Monica Cainer, Rachel Brender, Aya Tofach, Shachar Ben-Or, Aviad Gal-Or.

Summary• The team• The idea• The Business Plan• Progress thus far• The numbers

The Team:Name: Shachar Ben OrCountry of Origin: IsraelProfessional Experience: Patrol Ship Captain in the Israeli Navy, Patrol Ship Flotilla CommanderSpecialization: Operations oriented team leadership & Sailors drinking skills…

CTO

Name: Rachel BrenderCountry of Origin: USAProfessional Experience: Sales & Business development.Specialization: International Business development and structuring business deals in Tel Aviv. LotsOf foodie experience in Israel…

CEO

Team Members:Name: Monica CanerCountry of Origin: CanadaProfessional Experience: Government & Strategic policySpecialization: Policy advisor for environmental regulations. Sommelier extraordinaire…

CMO

Name: Aya TofachCountry of Origin: IsraelProfessional Experience: Biotechnology engineerSpecialization: Analysis of markets for startups. Pregnant and eating for two…

CFO

Team Members:Name: Aviad Gal-OrCountry of Origin: IsraelProfessional Experience: Finance and restaurant managerSpecialization: Food… Food… and more Food…

CF/TO

The Idea:

• Service Platform that gives recommendations for Restaurants Bars and Coffee shops etc...

• Concentrated in Tel-Aviv Area

• Based on Website and Application

Whats new?

• First comprehensive website in English

• Aimed for tourists

• Niche & Occasion recommendation

• Based on quality

• Technology: opensource platform built in wordpress

The Facts:• Tourists Per year (2012): 2,885,900• Feb 2013: 227,700 visitors/ Jul 2013: 248,200 visitors• tourists per year in israel - 2,855,000• tourists per month - in israel avg. 237,916•     avg. age of tourist is 44 (meaning people with money that eat out) •     at june - 25,000 gays come to tel aviv - 52 million dollars fro the israeli

economy •     tel aviv generated 3.5biliion dollars in 2013 from tourists in 2012 it was 2.8

billion•      2.5million tourists came to tel aviv in 2013!!!• Tourists by country(3) (Feb 2014):

• Europe:252.4 / North America: 114.4

Customer elements

• Customers: North America & English Speakers in Israel. Age 25-34. Interested in Mediterranean food. Females are 67% of the engaging social media population. Upper middle class customers.

Work so Far

Work so Far

Our Request• What we need: Advertising for the site and building the

visibility of the company.

• $20,000 for professional ad person

• $20,000 online advertising

• $10,000 for restaurant reviews

• $50,000 total ask

Organic SEO

P&Lmonthly P&L

revenue 35400cost of sale 18360gross profit 17040salary 3333operating income 13707finance 500profit before tax 13207tax 3301.75net profit 9905.25

Thank You!

Appendixmonthly P&L price package 1 100 one day tour minimum 10 people

revanue 35400 price package 2 200booking restaurants for a week plus 1

a la carte mealcost of goods 18360 price package 3 2500 for group of 10. winery tour

operational profit 17040salary 3333

marginal revenue 13707 we assume that out of 10000 usersfinance 500 will buy package 1 80profit before tax 13207 will buy package 2 12tax 3301.75 will buy package 3 10net profit 9905.25

cost package 1 cost package 2 cost package 3tour guide 200 meal 100 tour guide 100food 400 bookings 5 food 750transportation 100 total 105 transportation 300total per group 700 total per group 1150