning was hard and only seemed to become harder as the weeks went on. �e 60-minute sessions are intense and there is no possible way to cheat – Rudi always has his eye on you. It helps if you are already pretty �t, though it is not essential. I go to the gym �ve times a week and still struggled. WAS IT A SUCCESS? De�nitely. I’ve lost 2kgs but, more importantly, I’ve lost centimetres from my waist, look leaner and my clothes �t better, which was my main goal. As my mother always tells me, ‘it doesn’t matter what you weigh, it’s what you look like in your clothes.’ What a wise woman. Rudi Botha, Pulse Fitness, Al Thanya Street, Jumeirah Beach, Dubai. Tel: (050) 1544948. www.pulse�tnessdubai.com

THE BOOT CAMP

2KGS LOST AND 5CM

FROM THE WAIST

Jumeirah Hilton’s Cel-lulite Buster Package – a combination of Power Plate training, a seaweed wrap and ‘draining’ massage – may sound odd but it promises to eradicate those pesky dimples. Worth a try, we thought…

POWER PLATE: SCOURGE OF CELLULITE?We undergo the latest trick to conceal our wobbles

How does it work? Well, the Power Plate vibrates numerous times a second, intensifying the e�ect of an assortment of exercises given to you by your trainer, and fast-forwarding the process of cellulite reduction. A session lasts 30 minutes and by the

end we were perspiring as if we’d done a gym session.

Next a ‘self-warming’ seaweed paste was smeared onto our thighs and stomach to aid drainage, before we were wrapped in cling �lm for 15 minutes. A quick head massage and our therapist smothered us with �rming

serums and pinched, slapped and massaged us to get the circulation going. Then, it was over!

Did it work?We felt more toned and, despite some muscle sore-ness from the Power Plate, our skin tone, while not entirely dimple free, was de�nitely smoother. Jumeirah Hilton, Dubai, Dhs3,900 for ten sessions, Dhs415 per 90-minute ses-sion. Tel: (04) 3182406

PRICE: Dhs7,200 (24 sessions), Dhs3900 (12 sessions), Dhs2100 (six sessions)TELL US ABOUT IT U Concept’s ‘have equipment will travel’ practice means they come to you, be it at home or work, to give you a workout without leaving your home. It helps if you’ve a gym in your building, but no hassles if not, as James and crew come packing heat. Well, I say heat, more dumbbells, steps and other assorted �tness gizmos/instruments of torture.

James’s methods were simple enough: �nd out where you are, �t-ness wise, ascertain your goals and help you reach them through a series of aerobic and anaerobic exercises, coupled with a full diet overhaul. ANY PRE-REQUISITES Not really. Like any exercise programme, you’ll only get out what you put in, so it’s pretty pointless trying if you’re not going to make the e�ort, but as long as you have the motivation you’re set. And to help you along the way you’ll �nd that James’ name pops up in your text and email inbox as you go along with words of encouragement. WAS IT A SUCCESS? Although I went in with preconceived ideas of losing pounds (the competitive streak

in me just wanted to lose more weight than everyone else), it was soon apparent that an old car accident was still playing havoc with my mobility. James sussed that out pretty quickly, and instead of hammering the weight loss regime, helped me work on �xing that instead. By the end of the month I was more �exible, �tter and generally feeling a whole lot better. And I managed to lose weight into the bargain. U Concept, Village Mall, Jumeirah Beach Road, Dubai. Tel: (04) 3449060. www.uconcept6

NAME: Mark REGIME: Personal trainer at homeGOAL: General �tnessWHERE: HomeTRAINER: James HoughtonFACILITIES: Home gym equipment, plus state-of-art �tness centre

4KGS LOST AND

ADDED FLEXIBILITY

THE DIAL-A-TRAINER

39-46 fitness.indd 44 4/27/09 1:52:38 PM

58 WHAT’S ON FEBRUARY 2010

EATING OUT

We ate all the piesWhen you feel a giant hunger in your belly. there’s no better way to banish it than with a pie. We gobbled our way through a mountain of meat and crisp pastry to bring you the best in the UAE. Check out our pie chart

CHICKEN & MUSHROOM PIE

RIVINGTON GRILL

PASTRY:

FILLING:

SIZE:

ADDED EXTRAS:

VALUE FOR MONEY:

SCORE:

THE AUSSIE RULES PIE

NEZESAUSSIE

STEAK & ALE PIESTILLS BAR &

BRASSERIE

GUINNESS & BEEF PIE

THIRD AVENUE

BEEF & MUSHROOM PIE

THE BUTCHER SHOP & GRILL

Flaky on top and a great toasty colour 8/10

Tender chicken and pan-fried wild mushrooms in a creamy sauce, with a tang of tarragon. Comforting. 9/10

Deep-�lled and hearty, but manageable. 8/10

Comes with fresh green beans for colour and crunch. We added a side of mash (Dhs15) because we’re greedy, but it didn’t need it. 8/10

At Dhs90 it’s no budget option, but the quality of ingredients, service and views make it super value. 8/10

41/50

Souk Al Bahar, Level 3, Old Town, Dubai. Tel: (04) 4230903

Bowl style with a thick crust around the edges. 7/10

Hearty pieces of beef and mushroom in a rich gravy. It does exactly what it says on the tin. 7/10

What it lacks in depth it makes up for in width. 7/10

It’s all about the potato, with a choice of baked, mashed potato, or thick cut chips. 7/10

Dhs48, meaning that you can �ll up on pie goodness and still have change from a Dhs50 note. 10/10

38/50

The Walk, JBR, Dubai Marina, Dubai. Tel: (04) 4281375

Golden, crispy and melt-in-the-mouth. 9/10

Pleasant, tangy sauce, plenty of carrots and swedes, but a little light on the protein. 6/10

Desperate Dan would shave his beard in honour of this bad boy. 9/10

A generous portion of creamy mash and garden vegetables. A nice enough accompaniment. 7/10

Dhs80. It’s great value for this monster pie. 8/10

39/50

Sheraton Khalidiya, Zayed the First Street, Abu Dhabi. Tel: (02) 6666220

A crispy outer layer, slightly doughier below. 9/10

Beautiful braised chunks of wagyu beef in something warming, rich and salty called Coonawarra red gravy. 9/10

A big pie for a big guy (or gal). We managed it. 9/10

An unfussy side salad of lettuce, tomato and red onion and tomato chutney. Simple but e�ective. The truly tubby may need a side order of chips. 6/10

Dhs55. A bargain for a pie of this calibre. 10/10

43/50

Al Manzil Hotel, Downtown, Dubai. Tel: (04) 4285927

Light and �rm on top, but a tad soggy below. 8/10

Rammed to bursting point with hefty chunks of beef, topped with a delicious thick sauce. Almost perfect. 9/10 Adequate, but those with a giant appetite might want more. 7/10

Served with some huge chunky chips and crunchy asparagus. Extremely tasty. 9/10

Dhs70 is a reasonable price for this meat-packed feast. 8/10

41/50

Crowne Plaza Abu Dhabi Yas Island, Abu Dhabi. Tel: (02) 6563053

calibre. 10/10

43/50

Al Manzil Hotel, Downtown, Dubai.

for this meat-packed feast.

41/50

Crowne Plaza Abu Dhabi Yas Island,

WINNER

51-59_Food.indd 58 1/28/10 4:59:23 PM

Cutting-Edge Editorial

THE HOT LIST BRUNCHES

98 WHAT’S ON FEBRUARY 2010

OUR PICK OF THE BRUNCH BUNCH

1 Thai Kitchen –

Active but not rowdy, with a lively open kitchen creating a healthy buzz.

�e sun streams in through the terrace windows, illuminating this vast seafood feast.

It’s popular, which means it’s busy. Fortunately, the Al Qasr brunch is spread over several rooms so you won’t bump into anyone.

Sophisticated, with the open kitchen and live band creating a mellow ambience.

One of the more civilised gatherings in Dubai, Zuma attracts an upmarket and well-behaved crowd.

Tapas-size portions of delicious �ai cuisine. Sticky rice, duck curry, exotic desserts. All of it �rst-rate

�e most impressive seafood selection in the city with some �ne roasted meats for the �esh fanciers. And there’s a room dedicated to dessert. Oh yes.

A vast selection of victuals, from tapas to sushi to fresh pasta, steak, seafood, pick’n’mix and sweets… We could go on.

French, and just as good as you’ll �nd on what is one of Dubai’s best a la carte menus during the rest of the week.

You’ll get the well-chosen, minimal spread from the rest of the week. It might not be mountains of food, but it certainly is mind-blowingly good.

�ere’s a terrace with a cracking view over the yachts or opt to brunch inside where you’ll �nd sophisticated Asian décor.

Take a table on the terrace and ogle the big shiny boats bobbing in the marina.

Tables are spread across the ground �oor restaurants and spill outside – ideal all year round.

�e most attractive restaurant in the city. A high ceilinged room full of light. And there’s outdoor seating for those who like their lunch alfresco.

Zuma has elevated DIFC to the level of culinary hot spot. Who knew that food and �nance went so well together?

Couples and small groups who are into their food but don’t want to break the bank to eat well.

A relaxed family gathering or a fun (but not rowdy) a�ernoon with a good group of pals.

Special occasions. �is is a brunch to remember.

Romance and eating with fellow foodies.

�ose looking for a stylish lunch or eager to sample the Zuma menu.

It’s a mere Dhs225 with alcohol. Another reason to love it.

Dhs250 with house beverages and Dhs180 without. Impressive for the fare.

Steep at Dhs495, but the food is of the highest standard, and we believe you sometimes have to pay for quality.

Up to you. Dhs295 sans alcohol, Dhs425 with house beverages, Dhs550 with Veuve Cliquot or Dhs1,500 with a limo pick up.

It’s a pricey Dhs495 with alcohol. Steep, bit it is Zuma, a�erall.

We love Park Hyatt Dubai, we love this brunch and, most importantly in these times of cash crisis, we love the price.

Pop on a stripy T-shirt and a pair of boat shoes and it will all go swimmingly. Pun intended.

�is isn’t a brunch for the feint hearted or light walleted. But if you’re willing to dole out the drihams it’s a real treat.

Vive la France! Vive la France! Vive la France!

An international brand with a hip clientele serving the best Japanese food in Dubai. Zuma never fails to impress.

Park Hyatt Dubai, Deira, Dubai

noon to 4pm Tel: (04) 3172222

www. dubai.park.hyatt.com

Dubai Marina Yacht Club, Dubai Marina, Dubai

12.30pm to 3.30pm Tel: (04) 3627900

Madinat Jumeirah, Dubai 12.30pm to 4pm

Tel: (04) 3666730

Park Hyatt Dubai, Deira, Dubai

12.30pm to 4pm Tel: (04) 3172222

www.dubai.park.hyatt.com

DIFC, Dubai 12.30pm to 4pm

Tel: (04) 4255660

2 Aquara – 3 Al Qasr – 4 Traiteur – 5 Zuma –

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98-105_Hot list_DXB.indd 98 1/28/10 6:37:15 PM

32 WHAT’S ON DECEMBER 2009

THE KILLERS

Is he human or is he dancer? The Killers’ dapper frontman Brandon Flowers talks about life at the top ahead of the band’s Abu Dhabi concert this month

It’s fair to say that The Killers’ frontman Brandon Flowers is not everyone’s cup of tea. Never short of a contentious word or two, the 28-year-old indie rock’n’roller from Vegas has a history of criticising other bands – Fall Out Boy, Green Day, The Bravery – and making arrogant claims about the musical outpourings of his Vegas four-piece. There was the time in 2006 he claimed, without the hint of a blush, The Killers’ second album Sam’s Town would be one of the best albums people would remember 20 years from now, for example.

The truth is, he was probably right. The Killers’ 1980s-infused indie-rock debut Hot Fuss ensured they were every scensters new favourite band in 2004 and went on to sell more than seven million. Not satisfied with that, Flowers and co went with big, bold stadium rock for Sam’s Town. Then, just to reassure everyone their sound would never stagnate, 2008’s Day & Age was more than a nod to the world of electronic music.

Today, after all the things that he has done, at the helm of a band sitting comfortably alongside the likes of U2, Coldplay and Kings Of Leon in the list of greatest rock bands in the world, Flowers should be smiling like he means it. But, as we found out, he wants more…

Twelve million CDs sold. Can you grasp that amount?No! [Laughs] It’s hard to understand, really. I don’t think we understand.And how does that �t into your ambitions? Does it mean: OK, we’ve sold 12 million, now we want sell 20 million? Or, OK, we sold 12 million, and now we can do what we want?Erm, no. We want keep going. We want take it to the top. And we do what we want now. �ese are the songs we want play. So – we’re just lucky enough that people like them too.Is the top an aim in itself for you?I don’t know if there’s any tag you could put on. It’s just getting to that point where you want be as good as the stu� you listened to growing up – we want get to that point. You know. It’s something to reach for, and I think that’s healthy.Do you see yourselves as a pop band or a rock band?We don’t want be tied down to this pop or rock. We love it all. We can go both ways. �at’s one of the things I love about the band. Even when we play a song – someone told me that’s catchy and almost disco, though it’s heavy when we play it. And we can play a song like Human, and then we can play a song like Smile Like You Mean It. I feel we have a good diverse palette.Do you have any kind of band agenda?No. We don’t sit around to think like “this is what we are as �e Killers” and “what we need to bring to the world”. It’s more about just good songs. And if there’s a good message here or there, and upli�, then that’s just all the better.You have grappled in the past with feeling uncomfortable about being seen as a kind of spokesperson through your song writing.Yeah. It’s a lot of pressure. I just set out to try

and write good songs, it’s taken us so far, and it’s amazing. So I’m trying to catch up with these things that come along with it, yeah? [laughs] Just trying to catch up.How do you feel you’re doing with your catching up?We’re doing OK. I’m not Bono yet. It’s something that’s going to come in time.What, becoming Bono?No, just being more… secure. Being that front man, being that ambassador for the band – whatever it is.Where do the lyrics come from?�e lyrics are the most di�cult thing for me. �ey come last. You just wait for lightning to strike. It’s a slow process. Basically, just trying not to say anything that I’ll be embarrassed about singing for the rest of my life.Is there stu� that you’re regretting now?No, not really. �ere’s a line here and there on the �rst album that I’m embarrassed about. But for the most part I really feel that I’m getting better and I’m proud of everything we’ve done.Has America been good to you? A lot of artists complain about the business there compared with somewhere such as the UK.I think it’s been good for us, because we take it seriously. But we’ve been lucky enough to sell a lot. So we learned from the pureness. It’s come from a pure place – we want make good music. I wouldn’t turn down having a major label distribute our music, and get it out there. We’re excited to do that. America’s so big, too, it’s different – it can’t help to be different. There are some people in the UK who’re able to just have it to be their job, be in a band and they just kind of get by, and they need some money so they’ll put out an album. That

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THE KILLERS

DECEMBER 2009 WHAT’S ON 33

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32-34 KillersLB•.indd 33 11/26/09 8:59:43 PM

.What’s On

9

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Stylish, Sassy, SophisticatedAlways insightful, always groundbreaking and always current, Emirates Woman is the region’s leading female magazine. Stylish, smart and sophisticated, it covers everything from international catwalks to hard-hitting reportage.

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January 2010 emirates woman 97

Styled by Sophia Triantafillou and Poppy SkinnerPhotography Martin Beck at Bareface

Hair by Svetlana at Vanilla by Jelena Ladies Salon and Spa (04) 3297008. Make-up by Hadeel for M.A.C All props and furniture by Andrew Martin Gate Village DIFC

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Fashion motto?“To be myself, giving the illusion that the clothes were made for me.”How does your city influence your style? As I am an active woman in an urban city, I must combine a style that can be comfortable for my work, chic to meet my clients and practical for a lot of walking in the streets of Paris. Like women in New York, I change my shoes several times a day, according to situations.Living in Paris, how does your style change from summer to winter? In spring/summer, I prefer light and colourful dresses, while in autumn/winter I am mostly dressed in black and chocolate, fur and thick pullovers, teamed with very short skirts and opaque stockings – in a few words, sexy but discreet.Do you feel pressured to keep up with the latest designer trends? I don’t want to be a fashion victim so I wear what suits me and what I love. I always have my eye on the latest trends but never a total look. Where do you get your style inspiration from? French, American and Italian Vogue and L’Official. When I travel, I look at what people are wearing in different cities to get inspiration.

Where are your favourite places to shop in Paris?KABUKY because I like the selection of clothes, bags and shoes. I also frequent Stella McCartney, Yves Saint Laurent, Balenciaga, Prada, Lanvin. I also like to visit Colette to get inspiration and find special pieces that aren’t for the every day. L’Eclaireur, Maria Luisa and Le bon Marche are other favourites. How do you think Parisian/French style compares to that of other cities?French style is relaxed, sexy and adapted to an active woman. Chloe and Stella McCartney summarise well the French style of today. Who are your favourite designers?I like Givenchy style because it's rock ‘n’ roll, sexy with an urban style for the day and night. Their shoes are high but still comfortable and their bags are huge but still chic for any occasion. Stella McCartney is another one of my favourites. I love the fabrics and the English style; it’s a comfortable casual sexy. Balenciaga is the brand for architectural style. The technical fabrics, the avant-garde style is daringly different to other designers. My other favourites are Dries Van Noten for motifs, Marni the for cut, Yves Saint Laurent and Catherine Malendrino and Garnazelle for my jewellery.Where are your favourite places to shop abroad?Jeffrey in NYC, Le bon Génie in Geneva and Via Condoti in Rome.What do you most like about Parisian style?I like the mix of very different styles and mixing high-end and high street brands. You only need to wear one statement item like a coat or dress and keep the rest simple. It is the same in make-up – choose eyes or lips, but never both.Do you follow trends or make them?Both. I am always in the trend but still

some distance from it so I can adapt my wardrobe to every facet of my life. Do you hold onto your clothes and accessories for years or do you go by the rule, ‘If you haven’t worn it for 12

months – throw it out’?I keep almost all of my

most beautiful pieces for years as I adore to wear them again and again.Does your work wardrobe differ from your weekend wardrobe?It depends on my weekly schedule; except for shoes and bags – I wear the same wardrobe all week.

Valerie SerinInterior designer Favourite shopping

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Wearing a black and white Bally jacket,

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Bui jeans Diamonds from De Beers and

handmade Garnazele necklace.

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sunglasses and a blue cardigan found in a

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3 On holiday in my Tom Ford glasses,

Zadig & Voltaire vest and Goyard bag

4 My favourite black Fendi dress, Bottega

Veneta shoes and hand-made earrings

from Garnazelle.

5 I am wearing a Barbara Bui vintage

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pashmina from Pakistan, YSL sunglasses

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www.valerieserin.com

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18

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26 27

Indian cinema is a lot larger than the number of people who watch Hollywood films, so we are very proud” he says.

Proud but professional, Amitabh is committed to film-making, and although this is the first time he has attended the Dubai International Film Festival, the actor is a fan of the region. If the right opportunity arises, we may well be seeing more of Amitabh here in the Middle East. “We are always looking for fresh ideas and fresh collaborations,” he says. “If there is a prospect where the Arab world and our world and can work together, then I would be interested in that.”

Dressed to impress as always on the red carpet, Amitabh looked every bit the dapper gentleman

AMITABH BACHCHAN

DUBAI INTERNATIONAL FILM FESTIVAL WELCOMES BOLLYWOOD’S LEADING MAN

‘The number of people who watch Indian cinema is a lot larger than the number of people

who watch Hollywood films’

Described as the ‘De Niro of Bollywood’ legendary Indian actor Amitabh Bachchan

certainly shows no sign of slowing down after his 40-plus years in the film industry.

The much-loved star and leader of the mighty Bachchan clan – which has now welcomed beauty Aishwarya Rai under its wing (she married Amitabh’s son Abhishek Bachchan) – was recently in the UAE for the Dubai International Film Festival. The ‘Big B’ stopped by not only for the screening of his latest movie Paa, but also to pick up a Lifetime Achievement Award for his work in Indian cinema.

The actor, for whom receiving awards has become qui te the nor m – his prev ious

achievements have included three national film awards and 12 Filmfare Awards – said of his latest honour: “I am deeply grateful to the DIFF for considering me for this award. This is a wonder ful recognit ion and I am deeply humbled by it.” He continued: “Indian cinema is being honoured and the award is recognition for India and Indian cinema.”

Since his rise to stardom in the early 1970s in movies including Zanjeer, for which he gained the persona of the ‘angry young man’, and the legendary classic Sholay, which became the highest grossing film of all time in India, Amitabh has been in and out of the spotlight but remains one of India’s most famous actors.

Known for his dislike of the term ‘Bollywood’ when referring to the Indian film industry and shunning the popular term as “a derogatory phrase… calculated by a smart journalist who wanted to please their boss,” Amitabh is proud of his country and its film industry. But what about Hollywood? Has he ever considered crossing over to the West and dabbling in the all-American world of cinema? “We are very happy doing what we are doing in India and i f there are opportunities in the West, I would certainly look at them,” says Amitabh. He remains strong to his native country and is proud of his success and what he has achieved for India and Indian cinema. “The number of people who watch

TO RECEIVE A LIFETIME ACHIEVEMENT AWARD

India’s biggest star, Amitabh Bachchan, was among the special guests at this year’s DIFF event and received a Lifetime Achievement Award for his long career in films

to receive his Lifetime Achievement Award and for the screening of his latest film Paa at last week’s DIFF. But Paa’s success is also thanks to another Bachchan star, Amitabh’s son Abhishek who also stars in and produced the movie.

For the father and son duo, the movie Paa takes an interesting role reversal twist, with Amitabh playing a 13-year-old child with the genetic disease Progeria – which causes sufferers to age rapidly – and Abhiskek taking the role of Amitabh’s character’s father. Surely a challenging role for the star in his late 60’s, especially with a gruelling make-up schedule to complete the transformation. Amitabh explains: “The prosthetic make-up took about four and a half hours to do, and two hours to get off.”

But his patience with such a role has paid off as the movie, which was made on a small budget $3.2 million, made back its costs within just a few days of opening and has received rave reviews both in India and Dubai. Paa is not only a success for Amitabh’s acting career, but also for his production company Amitabh Bachchan Corporation Ltd. (ABLC) and for his son, who produced the movie.

After Abhishek’s success with Paa, he is now set to run the show at ABLC, and with many more films expected to be announced in the next few months, Amitabh can head back to India with a smile on his face knowing that the Bachchan brand is stronger than ever.

WRITTEN BY SOPHIE JONES-COOPER PHOTOGRAPHS BY FAROOQ SALIK

H

‘The number of people who watch Indian cinema is a lot larger than the number of people

who watch Hollywood films’

HE243 Amitabh Bachchan_p026-027.indd 26-27 3/4/10 11:01:04 AM

3534

With a glittering career in one of the world’s most famous

girl bands and her place as a respected figure in the world of high-end fashion design now cemented, it seems there’s nothing the mul t i - t a l en ted V ic tor i a Beckham can’t turn her hand to. Well, almost nothing…

Speaking exclusively to HELLO! at last week’s prestigious British Fashion Awards, the 35-year-old style icon and mother of three conceded her skills in the kitchen leave a lot to be desired – a claim Gordon Ramsay, a close friend of Victoria and husband David, can’t resist reminding her about.

“He is always taking the mickey out of my cooking,” says Victoria of the charismatic chef, who, with wife Tana and their four children, will join her, David and their three boys for Christmas dinner this year, cooking the sumptuous feast himself but with everyone pitching in to help.

“I have to say, I am pretty useless. But, you know, I try and that’s the main thing. Besides, let’s see what he’s like at making dresses, shall we.”

GLAMOUR GIRLDeterminedly fighting off the jet-lag that was kicking in, Victoria, oozing glamour in a floor-length, black silk crepe, crystal-encrusted, batwing gown from her own spring/summer 2010 collection, stepped away from the dazzling array of A-list style queens, including Kate Moss, Yasmin Le Bon and Eva Herzigova, to speak only to HELLO!, selected as sole media partner for the event, which celebrates the achievements of the most influential figures in British fashion.

Earlier, Victoria, whose hair was styled in an intricate up-do, had presented the British Fashion

Council Designer of the Year award to Christopher Bailey, chief creative director of Burberry.

As the former Spice Girl had told reporters on arriving at the glittering ceremony: “I love British fashion; I love the way people in Britain will really push the envelope.”

Later, in her exclusive chat with HELLO!, the engaging fashionista and entrepreneur said how much s h e a n d h e r f o o t b a l l h e r o husband, who are based with their sons in Los Angeles, where David plays for LA Galaxy, love coming back to UK.

She also spoke of her excitement at spending the festive season at Rowneybury House – the sprawling US$20million mansion she and David own in Hertfordshire and better known as Beckingham Palace – where their families will also join them over the festive period.

“Our families will be together – mine and David’s – which will be just great,” she smiled.

But what do you buy the woman who has everything?

“There’s a new Nick Knight book out that I am ver y much hoping for,” revealed Victoria, referring to the recently published tome celebrating the work of the r e v e r e d v i s i o n a r y f a s h i o n photographer.

“I have also been doing a lot of work for Save The Children and there is a brochure out featuring lots of lovely little things you can buy. The proceeds go to the charity, which is fantastic because it is something that means a lot, not just to myself, but also to David and the boys, especially since my recent trip with Brooklyn.”

Las t month , V ic tor ia and Brooklyn, ten, the eldest of her and David’s sons, travelled

VICTORIA BECKHAMSPEAKS EXCLUSIVELY TO HELLO! ABOUT FASHION, COOKING, HER CHRISTMAS

WISH LIST AND FESTIVE PLANS

BRITISH FASHION AWARDS EXCLUSIVE ‘Gordon Ramsay is always taking the mickey out of my cooking!’

34

While Victoria caught up with

friends at the fashion bash,

husband David flew home to Los

Angeles on the same flight as friend

Gordon Ramsay (left) to be with the

Beckhams’ three sons ahead of their

family Christmas

Victoria posed exclusively for HELLO! at the British Fashion Awards last week (this page). Looking poised and elegant throughout in one of her own dresses, the designer prompted speculation that she herself would one day claim one of the fashion awards

Victoria and her three sons with parents-of-four Gordon and Tana Ramsay watch David in action at an LA G a l a x y m a t c h i n August (right). The two families will spend Christmas day together at the Beckhams’ Hertfordshire mansion (left) – but Victoria will leave the Michelin-starred chef to provide the feast. “Gordon is a lways taking the mickey out of my cooking,” she tells HELLO ! . “But I try… besides, let’s see what he’s like at making dresses, shall we”

35

Victoria posed exclusively for HELLO! at the British Fashion Awards last week (this page). Looking poised and elegant throughout in one of her own dresses, the designer prompted speculation that she herself would one day claim one of the fashion awards

HE243 VICTORIA BECKHAM_p034-036.indd 34-35 3/4/10 10:48:41 AM


42

There was plenty of action on and off the field at the exclusive Princes’ Cup this year at the

Dubai Polo and Equestrian Club.More than 300 guests enjoyed lunch on the

terrace, while a further 2,000 opted for a picnic on the grass as teams battled it out on the polo field.

His Royal Highness Prince Rashid of Jordan played for both the Harrow team and the Oxbridge team, proving victorious against the Eton team but failing to overcome the might of Habtoor Polo.

Players were then treated to a post-match massage by the Six Senses Spa team flown in from Zighy Bay, Oman, to relieve any sore muscles.

Event founder Tom Hudson, said: “The day exceeded all expectation and I was delighted that everyone seemed to have such an enjoyable time.”

Sheikh Mohammed Bin Abdulla Bin Hamad

Al-Khalifa of Bahrain and Hugh O’Donnell

Mara Cocchini and Evelyn Virag

Hugh O’Donnell, Clark Betz, HRH Prince Rashid of Jordan

Alfred Tang, Lara Shukralla and Grace Tang

Maria Dayton and Alicia Lechelt

Goli Zarbafi and Darien Ellul

Alexandra Finlay and Sophie Toh

Duncan and Heidi Raeside

DIARY OF THE WEEK CO-ORDINATED BY ANITA QUADE PHOTOGRAPHS BY FAROOQ SALIK

PRINCES’ POLO CUP IN DUBAI

Jane Bevan, Michael Bevan

and April Wriglee

Jane Bevan, Michael Bevan

and April Wriglee

Maria Dayton and Alicia Lechelt

Hugh O’Donnell, Clark Betz, HRH Prince Rashid of Jordan

HE252 Diary_Prince Polo*p042.indd 42 2/24/10 6:20:32 PM

ON THE TENTH ANNIVERSARY OF HERREIGN WITH HUSBAND KING ABDULLAH

QUEEN RANIAOF JORDAN

TALKS FROM THE HEARTABOUT HOW SHE HAS

GROWN INTO HER ROLE

On 9 June 1999, King Abdullahand Queen Rania – wearing a

dazzling $2million crown –celebrated their coronation

(opposite). Ten years on, thecouple rule their kingdom from

the recently built RoyalHashemite Court, where both

the King and his hard-workingwife have a suite of offices

created around a central garden

‘I have a much more positive outlook onlife than I did ten years ago. I’ve learned

to take things a little more easily, to be a little more forgiving of myself’

(RIG

HT)

DR

ES

S:A

LAIA

EXCLUSIVE PHOTOS AND INTERVIEW

38 39

HE216 Queen Rania_p038-052.qxd 3/4/10 10:56 AM Page 38

.Hello

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Key AdvertisersFEB. 09


20

Cutting-edge Design

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identity ®

ID Cover Oct.indd 1 3/4/10 10:55:12 AM

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Imperial mixtures: waltzing through Vienna Design Week Tactical tables: rooms for feasting this festive seasonPhilosophy + function: Lovegrove’s non-angular worldShedding excess: trimming the essentials by Dordoni

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Architecture’s new optical illusionsLeaps and bounds: uniting technology + traditionSlow zone: rooms for lounging and slouchingTransformational design: living beyond the box

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FREQUENCY: MonthlyREgioN: GCCspECiFiCatioNs: 320 X 240mmRatEs: Full page US $3,500BRaNd ExtENtioNs: Design Formulae and Books by identity Series

avERagE pRiNt RUN: 10,000*

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*Publisher’s own data

AssociAted titles:

l Exposes its advertisers to an affluent audience with proven interest in the latest design and architecture trends

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identity ®

Happy birthday id: seven years of creative inspirationCelebrate design: Citterio + Lissoni + Wanders + more Tools of the trade: ingredients for cool cooking stations Win + run: the Technogym design challenge

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identity ®

Happy birthday id: seven years of creative inspirationCelebrate design: Citterio + Lissoni + Wanders + more Tools of the trade: ingredients for cool cooking stations Win + run: the Technogym design challenge

ID Cover Final.indd 1 10/27/09 1:01:46 PM

Home

Design formulae

Organic kitchens: cooking up spicy spacesREM rooms: dream enhancing places Water + Clean = WC designLight stuff: flipping the switch in designSole Mates: fabulous floors underfootCarpe Diem: life in the living room

MOTIVATE PUBLICATION


22

March 2009November 2009 29identity [interior/design/property]28

ECO

Zwarts & Jansma Architects’ Indoor Golf Arena.

Aiming for the greenAttracting attention are designs for an indoor golf arena with sustainability credentials that could be adopted around the world, a motor yacht that can cruise indefinitely thanks to its use of solar power and a range of compostable dinnerware made from fallen palm leaves. TEXT: STEVE HILL

PAR FOR THE COURSE

Fears that the growing popularity of golf in the Netherlands will eventually lead to a shortage of facilities has led Zwarts & Jansma Architects to produce designs for what would become the world’s biggest indoor arena for the sport.

The Amsterdam-based practice’s vision includes 14,000 square metres of facilities on synthetic grass, 20 golf simulators and a roof-top driving range with 34 bays.

And the green credentials of the Indoor Golf Arena could lead to it being adopted elsewhere as it would not require the vast quantities of water needed by traditional grass courses set in hot and dry climates.

Solar energy would be generated to meet some of the project’s power demands while cooling techniques would be based on a CO2 neutral recirculation system, creating a blanket of cold air that sinks to the lower areas of the arena.

63November 2009

CMYK

UAE DESIGN MONTH

CMYKCMYK

identity [interior/design/property]62

Milanese designer Piero Lissoni carved a name for himself with his pure design.

Sound of silenceRenowned architect and designer Piero Lissoni operates somewhere between anarchy and efficiency, silence and noise. His brand of sophisticated, humanistic minimalism is pure but never dogmatic. TEXT: LISA VINCENTI

For this private loft in Monza, Italy, Lissoni reveals his preference for pure, silent spaces and tactile materials.


71October 2009

CMYKCMYK

70 identity [interior/design/property]

CMYK

71

The shape of things to comeAcclaimed Italian architectural duo Fuksas have created a stunning sculptural stairway which acts as the centrepiece for Armani/5thAvenue in New York TEXT: DOROTHY WALDMAN

Massimiliano and Doriana Fuksas, in the last of their trilogy of collaborative projects with Giorgio Armani, steered well clear of linear thinking to create a spectacular, sculptural rolled calendar steel staircase that flows in sensuous curves through the centre of Armani/5th Avenue in the heart of New York City.

Made in Italy with intriguing subtlety, the overlapping bands of the stairway gracefully swirl through the space in a whirlwind of dynamic movement, causing a continuously changing perspective, whether ascending or descending the levels of the four-storey provocative glass building. Clad in a special plastic material, the fluid structure defies normal geometrical descriptions.

“The building that incorporates Armani/5th Avenue holds a very important place in the history of architecture because its façade is one of the first examples of the ‘International Style’,” the architects say. “When one is dealing with such a cultural milestone, one must always bear in mind that the exterior is totally New York, while the interior should have its own identity – a reflection of the flair and aesthetic values that define the Giorgio Armani style.”

Providing a counterpoint to the rigid, angular grid of the city streets, as well as the boxy transparent exterior of the building, which is wedged in a corner between towering façades on two sides, the result is an innovative curvilinear design. It defines the general layout of each floor with a form that accentuates the function of a retail outlet that, for the first time, incorporates all the Armani lines into a single location.

“The grand staircase is the focal point, an exciting sculptural feature which connects all the different levels that accommodate the Armani universe range by range. Innovative in both layout and content, Armani/5th Avenue is the first concept store in which all the Armani products are presented in a single space,” the architects add.

RAM

ON

FRA

T

INTERNATIONAL | idProperty

Staircase at Armani/5th Avenue.

.identity

23

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AZ_HEM_IdentityM_240x320.indd 1 19.01.2009 11:03:06 Uhr


24

World’s Best-selling Gadget Magazine

GADGETS/ GEAR/TECHNOLOGY/

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From Archos to Apple This year’s must-haves The top gadgets of 2009

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September 2009 Middle East Edition

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BRAKE DOWNMeet superbike stars Vendetta RacingPlus! Get involved!

KEYS ARE GOODWe’ve tested Nokia’s N900 to breaking point. Check it out on p55

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LIFE-CHANGINGGADGETSGADGETS25

● Learn new tech tricks ● Indulge your inner child ● Improve your life


February 2010Middle East Edition


Dubai Technology and Media Free Zone Authority


GAME FOR A LAUGHGet your game-friendly mits on Sony’s tiny, slidey, PSPgo

APPLE IPAD REVEALED

We’ve got the low-down on Apple’s latest mini-marvel

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SUPER COMPUTERS The planet’s most powerful PCs

WHITE-CLAD WONDERWe test Apple’s latest all-in-one

JUICY JUMPERSThe best platform games ever

WAR OF THE CAMERAPHONES

The battle has begun, who will be named King of

camera kingdom? THE BERRYBEST EVERGet your hands on BlackBerry’s new Curve

The 10 tech stories you need to know

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PLUS!THE10 BEST WATCHES IN THE WORLD

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January 2010Middle East Edition



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With in-depth reviews, thorough features and product exclusives, the world’s most popular gadget magazine is the only place to turn for independent buyers’ advice and the very latest information on new developments in technology. Men who buy stuff, buy Stuff.

.Stuff

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AdvertiSing benefitS:

FREQUENCY: MonthlyREgioN: GCCavERagE pRiNt RUN: 11,200spECiFiCatioNs: 297 X 220mmRatEs: Full page US $4,000BRaNd ExtENtioNs: Great GITEX Giveaway, Gulf Bike Expo, Festive Guide, Gaming Supplement,

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l A global brand with stunning design and respected editorial, showcasing the best new technology

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26


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28

The World’s Leading Golf Magazine

HOW THE GERMAN STAR CONQUERED ABU DHABIHOT LIST THIS YEAR’SBEST DRIVERS REVEALED

MARTIN KAYMER

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TIGER WOODSWHAT’S NEXT?

RANKING BEST NEW

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BEAUTY ON THE BEACH SAADIYAT GOLF CLUB OPENS ITS DOORS!

PLUS WINA ROUND ON PLAYER’S MASTERPIECE

DESERT SWING

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>TOPGUNSCAN VILLEGAS ANDKIM HIT THE MAJOR LEAGUE IN 2009?IT’S GAME ON FOR GOLF’S NEW GENERATION

THE GD RICH LISTWHO MAKES THE TOP 50?

CLAUDE HARMON

ON POWER SECRETS


001 Golf Digest (COVER) FEB09.indd 2 1/20/09 1:30:37 PM

The Middle East edition of the world’s leading golf magazine provides an in-depth look at the sport, including input from playing editors such as Tiger Woods and Annika Storenstam, helping readers gain knowledge and improve their game.

.Golf Digest

29

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l The only quality golfing title in the region

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l Appear alongside cutting-edge editorial and premium design

*Publisher’s own dataApplied for BPA


30

that delights in contrasts. From the azure backdrop of the Gulf, to the marble white sand of this untouched stretch of beach, Gary Player has combined Bermuda and dropseed grasses with the native vegetation to create a vivid array of colours.

No. 16 This challenging par 4 plays out towards the ocean and exemplifies Player’s bunkering style

GARY PLAYER’S unique oceanfront design on Saadiyat Island opens its doors at the end of the monthby Robbie Greenfield

BEAUTY ON THE BEACH

PERFORMANCE

INNOVATION

LOOK/SOUND/FEEL

DEMAND

ADAMS

US PRICEAVAILABILITY

TECH TALK

PLAYER COMMENTS( H )

( M )

( L )

HOT

NOT

CALLAWAY

MIDDLE EAST RRPAVAILABILITY

TECH TALK

PLAYER COMMENTS( H )

( M )

( L )

HOT

NOT

PERFORMANCE

INNOVATION

LOOK/SOUND/FEEL

DEMAND

CALLAWAY

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( L )

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DRIVERS ARE

RESTRICTED

IN NEARLY

EVERY WAY

but one:

POTENTIAL.

le t these

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yours

by MIK E S TA CHUR A

driv

ers

DRIVER

S

—>

2.

Peter is a fitness trainer for Spring Dubai who has worked with several accomplished amateur golfers based out of Emirates Golf Club. Contact him on [email protected] for more info on personal training

1.

The golf swing is a total-body athletic action, utilising every muscle, ligament, and joint in the body to execute it. As a result you will find that functional training, which integrates the entire neuromuscular system into cross-specific exercises (an exercise that is as close to the golf swing as possible) is the best way to improve.

In the last issue I showed you how to train your abdominals and open your spine in three planes of motion while limiting hip movement, helping you increase your shoulder turn on the backswing and take full advantage of the powerful abdominal muscles.

In the sequence below I have again focused on the three planes of motion, but added another key movement – the squat – into the routine. The ground is a key power source for a golfer, and you will notice how top players ‘squat’ into the start of their downswing to gain powerful leverage before rotating through the ball. This workout will help you improve flexibility, balance and neuromuscular control in a movement that is golf specific. Practice these three exercises as a warm up before you hit the driving range. Perform between 12-16 reps for each without stopping.

3.


PALM

ER

IN H

IS P

RIM

E

AS ARNOLD TURNS 80, IT’S TIME TO SAVOUR THE SKILL AND CHARISMA THAT CHANGED GOLF BY TOM CALLAHAN More than 40 years later, too many forget that Arnold Palmer was such a powerful driver (far left, in the 1967 U.S. Open) and so boldly accurate on the greens (in the 1960 Masters).

My reconstructed left knee enables me to finally make the swing that my instructor, Hank Haney, and I have been working on for years. That’s because my legwork is so much better with a knee that doesn’t shift all over the place and is pain-free for the

first time in 10 years. I’m excited that I can hit shots I couldn’t hit before without making compensations in my swing.

This driver sequence, taken the week of my win at Bay Hill, shows my normal setup and backswing as I load up on my

right side to the top (2). On the downswing, my arms are coming down in front of my body; my shoulders are turning forward, and my arms aren’t swinging past my turn at all. You can also see that I’m making a lateral move toward the target while

transferring my weight to my left leg (4). This is something I really couldn’t do before. I’m able to make this lateral move by shifting my hips forward instead of backing them up through the hit--a habit I’d developed to protect my knee from further

injury and, quite frankly, because it hurt like heck sometimes when I didn’t. When I would back up, my tendency was to hit the ball to the right. Sometimes I could save the shot with my hands, but it was pretty difficult to do, especially with consistency.

Another difference is, now I can really post up: My left leg stays flexed into impact and straightens in the follow-through (6). Before, it would straighten well before then. This better leg action allows a natural release and extension down the line.

.Golf Digest

31

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32

Target the Affluent ConsumerThe magazine for Spinneys customers which represents the brand values of quality, freshness and the early adoption of food trends. Mouth-watering photography combines with an intelligent and informal style in FOOD’s celebration of culinary lifestyle. Profiles of top chefs, dreamy gastronomic journeys, the world’s best restaurants and the latest in food trends provide the background to the main course – irresistible recipes and wholesome cuisine.

.Spinneys FOOD

33

ADvertiSing beneFitS:

FREQUENCY: MonthlyREgioN: UAE & OmanspECiFiCatioNs: 275 X 230mmRatEs: Full page US $3,500


Key Information

l Boasts Spinneys customers as its readership – a multicultural audience of proven high-spenders

l Offers a unique media proposition by providing frequent exposure to loyal readers in the UAE’s and Oman’s only in-store supermarket magazine

l Integrate your marketing communications to maximise your in-store visibility and promotions



34

waltzViennese

FOOD loosens its belt and heads to Bollywood’s headquarters where dining is the best way to experience the passion of its people.

MumbaiTEXT BEVERLEY ANN D’CRUZ

The majestic Gateway of India that was built in 1911, as viewed from the iconic Taj Mahal Hotel.

72-78 travel mumbai.indd 74-75 2/28/10 10:39:13 AM

From the heights of fame to bankruptcy, Jean-Christophe Novelli has had a rollercoaster career. But with a host of new ventures, the world’s sexiest chef is back on top.

ith a twinkle in his eye, a smile on his lips and his swept-back black hair falling gently on to his face, you could mistake Jean-Christophe Novelli for a suave Italian playboy. But far from living a life of leisure, this Frenchman is one of the busiest chefs in the business, with a hard-earned reputation for excellence. Novelli is a celebrity in the UK, first achieving fame as a Michelin-starred chef, and then boosting his reputation as a housewives’ favourite, scaling ‘world’s sexiest’ lists and appearing on reality TV shows.

And it is this mixture of his fame and exceptional talent that has brought him to Dubai for the Jumeirah Festival Of Taste for the second time. “Last time was great, but this time is even better. What’s different is the fact that you’re cooking for international guests, not just British,” says Novelli. “Last year I was 95 per cent booked every night with British people, which was great for me, but this year we have been fully booked with a mixture.”

But it is the British public who put Novelli where he is today, after he left his native France for the UK at the age of 22. Arriving in Great Britain with little knowledge of the English language, Novelli struggled at first: “I worked for an establishment where there were a lot of French people, which was an advantage because of the language – we could speak French in the kitchen,” he says.

But it was Novelli’s next move that really pushed his career up a notch. “I moved by myself to the middle of the New Forest, and I took a job,” says Novelli. “I had a good time, the people loved me, and I was finally doing what I was hoping to do all my life and while

TEXT RACHEL BALL

continued...

French fancy

If I don’t have a reason to go, I don’t go back to France. I left with a one-way ticket on the ferry 25 years ago.

foodies.indd 46-47 2/28/10 10:25:32 AM


Burger barnBid summer farewell with this American-inspired meal

THE MENUSERVES 4

PHO

TOG

RAPH

: GRA

PHEA

ST

POTATO SALAD CHICKEN BURGER WITH SATAY SAUCE ICE CREAM SANDWICHES

TIME SAVERPick up Häagen-Dazs’ ice cream sandwiches (Dhs8.25 each) that come in double chocolate, vanilla chocolate and cookies ‘n’ cream flavours.

SCENE STEALERServe the burgers in miniature plastic or wicker baskets dressed with parchment paper – a throwback to the old American diners in the 1950s.

Effortless entertaining...

POTATO SALAD

1 bag Le Pomme de Terre potatoes 1 red onion, sliced finely 1 stalk celery, sliced finely ½ cup mayonnaise 1tsp Dijon mustard ½ cup fresh coriander leaves, chopped salt and pepper to taste

Cook potatoes according to packet instructions. Remove from bag when cooled and slice in half. Toss with onion, celery, mayonnaise, mustard and coriander together in a serving bowl. Season with salt and pepper to taste. Chill until ready to serve.

CHICKEN BURGER WITH SATAY SAUCE

FOR THE SAUCE 50g peanut butter, smooth 40ml coconut milk 40ml vegetable stock 1tsp oyster sauce salt hot chilli powder light soy sauceFOR THE BURGERS 3 chicken breasts ½ bunch coriander 1 egg breadcrumbs salt and freshly ground pepper oil for frying 4 hamburger buns 40g lettuce leaves 40g cucumber, sliced into ribbons

For the satay sauce, put all the sauce ingredients into a pan, mix well and heat slowly. Simmer gently for about five minutes. Add soy sauce to taste.

Wash, dry and mince the chicken breasts. Wash, dry and finely chop the coriander. Mix with the chicken and egg and add sufficient breadcrumbs to produce a shapeable mixture. Season with salt and pepper. Shape into four burgers and fry in oil for about two minutes each side. Drain on kitchen roll.

Split the buns. Wash the lettuce. Cover the bottom half of each bun with lettuce and cucumber and place a burger on top. Add a spoonful of satay sauce and replace the top half of the bun. Put the remaining sauce in a ramekin and serve.

ICE CREAM SANDWICHES

8 soft chocolate chip cookies strawberry or chocolate ice cream, softened 1 cup peanuts, toasted and crushed

Sandwich a scoop of softened ice cream between two cookies. Scatter the peanuts on a plate. Roll the edges of the ice cream sandwich over the peanuts. Wrap each sandwich individually in foil and freeze until ready to serve.

47 effort entertaining.indd 45 2/28/10 10:44:54 AM

.Spinneys FOOD

35

Key AdvertisersPicnic Time Food Mag-March-10.pdf 1 2/22/10 5:10 PM

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. Business & Contract Publishing

36

Influence the Influential

Bahrain..............BD 1.0Kuwait............... KD 1.0Oman................ RO 1.0Qatar.................. QR 10Saudi Arabia.......SR 10UAE.................. DHS 10

Vol. 14 Issue 11 March 2010 Vol. 14 Issue 11 March 2010

DIFFERENT BY DESIGN: ABU DHABI ON ITS OWN DEVELOPMENT PATH

GOING IT ALONEDMCC cuts ties with parent

TRACK RECORDMeydan under starters’ orders

SOLD SHORTArabtec deal puzzles investors

METALLIC BLUES Gold run crashes to a halt

SAUDI ARABIA’S NEW DIRECTIONFrom new universities to homeowner laws, the kingdom is shifting gears

GB RegionalMarch 2010.indd 1 3/7/10 8:23:16 AM

Vol. 14 Issue 5 September 2009

DUBIZZLE DUO: THE DOTCOM PIONEERS WITH BIG AMBITIONS

GREEN SHOOTSThe case for sustainability

BANK BALANCEHow Cairo got its house in order

REINSURANCEPutting pressure on premiums

CASHING INForex as an asset class

Vol. 14 Issue 5 September 2009 Vol. 14 Issue 5 September 2009 Vol. 14 Issue 5 September 2009

Private equity players are struggling to find their way into– and out of –the region’s biggest deals


MAZE MONEY

GB REGIONAL Sept. 09 cover 1 8/27/09 9:04:07 AM

VISITOR’S GUIDE: THE OUTLOOK FOR GULF TOURISM IN 2010

SALARY SURVEY2010ALL EYES ON SAUDI ARABIAAmbitious budget sets the pace for GCC

NEW GAMESports offers potential economic prize

INVESTMENTNew interest in the MIddle East

Job seekers tighten belts as market shifts firmly in favour of employers

Vol. 14 Issue 10 February 2010


GB Regional_SALARY SURVEY.indd 1 1/31/10 1:09:01 PM

Gulf Business is the region’s first and leading business magazine. Region-wide, it has remained the preferred magazine for decision-makers, corporate leaders and high-ranking business and government executives.

.Gulf Business

37

AdvertisinG Benefits:l Your advert is exposed to more than 100,000 of the top decision-makers throughout the GCC

l Gulf Business offers the most cost-effective advertising route compared to other English-language GCC business magazines i.e. the lowest CPT (cost per thousand) among GCC Business titles

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l Promote your marketing communications in the region’s first and leading business magazine

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Vol. 14 Issue 6 October 2009

LEADERS IN DUBAI: YOUR GUIDE TO REGION’S TOP SUMMIT INSIDE

DUBAI’S DEBTWeighing the options

ABU DHABI F1Capital’s guaranteed winner

HORSE SENSEA new approach to coaching

GITEX PREVIEWMiddle East bucks global gloom

How Sovereign Wealth Funds switched from villain to hero and saved the Gulf economies

SUPERFUNDS

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Vol. 12 Issue 7 November 2007 Vol. 12 Issue 7 November 2007

GULF FINANCECAUGHT IN A BIND

A supplement to

November 30, 2008

BANK PROFITABILITYMany choppy returns

CREDIT CRUNCHCapital punishment

ISLAMIC BANKINGExpanding faith

MERGERS & ACQUISITIONSTogether we stand

BANK EXPANSIONSBeyond borders

PROPERTY FINANCEShaky foundations

INVESTMENT BANKINGIt’s crunch time

COUNTRY REPORTSLong way to go

GB Banking cover MONEY CRUNCH indd 1 3/1/10 1:45:31 PM

BANKING SPECIAL: PROBLEMS AND PROSPECTS FOR ALL SIX GCC STATES

POOR LITTLE RICH KIDConsidering Saudi’s oil-cap compensation call

IN CASE OF FIREGulf business still ignoring potential for disaster

MALL WARSThe rules of attraction

ISLAND INVESTMENTAbu Dhabi’s off-shore growth

Top CEOs share their strategiesfor 2010

Top CEOs share their strategies

READY FOR RECOVERY?

QR 10 Vol. 14 Issue 8 December 2009

GB Qatar DECEMBER 09 COVER .indd 1 11/29/09 2:01:59 PM

SR 10 Vol. 14 Issue 9 January 2010

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28 Gulf Business July 2009

GCC FAMILY BUSINESS

July 2009 Gulf Business 29

GCC FAMILY BUSINESS

Family businesses have a proud history in the Gulf but, with few of them surviving to the third generation, it is time for them tomeet the challenges that lie ahead. ZARINA KHAN reports.

Family businesses are so preva-lent in this region that names have become synonymous for products or services more than anything else. We navigate by the Al Tayer Showroom, vaca-

tion at the Habtoor Grand, shop at Al Ghurair City and visit the doctor at Belhoul Hospital. Business families are part of the furniture, so to speak, so much so that residents hardly notice them any more.

But while the average Gulf resident may not be able to see the fingerprints of the region’s mercantile dynasties, they are a cru-cial part of the economy. That system is credited as one of the reasons why the GCC has been able to grow at such a fast rate since the region began its modernisation only a few decades back.

Now experts say that those days of easy money and exponential growth are num-bered. Many family businesses are coming to the end of the normal shelf-life of three generations, and that winding down may be accelerated by the demands of the globalised economy and recession. Already there have been ripples, with a few of the big names, such as Saudi Arabia’s Saad Group, in appar-ent collapse. Experts say now is the time for the big names to address the flaws in their own systems, as the recession may separate the family business wheat from the chaff.

THE NEW GAME“Family businesses are the bedrock and the very foundation of the GCC economies... Further, these family business groups are involved in several diverse economic sec-tors and constitute the majority of the non-oil GDP generated in the region,” explained Amin Nasser, Partner – Business Advisory Services at PricewaterhouseCoopers (PwC).

Yet for all their importance to the region’s economy, family businesses operate in a dark room. There is little required transparency, and even less is voluntarily disclosed. As the nature of families in the region is private, so too are their businesses. What goes on in boardrooms and around the dinner table does not reach the outside until a crisis hits – such as with the Saad Group.

Valued last year at $30 billion, the company has been on a steady decline since May 28 this year, when the Saudi Arabian Monetary Agency froze its accounts, with no reason given. It has since seen its credit ratings cut

and to comply with the strict requirements on transparency and corporate governance,” Naser explained. “The current economic slowdown and increased regional competi-tion may impact the liquidity positions of these businesses forcing them to overhaul and plug serious gaps in performance and cash requirements.”

And even when transparency and corpo-rate governance are in place, the basic nature of family business – where family members own and operate a corporation – means there will always be serious challenges to objectivity.

“Family businesses also face the challenge of working towards professionalising man-agement and decoupling management from ownership, which historically were inter-changeable for most families in business in the GCC. [They] are increasingly looking at including non-family members in the boards of their holding companies. They want the discussions at the board level to be about the business, global challenges, growth, strategy, transparency and profitability; not about fam-ily issues or conflict,” the PwC analyst said.

In early June the Dubai International Financial Centre (DIFC) issued a report enti-tled ‘Differing Perceptions and Challenges Facing UAE Family Businesses: Implications for Practice’, in which the significant opera-tional challenges of the family business sys-tem were compared to that of companies in the US. Through its survey of Gulf-based CEO-Parents and US-hired executives, the

and withdrawn; banks in the UAE have been told not to lend money to its chief Mana Al-Sanea or any of his companies; and now it is selling off its assets around the world in a desperate bid to raise capital. Although expla-nations for this massive fall from grace vary, and little is known for sure, the Saad Group has pinned its misfortune on the dealings of yet another family business, although it did not name the company concerned.

Ahmad Hamad Algosaibi & Brothers is believed to be the company that knocked the Saad Group off its pedestal, with its financial arm reportedly discovered to have “substantial financial irregularities”. How the two are actually linked, is not clear. The truth is thus unknown and, given the closed nature of the family business culture, may never be. Experts say though that one thing is certain – greater transparency could have perhaps reduced the severity of the companies’ fall and possibly prevented it entirely.

“The families within the Middle East have not yet fully adapted the modern global cor-porate culture. In particular, there seems to be reluctance to giving up boardroom control

As families in the region are private, so too are their businesses. What goes on in boardrooms does not reach the outside until a crisis hits.

OLD TREES, NEW SHOOTS

Rami Nazir, Partner, Ernst & Young, Jeddah. Amir Nasser, Partner-Business Advisory Services, PricewaterhouseCoopers.

28-34Family Business.indd 1-2 2/28/10 2:45:02 PM

May 2009 Gulf Business 7978 Gulf Business May 2009

HEALTHY COMPETITION

The Gulf healthcare sector is one with big investment and bigger ambitions – with aims of competing internationally. But challenges remain before the regional providers can pose a threat to foreign health hotspots, SEBAN SCARIA �nds out.

How much do you value your physical well being? Some people would contend you can’t put a price on health. But those shopping around for heart bypass surgery would beg to differ. The average cost of this procedure in the UAE is $44,000, compared with $18,500 in Singapore, $11,000 in Thailand, and $10,000 in India.

That the Gulf region is struggling to provide healthcare services at competitive rates plays against the prospects for medical tourism and building institutions that could be destinations for global tourists. But this isn’t stopping GCC countries from their quest of growing the health industry in the region.

The rapid expansion in healthcare infrastruc-ture in the Gulf over the past decade, and the even more frenetic ramping up of standards in the last five years, is seen as one of the major developmental successes in this part of the world. Increasing availability of quality treatment has gone well beyond a humanitarian concern and has been considered good business as well, with the launch of projects like Dubai Healthcare City (DHCC) in 2002 and the more recent SR1 billion ($267 million) expansion of Saudi Arabia’s King Faisal Specialist Hospital & Research Center announced earlier this month.

The logic is that of preparing for the future – currently the Gulf has a young and steadily growing population, who will put a serious strain on healthcare infrastructure in a few years’ time. The Arab World Competitiveness Report of 2007 estimated that healthcare expenditure in 2025 could reach $60 billion on the back of that demographic change. Around the same time, the Dubai Department of Tourism and Commerce Marketing said it was hoping to host 11 million ‘medical tourists’ by 2010 to tap into the medical tourism industry. McKinsey & Company esti-mates this sector will be valued at $100 billion by 2012.

But experts say the Gulf still has some way to go before it can attract medical tourists. In fact, the region is currently losing a fair share of its own localised medical commerce to countries with more competitive healthcare sectors.

“Already touted as a recession-free sector and with the Gulf governments committed to con-tinued support on infrastructure, it is important to reverse the trend of nationals and expatri-ates flocking abroad for treatment, before going headstrong on improving medical tourism facili-ties,” says Ali Hashemi, Principal, Booz & Co.

According to reports, the UAE government spends more than $2 billion a year sending nationals overseas to receive medical treatment – and it is one of the Gulf countries with a better health infrastruc-ture and smaller population than its neighbours, who are likely to be sending more citizens abroad. Add to that the country’s massive

78-82Arab health.indd 1-2 2/28/10 2:42:08 PM


36 gulfbusiness.com October 2009

THE BRIEFING DEBT REPAYMENTS

October 2009 gulfbusiness.com 37

THE BRIEFING DEBT REPAYMENTS

from the government to help it pay down this debt from the money raised in February’s $10 billion bond issue. But as the newly-created Financial Support Fund, which administers the bond programme, has not publicly named the recipients of this financial aid, much uncertainty remains.

Philipp Lotter, senior vice president at rating agency Moody’s Investor Services, believes that the speculation on whether or not Nakheel will repay or restructure its debt come December is a bit of a red herring. “My view is that all capital markets debt, that is bonds and sukuks, will be paid down on time and in full,” says Lotter. “Not paying these debts is effectively a default, even if there is some rescheduling of payments that is agreed before the due date. It is a credibility issue. Given that Dubai will need to tap capital markets for several years to come, it simply cannot afford to be seen as unreliable,” he continues.

However, Lotter does make a distinction between the somewhat quantifiable capital markets debt, and the unknown bilateral debt. “The bank debt is a different story. It is very likely that there will be some rescheduling of maturities and negotiations with lenders, but this will all be behind closed doors, and few details – if any – will be disclosed.”

It is not all bad news, however. Market conditions are improving, according to Caroline Grady, EMEA economist at Deutsche Bank in London. “CDS spreads have narrowed to less than half what they were at the peak of the uncertainty, and Abu Dhabi has been able to raise some new funding on external markets this year, through Eurobond issues and syndicated loans,” says Grady. “But investors are still concerned about how Dubai will finance payments falling due after this year,” she continues.

Dubai’s redemption profile over the next two years is indeed onerous. Next year, Dubai will have

market. So where will the money come from to pay debts falling due over the next year two years? There is the second $10 billion of bonds under the 2009 programme that still needs to be issued, but it is unclear at this stage who will buy them. Marketing is currently underway and there were reports earlier in the year that this second tranche of bonds may be guaranteed by the

federal government to encourage investors to purchase them. Most analysts assume that if there is insufficient demand in

the market to absorb the full $10 billion issue, then the UAE central

bank will again step in to purchase the bonds, providing the financing that Dubai needs to meet most of next year’s debt obligations.

Philipp Lotter believes there is no real question as to whether the federal government will continue to support Dubai financially until credit markets recover, because at the end of the day, Dubai’s credit worthiness and the perceived risk associated with Dubai’s debt will affect Abu Dhabi’s ability to raise capital externally. “The Abu Dhabi and federal governments’ decision to support Dubai earlier this year underlines their willingness to do whatever is necessary to ensure that Dubai gets through these difficult times without international embarrassment. There is no reason for us to expect that that will change going forward,” says Lotter.

In this scenario, Dubai will not default on its external capital markets debt even if demand in the external credit market remains weak for the next few years. The question then is what the federal government might ask of Dubai in return for its unstinting financial support. [email protected]

CDS spreads have narrowed to less than half what they were at the peak. But

investors are still concerned.

to repay $7 billion to $13 billion (estimates vary depending on the source), which rises to between $19.5 billion and $25 billion in 2011. In the current economic environment, the emirate is unlikely to be able to raise sufficient funding to meet its obligations entirely in the capital

INTERNATIONAL FOOTPRINT OF GCC TELECOM OPERATORSZain, Kuwait STC, Saudi Arabia Batelco, Bahrain Omantel, Oman Etisalat, UAE Qtel, QatarBahrain Bahrain Bahrain Oman Afghanistan AlgeriaBurkina Faso India Egypt Pakistan Benin CambodiaChad Indonesia India Burkina Faso IndonesiaGabon Jordan Jordan Central African Republic IraqCongo Lebanon Kuwait Cote D’Ivoire KuwaitDemocratic Republic of Congo Kuwait Saudi Arabia Egypt LaosGhana Malaysia Yemen Gabon MaldivesIraq Saudi Arabia India OmanJordan South Africa Indonesia PakistanKenya Turkey Iran PalestineKuwait Niger QatarLebanon Nigeria Saudi ArabiaMalawi Pakistan SingaporeMadagascar Saudi Arabia TunisiaNiger SudanNigeria TanzaniaSaudi Arabia TogoSierra Leone United Arab EmiratesSudan Tanzania Uganda Zambia Source: Gulf Business research

0

200

100

Dubai 5 year

Abu Dhabi 5 year

400

300

600

500

800

900

700

1000

September 2007

Source: DB Global Markets Research

September 2009

CDS SPREADS HAVE NARROWED SINCE THEIR JANUARY 09 PEAK

The collapse of the global credit market last year raised serious concerns among investors that Dubai

may not be able to refinance the $12 to 15 billion worth of debt due in 2009. Credit derivative swap (CDS) spreads on Dubai’s five-year bonds, an indicator of the default risk associated with the borrower, rose to more than 1,000 basis points in January 2009, reflecting these concerns. The emirate’s announcement of a $20 billion bond programme, half of which was purchased by the UAE central bank earlier this year, went some way to allaying these fears, however, confirming the federal government’s support of the emirate. Nevertheless, concerns about Dubai’s credit worthiness over the medium term remain, with many analysts and investors questioning whether

be substantial – amount of bilateral debt from banks and other creditors.

Although the $20 billion bond programme has restored some confidence in Dubai’s ability to service its debt obligations, markets will be closely watching how Nakheel deals with its $3.5 billion bond due on December 14, and the associated interest payments, worth another $500 million or so. There has been some speculation that Nakheel may try to restructure this debt, but there is little indication that serious negotiations with investors are underway. Analysts have also raised the possibility that Nakheel has received, or may receive, funding

Demystifying Dubai’s debtDubai is due to pay back billions of dollars over the next two years, with one big bond repayment due in December. But how will the emirate achieve this, asks KHATIJA PARUK.

Given that Dubai will need to tap capital markets for many years to come, it simply

cannot afford to be seen as unreliable.

the emirate will be able to meet its significant debt liabilities over the next two years in a challenging credit environment.

As with a lot of economic data, details on the actual size of Dubai’s debt stock and redemption schedule are scarce. Recent estimates of the emirate’s total external debt range between about $85 billion and almost double that figure. The lower estimate is based on capital markets debt, such as bonds and sukuks, which have been issued by the government or government-owned companies. But over the last few years, these institutions have also raised an unknown – but believed to

Briefing-Debt Dubai.indd 1-2 2/28/10 2:47:52 PM

38 Gulf Business July 2009 July 2009 Gulf Business 39

Is it a too little, too late scenario for the debt capital markets of the region? At a time when capital remains hard to access, liquidity continues to be tight, equity markets are bearish, and banks are still flirting with finances, these factors are not stopping corporates

and governments alike from venturing into a relatively uncharted territory in the region’s capital markets so far – debt.

There has been a flurry of bond issuances recently by both sovereigns and corporates. A bond is classified as corporate if it is issued by a corporation, or sovereign if a government is the issuer. Generally, corporate bonds pay higher rates than sovereign bonds, because they are perceived to be more risky.

Dubai, Abu Dhabi and Qatar have all issued sovereign bonds this year. The most recent corporate bond issuances were Qtel’s $1.5 billion bond issue last month; Mubadala’s bonds in May; and Aldar Properties selling $1.25 billion of bonds, also in May.

It is understandable that debt capital in the region is blooming as an alternative means of accessing capital, for governments as well as the corporates, However, what still needs to be answered is whether this newfound charm for debt will turn out to be an unwavering com-mitment or merely a short-term fascination.

There are ample reasons to support both points of view. One factor to take into consid-

DEALINGIN DEBTThe recent spate of bond issuances, both corporate and sovereign, has revived hopes of a thriving debt capital market in the Gulf. But is the �edgling bond market ready to �ll the crucial capital need, and convince investors debt is more than a four-letter word? SUNIL KUMAR SINGH reports.

eration is the underdeveloped nature of the regional debt market. Debt securities still play a trivial role in the MENA capital market struc-ture with only a 4.5 per cent share, compared with bank assets (48.8 per cent) and the stock market component (46.6 per cent), according to the International Monetary Fund’s (IMF) Global Financial Stability Report, April 2009. This is in sharp contrast to the global capital structure, where the shares of bank assets, debt securities and stock market capitalisation cor-respond to 39.7 per cent, 33.3 per cent and 27 per cent respectively, according to the IMF.

The lack of an active debt market in the Middle East has been felt for a long time, as an advanced debt market would offer greater fiscal and monetary flexibility to the regional economies. “[An active debt market in the region] allows the private and government sectors alternative sources of financing, as both have been too reliant on bank financing in the past. An active debt market would offer access to sources of capital to non-traditional regional investors, like pension funds and fixed income portfolios, which have historically focused on investing in G7 [Group of Seven] government bonds,” says Salman Al Khalifa, Head of Global Markets, MENA, Deutsche Bank.

“An active, liquid and deep debt market will provide regional issuers, in particular gov-ernments, with better access to capital mar-kets and with a greater flexibility to manage

Corporate bonds.indd 1-2 2/28/10 2:44:06 PM

.Gulf Business

39

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40

The Authority on Media

13 December – 26 December 2009 A Motivate Publication AED20www.campaignme.ae

MBC secures first-run rights for New MoonMBC has secured the rights to screen hit box-office smash New Moon as part of its push to screen the biggest movies on an exclusive basis. Page 5

Qtel rebrands and rolls out global ad campaignQtel, the Qatar-based telecoms provider, has undergone a fun-damental rebrand in its quest to become one of the top 20 global telco brands. Page 5

Two new awards categories have been added to the line-up for next year’s Dubai Lynx and entry fees for the accompany-ing festival cut. Page 3

New categories and fees for Dubai Lynx

“We know exactly where we’re going. We know exactly who we have to cater to, and we know exactly what the gaps in the market are. Our aim is to be number one.”Hassan Suleiman, vice president of Rotana Media Services, on Rotana’s mission after signing the Disney deal. Page 3

Who would want to be an agency’s ECD?Executive creative directors are the flag carriers for agencies’ creative output, but are they getting a raw deal by taking the rap for an agency’s shortcomings? Page 8

HIGHLIGHTS IN THIS ISSUE“What we’re doing is breaking down barriers. I wouldn’t say integrating, because you integrate different components. We’re fusing.” Vatche Keverian, JWT’s CEO for the Gulf, on the introduction of the agency’s new working model. Page 9

From surrealism to creative advertising Surrealism has always been a creative’s best friend, but is using it in advertising the work of lazy creatives or a genuinely effective way to get a message across? Page 20

Rotana signs multi-million dollar Disney deal

17 January – 30 January 2010 A Motivate Publication AED20www.campaignme.ae

WPP and VCCP make cut in Emirates pitchJust two major players remain in Emirates’ global advertising pitch, but unnamed independ-ent agencies have been invited to join the final round. Page 5

Khedé Kasra makes regional ad historyLeo Burnett Beirut’s Khedé Kasra was the world’s most awarded media campaign in 2009, according to The Big Won report. Page 5

flydubai is inviting agencies to submit proposals for its commu-nications strategy in an unusual departure from standard pitch procedure. Page 3

Low-cost carrier calls unconventional pitch

“For a regional campaign to move to the global market is unusual because they usually go from the top down, not the other way around. We’re very proud of it.”Maysara Ghadban, Visa’s head of marketing and communications, on exporting ‘Soccer meets art’ to the world. Page 3

Media agencies face 12 months of changeThe year ahead will see media agencies change the way they work, what they deliver, and the role they play, believes Mediaedge:cia’s Mohan Nambiar. Page 9

HIGHLIGHTS IN THIS ISSUE“Creating shiny and sophisticated delivery mechanisms at the cost of content is like buying a Ferrari and trying to run it on cooking oil.” Gavin Dickinson, executive director of publishing, Abu Dhabi Media Company, on media in 2010. Page 13

‘There simply is no UAE film industry’ There will be no real film and production industry in the UAE for as long as it is entirely dependent on making TV commercials, says Filmworks’ CEO, Tim Smythe. Page 19

TBWA\Raad and Visa’s ‘Soccer meets art’ goes global

THE PREDICTIONS ISSUE

28 February – 13 March 2010 A Motivate Publication AED20/USD7.2

Treading a thin line in marketing to kids As global advertisers exploit loopholes in legislation, is it necessary to quickly implement a code of conduct when it comes to marketing to children? Page 8

HIGHLIGHTS IN THIS ISSUE“Getting an objective eye costs money... and throwing great parties

where readers meet; that’s what social media is to us.” Tyler Brûlé, founder of Monocle, on social media and making magazines work. Page 15

Ali Mostafa talks creative inspiration The young executive producer of afm films and the director of the UAE’s first feature film, Ali Mostafa, looks at what has inspired him throughout his life and career. Page 30

Dubai International Film Festival calls agency review

“We want to focus on an innovative long-term strategy that complements our new media and digital campaign, and look forward to a new creative path.” Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s creative advertising review. Page 3

Bahraini telecom firm Batelco has rolled out an extensive ad-vertising campaign created by FP7 Bahrain following its re-branding late last year. Page 5

Batelco Bahrain rolls out marketing drive

JWT and Leo Burnett fight for Red Bull brief

The Lebanon Report: A country on the rise

Energy drink Red Bull’s adver-tising pitch in Saudi Arabia has been whittled down to a final showdown between agencies Leo Burnett and JWT. Page 3

Advertising spend is up, expats are returning home, and there is optimism in the air for Leba-non’s adland. Pages 22-29

www.campaignme.ae

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41


31 January – 13 February 2010 A Motivate Publication AED20www.campaignme.ae

LightBlue 2.0 plots expansion for 2010Experiential agency LightBlue eyes expansion and a doubling of its workforce as it prepares for LightBlue 2.0. Page 13

Khouri cedes shares to BBDO WorldwideBBDO Worldwide is believed to have taken majority owner-ship of Impact BBDO after Alain Khouri ‘cedes’ shares to the Omnicom group. Page 5

An unprecedented number of FP7’s senior management have been fired or have ‘left of their own accord’ following a major shake-up of the agency. Page 3

Senior shake-up at Fortune Promoseven

“We pitched Nike Football but the timings meant they didn’t do anything with it. But they were impressed... and we won the account on a project-by-project basis.”Russell Heubach, executive creative director at JWT Dubai, on securing Nike Football’s advertising business. Page 5

Is the creative centre of gravity shifting?The rise of Abu Dhabi, Doha and Beirut means agency staff are on the move. Is the region witnessing a creative migration away from Dubai’s regional hub? Page 8

HIGHLIGHTS IN THIS ISSUE“In the UAE we saw a world-class performance last year, which saw them walk away

with six Lions at Cannes – the biggest haul ever by a long way.” Why Terry Savage, chairman of Cannes Lions, believes the Dubai Lynx has helped raise the creative bar. Page 9

BBC Arabic seeks to change its flavour The BBC World Service’s first head of the Middle East region says BBC Arabic must find a more specific niche as it faces competition from regional rivals. Page 12

Nike Football passes project work to JWT Dubai

14 February – 27 February 2010 A Motivate Publication AED20

Is corporate comms really that poor?A new survey by the public relations group Finsbury says that regional PR rarely adheres to international best practice. Is this a fair appraisal? Page 8

HIGHLIGHTS IN THIS ISSUE“For us to consider working with Al Jazeera is an option... I’m just illustrating the type of initiatives we could take to address the loss of the EPL.” Marc-Antoine d’Halluin, CEO of OSN, on HD television and losing the EPL. Page 15

Is advertising the new world saviour?Advertising has long been blamed for contributing to the planet’s problems but can the industry now prove itself a true friend of the environment? Page 22

MBC to launch Arabic version of Got Talent

“With Got Talent, MBC continues its long legacy of introducing the biggest international TV trends to the pan-Arab viewer... and highlighting fresh talent.” Tim Riordan, group TV director at the MBC Group, on bringing the Got Talent franchise to the Middle East. Page 3

Abu Dhabi Media Company has called a pitch for its English Premier League advertising account ahead of its screening of the 2010/2011 season. Page 3

Agencies pitch for EPL advertising brief

Cristals dominated by handful of agencies

Hohmann chosen as Cannes Lions juror

JWT, Leo Burnett, OMD and Starcom dominated this year’s MENA Cristal awards in Leba-non, taking home the lion’s share of awards. Page 5

Till Hohmann, executive crea-tive director of Memac Ogilvy, is to represent the UAE as a print juror at this year’s Cannes Lions festival. Page 5

www.campaignme.ae 27 December 2009 – 16 January 2010 A Motivate Publication AED20www.campaignme.ae

The year in advertising, media and marketing: the good, the bad, the ugly and all the silly bits in between

THE ANNUAL 2009

6 September – 19 September 2009 A Motivate Publication AED20www.campaignme.ae

twofour54 reviews its advertising business Abu Dhabi media zone two-four54 is in the final stages of a pitch after putting its creative account out to tender less than a year after it opened. Page 5

Adland helps spread messages of peaceThe UAE’s advertising and media industry has united for a pro-bono project promoting the global peace initiative Peace One Day. Page 5

Kuwait-based low-cost airline Jazeera Airways has awarded its creative advertising account to Leo Burnett following a competitive pitch. Page 3

Leo Burnett scoops Jazeera Airways brief

“We are integrating social media into our communications campaign in order to enhance and extend our community and... raise the quality of our engagement.” Mahsa Motamedi, director of marketing and sponsorship at DIFF, on the festival’s utilisation of new media. Page 3

Online banner ads battle negative press Web banners need a drastic overhaul if they are to escape their reputation as the ‘most ignored ads’ and live up to their rarely realised potential. Page 8

HIGHLIGHTS IN THIS ISSUE“I call this the new oil of the Arab world. Where we need to invest is not in buildings

and real estate, but in technology, brainpower

and education.” Samih Toukan, co-founder of Maktoob, on the future following the Yahoo! deal. Page 15

TBWA contemplates further acquisitions Growth, expansion and obtaining new skill sets were the topics of discussion as Keith Smith, TBWA Group’s president, international, visited the UAE. Page 11

Dubai International Film Festival embraces new media

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42

THE RISE OF THE

BOUTIQUEA stable economy and rising advertising spend is helping creatives take the plunge and set up on their own, writes Iain Akerman

It’s just gone 1pm and Rami Traboulsi, former creative director of Memac Ogilvy Beirut, is urging me to opt for the salad bar at the Man-daloun Café in Ashrafieh. I

take his advice. He should know best. The café has, after all, been his home from home ever since he decided to quit Memac and set up his own agency at the be-ginning of the year.

We are soon joined by his busi-ness partner, Patrick Samaha, one of many Lebanese ‘return-ees’ from Dubai who, until last year, was general manager at MTV Arabia. An OMD and Im-pact BBDO alumni, Samaha is a whirl of enthusiasm and profes-sionalism – the ‘suit’ and foil to Traboulsi’s creative.

“The café has doubled up as our office for the past few weeks because our office isn’t quite ready yet,” admits Traboulsi with a smile. Their agency, Joe Fish Creative, is due to officially launch in March, with everything slowly but surely coming togeth-er. “Joe Fish stands up for the creative rights of the smaller fishes that are out there in the sea,” says Traboulsi, explaining the thinking behind the bou-

tique agency. “Creativity hap-pens with elements like passion, motivation and commitment. These words are often forgotten by many and our objective is to bring back the feeling of excite-ment of why we went into adver-tising in the first place.”

So why now? Why leave the relative security of a global net-work for the risks associated with going it alone? Why leave an established client list, only to have to fight to win your own?

“It was the right time and the right place,” replies Traboulsi. “My partner Patrick and myself have been thinking about this for the past five years. But with all that was happening in Leba-non, the time was never right. We strongly believe that there is a turning point in the industry, both from client perspective and the agency.”

Traboulsi, it would appear, is not alone in his beliefs. A num-ber of boutique agencies have sprung up in Beirut over the past 12 months, with more expected to appear throughout the year. Many sense that a corner has been turned by Lebanon’s ad-vertising industry. The political turmoil and internal chaos that

hammered the country’s adver-tising industry during the five years following the assassination of former prime minister Rafic Hariri, has given way to econom-ic growth, rising adspend and a belief that the country’s relative stability offers a ripe environ-ment to go it alone.

“I come from a generation that has always admired self starters such as BBH, Wieden & Kennedy and BDDP,” says Ramzi Barakat, founder of ‘B’. “I have read about them suffering tough starts. But I think being able to share moments with cli-ents and suppliers, fuelled by

passion for the idea alone is worth it. It is the business of ideas, and I think money will have to take care of itself.”

‘B’ was formed at the tail end of last year and already has cli-ents such as Africell Holding, Bank Misr Liban, The Diet Cent-er and Lexus on its books. The agency has also received crea-tive plaudits, with its ‘Daddy’s Tummy’ commercial for The Diet Center featured in Cam-paign’s top 10 TVCs for 2009.

“Through the years I have de-veloped a style of my own, a cer-tain approach to creativity, a particular way of thinking,” con-

tinues Barakat, who was previ-ously chief creative officer of Drive, where he helped take the agency from a one to a 10-office operation and to its affiliation with Dentsu.

“I wanted to put that creative style to the test and brand it as ‘B’. We do try to push the bound-aries, take the less travelled path and dare to do new things. The world needs ‘new’ (to quote Wolff Olins). We hope we will be able to create a company that will be known for its transparen-cy, integrity and creativity.”

Barakat is a respected figure within Lebanon’s advertising

community. He started his ca-reer as a freelance designer in an agency called MAD Madison, before moving on to Kaps, DMB&B and, finally, Drive.

At Drive he witnessed the af-filiation with Japanese advertis-ing giant Dentsu, where he had the luxury of working on brands such as Lexus and Toyota, deal-ing directly with the head office in Tokyo – a luxury that also in-cluded “13-hour flights to reach the client and the ‘Lost in Trans-lation’ conversations”.

A surge in the number of bou-tique agencies setting up in Leb-anon could suggest disillusion-

ment with established agency networks. Does Barakat believe this to be the case?

“I think, the few of them I know, are similar to my case – trying to put their experience to the test and try new things with creative freedom,” he replies. “I don’t think it has anything to do with the established networks, some of which I admire for achieving what they have achieved. It is just the call of the wild. At least it is if you are creative led.”

Fadi Mroue, creative director at République Beirut, another new kid of the Beirut block, ech-oes Barakat’s sentiments. “Dif-ferent people have different mo-tives for going alone and I don’t think I am in the position to gen-eralise on those motives,” he says. “I know that my personal motives were not financial, but rather about creative independ-ence, hence the name Répub-lique. Whether or not there is disillusionment with established agency networks, it is a fact that they are an integral part of our industry. Setting up a smaller boutique agency is not about competing with those agencies but rather about complementing them – a fact that is being put into practice by many large agencies such as Publicis with Marcel.”

One thing is for sure, and that is that Mroue, formerly of Im-pact BBDO Beirut, relishes his creative freedom.

“Being young, we have an ex-cuse to play, experiment and try new things and at the end of the day, isn’t that what creativity is about? I’m not concerned with what we offer versus our compe-tition, simply because I think our ideology means we stand out by simply being us. I hope that our spirit at République will catch on, encouraging the view that being a boutique agency doesn’t mean you’re small, it just means you’re focused.”

He adds: “I wanted to give my clients more time and attention.

Working at a multinational, you get the opportunity to work on a huge number of brands, but that also means that sometimes you don’t get to dedicate as much at-tention to each one. Setting up my own agency gave me the op-portunity to commit more time and effort, and being a smaller boutique agency means I can take on brands that I can build from the ground up, which in it-self is exciting. My vision was to set up an agency that produces fresh, creative work by being fully involved in every step of my client’s communication.”

Back at the Mandaloun Café, lunch is coming to an end. The venue is a popular one and throughout our conversation both Traboulsi and Samaha have jumped up to welcome fellow diners. Traboulsi opens his laptop and shows me the agen-cy’s as yet unfinished website, the company logo and outlines the agency’s ethos.

“Let’s face it, all you hear today in ad magazines is who bought whom and who replaced whom and so on. To be honest we aren’t busy thinking in that direction. Our schedule relies on our crea-tive work and our deliverables to our partners. Our decision to be in Beirut is simply a natural choice of birthplace. However, we will go fishing in the Gulf very soon and we are in the process of setting up some offices in the near future.”

As for the risks? Well, Répub-lique’s Mroue believes they are nothing compared with what Lebanon has gone through over the past few years.

“Being Lebanese, we measure risks a little differently than eve-ryone else,” he says. “Living in Lebanon is a risk in itself, so com-pared with that the one I have supposedly taken doesn’t seem too big. In fact, I feel that my mo-tivation to create something unique and special eclipses the risk factors. So yeah, it’s totally worth it.”

My partner Patrick and myself have been thinking about this for the past five years. But with all that was happening in Lebanon, the time was never rightRami Traboulsi, Joe Fish Creative

Clockwise from right…a promotional advert for République; Ramzi Barakat of ‘B’; stills from ‘B’’s TVC for The Diet Center

Below…Fadi Mroue and République’s new offices in Beirut

24 28 February 2010 28 February 2010 25

The Stepford wife is the best description I can think of for the way the Arab woman is por-trayed in Middle East advertising. This term

is derived from a 1972 novel, later adapted into films, revolv-ing around the fictional story of a town where independent, viva-cious, accomplished women are replaced by impossibly beauti-ful, submissive, silent robots.

These subservient robotic women, manufactured in secret by the Stepford men’s clubs, acquiesce to their husbands’ every desire, are wonderful housekeepers, and live in a per-petual state of cheerfulness.

Sound familiar? Not in real life perhaps. One would be hard pressed to find such a woman in everyday life. She is nothing like any friend, co-worker, sister, cousin or mother anyone’s ever known. That’s because she sim-ply doesn’t exist. She is, however, very much part of our life and our environment, as viewers and readers of advertising. She is the one who sells Arab females prod-ucts and dreams and, for the pur-pose of this article, I will refer to her as ‘Arab ad woman’.

Just like the robotic creations of the Stepford male club, Arab ad woman is the creation of ad men, borne out of a figment of a marketing strategy’s imagina-tion, and completely disconnect-ed with a more complex reality.

Arab ad woman is incredibly comforting, because she doesn’t provoke or challenge the viewer, or stir absolutely any feeling in

29 March 2009 2322 29 March 2009

Arab women are not subservient, robotic housekeepers, so why is Middle East advertising portraying them as such?

them whatsoever, except pleas-ure in the form of eye candy, and re-assurance in a mental sim-plicity, devoid of any realistic foundation. Viewers will often enjoy watching Arab ad woman, in various forms of dress, rang-ing from mini-skirts to rainbow coloured veils and modest garb, worrying about the smoothness of her legs, skin and glossiness of her hair. At times, it might be the exact same scantily clad temptress who starred in a pop-ular Egyptian film who bizarre-ly reappears demure and veiled promoting the stain removing virtues of a soap powder. Who is the viewer to argue anyway? Casting houses need not bother with such trivial detail. Ensur-ing credibility is obviously not on the priority list.

What will strike viewers most about Arab ad woman’s person-ality is her soothing and distinct lack of character. Whether she is pleasing, receiving, feeding or preening, you cannot mistake that glazed, beatific, other worldly expression on her face, unobstructed by any potential-ly ‘offensive’ sense of focus, cu-riosity, humour or sparkle.

Ignoring her sense of creativ-ity would not do her justice, however. Never are Arab ad woman’s creative juices more apparent than when she is try-ing to grab the attention of her busy and distracted husband. No one is more skilful and adept than her at ensnaring him with the smell of freshly soap scrubbed skin or the flick of shiny silky hair strands. When

all else fails, the aroma of a fresh-ly prepared meal is always guar-anteed to win her a sideways glance from behind the paper.

It would also be inaccurate to describe Arab ad woman as de-void of emotion. She is in fact highly emotional, even though she is blessed with but one emo-tion: fear.

Fear is the Arab ad woman’s driving force, an emotion she shares with most of the market-ing companies responsible for her creation. Her fears come in many forms and shapes, but her fear of germs occupies a dispro-portionate amount of her day. It is not uncommon to find her at home alone, kneeling on all fours, dressed to the nines and veiled, scrubbing her heart out, focused on that elusive dream of a gleaming, germ-free house. If she is lucky, her hero, Mr Muscle, might magically appear to offer her some sound advice and fly off again, when in actual fact, she would have probably been more grateful for a little elbow grease from his strong muscles to get the job done.

The fact is that the real Arab woman, and specifically the Saudi woman, has got many more important battles happen-ing in her life today than germs or split ends. She still aims to please, to preserve her feminini-ty and proudly embraces her cru-cial role as nurturer in society, but she is far from being a Step-ford wife.

Today the Arab woman is look-ing inward and fighting to have a voice in a society that doesn’t al-

‘Let’s inject Arab ad woman with life and aspiration and leave the robot behind, to live happily ever after with Mr Muscle’’

ways want to hear what she has to say. Aspiration for many women today involves the pres-ervation of cultural identity whilst balancing the needs of a more modern life outside the home, in which she now partici-pates more actively. She is fight-ing for the right to use the edu-cation she worked so hard towards, to achieve a more pro-ductive, fulfilling life. We live in a time where a female Saudi pilot is flying planes, female ministers have been appointed to Saudi government, and lead-ers talk of reform and female empowerment.

Satellite TV and the internet have opened up an entire new world of inspiration, informa-tion, means of expression, and have contributed significantly to her exposure. Brave female bloggers and writers are pub-lishing works and expressing their thinking, at great risk of repercussion.

Saudi society is not homoge-nous and what applies to the lib-erals, doesn’t necessarily apply to the more conservative seg-ments. The point is, conservative or liberal, these women do not recognise themselves in these ads supposedly aimed at them. The women portrayed in adver-tising do not accurately repre-sent their personalities, humour, achievements or intelligence.

In order to persuade, advertis-ing must hit a nerve and reso-nate by representing a reality that is aspirational in some way. So where is the inspiring em-ployer, teacher or co-worker? Where is the imaginative, crea-tive mother? What about the en-tertaining, mischievous friend, the good citizen, the human being? There are exceptions of course, the Dove and Galaxy campaigns spring to mind, as well as the light-hearted, ‘Cloth World’ by Comfort. These are examples of ads that engage with some form of complicity with the viewer. It would be in-accurate to claim that advertis-ing has not come a long way, from the days of simply adapt-ing a voiceover to a foreign ad or simply conveying a product ben-efit, devoid of any emotion or storyline. Over the past 10 years, more effort and creativity have been invested in improving the

relevance of settings and scenar-ios, but in most cases these sce-narios represent a very limited aspect of an Arab woman’s real life. Ads would enjoy so much more cut through if advertisers allocated as much time and ef-fort trying to accurately portray a woman’s mindset, as they do in recreating her dining room.

It would be easy to lay all the blame at the creative director’s door, but to do that would be un-fair. For one, I work with them and do not wish to be banned from their offices, but the reality is that often they have very little to be inspired by in terms of in-sights or information. In most cases, due to their gender and na-tionality, they cannot interact with the consumer, so the only window they have left to the Arab woman’s world is research and the media. Unfortunately, despite the plethora of talented research agencies in the region, there is still, to this day, insuffi-cient investment in good quality insight mining research.

As for traditional Arab media, the content is highly sanitised, and rarely geared towards intel-lect, thought provocation, reality or true empathy, especially with regards to social issues, but rath-er characterised by two contra-dictory fields: repressive ser-monising on the one hand, and mind-numbing soap operas and entertainment on the other, en-suring that viewers think less and buy more.

Digital media and YouTube in particular are beginning to re-veal a side of Saudi society that was previously inaccessible, but it is hardly enough.

The first step to improving the one dimensional portrayal of Arab women in advertising is to take proactive steps and make changes in our own approach. It is our collective duty as market-ers, planners, creatives and re-searchers, to replace the Step-ford wife with a human being.

Let’s inject Arab ad woman with life and aspiration, and leave the robot behind, to live happily ever after with Mr Mus-cle somewhere far away in Never Never land.

Tanya Dernaika is strategic planning director at Memac Ogilvy Dubai

LOOKING BEYOND THE STEPFORD WIFE

THE CAMPAIGN ESSAY

1. I used to love watching cartoons as a child. Some of my favourites were from Walt Disney, such as The Sword in The Stone. I was fascinated by the idea of turning into different animals and shapeshifting, which also justifies my addiction to the chil-dren’s programme the Barbapapa’s.

2. My father had the biggest collec-tion of films. But strangely enough they were always in a format that was bound to become obsolete. His col-lection of Betamax was huge and his

later collection of LaserDiscs was even bigger. There was one cartoon that I slipped out from his Betamax cupboard that I used to watch reli-giously. I was definitely not allowed to watch it as it was quite raunchy for a cartoon, but I was addicted to its fantasy and how much it used to scare me. It was called Fire and Ice.

3. My gaming machine was the Amiga 500. It was massive and I felt like a real professional on it. There was one game in particular where I

was able to use characters and make little films. But the coolest thing was that when my father was in Bahrain once, he met an old friend who owned a computer store and, while chatting, my father’s friend found out what my name was and gave me more than 200 games. I guess I have a good name.

4. My first impressions of stop mo-tion animation were from old films such as The Clash of the Titans, The 7th Voyage of Sinbad and Jason and the Argonauts. I was mesmerised by

the monsters and also intrigued by how weirdly they used to move. I re-member figuring it all out at a very early age and made many attempts at making my own stop motion ani-mation films with my toys.

5. Adrenalin was another addiction of mine. My cousin and I were so into stunts that I sometimes look back and wonder how we’re still here. I used to collect stunt films on VHS, like Stunt Wars and Stunt Mania. When I see Parkour (urban free run-

ning) it reminds me of my day-to-day antics as a kid.

6. I use to love to draw. I was always doodling and sketching in class. My father was an architect and I as-sumed that’s where my creativity came from. It also led me to my short stint as an interior designer before taking up filmmaking professionally. Drawing at such a young age made me appreciate beautiful designs such as cars and motorcycles. I’ve always loved the design of a Ducati, which

led me to finally purchase one after my film City of Life.

7. Steven Spielberg created some of my most influential films. ET, Jaws and Indiana Jones – I have probably seen them 100 times and Harrison Ford was my favourite actor. My best Indie line was “Trust me!”

8. Richard Dean Anderson was my favourite TV actor. I was absolutely obsessed with the show MacGyver. I remember it used to come on right

after Maghreb prayer on Channel 33. He could make a bomb out of a shoe and a matchstick. It was fantastic. I think everyone feels they have a bit of MacGyver in them at some point in their life.

9. Star Wars was a film that changed a lot for me. It gave me inspiration to seek the impossible and to see film-making on a whole other level. It also has one of my favourite cos-tumes of all time – the Stormtrooper. One day I’ll own an original from the

film. Another film that inspired me on a huge emotional level was The Message by Mustafa Akkad. It brings tears to my eyes to this day.

10. People and cities. Any major city I go to I make sure to take a day or night and just walk for hours. You find the best people and experiences and stories that way.

Ali Mostafa is director and executive producer of afm films. He directed the UAE’s first feature film, City of Life


MY CREATIVE INSPIRATION

ALI MOSTAFA

DESIGN: ANDREA GRÜNEBERG


In the first of an occasional series, Micky Larosse profiles world-class regional talent

Jowhara Al Saud’s work feels like an advertising campaign waiting to hap-pen. The photographer’s sparse, multi-textural im-ages have a strong graphic

slant that combine drawing and collage and, according to her website, form a body of work that seeks to comment on censorship in Saudi Arabia.

You can’t help imagining that a collaboration with a youth brand should be somewhere in the pipeline. Though this Saudi national doesn’t think of herself as commercial, quite the oppo-site in fact. Moreover she seems vaguely perplexed as to why a magazine like Campaign would be interested in her or her work.

That shouldn’t read that Al Saud is in any way precious about her art. It’s just that, as one of a small number of individuals professionally involved in the visual arts in her home town of Jeddah, it’s highly unusual to re-ceive press attention of any kind. “There are no art critics and the press pays no attention to exhibi-tions,” says Al Saud. “Visual arts are not regarded as a conceptual or intellectual endeavour but simply a decorative one. Here the written word reigns supreme. Poetry is the only art form in the country held to high standards, with talent that is not only cele-brated locally but can comforta-bly compete on an international platform. And while there are some excellent Saudi visual art-ists, they are few and most oper-ate outside of the country or split their time between Saudi and somewhere in Europe or the US.”

And so it goes for Al Saud. Like many of the region’s young Arabs, her grounding in the dis-cipline came through her univer-sity education in America. In fact, it was through another US institution that Al Saud’s work has grabbed wider attention.

The New York-based Aperture Foundation is one of the world’s most respected supporters of ‘photography in all its forms’, with its annual Portfolio Prize a

hotly contested competition en-tered by photographers around the globe. It’s no small achieve-ment, then, that Al Saud’s work scooped runner-up in the 2008 competition – judged in May of this year by a discerning panel of judges with a remit to identify contemporary trends in the field. “To be recognised by them is an honour,” she says. “The day I re-ceived the email informing me of my runner-up status, I told a friend that I’d never been happi-er to be second best.”

The accolade is even more im-pressive given her lack of expo-sure to the medium at any early age. In fact photography was the furthest thing from her mind when she began her studies. “I went off to Wellesley College fully convinced I was going to be a geneticist. A couple of film theory, video and photo classes later, I was hooked and graduat-ed with a BA in Film Theory and Multimedia Studies. I then went on to The School of the Museum of Fine Arts/Tufts University, with the intention of putting together a film reel to apply to film schools. I proceeded to fall in love with colour photogra-phy, amongst other things, and I

stuck around to finish an MFA in mixed media instead.”

On paper the trajectory sounds effortless. Though it has to be noted that the medium makes an unusual pursuit for someone raised in a culture ill at ease with depictions of the human form. It gets even more surprising when that individual hails from a na-tion with such a generally dim view of the filmic world. Cinema has been banned in Saudi Arabia for three decades, with the first public airing of a film permitted for a one-off showing in June of this year.

Though according to Al Saud, there’s more familiarity with photography than outsiders would initially imagine.

“Just because they’re discour-aged doesn’t mean they don’t exist… Saudi culture has always had a secret obsession with pho-tos. Not until recently though as an art form. Previously they were surreptitious things always carry-ing a hint of scandal. In this very private, segregated society, a por-trait is very much an extension of the domestic space, not intended for public consumption.”

But one woman’s social barrier is clearly another one’s creative inspiration and it’s against this backdrop that many of her imag-es find their form. Having made the leap into depicting members of the society around her, per-haps the strongest hint to her background is the fact that all of the figures in her photographs have similarly blank faces.

“Mine are an exercise in telling a story, with the bare necessities to, hopefully, invite the audience to think a little more about what a photograph means to them. Perhaps think a little about how expressive people are without language or even facial features. But mainly, I’d love to see people question the reason so much in-formation’s missing and what that says about us as a culture; that the only versions of our lives suitable for public consumption are barely recognisable.”

www.jowharaalsaud.com

19 July 2009 21

INSPIRATION JOWHARA AL SAUD

THE ART OF ANONYMITY

Top to bottom.. a self portrait of Jowhara Al Saud, ‘Airmail’ and ‘Halos’ – both of which were included in her Portfolio Prize submission

The primordial soup of creativity is a complex old brew. While luck and inspiration are vital components, truly folli-cle-raising work needs

a number of factors to be in place before it can flourish; require-ments which, for the most part, the region has yet to establish.

Whilst the Middle East has made enormous strides in trans-forming itself into an ambitious and credible business hub, a thriving homegrown creative culture is taking longer to seed. For those in the advertising and related creative communities, it seems the vital stuff that is the foundation for groundbreaking, consumer galvanising work is lacking. Which begs the ques-tion, can a region with such a va-riety of hurdles blocking the way to creative maturity really be-come the global creative power-house it aspires to be? We look at the top five obstacles standing in the path of creative progress for advertising in the region.

Lack of stimulusCreativity demands that you have to input to output.

The more stimuli that go in, the more likely that something in-spired will come out. Even a stroll down a busy street can be a powerful creative experience, with ideas provoked by people, language, or simply a battered street sign. But where do you go for stimulus in places where life happens in the cloistered envi-rons of a shopping mall? Further still, what if there’s a lack of mu-seums, theatres, live music ven-ues, art-house cinemas, design bookshops and grass-roots artis-tic movements that feed world-class creativity?

As Wael Hattar, who heads up branded content specialists, Core, has found, even the usual creative fall-back of the internet has issues. “If you want to re-search, a lot of things are control-

1 March 2009 2322 1 March 2009

FIVE OBSTACLES TO CREATIVITYwith an expatriate-heavy media workforce really tap into the cultural nuances that produce insightful, impactful, non-cli-ched creativity?

For New York-raised Egyp-tian Mohamed Hamdalla, crea-tive director of Leo Burnett Cairo, whose TV spots for Melo-dy resonated with Egyptian consumers and awards juries alike, you can’t get away with

just being a passive observ-er. “I think the thing

is that you need to

The foundation stones of great work are missing in the Middle East. Micky Larosse looks at the five main barriers to creativity

d o n ’ t want to know you as a person. I’d never experienced it before until I came here.” She adds: “I think if you are that inhibited in embracing other creatives like yourself, funda-mentally it’s insecurity within yourself. I don’t know. I’ve asked myself this so many times, I’ve never found the real reason for it. It’s apparent to many people. I think the more competition that you have, the more you raise the bar in the region as a whole.”

Disparate workforceEvery advertising agency is a microcosm of the socie-

ty around them. As homegrown inhabitants of their environ-ment they are innately aware of its jokes, fears, doubts and hopes; in other words, the vital stuff that makes brands connect with con-sumers. But what happens if few of them are locals? Can a region

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look for it. I think we look for the wrong things when it comes to creativity, we take the easy way out. We try to do what we’ve seen before because we see that’s what’s worked, instead of looking for something new in this city or this country. We try to use the same humour that eve-rybody uses all around the world, because we find it funny. And that’s kind of egotistical because we’re not everybody.” He continues: “It’s like any kind of anthropology, you don’t have to be Egyptian to write a book on Egypt. I think a person needs to like knowing things. It’s about going down and asking and finding out

and being curious, because we lack curiosity.”

led on the internet. If you want to go to a theatre show or a gal-lery to check out something that might have some political con-notations or some artistic nudi-ty, then it’s banned, as well as a lot of the ones where they stream videos and art and music.” For Dubai-based Hattar the fundamental components that allow an organic creative community to flourish are still lacking. “You aren’t allowed to have struggling artists or a struggling actor, or a poet be-cause you can’t be part time, you have to have a full-time job. You’ll see someone who’s like a ‘Sunday artist,’ or somebody from outside. There’s no middle ground where you think ‘oh, I can relate to this’.”

No competitive spiritMaybe it’s a result of geog-raphy or a lack of inter-

agency socialising, but there’s a distinct lack of goodwill be-tween agencies in the Middle East. Elsewhere in the world competitiveness is alive and well, but so too is a communal spirit that acknowledges that great, award-winning work raises everybody’s game. Ad folk know each another, often as good friends, and they know what each other is working on. This open dialogue and clear sense of one another’s capabili-ties is what drives creativity forward. So if other fiercely competitive creative regions can spur one another along, why can’t agencies here over-come bitter rivalry in favour of healthy competition?

For Rasha Saada, director of broadcast design-creative serv-ices at MBC, the negativity is all too apparent. “Here it’s very much we’re rivals. It’s not like ‘I know you’ve done a great thing, well done, but I’m going to try and beat you next time’. It’s ‘I’m competing with you’ and that’s it. I don’t want to befriend you, I don’t want to understand you, I

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Risk-averse clientsIf agency gripes are to be believed, much of the blame for the ‘cookie-cutter’ na-

ture of the region’s advertising can be laid squarely at the door of their dear old non-risk taking clients. And if the Middle East is to become a creative force to be reckoned with, campaigns gen-erated here must deliver origi-nality that strikes out and push-es the game forward for a brand category. Presuming we already have the creative brains to get there, do we have the kind of go-getting clients with the vision to run something as odd and unfa-miliar as the Cadbury’s ‘Gorilla’ spot for example?

“What you encounter in many developing markets are clients that aren’t necessarily from a creative background,” says Ian Butlin, group account direc-tor at Oman’s TBWA\Zeenah.

“A lot of organisations don’t necessarily have highly

e x p e r i e n c e d marketing

people. It’s not down to naivety, it’s just down to the fact that they’ve maybe never had the training or the experience to be able to identify what good crea-tive work is.” Despite this, Ton-ic’s Vincent Raffray suggests agencies shouldn’t be tempted to compromise with less challeng-ing work. “It’s quite a big issue that comes up all the time when we present work, but the way we overcome it is we don’t give them the option to choose. We go in with what we believe is right and take it from there. The minute you give them an option, that’s when they take the safer option.”

Cultural restrictionsThe cultural sensitivities of the region need to be carefully negotiated. What

might pass as frivolous else-where can be deemed entirely unacceptable in societies guided by strict religious values. With this backdrop, can agencies real-ly redefine the creative land-scape with the same force as is seen in other parts of the world? As Oliver Maisey, Impact BB-DO’s newly appointed executive creative director suggested in a recent interview, the differing cultural attitudes within the re-gion have immediate influence on the creative process. “The big challenges seem to be if someone says can we have one piece of work that works in Egypt and Saudi? Well Egyptians are poor but fun. Their humour is slap-stick and it’s a good party place. Then you’ve got Saudi, where a lot of the same stuff happens but no one’s allowed to talk about it; or no one says it happens. And when you’re selling a ladies’ razor and you can’t show the leg, it poses challenges I’d never heard before. There seem to be some clever ways around it, but then clients go ‘oh people won’t get that here.’ But that’s a com-mon phrase round the world. I’m still learning.”Opinion 1, page 20

‘We try to do what we’ve seen before because we see that’s worked, instead of looking for something new in this city or country’’Mohamed Hamdalla, creative director, Leo Burnett Cairo

‘Here it’s very much we’re rivals. It’s not like ‘I know you’ve done a great thing, well done, but I’m going to try and beat you next time’’’Rasha Saada, director of broadcast design-creative services, MBC

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ILLUSTRATION: B RAVEENDRAN

.Campaign

43

1. I used to love watching cartoons as a child. Some of my favourites were from Walt Disney, such as The Sword in The Stone. I was fascinated by the idea of turning into different animals and shapeshifting, which also justifies my addiction to the chil-dren’s programme the Barbapapa’s.

2. My father had the biggest collec-tion of films. But strangely enough they were always in a format that was bound to become obsolete. His col-lection of Betamax was huge and his

later collection of LaserDiscs was even bigger. There was one cartoon that I slipped out from his Betamax cupboard that I used to watch reli-giously. I was definitely not allowed to watch it as it was quite raunchy for a cartoon, but I was addicted to its fantasy and how much it used to scare me. It was called Fire and Ice.

3. My gaming machine was the Amiga 500. It was massive and I felt like a real professional on it. There was one game in particular where I

was able to use characters and make little films. But the coolest thing was that when my father was in Bahrain once, he met an old friend who owned a computer store and, while chatting, my father’s friend found out what my name was and gave me more than 200 games. I guess I have a good name.

4. My first impressions of stop mo-tion animation were from old films such as The Clash of the Titans, The 7th Voyage of Sinbad and Jason and the Argonauts. I was mesmerised by

the monsters and also intrigued by how weirdly they used to move. I re-member figuring it all out at a very early age and made many attempts at making my own stop motion ani-mation films with my toys.

5. Adrenalin was another addiction of mine. My cousin and I were so into stunts that I sometimes look back and wonder how we’re still here. I used to collect stunt films on VHS, like Stunt Wars and Stunt Mania. When I see Parkour (urban free run-

ning) it reminds me of my day-to-day antics as a kid.

6. I use to love to draw. I was always doodling and sketching in class. My father was an architect and I as-sumed that’s where my creativity came from. It also led me to my short stint as an interior designer before taking up filmmaking professionally. Drawing at such a young age made me appreciate beautiful designs such as cars and motorcycles. I’ve always loved the design of a Ducati, which

led me to finally purchase one after my film City of Life.

7. Steven Spielberg created some of my most influential films. ET, Jaws and Indiana Jones – I have probably seen them 100 times and Harrison Ford was my favourite actor. My best Indie line was “Trust me!”

8. Richard Dean Anderson was my favourite TV actor. I was absolutely obsessed with the show MacGyver. I remember it used to come on right

after Maghreb prayer on Channel 33. He could make a bomb out of a shoe and a matchstick. It was fantastic. I think everyone feels they have a bit of MacGyver in them at some point in their life.

9. Star Wars was a film that changed a lot for me. It gave me inspiration to seek the impossible and to see film-making on a whole other level. It also has one of my favourite cos-tumes of all time – the Stormtrooper. One day I’ll own an original from the

film. Another film that inspired me on a huge emotional level was The Message by Mustafa Akkad. It brings tears to my eyes to this day.

10. People and cities. Any major city I go to I make sure to take a day or night and just walk for hours. You find the best people and experiences and stories that way.

Ali Mostafa is director and executive producer of afm films. He directed the UAE’s first feature film, City of Life


MY CREATIVE INSPIRATION

ALI MOSTAFA

DESIGN: ANDREA GRÜNEBERG

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44

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A WORLD APARTMeeting venues in Sharjah

THE LION ROARSSingapore builds on success

RALLYING THE TROOPSTeam building gets tough



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FAR EASTERNPROMISE

Hong Kong aims to attract the world

CAPITALRETREAT

Abu Dhabi revealsbig plans for the future

THE FIRSTRESORT

Team-building funin Fujairah


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THE RIGHTCONNECTIONConferences get set to go hi-tech

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Middle East MICE & Events provides authoritative, informative and educational content for MICE bookers and event planners, hospitality industry professionals, venue managers, travel agents, airlines and government tourism departments. It covers both in-bound and out-bound MICE business, with regular features including destination reports, what’s new, people on the move and advice such as getting the basics right, site inspections and planners check-list.

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AdvErtising bEnEfits:l As the sole magazine serving the sector, Middle East MICE & Events is the undisputed

voice of the industry

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WEEKENDGETAWAYSMeetings in Ajman

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BEDOUINCHARMDelve into

historical Jordan

TRENDSETTERS

French fashion show comes to Dubai

NEWS ANDCALENDAR

A round-up of all the latest MICE events*

OFF THE BEATENTRACKDiscover team building adventures from around the world

A supplement to

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ENGINEOF INDIA

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MEETINGS BY THE LAKE

Discover the charms of Austria

COLLEGIATECONVENTIONS

Alternative event venues


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Expansion plans for the MICE industry in Qatar revealed

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Key Information



46

Keep up with the Business Traveller

■ Gulf destinations show their mettle ■ What Twitter can do for you■ ATM reveals future prospects

MAY/JUNE 2009 MIDDLE EAST $5.00

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.Business Traveller Middle East

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HH sheikh Ahmed bin saeed Al Maktoum receives four 2008 Business Traveller Awards for Emirates and dCA from Motivate’s ian fairservice.

Key Information


48

WASHINGTON

40 I MARCH APRIL 2009 I

Washington DC encapsulates American hopes and ambitions in its public buildings, parks and even train stations, says Tom Otley

IMPRESSDESIGNED TO

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I WWW.BUSINESSTRAVELLER.COM I 37

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designed to absorb shock (in

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addition, the Bayamo business

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region. See samsonite.com for

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2 0 1 0

G L O B A L I S S U E S I N P E R S P E C T I V E

Q1Think.indd 1 1/13/10 4:53 PM

THINK, Global Issues in Perspective, published by Motivate Publishing, is a business-lifestyle publication developed for the Saudi Arabian General Investment Authority (SAGIA) and targets world leaders in business, commerce and industry. THINK is distributed to an exclusive, custom designed, strategically selected readership of 10,000 C-level leaders in business, commerce, diplomacy, education and governments.

From the large square format to its inventive, yet factual, approach to topical subjects and expressive images, each element of the publication is designed to inspire readers to re-evaluate their opinions and think about new markets and world opportunities such as those offered in the new Saudi Arabia.

THINK’s editorial, written by an international team of correspondents, focus has been designed to inspire readers to rethink and re-examine their opinions on todays vital issues.

With its broad scope and carefully-selected world-wide distribution, THINK is ideally positioned to communicate the messages of global entities through advertising.

Global Issues in Perspective

.THINK

51

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l Longevity for your advertising expenditures as THINK is published quarterly and retained by readers

l Enhanced profile from association with the only Saudi Arabian Business/Lifestyle publication, which promotes new ways of thinking about global issues

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avERagE pRiNt RUN: 10,000

Key Information

055

“IN two decades, the total number of people with diabetes is likely to swell to nearly 440 million. To put that in context, that’s more people than the current population of North America,” says president of the International Diabetes Federation (IDF) Prof. Jean Claude Mbanya.

�e latest data published by the IDF in its Diabetes Atlas shows the disease is now far more prevalent than just 10 years ago. A condition in which the body either does not produce enough or does not properly respond to insulin, a hormone produced in the pancreas, diabetes causes a range of health complications from blindness to amputation. Each year, seven million people will develop diabetes and 3.8 million people a year are killed by complications arising from it, which is similar in magnitude to HIV/AIDS. In 2000, the estimated global prevalence of diabetes was 151 million, but it has now spiked to around 285 million, representing 6.4 per cent of the world’s adult population, with a prediction that by 2030 the number of people with diabetes will soar to 438 million.

LIFESTYLES IN TRANSITIONDiabetes is a truly democratic disease: its reach is universal, cutting across cultural, social, political and economic boundaries. So while

many erroneously see this as a condition of higher income nations and Westernised lifestyles, the major burden of the disease is born by low and middle-income countries, where access to treatment is limited and expensive.

A complex interplay of genetic, social and environmental factors is driving the global explosion in diabetes. In more a�uent societies, lifestyle choices signi�cantly increase an individual’s risk of developing diabetes. Obesity, smoking, lack of physical activity and poor diet all contribute to this increased risk. Obesity is one of the highest risk factors for developing diabetes and as experts watch the world’s waistlines grow in both developed and developing nations, concern mounts.

While it’s true that many a�uent nations, notably the United States, have adopted some unhealthy habits in the form of poor dietary choices and a sedentary lifestyle, diabetes is very much associated with poverty.

For low and middle-income countries, economic advancement o�en leads to changes in the living environment, which results in altered diet and activity levels within a generation or two. Consequently, people can develop diabetes despite relatively low gains in weight. In the developed world, diabetes is most common among the poorest communities.

HEALTH

DEADLYTHREAT

THE MOUNTING COSTS AS A RESULT OF

DIABETES PRESENT A STAGGERING TOLL ON GLOBAL ECONOMIES

WRITTEN BY LISA VINCENTI

Think.indd 55 1/13/10 4:56 PM

EDITOR-IN-CHIEF Obaid Humaid Al Tayer GROUP EDITOR + MANAGING PARTNER Ian Fairservice GROUP SENIOR EDITOR Gina Johnson GENERAL MANAGER – SPECIAL PROJECTS Jonathan Griffiths

SENIOR EDITOR Catherine Belbin [email protected] FEATURES EDITOR Dorothy Waldman [email protected] CHIEF SUB EDITOR Iain Smith [email protected] EDITORIAL ASSISTANT Belinda Igaya [email protected]

GROUP PUBLISHER – BUSINESS Neil Presland [email protected] REGIONAL DIRECTOR Benjamin Jones [email protected] GENERAL MANAGER – PRODUCTION + CIRCULATION S Sasidharan [email protected] PRODUCTION MANAGER Sunil Kumar [email protected] SUBSCRIPTIONS Prescilla Monteath [email protected]

DESIGN Design Studio INTERNATIONAL CORRESPONDENTS Steve Hill, Joanne Molina, Ruby Rogers, Lisa Vincenti, Richard Warren

EDITORIAL ADVISOR – SAGIA Fahd M Hamidaddin EDITORIAL LIAISON Aseel A Al-Zamil

MOTIVATE PUBLISHING HEAD OFFICE PO Box 2331, Dubai, United Arab Emirates T +971 4 282 4060 F +971 4 282 4436 E [email protected] DUBAI Building 8, 508, Dubai Media City, United Arab Emirates T +971 4 390 3550 F +971 4 390 4845 ABU DHABI PO Box 43072, United Arab Emirates T +971 2 677 2005 F +971 2 677 0124 E [email protected] LONDON Acre House, 11-15 William Road, London NW1 3ER, United Kingdom E: [email protected]

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PRINTING Emirates Printing Press, Dubai

Motivate Publishing LLC, on behalf of Saudi Arabia General Investment Authority, publishes THINK quarterly. SAGIA and Motivate Publishing do not accept liability for errors or omissions contained in this publication for whatever reason, however caused. The opinions and views contained in this publication are not necessarily those of SAGIA or of the publishers. SAGIA and the publishers take no responsibility for the goods and services advertised. All materials are protected by copyright. All rights are reserved. No part of this publication may be reproduced in any material form whatsoever without the written permission of the copyright owner, except as may be

permitted by applicable laws. motivatepublishing.aesagia.sa

COVER PHOTOGRAPHYFaisal Almalki

Think.indd 8 1/13/10 5:00 PM

024

“OUR REFORMS DEMONSTRATE OUR DETERMINATION

TO CREATE THE MOST ATTRACTIVE DESTINATION

FOR INVESTMENT OPPORTUNITIES IN THE WORLD.

WE INVITE INVESTORS TO LEARN MORE ABOUT THE POSITIVE BUSINESS ENVIRONMENT IN THE KINGDOM AND TO JOIN

IN THE GROWTH OF THE BUSINESS COMMUNITY.”

HE Amr Al-Dabbagh, Governor of the Saudi Arabian General

Investment Authority

Dr Michael WebbMichael Porter

Think.indd 24 1/13/10 4:54 PM

025

IN TODAY’S business environment, competition is about meeting the needs of the marketplace. While no single country or company can be the best at everything, each one must be able to satisfy at least a portion of the market in order to remain viable. Creating and sustaining the ability to compete, ie, competitiveness, is a vital issue, especially for emerging economies.

But what is the relationship between competitiveness and economic development? How is cooperation in modern society linked to success in the new global economy? Presenting and discussing such issues is the role of �e Global Competitiveness Forum, which was established in 2006 by the Saudi Arabian General Investment Authority (SAGIA) as an opportunity for global leaders who share a mutual interest in competitiveness to raise awareness and enthusiasm surrounding the competitive challenges. �e 2010 forum will focus on creating an environment for sustainable competitiveness. Important conversations illustrate how the world’s leading economists and development experts are invested in sustaining competitiveness in the 21st century and how it is linked to the region’s role in the global economy.

Addressing the competitiveness of Saudi Arabia, SAGIA Governor, Amr bin Abdullah al-Dabbagh, says, “We are focusing on attracting investment into those sectors in which the Kingdom has a competitive advantage – energy, transportation and knowledge-based industries – as this is where we have the most to o�er.”

According to Dr Michael Webb, Senior Manager of the Regulatory Economics Group, LLC, in Herndon, Virginia, USA, “You need to begin with the essence of economics, which is the study of choice. Speci�cally, economists examine the choices people make in a wide variety of contexts, including market contexts and non-market contexts.” He continues, “In most instances individuals have a wide variety of choices, particularly over the long-term. To successfully meet the needs of customers an individual, �rm or country should focus on its comparative advantage – in other words, no individual, �rm or country can excel

Competitive FORCES

Competition is the intrinsic core of commerce – to develop and succeed,

countries and companies must produce at their competitive best.

WRITTEN BY JOANNE MOLINA

COMPETITIVENESS

Think.indd 25 1/13/10 4:54 PM


52

027

Think.indd 27 1/13/10 4:54 PM


046

AGRICULTURE

Bio fuel Ferrari F430

019

ART+CULTURE

Art on the edge

INTERNATIONAL ART MARKETS ARE SEEING MORE RED THAN BLACK, BUT NEW EXHIBITIONS CONTINUE TO EARN HIGH INTEREST.

THE longest bull run in nearly a century of art-market history ended at Sotheby’s in London on September 15, 2008 with the landmark sale of 56 works by Damien Hirst for a staggering US$70 million, a record sale for a single artist. More importantly, perhaps, the auction also brought to a close a boom era, for just as the auctioneer called out the bids, Lehman Brothers was �ling for bankruptcy in New York.

Prior to the sale at Sotheby’s, the world art market had already slowed down a�er prices had risen continuously since 2003. �e market peaked in 2007 when it was worth more than US$65 billion, double the �gure

of �ve years earlier. Since then the �gure has dropped to around US$50 billion. �e �rst part of 2009 saw sales freeze, galleries shut their doors and museums cut budgets, lay o� sta� or hike admissions.

Dozens of shows have been cancelled or postponed around the world, but worst-hit were US institutions, which saw much of their sponsorship and endowment wealth evaporate with the market losses.

None have been immune from trouble. �e investment portfolio of New York’s Museum of Modern Art shrank 23 per cent, to US$610 million from US$788 million, over

the course of last year. In February 2009, the Metropolitan Museum of Art announced that its endowment lost US$700 million over the preceding eight months, or a quarter of its value, declining to US$2.1 billion.

In November, an exhibition of Brazilian artist Cildo Meireles was due to open at the Los Angeles County Museum of Art a�er �rst showing at Tate Modern in London and the Museu d’Art Contemporani de Barcelona. �e entire North American tour was cancelled. Likewise, the Victoria and Albert Museum’s touring Surreal �ings: Surrealism and Design, which was due to have been presented at the Minneapolis

Above: Theo van DoesburgRight: Tim Burton

WRITTEN BY LISA VINCENTI AND DOROTHY WALDMAN

Think.indd 19 1/13/10 4:54 PM

011

Q1

2010

THINK’s new editorial focus has been expanded to inspire you to reTHINK and re-examine your opinions on today’s vital issues.

In this issue, THINK contemplates sustainable competitiveness to rebuild the world’s economic arena, presenting global issues at a time when

innovative thinking is essential for success.

Regardless of who you are, where you are, or what you are, in order to be competitive today you must redesign your priorities and THINK about new markets and how to view world opportunities, such as those o�ered in

the new Saudi Arabia, from a strategic vantage point.

Most of all, we would like you to think with us, and as a global THINKer we look forward to hearing your thoughts.

Catherine Belbin, Senior Editor [email protected]

THINK IN A NEW DIRECTION

Sakrin Mosque, Istanbul, Turkey; opened 2009

Think.indd 11 1/13/10 4:53 PM

047

FOOD FEED OR FUEL

THE VERSATILITY OF CORN AS A FOODSTUFF, SWEETENER, LIVESTOCK FEED AND BIOFUEL HAS

DRAMATICALLY INCREASED THE DEMAND FOR THIS AFFORDABLE, SUSTAINABLE AND GLOBAL

AGRICULTURAL PRODUCT.

WRITTEN BY JOANNE MOLINA

042

THE age-old quest for eternal youth and beauty is no longer solely a feminine domain. With an ageing population and men entering the vanity market, the beauty business, which has taken a hit in certain sectors, is soaring in others.

Anti-ageing formulas, make-up and skincare products designed to deliver an immunity boost or mood enhancing qualities have been made possible by advances in biochemistry. But when creams and potions aren’t enough to deliver the required results, non-surgical cosmetic procedures, including injections, microdermabrasion and laser treatments, increasingly come into play.

Once considered a secret never to be revealed, even top stars like George Clooney, recently voted most elegant man by Hello! magazine, now admits to having had cosmetic surgery to correct droopy eyelid skin and pu� y bags under his eyes. “I think it’s important to look awake,” he commented on � e Oprah Winfrey Show.

Despite the world � nancial upheaval, cosmetic companies Proctor & Gamble, L’Oreal and Unilever managed to eek out minor gains, ending 2008 with a US$138.8 billion total pro� t, according to Beauty Packaging magazine’s annual 2009 round-up. Overall, research company Euromonitor International predicts that the beauty market will experience an average annual growth of three per cent, reaching global sales of more than US$337 billion by 2012. But behind the numbers, dramatic changes have been sweeping the industry, which varies widely depending on the region.

“� e message is that there is no one-size-� ts-all strategy for success,”

THE VANITY BUSINESS IS POSITIONING ITSELF TO COME OUT AHEAD THANKS TO LIFESTYLE TRENDS, EMERGING MARKETS AND TECHNOLOGICAL ADVANCES.

BUSINESS

says Carrie Mellage, director of consumer products research for worldwide consulting and research � rm Kline & Company. “� e unique features of each country require marketers to think globally, but act locally, to capitalise on speci� c opportunities. As an example, the rural population in Brazil is a huge potential market that depends heavily on direct person-to-person sales.”

In the United States, the dominant player with an 18 per cent share of the worldwide market, department stores’ portion of total sales continued to contract, prompting marketers and retailers to actively engage customers with incentives. Brands like Lancôme, Estée Lauder and Clarins have all stepped up marketing directly to customers with online enticements like bonus gi� s and free shipping with purchase, Mellage says. By contrast, emerging markets, notably Russia, Brazil, India and China, which are posting double-digit gains, are helping global players weather the economic storm as consumers in these nations discover more Western retail concepts. Buoyed by a burgeoning middle-class and higher consumption levels, increases were noted across the board from shops including Carrefour, Parkson, Wangfujing, Walmart and Sephora.

“People in the middle and low-income levels have seen a big improvement in their purchasing power, and they’re spending more on beauty products. But because value is still important, companies that o� er quality products with midrange price points are among the fastest growing in the market,” Mellage says.

Scienti� c knowledge and technology have brought with them new

BEAUTIFUL INVESTMENTSBEAUTIFULBEAUTIFULBEAUTIFULBEAUTIFUL INVESTMENTSINVESTMENTS INVESTMENTSINVESTMENTSINVESTMENTSBEAUTIFUL INVESTMENTSBEAUTIFULBEAUTIFULBEAUTIFULBEAUTIFUL INVESTMENTSBEAUTIFULBEAUTIFULBEAUTIFULBEAUTIFUL INVESTMENTSBEAUTIFUL INVESTMENTSBEAUTIFUL

WRITTEN BY LISA VINCENTI

.THINK

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Think.indd 27 1/13/10 4:54 PM

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High-FlyerReaching a global audience as the in-flight magazine of Emirates, Open Skies reflects the diversity and global perspective of its readers in its coverage of travel, culture, gourmet cuisine, technology, fashion and inspirational figures. Reflecting the brand values of Emirates itself, the magazine promotes the message of ‘keep discovering’ through its adventurous and aspirational tone.

.Open Skies

55

AdvertiSing benefitS:

FREQUENCY: MonthlyavERagE pRiNt RUN: 73,112REgioN: GlobalspECiFiCatioNs: 270 X 206mmRatEs: Full page US $12,400

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Key Information

72,007

l Reaches approximately two million Emirates international passengers per issue*

l Provides a bilingual environment of Arabic and English editiorial content for optimum exposure

l Delivers a captive audience of discerning brand-aware consumers

l Commands the attention of its readers through exceptional production values *Airline’s own data


56


.Open Skies

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58

A First-Class OppurtunityExclusive to Emirates’ First and Business Class passengers, Portfolio encapsulates all aspects of the high-end life of its readers with details of the latest luxury purchases, vehicles, property, arts and fashion approached from a lifestyle business perspective. Features about international investment and politics, as well as profiles covering the who’s who of business, ensure readers are kept up to date on their way to more than 100 destinations.

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FREQUENCY: MonthlyavERagE pRiNt RUN: 10,893REgioN: GlobalspECiFiCatioNs: 270 X 206mmRatEs: Full page US $4,950


Key Information

l Works your advertising budget harder, targeting a captive audience of elite travellers

l Allows repeat exposure to business executives who fly regularly with Emirates

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.Portfolio

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Publishing for Emirates AirlineMotivate Publishing is the exclusive advertising sales representative for these publications, produced and published by Emirates airline. The circulation figures quoted are provided by Emirates.

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aDvErTiSing bEnEfiTS:



l Offers limited advertising opportunities

l Delivers a sophisticated, premium feel and touch

l Associates your brand with a high-end luxury product catalogue

l The on demand movie guide offers three months’ exposure to first-class passengers

l Strictly limited to four pages of advertising per issue

l Superb production values

l Two fantastic magazines in one, targeted at pre-school (3-5) and pre-teen (6-12)

l Editorial features are aimed at boys and girls, with a truly global appeal

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*Emirates’ own data




64

VOYAGER

ISSUE 115 SEPTEMBER 2006

The Magazine of Dubai Airports & Dubai Duty Free

COMPLIMENTARY COPY

ISSUE 157 MARCH 2010

VOYAGERThe Magazine of Dubai Airports & Dubai Duty Free

FEAST OF FLAVOURS BITE INTO TASTE OF DUBAI BACK ON THE BOIL PARIS BISTROS LIGHTEN UP SUPER MODELS ORNATE GIFTS AT DUBAI DUTY FREE

Majestic

New racecourse and hotel ready for

Dubai World Cup

01 DV Cover MAR10.indd 1 2/22/10 4:37:19 PM

The Magazine of Dubai International Airport & Dubai Duty Free

VOYAGER


Enchanting


ISSUE 153 NOVEMBER 2009

LIGHTS, CAMERA, LOCATION! BRITAIN’S ICONIC MOVIE SETS REVISITED THE OTHER CITY MELBOURNE’S DIVERSE OFFERINGS SAND, SURF AND SOCCER BEACH FOOTBALL COMES TO TOWN

Discover Dubai’s Arabian attractions

COMPLIMENTARY COPY

01 DV Cover Nov09.indd 1 10/25/09 5:45:25 PM


VOYAGER



VOYAGER


COMPLIMENTARY COPY



TRAVELDiscover Dubai by rail, land, sea and air

I N T H E

IT’S OFFICIAL! DUBAI DUTY FREE IS NOW THE NO.1 AIRPORT RETAILER IN THE WORLD

TOP BILLING

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Target the High SpendersDubai Voyager is the official magazine of Dubai Duty Free and Dubai Airports. It offers a comprehensive guide to the internationally renowned Duty Free stores and highlights the best deals on offer at one of the world’s great destination airports. As the first reliable source of reference a visitor encounters, the magazine also provides invaluable information about the airport and the city and seeks to inspire the frequent flyer with its first-class destination features.

.Dubai Voyager

65


VOYAGER


COMPLIMENTARY COPY

+FUTURE COURSE CITY OF SURPRISESONE NIGHT IN LIMPOPO A WILDLIFE RESERVE

RING IN THE NEW HOW THE WORLD WILL WELCOME 2009


ISSUE 142 DECEMBER 2008

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VOYAGER

ISSUE 131 JANUARY 2008


FREECOPY

+Experience the emirate’s

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THE OTHER SIDE OF SINGAPORE EXPLORE ITS ISLAMIC HERITAGE PARTY PLANET RING IN THE NEW ALL AROUND THE WORLD

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ISSUE 138 AUGUST 2008


+THE MOTHER CITY CAPE TOWN’S NATURAL BEAUTY UNCOVEREDAN OLD FLAME OLYMPIC GAMES – THE STORY OF HOW IT ALL BEGAN

Unwind in Dubai’s top wellness zones

TIME TO SPA

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VOYAGER



VOYAGER


COMPLIMENTARY COPY


DOWN BY THE RIVER SHOPPING AND DINING IN PARIS TOURIST TRACKLUXURIOUS TRAIN JOURNEYS HEALTH CHECK HOW TO BE FIT FOR TRAVEL

ISSUE 152 OCTOBER 2009

Delivering a world-class passenger experienceDelivering a world-class passenger experience

ONE YEAR OF

01 DV Cover Oct09_(f).indd 1 9/22/09 2:03:31 PM

ADVertising benefits:

FREQUENCY: MonthlyavERagE pRiNt RUN: 30,875REgioN: UAEspECiFiCatioNs: 297 X 210mmRatEs: Full page US $4,500

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30,316

l Provides a unique first and last impression of the city for arriving, departing and transit passengers

l Reaches influential decision makers through controlled distribution to dignitaries and VIPs

l Directly influences duty-free shoppers at a time when they are making purchasing decisions


66

12 DUBAI VOYAGER

SCENE AROUND

JULY 2009 13

Summer sizzlersn Spend Dhs400 at any of the restaurants

at Radisson Blu Hotel, Dubai Deira

Creek and receive a voucher (valid

until 30 December) worth Dhs100 to be

redeemed at any of the 11 dining venues

on your next visit. n Blue Elephant at Al Bustan Rotana

presents Phuket Night, a culinary journey

around Thailand every Monday. The

buffet costs Dhs159 inclusive of

unlimited beverages. n At the JW Marriott Dubai, stay for three

nights and pay for the price of two in the

executive rooms and suites. Kids will have

exclusive access to the JW Kids Club. Also

on offer are free meals for kids below 12 at

The Market Place and Bamboo Lagoon. n Sample a sushi and sashimi buffet at

Sezzam at Kempinski Hotel Mall of the

Emirates every Sunday night for Dhs99

per person, available from 7pm until

11.30pm. Or enjoy tandoori treats, from

Dhs45 to Dhs210. n All fans of Garhoud’s trendy MORE café

will be happy to hear there’s a new MORE

at The Dubai Mall on the lower ground

level. The 7,500sqft café, open from 8am

to 11pm, has an e-menu option enabling

customers to place orders online.

The Empty Quarter, the only gallery in Dubai

devoted to fine art photography, is showing

Wires, Untitled & Drawings, an exhibition by

photographers Rachel Rillo and Noelle Tan (on

view all July). The Manila-born Rillo has shown her

work in San Francisco and Los Angeles, and says

of Wires: “There’s no getting away from the phone

and electrical wires that line, coil, turn, cross,

loop, and tangle above the streets of Manila.”

Her photos are small but alive. Tan, also from

the Philippines, attracts the viewer with brilliant

images. The gallery is open 9am to 9pm, all week.

Want to win big during Dubai Summer Surprises (until 14

August)? The Dubai Shopping Malls Group has unveiled the

‘Surprising Millions’ summer promotion with a total prize of

Dhs5 million. The shopping and entertainment extravaganza

will include surprise winnings, raffle draws and competitions

for families and children. To receive the raffle coupons and

enter any of the nine weekly draws, shoppers only need to

spend a minimum of Dhs200 at participating malls including

Dubai Festival City, Lamcy Plaza, Oasis Centre, The Dubai

Mall and BurJuman. Shoppers stand to win prizes worth

Dhs50,000 in cash and gift vouchers every week, besides

other instant prizes. Call 600 545555 for more details.

SPA REVIEW: THAI PRIVILEGE SPA

What?: With a prime spot on Jumeirah’s Al Wasl Road, what works for

this new boutique ladies’ spa is not only its enviable location. It brings

a touch of true Thailand with its plentiful visual and olfactory offerings of

flowers, scents, candles and water fountains. To be on a busy city road

and still be able to impart a sense of seclusion and privacy to guests is

a sign of what it has got right. The gold leaf chandeliers, orchids, tiled

floors, intimate sofas and the Thai staff are all in keeping with the spa’s

parent Thai Privilege Spa Company, which has similar outfits in New

York, Bangkok, Shanghai, India and Phuket.

The experience: Every treatment begins with a soothing foot rub

and wash. Up the flight of well-dressed stairs are 15 draped rooms

incorporating Thai design elements. If what you really need is relaxation,

go for the 60-minute Royal Thai Massage (Dhs350), which is, quite

simply, uplifting, also thanks to the muted music and defining Thai

touches. The 45-minute Cranial Massage (Dhs250) is exclusive and

highly recommended for de-stressing. The boutique also includes a

VIP suite, and a nail and hair spa – for a quick blow-dry before you

step out. You can choose to spend an entire afternoon here.

Specials: Tourists can benefit from the limousine service that the spa

offers if you book a massage. For a nominal price, simply ask to be

picked up from your hotel and dropped back. – Methil Renuka

Your guide to the best places, events and entertainment options on offer in Dubai this month

Scene around

Mall and BurJuman. Shoppers stand to win prizes worth

Dhs50,000 in cash and gift vouchers every week, besides

other instant prizes. Call 600 545555 for more details.

RESTAURANT REVIEW: ZUMA

What? Zuma serves traditional Japanese cuisine

in an über-chic setting. Located at the ritzy DIFC

Gate Village, it has become a favourite haunt with

Dubai's sushi-lovers, the glitterati and discerning

gourmands. The two-level, 300-seat restaurant

includes dining alcoves, lit-up sushi counters,

laid-back spots and an atmospheric social bar

zone – all carved out with its own mood featuring

sound controls, dim lighting and grand views of

the city. The open-plan kitchen instantly sets you

in the mood for a sumptuous dining experience.

Friendly and knowledgeable staff assist you with

the extensive menu.

The food: Bite-sized Japanese staples such

as sushi, sashimi, maki and tempura allow you

to savour the true Japanese dining experience.

A selection of contemporary Japanese dishes

have planted Zuma firmly on the city’s gourmet

map, with the roasted Boston lobster and miso

marinated black cod being the outlet’s standout

dishes. Non-seafood lovers needn’t despair – enjoy

succulent cuts of meat like the rib-eye steak with

wabu sauce and chilli miso marinated lamb chops.

The tender cuts are best accompanied by sake, the

quintessential Japanese tipple, and Zuma boasts a

variety. The sorbets and desserts lend the perfect

sweet ending to a leisurely and fabulous evening.

Price: A two-course dinner for two, including

soft drinks, costs Dhs900 approximately. Zuma is

open for lunch seven days a week and has just

introduced a contemporary Japanese Friday brunch.

It's advisable to book early; call 425 5660.

– Hilda D’Souza

Frunch? What’s that? It's a fresh take on Dubai’s Friday brunch

institution. Culinary newcomer Momotaro’s all-new Dhs225 per

person frunch (with free-flowing beverages) features Japanese

specialities at its Asian-themed outfit in Souk Al Bahar,

Downtown Burj Dubai. As tempting as the setting and

the menu created by chef Junichi Kawamura are

the traditional favourites: miso soup, sushi and

sashimi. Recommended dishes: the char-grilled beef

skewers and chicken-wrapped asparagus spears.

Desserts include green tea crème brûlée, ginger

ice cream tempura and fruit sushi. Dial 425 7976.

In the heart of Dubai’s traditional quarter of Bastakiya in Bur Dubai, the

XVA Gallery has managed to hold its own as an artistic hub.

And it’s not going to be quiet in summer. Until 30 July,

it will have on view an eclectic display of

contemporary works incorporating

conceptual, figurative and

abstract art. This will include

humorous caricatures by Dubai-

based American artist Julia Townsend, works

by Saudi Arabian artist Hussein Almohasen, and two new

artists Colleen Quigley (left) and Melanie Sarrasin. Call 353 5383.

An indoor flea market? This summer, the Dubai Flea

Market has moved indoors from its original venue at Al

Safa Park to Al Safa Hall (behind Al Maktoum school).

To be held on 3 July and 17 July, from 8am to 3pm, the

flea market gives everyone the chance to pick up an

adorable piece of affordable art, or rummage through

vintage clothes. Whether you are there to buy or sell,

it’s a great opportunity to experience a broad mix of

cultures, as it’s a popular haunt for Dubai’s 100-odd

nationalities. Buy used goods at throwaway prices, and

enjoy the atmosphere of a typical European flea market

including live entertainment. Entrance fee is Dhs3.

With its beautiful lake setting and gardens, The

Aviation Club in Garhoud is a great place to

chill out and beat the credit crunch woes. The

complex’s Akaru Spa is giving away a series of

four spa treatments for the price of one. That’s

right, for Dhs395, you can choose four out of

the following seven treats: the Equilibrium back

massage, Reflexology, Guinot body scrub (using

kiwi extracts for energising effects and glowing

skin), mini facial, Oxyspa session (for a refreshing

or soothing effect) and suntan session. The

treatments can be enjoyed from 90 minutes to

two hours. To book, call 282 8578. Also at The

Aviation Club, Da Gama, La Vigna and Masala

Craft restaurants are offering a 50 per cent

discount on the total bill daily from noon to 7pm.

Tired of city hotels? For a true sense of desert living, head

to Desert Palm, set in a private polo estate, and which

introduces Per Aquum (operators of Huvafen Fushi in the

Maldives) chic to Dubai. The low-rise boutique retreat

features 24 rooms and villas, a Lime spa, two restaurants,

bar, deli-café, infinity pool and gardens. The

property includes four polo fields

and a riding school. Even if you

don’t wish to stay here, the

restaurants should be

worth the drive. Rare

showcases steak

and game. At Red,

guests can enjoy

wines from the old

and new worlds,

while Epicure offers

a deli café experience

with all-day eats and

drinks. The Lime spa is

a haven of Halal-certified,

organic spa products. Call

323 8888 for more juicy details.

Radisson Blu Hotel Bamboo Lagoon MORE

12-13 Scene Around Jul09.indd 12-13 3/4/10 10:56:14 AM

RETA I L THERAPY

MARCH 2010 21

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10

7

11

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RETA I L THERAPY

5 Arabian Horse Aurora Dhs185 (US$51.38)6 Arabian Horse Niseem Dhs185 (US$51.38)7 Arabian Horse Hajjar Mountains Dhs185 (US$51.38)8 Arabian Horse Champion Dhs185 (US$51.38)

MARCH 2010 21

20-23 Retail Therapy MAR10.indd 21 2/22/10 5:10:16 PM


24 DUBAI VOYAGER

TRAVEL TRAVEL

JULY 2009 25

Spectacular by

DESIGN uala Lumpur is

a city going places. As you approach,

it rises up in front of you like something from

a science-fiction movie, a forest in glass and steel

boasting some of Asia’s boldest skyscrapers.

The 88-storey Petronas complex

was once the highest building in the world – or rather, the highest two buildings, joined halfway up by a skywalk, a bridge seemingly as fragile as a spider’s web. Not a stone’s throw away form these futuristic-looking cylinders is the world’s tallest concrete structure, the Kuala Lumpur Tower, a telecommunications centre that rises in a slim column before budding at the top like an exotic blossom.

Yet Malaysia’s capital, which locals refer to fondly as KL, is a place of bewildering contrasts. You can step out of an ultra-modern skyscraper straight

Multicultural and diverse, Kuala Lumpur is renowned for its iconic past grandeur and modern steel edifices. Brian Johnston finds this architectural jumble the most intriguing aspect of the city

into a street of dilapidated houses dating from the colonial era, their roofs patched with rusting chunks of corrugated iron. Shoe-shiners and hawkers squat in the street in the shade of a light rail system swishing overhead in gleaming chrome. And, despite its modern glass and steel, some of the city’s most iconic buildings are made of humble bricks.

KL has come a long way since it was founded a century and a half ago on a ‘muddy river’ – which is what its name actually means. This is reflected in its astonishing variety of buildings and fantastical architecture. The National Mosque is impressive, the government office building resembles a romantic castle, and the Malaysian Railway Headquarters claims to be a mixture of the Moorish, the Gothic and the Greek. There’s something very attractive and energising about this bizarre architectural jumble, and it makes Kuala Lumpur an intriguing place. After all, you can’t help but admire a city that has a Supreme Court apparently designed to resemble an Arabian pleasure palace.

BRITISH INFLUENCEIt was the British who were the first to influence KL’s architecture. When the town was selected as the site for the capital of the federated states of Malaya in 1880, the British initiated a grandiose construction scheme, throwing up an elegant administrative quarter. Colonial KL is centred on the Padang, the large grass-covered central square of the city, now more properly called Merdeka (Independence) Square. At one corner stands the Selangor Club, designed in the English Tudor style in a black-and-white pattern, which was originally the centre for colonial sporting and social activities. It’s still one of Kuala Lumpur’s most exclusive clubs, and cricket continues to be played here. On a lazy Sunday afternoon you may hear a Howzat! – the subdued war-cry of this sport of gentlemen.

The square’s greatest glory is the Sultan Abdul Samad Building, which now houses the Supreme Court. Originally the Selangor State Government Secretariat,

this magnificent building with its 40-metre clock tower was constructed in 1897. Although designed by a British architect, much of it is Islamic-inspired in acknowledgment of the Malay population of the colony. It looks like a Moorish pleasure-palace with its pink and terracotta brickwork and its jumble of spiralling staircases, arches and copper domes, which gleam in the sunlight.

Like many of KL’s more recent projects, the building was criticised at the time for being too large and ambitious for such a youthful nation. One wonders what the colonial secretariat would think of the city’s futuristic and supremely confident skyline today. As it happens, the building has stood the test of time, and is now recognised as the symbol of Kuala Lumpur.

Not much further along the river, no one can fail to notice another Kuala Lumpur landmark, its Railway Station. Although the interior was fully renovated and redesigned more than a decade ago and is now modern and fully air-conditioned, the exterior was maintained in its original flamboyant style. Another Moorish-inspired British building, it sports minarets, cupolas and quaint little pavilions on its roof picked out in cream paint, as well as rows of arches shaped like so many massive keyholes. The train-mad travel writer Paul Theroux has described it as the grandest station in Southeast Asia, and it’s certainly one of the most striking.

It looks like a Moorish

pleasure-palace with its pink and terracotta brickwork”

DESIGN Sultan Abdul Samad Building

24-27 Travel Jul09.indd 24-25 3/4/10 10:51:37 AM

22 DUBAI VOYAGER

RETA I L THERAPYRETA I L THERAPY

High-end electronic devices for the frequent �yer

Gadget guru

Photos: Farooq SalikAll items available at Dubai Duty Free.

Please note that all prices are subject to change without notice.22 DUBAI VOYAGER

5

4

6

2

1 Samsung GT-i8910 GSM phone Dhs2,899 ($805.27) With an 8-megapixel camera, personal movie screen,

high-speed web access, and 16GB of built-in memory2 Iomega eGo portable hard-drive USB 2.0, 500GB

Dhs490 ($136.11) Sleek and rugged with a solid aluminum construction and Protection Suite software

3 Canon IXUS 990IS with 2GB SD card and case Dhs1,495 ($ 415.27) With a 5x optical zoom lens and intelligent features

4 Sony Ericsson W995 GSM phone Dhs2,099 ($583.05) Play and organise fun stuff the easy way with Media Go,

and view the latest YouTube videos5 Sony DCRSR67E camcorder Dhs1,699 ($471.94) With 60x zoom Carl Zeiss lens and 80GB hard-disk

drive record, it can store up to 61 hours of video 6 Apple Macbook Pro MB990 Dhs5,445 ($1,512.50) Thin, light and durable, it has an advanced built-in

battery that lasts up to seven hours on a single charge

3

1

18-22 Retail Therapy Oct09.indd 22 9/22/09 2:36:50 PM

20 DUBAI VOYAGER

RETA I L THERAPY

Super models

23

1

9

Stock up on mementos of your trip with presents for animal lovers

4

9 Smarter Al Wadi Medium Camel with box Dhs125 (US$34.72) 10 Smarter Al Dibba Mini Donkey Dhs80 (US$22.22) 11 Smarter Dubai King Standing Camel with box Dhs315 (US$87.50) 12 Smarter Al Buraimi Mini Camel Dhs100 (US$27.77)

1 Camel Caravan Emirates Banker Dhs185 (US$51.38)2 Camel Caravan Jordanian Spirit Dhs185 (US$51.38)3 Camel Caravan Heavenly Camel Dhs185 (US$51.38)4 Camel Caravan Sonehri Camel Dhs185 (US$51.38)

Photos: Farooq SalikAll items available at Dubai Duty Free.Please note that all prices are subject to change without notice.

20-23 Retail Therapy MAR10.indd 20 2/22/10 5:10:09 PM

.Dubai Voyager

67

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68

High-spending, Discerning ReadersShowcasing the very best of wealth and luxury from around the globe, Jumeirah keeps its readers in Dubai, London and New York informed of all the latest goings-on in investment, property, art and culture, motoring, fashion and luxury living.

.Jumeirah Magazine

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AssociAted title

FREQUENCY: Bi-monthlyavERagE pRiNt RUN: 15,300*REgioN: UAE, London, New YorkspECiFiCatioNs: 300 X 225mmRatEs: Full page US $5,300


Key Information


Souk – The magazine of Souk Madinat Jumeirah reflects the quality and variety offered by the Souk itself and targets affluent shoppers.

l Reaches an affluent, sophisticated audience which is brand conscious and prepared to pay for internationally-recognised luxury products

l Influences the buying decisions of high-spending individuals staying in Jumeirah properties in the United Arab Emirates, London and New York

l Guarantees advertisers a quality environment with its award-winning editorial and design


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54 5555

A portrait of Stephen Jones by

justinephotography

54

>>FASHION: HATS<<

CROWNING

COUTURE MILLINER STEPHEN JONES, WHO WORKS WITH TOP FASHION DESIGNERS AND ROCK ROYALTY, IS BEHIND THE VICTORIA & ALBERT MUSEUM’S

DELICIOUS SHOW HATS: AN ANTHOLOGY BY STEPHEN

JONES. SAMANTHA CHIPPINDALE DOFFS HER

CAP TO THE MASTER

Glories

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120120

>>PROPERTY: ENGLAND<<

to be beside the

seaside loveoh, we dooh, we do

MARY MOSS discovers a slice of paradise along the coast of England

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121

Encombe Estate

120-126 england.indd 121 3/1/10 9:31:24 AM


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>>MONITOR<<

The man of many faces

Picasso is best known for his abstract works depicting all manner of subjects – from his many lovers to the horror of war. But Picasso’s development began at a much earlier stage.

His talent as a young painter was so fierce that when his art teacher father caught a 13-year-old Picasso painting over one of his own sketches, he gave up painting for the rest of his life. His talents, he felt, had been surpassed by the innate ability of his son.

Picasso was moved to Madrid, enrolled in the Royal Academy and encouraged to develop his gift – under the watchful eye of his father, of course. This was the grounding for the ensuing series of creative periods that map Picasso’s artistic life.The sadness and solitude of the Blue Period from 1901, through the Rose Period, which depicted his joy and fascination with Paris, up to the spark and African influence that came with his pivotal work in 1907, Les Demoiselles d’Avignon. These stages made up the groundwork for Picasso’s next move: the birth of Cubism, fathered by himself and the close friend and creative partner he referred to as ‘ma femme’ (my wife), Georges Braque.

How did a painter become so popular that even his name is now part of everyday language? RACHEL BALL looks into the life and enduring legend of Pablo Picasso, the world’s most famous artist

“My mother said to me, ‘If you are a soldier, you will become a general. If you are a monk, you will become the Pope.’ Instead, I was a painter, and became Picasso.”

A seemingly arrogant comment, but a true sentiment nonetheless, Pablo Picasso was well aware of his legendary status within his own lifetime. Child prodigy, groundbreaking visionary and ageing lothario, Picasso had many faces.

One of the first modern celebrity art icons, and an early master of the soundbite, the Spanish artist was a worldwide source of fascination and was as well known in his later years for his love life as he was for his painting.

But since his death in 1973, interest in his exploits has been stripped away and a real appreciation for Picasso’s lifeblood – his art – remains. The father of the Cubism movement,

Picasso

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IS

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>>MOTORING: BUGATTI<<

636262 63

THE VEYRON STUNNED CAR JOURNALISTS AND DRIVERS ALIKE

WHEN IT WAS LAUNCHED. NOW THE CONVERTIBLE GRAND SPORT

B R I N GS T H E STO RY U P TO DAT E A S B U G AT T I CE LE B R AT E S I TS

C E N T E N A R Y , W R I T E S S A M A N T H A C H I P P I N D A L E

The Grand Sport

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.Jumeirah Magazine

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Key Advertisers

Fine Leather goods

ww

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Call toll free 800-RIVOLI or visit www.rivoligroup.com

Abu Dhabi: Al Manara Jewellery,Hamdan Street – Tel: 02 627 2222

Dubai: IWC boutique, Dubai Mall – Tel: 04 339 8111, Burjuman – Tel: 04 355 1717, Ahmed Seddiqi & Sons, Atlantis - Tel: 04 422 0233, Festival City - Tel: 04 232 9222,

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PIAGET BOUTIQUES: Abu Dhabi: Khalidiya Street, 02 667 0010 - Al Manara Jewellery, Hamdan Street, 02 626 2629 Dubai: Dubai Mall, 04 339 8222 – Wafi New Extension, 04 327 9000

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. Corporate Publishing

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DDcover-Approved.indd 2 11/4/09 11:20:04 AM

00 DAY 2009-2010 Cover.indd 1 4/26/09 10:22:14 AM

D U B A ID U B A I

DBH Cover2009 opt 3.indd 1 5/19/09 3:37:04 PM

OFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEOFFICIAL POCKET GUIDEDubaiDubaiDubai

DPG Cover_2010.indd 1 3/3/10 11:47:01 AM

2009/2010

00 Exhibiting Cover 09/10_(f).indd 1 9/10/09 8:18:24 AM

An Evening of Golf and Giving

28TH JANUARY 2010

www.sbgolfclub.ae www.saadiyat.ae

00 TDIC Cover final.indd 1 1/25/10 9:20:31 AM

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F E S T I V A L P R O G R A M M Ew w w. d u b a i l y n x . c o m

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Co-sponsors

Sponsor

IHP-E-1562 ODDC Official Pro 2010.indd 1 1/19/10 12:08:35 PMDDC 2010 COVER (f).indd 1 1/31/10 9:17:12 AM

w w w . d u b a i l a d i e s m a s t e r s . c o m

PartnersChallenge Match

sponsorOfficial

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CarOfficialAirline

OfficialNewspaper

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Preferred Method of Payment

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No.1 in the Business of PublishingMotivate’s business publishing division produces journals and books for the region’s most influential business groups and professional bodies.

With prestigious awards for magazine and book publishing, it is not surprising that Motivate should make its expertise available to blue-chip clients through commercial and contract publishing.

Dubai Business Handbook is published on behalf of the Government of Dubai Department of Tourism and Commerce Marketing (DTCM) and is its flagship annual business publication providing comprehensive details about setting up a business in Dubai.

Destination Dubai is published in six languages and is distributed throughout the DTCM’s overseas network and at tourism exhibitions, travel trade presentations and promotional activities globally.

Motivate produces yearbooks for international airport authorities including Abu Dhabi, Dubai and Sharjah. In addition to annual reports and corporate handbooks, Motivate also produces souvenir books, catalogues and programmes for a multitude of clients.

. Corporate Publishing

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With its awe-inspiring architecture, gleaming interiors and sleekly appointed lounges, Emirates Terminal 3 at Dubai International is proudly reinventing the whole passenger experience

SOARING IN THE SKIES

ubai Airports made aviation history on 14 October 2008 when it opened Emirates Terminal 3, an iconic facility that aptly reflects and captures Dubai’s dynamism and vibrancy. Impressing travellers with its elegantly appointed lounges, retail facilities, restaurants, spas, first-rate hotel, water

features, lounge-like seating areas and calming green spaces, Emirates Terminal 3 is a lifestyle destination in itself – a feat accomplished by only a handful of airports around the world.

Committed to delivering memorable experiences to every passenger that passes through its doors, Dubai Airports and Emirates Airline have formed dedicated teams that assist both passengers and staff at the new terminal.

Airport terminal with a human touch

DAround 100 Dubai Airports staff sporting large ‘May I Help You?’ badges are on hand, ready to help passengers as they enjoy the facilities and embark on their journeys. Passengers who arrived at the wrong terminal for their flights are also quickly and conveniently transferred by Dubai Airports’ shuttle buses to the right one.

Terminal 3 has been winning rave reviews from airport users since its 2008 opening. The massive airport terminal’s modern architecture, luxurious and spacious lounges, excellent duty free shops, first-class facilities and helpful and well-informed staff have left even the most discerning traveller impressed. Time-conscious corporate travellers and frequent flyers also revel at the speed of service on arrival.

The Emirates Terminal 3 complex at Dubai International includes Terminal 3, an associated airside facility and an A380-dedicated airside facility (third concourse) that is currently under construction. The entire complex carries a US$4.5 billion price tag.

WORLD-CLASS HUBEmirates Terminal 3 features a massive baggage hall with 18 baggage carousels, porters and baggage storage services that all combine to provide a quick and easy getaway.

Parents are also taking full advantage of the bright red baby strollers at the airport. These amenities, as any parent knows, can make travelling with kids much more pleasant. An Unaccompanied Minors Lounge, providing a secure and entertaining outlet for children travelling alone, is also available.

Helping reduce the level of travel stress, the massive terminal – which covers 515,000sqm (equivalent to 94 football fields) – has a multi-level environment that caters for easy passenger flow and decreased walking, thanks to its 157 elevators, 97 escalators and 82 moving walkways. Checking in is a breeze with 126 traditional counters for Economy Class customers and 32 for First and Business Class. To top it off, Emirates Terminal 3 features 60 Self Service kiosks, 30 for passengers with check-in baggage and 30 for those travelling without.

FAST FACTS■ The mega-project

required the excavation of over 10 million cubic metres of earth, enough to fill 4,000 Olympic-size swimming pools.

■ Some 2.4 million cubic metres of concrete, enough to fill 950 Olympic-size swimming pools, was used in the construction of the project.

25

24-26 Terminal 3.indd 24-25 3/7/10 9:18:56 AM

14

ABOUT AT THE UAE

Exhibiting in the Emirates

spas and restaurants. Owned and operated by Dubai Airports, Dubai International made aviation history in October 2008 when it opened Terminal 3, an iconic facility that aptly reflects and captures Dubai’s dynamism and vibrancy. The airport serves as the regional hub of 125 international carriers. Collectively, those airlines fly to more than 200 destinations worldwide.Contact details:Tel: + 971 4 2162525, Fax: + 971 4 2244067,www.dubaiairport.com

Dubai World Central – Al Maktoum InternationalCurrently under construction, Dubai World Central – Al Maktoum International is projected to be the world’s largest passenger and cargo hub once completed. The airport, which is at the heart of the 140km Dubai World Central urban aviation community in Jebel Ali, will be capable of handling up to 120 million passengers annually.

AIRPORTSThe Emirates has seven airports with Abu Dhabi, Dubai and Sharjah serving as the country’s primary aviation hubs. The UAE’s location at the crossroads of Europe, Asia and Africa makes for easy accessibility. Flying time from London is seven hours, Frankfurt six, Hong Kong eight, Cairo four and New York 13 hours. Most European capitals and other major cities have direct flights to the UAE, many with a choice of operator.

Abu Dhabi International AirportThe gateway to the emirate of Abu Dhabi, the capital of the UAE, Abu Dhabi International is an award-winning facility that brings together over 40 airlines that fly to nearly 70 destinations worldwide. Abu Dhabi International is currently undergoing a Dhs25 billion (US$6.8 billion) redevelopment and expansion programme that is designed to increase the airport’s overall capacity to more than 20 million passengers annually. Contact details:Tel: +971 2 505 5000, Fax: +971 2 575 8300,Email: [email protected], www.abudhabiairport.ae

Dubai International AirportThe Middle East’s leading aviation centre, Dubai International is a lifestyle destination in itself with its luxury hotel, excellent duty free shopping,

UAE essentials

14-19 UAE Essentials.indd 14 3/7/10 9:25:13 AM

Recognised as a golfer’s paradise, Dubai is home to several championship golf courses. The sport’s superstars – from Tiger Woods and Sergio Garcia to Rory McIlroy and Henrik Stenson – have all played at the Majlis Course of the Emirates Golf Club, venue of the ‘crown jewel’ of the European Tour’s three-stop desert swing, the Dubai Desert Classic.

Visitors may also choose to play golf at the Dubai Creek Golf and Yacht Club, The Address Montgomerie Dubai, Arabian Ranches Golf Club, Al Badia Golf Club or Jumeirah Golf Estates.

Shopping for authentic souvenirs is a major part of travelling. Visitors looking for great gifts or quality souvenirs will find them all and more at the Dubai Gold Souk in Deira. Here, hundreds of shops sell a dazzling array of jewellery pieces from bangles and earrings to necklaces and brooches encrusted with precious stones. This area is best explored on foot, so wear comfortable and durable shoes.

One of Dubai’s key attractions is its vibrant culinary scene. Home to celebrity-chef restaurants and neighbourhood eateries, the city gives diners the opportunity to explore the world dish by dish.

A luxury vacation in Dubai has to include reservations at some of its most upscale restaurants including Michelin starred Chef Gordon Ramsay’s Verre at the Hilton Dubai Creek (www.gordonramsay.com), Gary Rhodes’ Rhodes Mezzanine at the Grosvenor House (www.grosvenorhouse-dubai.com) and the world-famous Nobu of revered Japanese chef Nobu Matsuhisa at Atlantis, The Palm (www.atlantisthepalm.com). Also at Atlantis are Rostang, the French brasserie of Michel Rostang, Ronda Locatelli of Italian celebrity chef Giorgio Locatelli and Ossiano by Santi Santamaria.

The Dubai Museum is one of the best places to experience a little bit of the emirate’s culture and history. Located within the beautifully

restored Al Fahidi Fort, the museum features galleries that recreate scenes from the Dubai Creek, traditional Arabian houses, mosques, souks, date farms and desert and marine life. The museum also has a pearl diving exhibit, including sets of pearl merchants’ weights, scales and shieves. Also on display are artefacts from several excavations in the emirate, recovered from graves that date back to the third millennium BC.

If you want fabulous views, sumptuous food and great entertainment, a cruise along Dubai Creek might be the thing for you. Bateaux Dubai combines the best of sightseeing, fine dining and live musical entertainment for an unforgettable and magical evening. The temperature-controlled restaurant deck is covered with anti-reflecting glass, giving diners unobstructed views of the Dubai Creek. This tour is highly recommended and very popular among large groups and families.

Breakfast at the Beachcombers at Jumeirah Beach Hotel is a great way to start your day. Beachcombers blends Far Eastern cuisine with a dash of Asian culinary flair. Dine at the deck so you can soak up the panoramic views of the beach and the stunning Burj Al Arab.

A world-class retail destination, the Dubai Mall is the only shopping complex in Dubai where you can watch stingray feedings while shopping for a Dolce & Gabbana cocktail dress.

This shopping complex is massive. Situated in close proximity to Burj Dubai, the world’s tallest building, the mall is spread over an area of 12 million square feet with more than a thousand stores and 160 food and beverage outlets. It has an extensive array of leisure attractions including the Dubai Aquarium & Underwater Zoo that has over 33,000 aquatic animals, an Olympic-sized Dubai Ice-Rink, and The Waterfall, which traverses the four levels of the mall.

If you want to dine in a restaurant that offers spectacular views of Dubai, book a table at Neos. This panoramic sky bar is located on the 63rd floor of The Address, Downtown Burj Dubai which is situated beside Dubai Mall. Caviar, oysters and Wagyu beef with black truffle dip are on the menu.

A desert safari is a must-do for all Dubai visitors. Several tour operators offer Arabian adventure packages that include camel rides and thrilling activities such as dune bashing or desert driving, sand boarding and hot air balloon rides.

The desert is at its most beautiful when the sun is low. Come twilight, travellers on a desert safari are led to a traditional Bedouin camp for pots of fragrant coffee, pastries and preserved dates before settling down to dine in splendour under the stars. ■

A city famous for its striking skyline, fantastic retail offering, celebrity-chef restaurants, a thriving arts scene and an exciting sports calendar, Dubai is an attractive destination for visitors looking for short city breaks. This sample itinerary can help you get the most out of a two-day visit to one of the world’s most fascinating destinations.

Dubai Creek Golf and Yacht Club

Atlantis, The Palm

Dubai Museum

Gold Souk

Dubai Mall

Burj Al Arab

Downtown Burj Dubai

Dubai Creek

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.Corporate

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14

ABOUT AT THE UAE

Exhibiting in the Emirates

spas and restaurants. Owned and operated by Dubai Airports, Dubai International made aviation history in October 2008 when it opened Terminal 3, an iconic facility that aptly reflects and captures Dubai’s dynamism and vibrancy. The airport serves as the regional hub of 125 international carriers. Collectively, those airlines fly to more than 200 destinations worldwide.Contact details:Tel: + 971 4 2162525, Fax: + 971 4 2244067,www.dubaiairport.com

Dubai World Central – Al Maktoum InternationalCurrently under construction, Dubai World Central – Al Maktoum International is projected to be the world’s largest passenger and cargo hub once completed. The airport, which is at the heart of the 140km Dubai World Central urban aviation community in Jebel Ali, will be capable of handling up to 120 million passengers annually.

AIRPORTSThe Emirates has seven airports with Abu Dhabi, Dubai and Sharjah serving as the country’s primary aviation hubs. The UAE’s location at the crossroads of Europe, Asia and Africa makes for easy accessibility. Flying time from London is seven hours, Frankfurt six, Hong Kong eight, Cairo four and New York 13 hours. Most European capitals and other major cities have direct flights to the UAE, many with a choice of operator.

Abu Dhabi International AirportThe gateway to the emirate of Abu Dhabi, the capital of the UAE, Abu Dhabi International is an award-winning facility that brings together over 40 airlines that fly to nearly 70 destinations worldwide. Abu Dhabi International is currently undergoing a Dhs25 billion (US$6.8 billion) redevelopment and expansion programme that is designed to increase the airport’s overall capacity to more than 20 million passengers annually. Contact details:Tel: +971 2 505 5000, Fax: +971 2 575 8300,Email: [email protected], www.abudhabiairport.ae

Dubai International AirportThe Middle East’s leading aviation centre, Dubai International is a lifestyle destination in itself with its luxury hotel, excellent duty free shopping,

UAE essentials

14-19 UAE Essentials.indd 14 3/7/10 9:25:13 AM

2

DUBAI BUSINESS HANDBOOK 2009

A few decades ago, Dubai did not look like a centre for trade in the Middle East. Sitting on the shores

of the Arabian Gulf, the emirate was a small desert settlement that prospered on pearl trading.

Since the 1960s, Dubai has evolved with lightning speed. Trade barriers were torn down, futuristic skyscrapers have sprung up and the city has been

transformed into a hub of trade and investment in the region.

With the country’s oil reserves on the wane, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, realised the need to diversify the emirate’s economy. Dubai has made unprecedented investments in infrastructure with new roads, awe-

inspiring towers, man-made islands and massive shopping malls. Dubai Metro, a state-of-the-art urban railway system, and a massive airport – Dubai World Central – Al Maktoum International – are currently under construction.

Dubai has also been transformed into a spectacular luxury destination that offers glorious sunshine and world-class leisure, tourism and entertainment

A MODERN ECONOMIC POWERHOUSESuccessfully diversifying its economy away from oil and natural gas, Dubai is standing tall as the Middle East’s economic powerhouse

Emirates Towers

02-04 Ch1 Economic Powerhouse.indd 2 3/7/10 9:32:23 AM

»

ack in April 2000, when the finishing touches were being applied to the new Sheikh Rashid Terminal, it was apparent that Dubai Duty Free had a shopping facility that would drive sales into the

next millennium. Arriving and departing passengers were immediately struck by the ease with which they could ascend and descend into the spacious terminal, and the breadth and quality of the outlets on display in the 5,400-square-metre facility were unrivalled.

Few could have imagined then that, eight years later, managers and staff would be going through the same experience again – only this time on an even grander scale. Dubai Duty Free has always had one eye on the future throughout its 25-year history, but for once, all eyes are on the present.

Not only has the retailer opened new operations at Emirates Terminal 3, resulting in an additional

8,000 square metres of space, it is also ringing the changes behind the scenes.

A new warehouse and distribution centre in Umm Ramool, close to Dubai International Airport, launched its operations in June 2008. The 27,000-square-metre facility, featuring a semi-automated retrieval and storage system, is the biggest of its kind in the Middle East. Automation is key in logistics, and Dubai Duty Free studied other warehouse operations around the world such as that of Gebr Heinemann in Hamburg while planning the design and construction of the Umm Ramool facility.

Eventually, the facility will serve as the centralised warehouse for Dubai Duty Free’s entire operation, says Colm McLoughlin, Managing Director of Dubai Duty Free.

“A great deal of hard work has gone into the opening of this impressive facility which features

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. Book Publishing

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Gulf Business Books:

1985-201025th Anniversary

of Book Publishing

.Books

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Motivate Publishing’s Book division is the Gulf’s leading publisher of books. This year we celebrate 25 years of unrivalled expertise. Motivate Publishing provides comprehensive publishing solutions for clients from government institutions to large and small corporations.

What’s on Guides

livinG in series: araBian heritaGe

25 years of Books Publishing

The Arabian Heritage Series is a constantly expanding collection of works, conceived by Motivate Publishing, which focuses on diverse areas of life in the Gulf, while educating, informing and entertaining readers.

Some of the region’s greatest explorers, travel writers and photographers have worked with Motivate to produce books of the highest quality; these include flagship titles by such luminaries as Sir Wilfred Thesiger, Ronald Codrai OBE, Royal Photographer Noor Ali Rashid and Patrick Lichfield.

Motivate’s Gulf Business Books imprints continues to grow and expand its international reach. Other imprints such as What’s On Guides also build on the success of the group’s most recognised brands. Motivate’s book publishing division plays a key role in the development

of the regional publishing industry through its support of such events as the Abu Dhabi International Book Fair and the Emirates International Festival of Literature as well as representing the region at book fairs around the world.

Motivate has published two books by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai: My Vision, his best selling autobiography and, in March 2009, Poems From The Desert.

The company’s efforts have been rewarded with numerous prestigious accolades including two Sultan Al Owais Awards for Literature, three IAA- GCC Retail Publisher Awards and two Sharjah Book Fair Awards.

. Arabian Gallery

78

Our dedicated Arabian Gallery boasts the full range of Motivate books, original artworks, photographs and antique lithographs.

The Arabian Gallery

The Arabian Gallery opened in 2005 and is the only specialised outlet in the Middle East dealing exclusively with Arabian-themed books. Motivate’s full range of authoritative books, dedicated to Arabian heritage are all available for purchase in addition to selected titles from other publishers.

The layout of the gallery provides a conducive setting for book browsing and purchase, with simple, modular shapes and comfortable seating affording a clean, light environment. Display cabinets containing memorabilia from the time of Sir Wilfred Thesiger’s life among the Bedu provide authentic finishing touches and include one of Sir Wilfred’s Leica

cameras, with which he took many of the striking photographs seen in his books.

Alongside a comprehensive range of books, a gallery of fine-art prints of Arabia by photographers including Sir Wilfred Thesiger, Noor Ali Rashid, Ramesh Shukla and Patrick Lichfield are offered for sale together with a number of original paintings by artists famous for their Arabian work. The Arabian Gallery also stocks rare and antiquarian books about the region, as well as David Roberts lithographs.

The Arabian Gallery can be found at Motivate Publishing’s head office in Garhoud, Dubai.

.Arabian Gallery

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. Motivate Digital

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.Motivate Digital

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Motivate Publishing has several online products serving as brand extentions to a number of magazine titles, as well as websites serving a unique and specific purpose of their own.

Connecting to Motivate Online

Motivate Publishing’s digital operations have a rich heritage and a bright future.

BooksArabia.com was one of the Middle East’s first true e-commerce websites and continues to offer an ever-expanding online inventory of books sourced from Motivate’s own portfolio of titles as well as from publishers around the world.

Motivate also operates a range of microsites dedicated to some of the region’s most high-profile events, including What’s On Awards (www.whatsonawards.com), Emirates Woman Awards (www.emirateswoman.ae/awards) , Campaign Photography Awards (www.campaignphotographyawards.com), British Business Awards (www.bbawards.com) and Business Traveller Awards ME (www.btme.ae).

And with broadband penetration across the region set to explode, Motivate has a comprehensive expansion plan in place for 2010/11 which will see the introduction of new consumer and business-to-business sites.

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For advertisers requiring additional enhancements to reinforce the impact of their campaign Motivate Publishing can offer some imaginative solutions.

Creative Solutions

BookmarkA flexible advertising technique which can be attached onto a magazine page to promote your business and can be run across a suite of Motivate titles.

BarN DoorSBarn doors are a fantastic creative platform, however, in order to protect the integrity of the Magazine, the format is strictly reserved for brands with the right associations with Motivate titles

GatefolDGatefolds are a dramatic way of gaining readers’ attention, because of their size they provide more space for clients to get information across. The front cover opens to the right.

falSe cover/jacketA highly visible advertising technique, this is the first image a magazine reader will see that is more prominent than the cover.

.creative Solutions

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taGSa small marker which protrudes from the magazine to draw attention to your advert.

tip oNA promotional item, such as a magnet or game piece, affixed to the cover of a publication. Glued inserted cards are attached by low tack fugitive adhesive. Tip-on cards can only be attached to premium-paid right hand pages.

SampliNGThis is where a company may include a sample of their product with the distribution of the magazine. The product is encompassed in a polybag.

looSe iNSertSThe insert of a pre-printed insert into the magazine, which is smaller in size than the dimensions of the publication. This is a great way to distribute your literature straight into the hands of your target audience.

BellY BaNDCombined with your branding and artwork, they offer a unique packaging component to bundle and promote your product. Belly Bands are the first thing that a reader will see, providing a high impact effect.

. Motivate Events

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Motivate Publishing has several online products serving as brand extentions to a number of magazine titles, as well as websites serving a unique and specific purpose of their own.

Motivate Events

Consumer events:l What’s On Awards Dubai

l What’s On Awards Abu Dhabi

l Emirates Woman Awards

l Fashion with a Heart

l Golf Digest Awards

l Hello! Personalites of the year

Business events:l Gulf Business Awards

l British Business Awards

l Roundtables

l Recruitment Fair

l Campaign Photography Awards

l MICE Seminars

l Top 50 Venues Party

l MICE & Events Party

l Business Traveller Awards

.motivate events

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. Dubai Lynx

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Dubai Lynx 2010 Logo

This is the 2010 logo for Dubai International Advertising Festival. The ‘ear’ logo should always be in this proportion to the type. The logo should not be broken up.

Dubai Lynx is the leading advertising festival in the Middle East and North African region for the creative community. It boasts an inspirational and hard-hitting two day learning programme, featuring top local and international speakers.

Presented by Motivate Publishing and the Cannes Lions International Advertising Festival, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. The festival boasts 16 seminars and four workshops over two days. What’s more, it features exhibitions and

screenings to provide creative inspiration and learning opportunities to the advertising and allied industries.

The festival culminates with the Dubai Lynx Advertising Awards, which honours and celebrates creative excellence in Print, Outdoor, TV/Cinema, Radio, Media, Direct & Sales Promotion, Interactive and Integrated advertising.

As well as rewarding the creative sector, Dubai Lynx provides an opportunity for the very best young advertising and media talent from the MENA region to demonstrate their skills through the young creatives competition.

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Now in its third year the Dubai International Advertising Festival, incorporating the Dubai Lynx Awards, continues to reward creative excellence.

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Be a Star of the ScreenTarget a young, affluent, sophisticated audience with proven spending power, who are technology-savvy, as well as brand and fashion conscious.

Motivate Val Morgan Cinema Advertising FZ LLC, a joint venture between Motivate Publishing andVal Morgan Cinema Advertising, was formed to represent the screen advertising interests of leading cinemas in the Middle East. Based in Dubai Media City, Motivate Val Morgan provides advertising opportunities in the luxury state-of-the-art

multiplexes in the United Arab Emirates, Lebanon, Jordan and Syria. The joint venture is a natural extension of the core business activities of both companies. Motivate’s experience and profile at the top of the advertising sales market is complemented by Val Morgan’s experience and understanding of the cinema market worldwide.

. Motivate Val Morgan

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vAriety of options

typicAl cinemA Audience profile

l Unique distraction-free environment

l Unrivalled impact and advertising recall

l Minimum wastage

l Prestigious showcase for brands

l Growing audiences

l Limited availability and less clutter maximises share of voice

l Premium environment with dynamic new world-class cinemas

l Youthful, sophisticated and multicultural

l Affluent – high spending power and disposable income

l Good educational background

l Fashion and brand conscious

l Keen to have and use the latest technology

l Difficult to target with any other single media

l Motivate Val Morgan offers a variety of effective cinema advertising options for on screen and off screen branding and tactical campaigns.

. Contact Details

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Head Office

internatiOnal media representatives

l motivate publishing PO Box 2331, Al Garhoud Street, Dubai, United Arab Emirates Tel +971 4 282 4060, Fax +971 4 282 0428 Email [email protected]

l dubai media city Motivate Publishing FZ LLC Office No 508, Building No 8, Dubai Media City, United Arab Emirates Tel +971 4 390 3550, Fax +971 4 390 4845

l abu dhabi Motivate Advertising, Marketing & Publishing PO Box 43072, Abu Dhabi, United Arab Emirates Tel +971 2 677 2005, Fax +971 2 677 0124

l london Motivate Publishing Ltd, Acre House, 11/15 William Road, London, NW1 3ER, United Kingdom Email [email protected]

l aUstralia OKEEFFE MEDiA Tel +61 89 381 7425, Fax +61 89 382 4850, [email protected]

l cHina/HOnG KOnG EMPHASiS MEDiA LiMitED Tel +85 22 516 1048, Fax +85 22 561 3349, [email protected]

l cYprUs EPiStLE COMMUNiCAtiONS & MEDiA Tel +35 72 246 6555, Fax +35 72 276 9999, [email protected]

l france/sWitZerland

iNtERMEDiA EUROPE LtD Tel +33 15 534 9550, Fax +33 15 534 9549, [email protected]

l GermanY iMV iNtERNAtiONAL MEDiA SERViCE GMBH Tel +49 211 887 2310, Fax +49 211 887 2919, [email protected]

l india MEDiA StAR tel +91 22 281 5538/39/40, Fax +91 22 283 9619, [email protected]

l italY iMM itALiA Tel +39 023 653 4433, Fax +39 029 998 1376, [email protected]

l Japan SKyNEt MEDiA iNC. Tel/Fax +81 43 278 6977, [email protected]

l tUrKeY MEDiA LtD Tel +90 212 275 8433, Fax +90 212 275 9228, [email protected]

l UK spafax iNFLiGHt MEDiA Tel +44 207 906 2001, Fax +44 207 906 2022, [email protected]

l Usa REDWOOD CUStOM COMMUNiCAtiONS iNC. Tel 212-473-5679 x 313 , Fax 212-260-3509, [email protected]

l For full advertising information or to subscribe to any of Motivate Publishing’s market leading titles visit www.mpmediakits.com, alternatively feel free to call our head office in Dubai on tel: +971 4 282 4060

sUbscriptiOns

Winner of the first BPA Global Audit Circulation Competition-2009

motivate publishingHEAD OFFICE: PO BOx 2331, DuBai, uniteD araB emirates tEl +971 4 282 4060 FAX +971 4 282 0428

mOtivatePuBlishing.cOm

Documents

Motivate Corporate Brochure (Lo-Res)