6
BRAND ENTERPRISE BRAND RANK RANK VALUE BRAND VALUE/ VALUE/ 2016 2015 BRAND PARENT COMPANY INDUSTRY GROUP (RS.M) RATING MARKET CAP EV,MC 1 1 BOC Bank of Ceylon Banking 41,418 AA+ 2 2 People's Bank People's Bank Banking 30,953 AA 3 5 NSB National Savings Bank Banking 26,467 AA+ 4 3 Dialog Dialog Axiata Telecommunications 26,098 AAA- 99,299 26% 5 4 Commercial Bank Commercial Bank of Ceylon Banking 24,027 AA 111,944 21% 6 10 Lion Beer Lion Brewery Ceylon Beverages 21,107 A+ 48,025 44% 7 7 Nestlé Nestlé Lanka Food 19,320 AA 107,463 18% 8 9 SriLankan SriLankan Airlines Airlines 18,813 AA- 9 6 HNB Hatton National Bank Banking 18,640 AA 77,547 24% 10 8 Cargills Food City Cargills (Ceylon) Supermarkets (Retail) 14,568 AA+ 46,809 31% 11 11 Sampath Bank Sampath Bank Banking 13,838 AA 40,528 34% 12 15 Singer Singer (Sri Lanka) Retail 9,858 AA+ 27,583 36% 13 12 SLT Sri Lanka Telecom Telecommunications 8,885 AA- 61,897 14% 14 13 DCSL Distilleries Company of Sri Lanka Beverages 8,366 A 73,193 11% 15 14 PLC People's Leasing & Finance Financial services (Leasing) 7,588 AA 55,736 14% 16 18 Ceylinco Insurance Ceylinco Insurance Insurance 6,634 AA 33,003 20% 17 21 Keells Super Keells Super Supermarkets (Retail) 6,518 AA- 18 19 Seylan Bank Seylan Bank Banking 6,425 A+ 26,206 25% 19 16 NDB National Development Bank Banking 6,311 A+ 27,748 23% 20 22 Elephant House Ceylon Cold Stores Beverages 6,289 AA+ 37,387 17% 21 20 Sri Lanka Insurance Sri Lanka Insurance Corporation Insurance 6,235 AA 22 17 Mobitel Sri Lanka Telecom Telecommunications 5,476 A+ 40,765 13% 23 25 Coca-Cola Coca-Cola Beverages Sri Lanka Beverages 4,848 AA- 24 27 Arpico Supercentre Richard Pieris Supermarkets (Retail) 4,773 A+ 25,504 19% 25 23 Cinnamon John Keells Holdings Hospitality 4,659 AA 25,063 19% 26 26 LB Finance LB Finance Financial services 4,121 A+ 15,181 27% 27 73 Rocell Royal Ceramics Lanka Building materials 3,638 AA 26,865 14% 28 24 Nations Trust Bank Nations Trust Bank Banking 3,563 A- 18,033 20% 29 38 Commercial Credit Commercial Credit & Finance Financial services (Leasing) 3,246 AA- 16,222 20% 30 31 Central Finance Central Finance Company Financial services 3,075 A+ 24,522 13% 31 28 Lanka IOC Lanka IOC Oil and gas 3,006 BBB 10,005 30% 32 35 Tokyo Cement Tokyo Cement Company Building materials 2,988 AA- 16,952 18% 33 29 Dilmah Ceylon Tea Services Beverages 2,755 A 9,297 30% 34 36 Prima Ceylon Grain Elevators Food 2,164 AA- 5,045 43% 35 34 Asiri Health Asiri Hospital Holdings Health care 2,162 A 33,592 6% 36 33 Union Assurance Union Assurance Insurance 2,148 A+ 8,721 25% 37 42 Dialog TV Dialog Axiata Media 1,955 A+ 7,440 26% 38 39 DFCC Bank DFCC Bank Banking 1,684 A- 39,765 4% 39 43 Pan Asia Bank Pan Asia Banking Corporation Banking 1,668 BBB 7,229 23% 40 37 ODEL ODEL Retail 1,648 AA- 6,876 24% 41 32 RDB Regional Development Bank Banking 1,595 BB 42 40 Janashakthi Insurance Janashakthi Insurance Insurance 1,532 A+ 11,616 13% 43 51 CEAT Kelani Tyres Motor 1,422 AA- 5,520 26% 44 44 Commercial Leasing Commercial Leasing & Finance Financial services (Leasing) 1,325 BBB 24,873 5% 45 54 Keells Foods Keells Food Products Food 1,279 AA- 4,379 29% 46 45 LOLC Lanka ORIX Leasing Company Financial services (Leasing) 1,277 A- 36,163 4% 47 50 Harischandra Harischandra Mills Food 1,146 A 2,306 50% 48 60 ACL ACL Cables Building materials 1,144 AA- 8,262 14% 49 46 CDB Citizens Development Business Finance Financial services 1,118 BB 4,500 25% 50 47 Mercantile Investments Mercantile Investments and Finance Financial services 1,076 BB 13,471 8% FOOTNOTES Brand Finance Lanka has produced this study through an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available information. No independent verification or audit of such material has been undertaken. Brand Finance Lanka accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The brand valuations of Sri Lanka’s Top 100 brands follow IVSC guidance, but will only comply with ISO 10668 Monetary Brand Valuation Standard when accompanied by detailed legal and behavioural analysis. The conclusions expressed herein are the opinions of MOST VALUABLE BRANDS 14 I BRANDS ANNUAL I 2016

MOST VALUABLE BRANDS - STING Consultants Kotmale Cargills (Ceylon) Food 388 BBB 81 78 Singer Finance Singer Finance (Lanka) Financial services 325 BB 3,439 9% 82 83 Amana …

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Page 1: MOST VALUABLE BRANDS - STING Consultants Kotmale Cargills (Ceylon) Food 388 BBB 81 78 Singer Finance Singer Finance (Lanka) Financial services 325 BB 3,439 9% 82 83 Amana …

BRAND ENTERPRISE BRANDRANK RANK VALUE BRAND VALUE/ VALUE/ 2016 2015 BRAND PARENT COMPANY INDUSTRY GROUP (RS.M) RATING MARKET CAP EV,MC

1 1 BOC Bank of Ceylon Banking 41,418 AA+

2 2 People's Bank People's Bank Banking 30,953 AA

3 5 NSB National Savings Bank Banking 26,467 AA+

4 3 Dialog Dialog Axiata Telecommunications 26,098 AAA- 99,299 26%

5 4 Commercial Bank Commercial Bank of Ceylon Banking 24,027 AA 111,944 21%

6 10 Lion Beer Lion Brewery Ceylon Beverages 21,107 A+ 48,025 44%

7 7 Nestlé Nestlé Lanka Food 19,320 AA 107,463 18%

8 9 SriLankan SriLankan Airlines Airlines 18,813 AA-

9 6 HNB Hatton National Bank Banking 18,640 AA 77,547 24%

10 8 Cargills Food City Cargills (Ceylon) Supermarkets (Retail) 14,568 AA+ 46,809 31%

11 11 Sampath Bank Sampath Bank Banking 13,838 AA 40,528 34%

12 15 Singer Singer (Sri Lanka) Retail 9,858 AA+ 27,583 36%

13 12 SLT Sri Lanka Telecom Telecommunications 8,885 AA- 61,897 14%

14 13 DCSL Distilleries Company of Sri Lanka Beverages 8,366 A 73,193 11%

15 14 PLC People's Leasing & Finance Financial services (Leasing) 7,588 AA 55,736 14%

16 18 Ceylinco Insurance Ceylinco Insurance Insurance 6,634 AA 33,003 20%

17 21 Keells Super Keells Super Supermarkets (Retail) 6,518 AA-

18 19 Seylan Bank Seylan Bank Banking 6,425 A+ 26,206 25%

19 16 NDB National Development Bank Banking 6,311 A+ 27,748 23%

20 22 Elephant House Ceylon Cold Stores Beverages 6,289 AA+ 37,387 17%

21 20 Sri Lanka Insurance Sri Lanka Insurance Corporation Insurance 6,235 AA

22 17 Mobitel Sri Lanka Telecom Telecommunications 5,476 A+ 40,765 13%

23 25 Coca-Cola Coca-Cola Beverages Sri Lanka Beverages 4,848 AA-

24 27 Arpico Supercentre Richard Pieris Supermarkets (Retail) 4,773 A+ 25,504 19%

25 23 Cinnamon John Keells Holdings Hospitality 4,659 AA 25,063 19%

26 26 LB Finance LB Finance Financial services 4,121 A+ 15,181 27%

27 73 Rocell Royal Ceramics Lanka Building materials 3,638 AA 26,865 14%

28 24 Nations Trust Bank Nations Trust Bank Banking 3,563 A- 18,033 20%

29 38 Commercial Credit Commercial Credit & Finance Financial services (Leasing) 3,246 AA- 16,222 20%

30 31 Central Finance Central Finance Company Financial services 3,075 A+ 24,522 13%

31 28 Lanka IOC Lanka IOC Oil and gas 3,006 BBB 10,005 30%

32 35 Tokyo Cement Tokyo Cement Company Building materials 2,988 AA- 16,952 18%

33 29 Dilmah Ceylon Tea Services Beverages 2,755 A 9,297 30%

34 36 Prima Ceylon Grain Elevators Food 2,164 AA- 5,045 43%

35 34 Asiri Health Asiri Hospital Holdings Health care 2,162 A 33,592 6%

36 33 Union Assurance Union Assurance Insurance 2,148 A+ 8,721 25%

37 42 Dialog TV Dialog Axiata Media 1,955 A+ 7,440 26%

38 39 DFCC Bank DFCC Bank Banking 1,684 A- 39,765 4%

39 43 Pan Asia Bank Pan Asia Banking Corporation Banking 1,668 BBB 7,229 23%

40 37 ODEL ODEL Retail 1,648 AA- 6,876 24%

41 32 RDB Regional Development Bank Banking 1,595 BB

42 40 Janashakthi Insurance Janashakthi Insurance Insurance 1,532 A+ 11,616 13%

43 51 CEAT Kelani Tyres Motor 1,422 AA- 5,520 26%

44 44 Commercial Leasing Commercial Leasing & Finance Financial services (Leasing) 1,325 BBB 24,873 5%

45 54 Keells Foods Keells Food Products Food 1,279 AA- 4,379 29%

46 45 LOLC Lanka ORIX Leasing Company Financial services (Leasing) 1,277 A- 36,163 4%

47 50 Harischandra Harischandra Mills Food 1,146 A 2,306 50%

48 60 ACL ACL Cables Building materials 1,144 AA- 8,262 14%

49 46 CDB Citizens Development Business Finance Financial services 1,118 BB 4,500 25%

50 47 Mercantile Investments Mercantile Investments and Finance Financial services 1,076 BB 13,471 8%

FOOTNOTES Brand Finance Lanka has produced this study through an independent and unbiased analysis. The values derived and opinions produced in this study are based only on publicly available information. No independent verification or audit of such material has been undertaken. Brand Finance Lanka accepts no responsibility and will not be liable in the event that the publicly available information relied upon is subsequently found to be inaccurate. The brand valuations of Sri Lanka’s Top 100 brands follow IVSC guidance, but willonly comply with ISO 10668 Monetary Brand Valuation Standard when accompanied by detailed legal and behavioural analysis. The conclusions expressed herein are the opinions of

MOST VALUABLE BRANDS

14 I BRANDS ANNUAL I 2016

Page 2: MOST VALUABLE BRANDS - STING Consultants Kotmale Cargills (Ceylon) Food 388 BBB 81 78 Singer Finance Singer Finance (Lanka) Financial services 325 BB 3,439 9% 82 83 Amana …

Brand Finance Lanka. They are not intended to be warranties or guarantees that a particular value or projection can be achieved in any transaction. The opinions expressed here are notto be construed as providing investment advice. Brand Finance Lanka does not intend this analysis to be relied upon for technical reasons, and excludes all liability to any organisation. Enterprise value is calculated for all brands, except in the case of the financial services industry – viz. banks, leasing, insurance and financial services – where market capitalisation is used. Market capitalisation is used for these sectors because they have considerable debt – having an enterprise value, therefore, does not represent market value.

BRAND ENTERPRISE BRANDRANK RANK VALUE BRAND VALUE/ VALUE/ 2016 2015 BRAND PARENT COMPANY INDUSTRY GROUP (RS.M) RATING MARKET CAP EV,MC

51 48 Mitsubishi United Motors Lanka Motor 1,051 A 8,958 12%

52 49 AIA Insurance AIA Insurance Lanka Insurance 1,040 A 9,062 11%

53 69 Ashok Leyland Lanka Ashok Leyland Motor 1,019 BBB 6,514 16%

54 41 LAUGFS LAUGFS Gas Oil and gas 1,009 A+ 19,216 5%

55 52 Caltex Chevron Lubricants Lanka Oil and gas 991 AA- 34,139 3%

56 59 Kelani Cables Kelani Cables Building materials 964 AA 2,270 42%

57 63 Bairaha Bairaha Farms Food 859 A- 3,038 28%

58 53 HDFC Bank HDFC Bank of Sri Lanka Banking 857 BBB 3,650 23%

59 65 Lanka Hospitals Lanka Hospitals Corporation Health care 801 BBB 10,090 8%

60 72 Lanka Soy Convenience Foods Lanka Food 800 A+ 943 85%

61 76 KFC Cargills (Ceylon) Restaurants 795 AA-

62 67 Asian Alliance Asian Alliance Insurance Insurance 774 A- 5,625 14%

63 57 HNB Assurance HNB Assurance Insurance 723 BBB 3,250 22%

64 55 Nawaloka Nawaloka Hospitals Health care 720 BBB 8,292 9%

65 58 Alliance Finance Alliance Finance Financial services 643 BB 2,041 32%

66 62 Union Bank Union Bank of Colombo Banking 639 BB 19,536 3%

67 64 Vallibel Finance Vallibel Finance Financial services 621 BB 2,618 24%

68 74 Durdans Ceylon Hospitals Health care 576 BB 4,251 14%

69 61 Lankem Lankem Ceylon Chemicals 554 A- 9,523 6%

70 75 SMIB State Mortgage & Investment Bank Banking 550 BBB

71 66 Lakspray Lanka Milk Foods Food 509 A- 6,403 8%

72 71 Abans Abans Electricals Retail 504 AA- 1,117 45%

73 89 Taj Samudra TAL Lanka Hotels Hospitality 503 BBB 5,464 9%

74 68 Softlogic Finance Softlogic Finance Financial services 494 BB 2,705 18%

75 77 Swadeshi Swadeshi Industrial Works Personal care 481 BBB 2,195 22%

76 90 MBSL Merchant Bank of Sri Lanka & Finance Financial services 475 A- 2,237 21%

77 70 Senkadagala Finance Senkadagala Finance Financial services 471 B 3,914 12%

78 80 Sierra Cables Sierra Cables Building materials 456 BBB 2,794 16%

79 82 Morison's J. L. Morison Son & Jones Personal care 435 A-

80 Kotmale Cargills (Ceylon) Food 388 BBB

81 78 Singer Finance Singer Finance (Lanka) Financial services 325 BB 3,439 9%

82 83 Amana Bank Amana Bank Banking 324 B 5,628 6%

83 85 Isuzu Sathosa Motors Motor 308 BB 2,272 14%

84 84 TFC The Finance Company Financial services 307 BBB 944 33%

85 97 National PVC Pipes Central Industries Building materials 289 A 1,092 26%

86 79 Lanka Bell Lanka Bell Telecommunications 286 BB

87 Lucky Yoghurt Lucky Lanka Milk Processing Food 249 BBB 892 28%

88 94 Jetwing Lighthouse The Lighthouse Hotel Hospitality 219 A 2,983 7%

89 87 Dankotuwa Dankotuwa Porcelain Housewares 213 BBB 2,337 9%

90 96 Heladiv HVA Foods Beverages 210 CCC 816 26%

91 81 Amana Takaful Amana Takaful Insurance Insurance 210 B 1,800 12%

92 95 Amaya Amaya Leisure Hospitality 190 BB 5,332 4%

93 Citrus Citrus Leisure Hospitality 184 BB 4,806 4%

94 88 Heritance Ahungalla Aitken Spence Hotel Holdings Hospitality 146 BB

95 91 Arpico Finance Arpico Finance Company Financial services 117 B 1,432 8%

96 86 DI Shoes Ceylon Leather Products Apparel 114 CCC 3,691 3%

97 98 The Fortress The Fortress Resorts Hospitality 106 CCC 1,094 10%

98 93 Sinhaputhra Finance Sinhaputhra Finance Financial services 102 CC 1,108 9%

99 92 Raigam Salt Raigam Wayamba Salterns Food 101 BBB 601 17%

100 99 Swarnamahal Finance Swarnamahal Financial Services Financial services 52 CC 700 7%

2016 RANKINGS

15 I BRANDS ANNUAL I 2016

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RANK BRAND CATEGORY SCORE

1 Dettol Personal care 8.72

2 Sony Electronics 8.66

3 Johnson's Baby Personal care 8.65

4 Atlas Stationery 8.64

5 Sunlight Personal care 8.57

6 Panadol Health care 8.52

7 Harpic Home care 8.52

8 Gillette Personal care 8.47

9 Marmite Food 8.46

10 Happy Cow Food 8.45

11 Milo Food 8.44

12 Eva Personal care 8.42

13 Harris Home care 8.39

14 Bajaj Motor 8.38

15 Vim Home care 8.38

16 M. D. Gunasena Retail 8.38

17 Kiwi Fabric care 8.35

18 Flora Margarine Food 8.34

19 Knorr Food 8.30

20 Siddhalepa Personal care 8.29

21 Honda Motor 8.25

22 Sarasavi Retail 8.24

23 Maliban Food 8.24

24 Samaposha Food 8.22

25 Lifebuoy Personal care 8.21

26 Osusala Retail 8.19

27 Yamaha Motor 8.15

28 Nestomalt Food 8.14

29 Dulux Home care 8.13

30 Vaseline Personal care 8.10

31 McDonald's Food 8.10

32 BMW Motor 8.09

33 Sunquick Beverages 8.09

34 Astra Food 8.07

35 Triumph Apparel 8.07

36 Perera & Sons Food 8.02

37 Richard Stationery 7.98

38 Anton Building materials 7.97

39 Signal Personal care 7.97

40 S-lon Building materials 7.96

41 Kandos Food 7.95

42 Holcim Building materials 7.95

43 Comfort Fabric care 7.95

44 Munchee Food 7.95

45 Pears Personal care 7.93

46 Ratthi Food 7.90

47 Hilton Hospitality 7.85

48 Baby Cheramy Personal care 7.85

49 Pizza Hut Food 7.81

50 Samahan Health care 7.79

UNLISTED BRANDS

16 I BRANDS ANNUAL I 2016

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2016 RANKINGS

17 I BRANDS ANNUAL I 2016

RANK BRAND CATEGORY SCORE

51 DIMO Motor 7.77

52 Maggi Food 7.69

53 Rexona Personal care 7.69

54 Toyota Motor 7.66

55 Exide Automotive 7.64

56 Damro Houseware 7.64

57 Samsung Electronics 7.63

58 Homerun Pas Stationery 7.58

59 Newdale Food 7.55

60 Surf excel Fabric care 7.53

61 Energizer Electronics 7.52

62 Cadbury Food 7.50

63 Ceylonta Beverages 7.97

64 Lankem Robbialac Home care 7.86

65 Anchor Food 8.13

66 Piaggio Motor 7.47

67 Nivea Personal care 7.45

68 LG Electronics 7.42

69 Edna Food 7.38

70 BIC Personal care 7.38

71 Lysol Home care 7.37

72 Vogue Retail 7.36

73 Flora Tissue Personal care 7.34

74 Sunsilk Personal care 7.34

75 Oriflame Personal care 7.33

76 Amaron Automotive 7.32

77 Etisalat Telecommunications 7.28

78 Emerald Apparel 7.27

79 Fems Personal care 7.27

80 Nike Apparel 7.25

81 Adidas Apparel 7.24

82 Orange Houseware 7.22

83 Ninja Home care 7.22

84 Jinasena Centric Electricals 7.21

85 Captain Food 7.20

86 NOLIMIT Retail 7.19

87 Sprite Beverages 7.17

88 Good Knight Home care 7.15

89 Nippolac Home care 7.15

90 Panasonic Electronics 7.14

91 Kevilton Houseware 7.12

92 Ponds Personal care 7.12

93 Apple Electronics 7.10

94 Axe Personal care 7.10

95 Philips Electronics 7.09

96 Nestum Food 7.07

97 Dandex Personal care 7.07

98 Motha Food 7.04

99 Ambewela Beverages 7.02

100 Red Bull Beverages 6.97

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18 I BRANDS ANNUAL I 2016

RANK RANK2016 2015 CORPORATE BRAND DIVERSIFIED SECTORS SCORE

1 1 John Keells Holdings Hospitality, property, finance, F&B, transportation, IT 87.41

2 3 Hemas Holdings Hospitality, transportation, FMCG, health care 85.02

3 2 Softlogic Holdings IT, retail, health care, hospitality 83.91

4 7 Aitken Spence Hospitality, transportation, plantations 83.37

5 4 CIC Holdings Agriculture, FMCG, livestock, health care, industrial chemicals 83.10

6 Ceylon Biscuits FMCG (Highly diversified food and beverage manufacturer) 82.20

7 5 Hayleys Export manufacturing, transportation, hospitality, plantations, agriculture 81.82

8 34 Vallibel One Financial services, ceramics, FMCG, energy 81.71

9 10 Abans Retail, environmental services, property, F&B 81.57

10 16 Access Group Construction, engineering 80.68

11 Metropolitan IT, engineering, communications 80.15

12 17 DCSL F&B, telecommunications, financial services, plantations 79.42

13 25 LOLC Financial services, plantations, leisure, energy, construction, trading 79.01

14 24 Delmege FMCG, logistics, trading, building materials 78.59

15 13 Carson Cumberbatch Property, plantations, FMCG, leisure 78.50

16 35 CT Holdings Retail, F&B manufacture, FMCG 78.19

17 6 Richard Pieris Manufacturing, retail, plantations 77.25

18 9 JAT Holdings Building materials, chemicals, furnishing 76.46

19 11 The Capital Maharaja Organisation Manufacturing, media, FMCG 76.41

20 15 E. B. Creasy Transportation, manufacturing, FMCG, industrial products 75.10

CONGLOMERATE BRANDS

RANK RANK2016 2015 CORPORATE BRAND SECTOR SCORE

1 1 Brandix Lanka Apparel 88.04

2 2 MAS Holdings Apparel 84.99

3 4 Virtusa IT 84.39

4 3 MJF Exports Tea 81.73

5 5 MillenniumIT IT 80.98

6 7 Hirdaramani Apparel 78.83

7 11 hSenid IT 77.58

8 10 Mlesna Tea 76.47

9 6 Akbar Brothers Tea 75.67

10 8 Colombo Dockyard Manufacturing 75.63

11 9 WSO2 IT 73.48

12 18 Printcare Printing 73.01

13 16 Renuka Foods Food 72.26

14 19 Dipped Products Manufacturing 71.53

15 – HVA Foods Tea 70.79

16 17 Silvermill Food 70.45

17 14 Haycarb Manufacturing 70.27

18 13 Tea Tang Tea 67.35

19 15 Loadstar Manufacturing 66.67

20 20 WNS IT 63.33

EXPORT BRANDS

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19 I BRANDS ANNUAL I 2016

RANK2016 CORPORATE BRAND SECTORS SCORE

1 Unilever Sri Lanka Diversified FMCG 81.20

2 Dialog Axiata Telecommunications 79.99

3 Nestlé Lanka Food 79.33

4 GlaxoSmithKline Pharmaceuticals 77.9

5 Toyota Lanka Motor 77.84

6 Coca-Cola Beverages Sri Lanka Beverages 77.06

7 DHL Keells Logistics 76.10

8 3M Lanka Manufacturing 76.00

9 Singer (Sri Lanka) Retail 75.55

10 Ansell Lanka Manufacturing 75.46

11 HSBC Banking 74.74

12 Microsoft Sri Lanka IT 74.65

13 Akzo Nobel Paints Lanka Home care 74.02

14 Chevron Lubricants Lanka Oil and gas 73.85

15 Holcim (Lanka) Building materials 73.81

16 Deutsche Bank Banking 73.65

17 Fonterra Brands Lanka Dairy 73.65

18 Coats Thread Exports Apparel 73.64

19 IBM IT 72.20

20 Airtel Telecommunications 72.16

MULTINATIONAL BRANDS

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