Momentum Profile

7/26/2019 Momentum Profile

1/30

its Its about futureourour a glance into the of Unitrend

Gulshan Bhaban, 5 th Floor, Plot-355, Bir Uttam A.K. Khandakar Sarak , Mohakhali C/A, Dhaka-1212, Bangladesh


2/30


3/30

Total Communication CompanyTotal Communication Company :

Diversified PortfolioDiversified Portfolio :from banking to cola drinkour portfolio is marked by a horizontalgrowthwe refrain from over dependency onone single client like many of our competitors.

working with clients not for themwith a comprehensive range of services,

including media planning, we strive to be acommunication partner to our clients, sharing

joint responsibility to build brands.


4/30

Consumer Insight TRUTH CENTRALConsumer Insight TRUTH CENTRAL :

investigating consumersanywhere theirlife takes themwe arrive at optimal communication solutions byexploring peoples changing consumption habits, key

points in their life where they undergo large doses ofself reassessment, and their new earnings andexpensesissues that shape brands

:building power brandsusing McCanns Strategic Tools in line with Consumer

Insight findings, we give direction for brands, explore

potential need gaps for them and keep them on atrack that will ensure brand and marketplacedominance.


5/30

a recipe that helped us morph from an agencyto a brandborn in 1985 as a 4 person agency, we now compriseof 100 creative minds with a vision to change the faceof advertising through incorporating

understanding that its the consumers who buyand make brands and as any communication

to them has a long term implication it needsstrategic planning.


6/30

our affiliate McCann Erickson Worldgrouphas agencies in 205 Cities in 131 Countries


7/30

advertising publicrelationsrelationshipmarketing

events &promotions

brandidentity

healthcarecommunications

MEs marketing communication SBUs

direct response

advertising database

management sales lead

management custom publishing tele-services

consulting

sponsorships sales promotion presence marketing eventproduction

retail marketing

global practices

in all sectors investor relations public affairs corporatecommunications

new-mediaservices

brand strategy

brand architecture consumer insights advertising global marketing

brand identity

brand architecture interior design industrial design naming package design brand valuation

healthcare

consumercommunications medical

education detailing new-media

services strategic

consulting

media Services


8/30

Over 100 Years of Creating Demand


9/30

A Century-Old Viewpoint:

Communications as Demand Creation To create energy out of facts and words to stir desire and impel actionNeither the facts nor the phrases become advertising until they are vitally

combined. For advertising is concerned with moving things moving men andwomen into the stores, moving products into the homes. Its final role is tomake sales not simply to increase knowledge or encourage literaryappreciation.

H.K. McCann, 1915


10/30


11/30


12/30

Unitrends Integrated Communication at a Glance

Advertising PublicRelations

Looking intoSpecialized

products

consultingglobal practicesin all sectors360 degree

mediastrate

Univision

MediaSolutions

SocialCommunication

social and

sponsorshipssales promotionpresencemarketing

eventproduction

retail marketing

investorrelations

public affairscorporatecommunications

new-mediaservices

marketing solutionbrand strategybrand architectureconsumer insightsadvertisingglobal marketing

developerAORmedia dealsandnegotiationmediainnovation

communicationsbrand strategybrand architectureconsumer insightsadvertising


13/30

Unitrends Integrated Communication at a Glance

Call Center

business process

BPO

Quality

OOH

frontlit

Integrated customer careadvertisingtechnical support andcustomer relationshipmanagement services

Operates its owninternational training

centerState-of-the-art technicalsystems to optimize, liveinbound and outbound callhandling

Print exportPublication ontourism

Publication onreal estate

Businessprocess

outsourcing(BPO)

ac

billboardshoardingspostersPOP/POSbannersdisplay box

shop signsand more


14/30


15/30


16/30

THE MOMENTUM TEAM

Muneer Ahmed Khan Chairman & Creative Chief

Zulfiqar Ahmed Managing Director

Faiyaz Ahmed Head of Momentum

Foizul Kabir Media and PublicityShawkat Ahmed Siddiky Brand Manager

Tanzeem Ahmed Talent Managemen

. ,

Mostak Md. Maruf Transportation & Travel Manager

Fiona Khan Sr. PR Executive

K.S.M Sabbir Hassan Executive, Brand Service

Thandu Raihan Lighting EngineerShamim Ahmed Logistics Manager


17/30

OFFSHORE PARTNER FOR EVENTOFFSHORE PARTNER FOR EVENT

MANAGEMENT.MANAGEMENT.

Seventy Seven Entertainment Private Limited which is within the top

10 event Management Company in India.Has diverse experience in Managing International Gigs!

www. .7ty7.com


18/30

Our Values Anticipate and Surpass Customer Expectations Ensure Exceptional Value with Innovative Solutions Achieve 100% Customer Satisfaction

What We Do??? Momentum Ltd. is known to handle a range of events from Corporate Evenings to

Concerts. Under its belt Momentum has handled Incentive and MotivationalPrograms, Conferences, Activations, User and Developer Conferences, Sales

eetings, ro uct aunc es, oncerts, orporate icnics, eme arty, as ionShows, Road Shows, Corporate Shows, and much more.

In the earlier years Momentum has also done many activations and road shows fordifferent brands, with time its has limited it self to do a selective number of

exclusive events every year. Concentrating to a few a year, Momentum Ltd hasarranged Product Launches, Musical Shows, Corporate Nights, and Concerts.


19/30

Gillette FIFA World Cup in Bangladesh Dhaka

Coca-Cola Mini Worldcup- Dhaka

Coca-Cola Go For Goal

TARA Festival of Bangladesh, Mumbai

Aarong Bangladesh Fashion Week, Dhaka

Momentum Events

Siemens-New Product Launching Ceremony, DhakaBerger Young Painters Art Competition Dhaka

IT.One Launching Ceremony Dhaka

NIDO Mela Dhaka

Nescafe Awareness Program (Caf Campus), Dhaka

Grameen Phone Customer Loyalty Program ( Promotional Campaign)

Black Horse Tri Land Fusion 2009 Concert Dhaka


20/30

Habib Night 2009 Dubai

The City Bank Ltd. American Express Card Launch 2009 Dhaka

Machine Readable Travel Document 2010, Inaugurated by PM SheikhHasina Dhaka

Etihad Crystal Cargo Agent Award Night 2010 DhakaGitan ali Fashion Show Se 2010 - Chitta on

Momentum Events

The City Bank. American Express Corporate Card Launch 2010- DhakaBank Asia 30 th AGM Mark 2011 Dhaka

Chevron Carnival 2012-Gazipur

Chevron Evening 2012 Dhaka

Gitanjali Wedding Festival 2011 Dhaka

Gitanjali Star Evening 2011Dhaka

UNDP Report Launching 2012-Dhaka


21/30

Digital Passport (MRTD) LaunchingEvent In Bangladesh was Inaugurated by the Prime Minister of Bangladesh. The event wtotally managed and produced by Momentum Event Management Ltd .


22/30

Honorable Chief Guest, Her ExcellencySheikh Hasina , Honorable PrimeMinster of the Peoples Republic ofBangladesh.


23/30


24/30

The American Express Card Launch that took place in Radisson Hotel, called for.

by The WorldPool Girl Amrita Raichand and the for the entertainment of the evening we hadSweeta Salve to launch the card


25/30

Momentum Presents TRI LAND FUSION , ,

Junoon from Pakistan and Kailash Kher from India.


26/30

Aarong Fashion Week in Mumbai

Etihad Crystal Cargo Night 2010


27/30

AMEX CORPORATE CARD LAUNCHThe concept created was The Evolution of Moneythrough a theatrical play. The evening came to anEnd with a spectacular performance by local favoriteRenaissance.


28/30

Gitanjali The Wedding Festival was a fashion showdedicated in delivering a perfect wedding story. A hour long fashion show displaying Gitanjali

, , ,

Kapoor. The show stopper of the evening was Neha Dhupia.


29/30

Gitanjali Wedding Fair

Gitanjali The Wedding FairA two day wedding fair showcasing 40 brands providing visitors. With an entire weddingsolution. One of The highlights of the fair was a trendy Fashion show amidst the crowd.


30/30

Documents

Momentum Profile