“WE’RE GIVEN THE PALETTE OF COLORS AT BIRTH AND THE MAJORITY OF IMAGES ARE OURS TO CREATE.”- GRACE SLICK

Hi!

THIS BOOK IS DEDICATED TOMY MOM AND GRANDMA FOR ALWAYSBELIEVING IN ME AND STICKING BY MYSIDE THROUGHOUT MY JOURNEY.

HEART 2 HEARTCEPASAVING HURTING HEARTSSUNNY SIDE UPSNOWBALLBRINGING BACK BERLIN

CONTENTS

HEART 2 HEART

PROBLEM: HEART PROBLEMS ARE BECOMING MORE COMMON IN YOUNG ADULTS, AND OFTEN THOUGHT OF SOMETHING THAT ONLY OCCURS IN AN OLDER DEMOGRAPHIC.

POSTER | POLE BANNER | APP | SOCIAL MEDIA | CONTEST

CASE STUDY

Consumers can scan the QR codeto download the Heart 2 Heart app.

P O S T E R

P O L E B A N N E R

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4 5

The app allows the user to create their own beat,by selecting their genre, then entering theirheart rate. A beat is then generated into a QR code for users to share with their friends.

1

A P P

Users could then scan the QR code to listen to their beat.

Users can upload their beats to Heart 2 Heart’sFacebook page, or even to their friends.

S O C I A L M E D I A

Badge holders were given wristbands. They could scan thewristband to see if they won exclusive access to a concert.

Not only would this take the user to see if they had access,the user would then be able to watch the band backstagein real time.

C O N T E S T

Users that have access are then able to get afree heart scan if they wish.

CEPA

PROBLEM: WITH CEPA’S LACK OF ADVERTISING,STUDENTS ARE UNAWARE OF A STUDYABROAD PROGRAM.

POSTER | ELEVATOR WRAP | BUS SHELTER | CONTEST | SOCIAL MEDIA VIRAL VIDEO | CASE STUDY

CASE STUDY

Posters would be placed around collegecampuses. A QR code was created, takingyou directly to a viral video.

P O S T E R

Elevator wraps were created, with the gates of Buckingham Palace,on the doors. The doors open up to reveal the palce itself.

E L E V A T O R W R A P

cepa-europe.com

moc.eporue-apec.w

ww

SEEASYOU

LEARN STUDYABROADWITH

While waiting for the bus, students could scan the QR code an instantly feel the presences ofRome, Italy.

B U S S H E L T E R

A social media site was created where fellow Globe Trotterscould post live feeds of, pictures, hotspots, vlogs and eventswhile abroad.

S O C I A L M E D I A S I T E

Students could take pictures of famous landmarks using Instragram, then post their pictures to Cepa’sGlobal Trotters Facebook page. Whichever picturerecieved the most likes would get selected to becomea passport cover. This would then be given out as promo’s.

C O N T E S T

A viral video and case study was created.

V I R A L V I D E O

The Cepa campaign was created by both Morgan Bishop and Megan Callaway.

SAVING HURTINGHEARTS

PROBLEM: MANY PARENTS ARE UNAWARE OF WHAT THEYSAY AND DO AROUND CHILDREN CAN EFFECT THEM LATERIN LIFE.

POSTER | AUGMENTED REALITY | BLOG | MAGAZINE | GUERILLA

P O S T E R

children are more likely to repeat the cycle as adults, unconsciously repeating what they experienced as children.

POT HEADDRUGGIE

ALCOHOLICUSER

ADDICTYOUR CHILD REFLECTS YOU

43%savinghurtingheartshs h

abusers are family members or others close to the family.43%

ABUSIVEWIFE BEATER

GANGSTER

HITMAN

savinghurtingheartshs h

YOUR CHILD REFLECTS YOU

Posters will be applied in large metropolitain areas.

children are more likely to repeat the cycle as adults, unconsciously repeating what they experienced as children.

POT HEADDRUGGIE

ALCOHOLICUSER

ADDICTYOUR CHILD REFLECTS YOU

43%savinghurtingheartshs h

A U G M E N T E D R E A L I T Y

Using augmented reality, users can interact with the poster by hovering their phone over the image using Layar. From there they can tweet one of their parenting confessions,as well as read live tweets about other parents confessions withthe hashtag, “things I wish I never said.”

B L O G

Parents are able to communicate with one another,and share their parenting tips and advice with.

M A G A Z I N E

Guerilla ads were placed around with mirrors reading, “your child reflects you.”

G U E R I L L A

F A C E B O O K

Parents could seek help and give advice to otherparents through the Saving Hurting Hearts Facebook page.

SUNNYSIDE UP

PROBLEM: 30% OF EARLY RISERS SAY THAT WAKING UPTO TROUBLING NEWS DECREASES ON THE JOB PRODUCTION.

BRAND BOOKBILLBOARD | BUTTONS | WEBSITE

sunnyTHE

SNOWBALL

PROBLEM: MANY CONSUMERS FIND HIGH QUALITYMICROPHONES HARD TO COME BY AT A COST-EFFICIENT PRICE.

POSTER | BUS SHELTER | BUS WRAP | SOCIAL MEDIA | BAGS |

S N O W B A L L

P O S T E R

Users would be able to hear the band in realtime recording with the Snowball microphone.

B U S S H E L T E R

Upon Shazaming the song, the user could then download an exclusive song by the band, only availble at the bus shelter.

Users are then able to stream live video of theband as they record live.

B U S W R A P

S O C I A L M E D I A

Shopping bags would be distributed at Urban Outfitters.

S N O W B A L L

SCAN.

STREAM.DISCOVER.

STREAM ARTISTS

SESSIONSJAM[IN REAL TIME]

BRINGINGBACK BERLIN

PROBLEM: GRAFFITI AS AN ART FORM IS VANISHING ANDBEING TAKEN OVER BY TAGGING.

POSTER | INTERACTIVE BILLBOARD |

P O S T E R

Posters were created with augmented reality, so users could point their phone at the poster and the artist would tell you the story of their creation.

An Xbox kinect was placed in the Metro. While waiting for the trainpeople would have the opportunity to create their own graffitiand share with friends and family.

B I L L B O A R D

The winner would have the chance to bring their art to life, by spraypainting their creation to an area that was heavily tagged.

Users could upload their creations on Pinterest.Whoever had the most re-pins would be chosen topaint their mural over an area where there was a lot of tagging.

SPECIAL THANKS TO:J.W. MCGUFFEY- FOR HANDCRAFTING MY PORTFOLIO COVER. AS AN ART FORM IS VAN-ISHING AND