MOOC Course Branding

Index

•  Overall Branding Research and Elements 3-7 •  Creative Solutions Using Branding 8-10

Overall Branding Background

•  Branding Icons

Imagery

•  Should be candid from one photographer, with no photo “trickery”. A “moment” stopped in time. However they break this rule on their blog, along with some images in their branding guidelines.

Examples of brochures and correct branding

Use non-use of large blocks of color. •  They use their additional pallet a lot. •  They have large blocks of white, with color

(very often non-green) accent. •  They have a graphical arch that they use,

sometimes.

Use of Pointing Elements

Initial Build Idea Round 1 - 1

Initial Build Idea Round 1 - 2

Initial Build Idea Round 1 - 3

Initial Build Idea Round 2 - 1

Initial Build Idea Round 2 - 2

Initial Build Idea Round 2 - 3

Initial Build Idea Round 2 - 4

Initial Build Idea Round 3 - 1

Initial Build Idea Round 3 – 2a

Initial Build Idea Round 3 – 2b

Initial Build Idea Round 3 – 2c

Initial Build Idea Round 4 – 2

For reference here is their color pallet

END OF EXAMPLES