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Momentum Communications Sample Profile
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Profile& Sample Portfolio
“
Painting is so easy when you don't know how, but very difficult
when you do.”-
Edgar Degas
Consumer / B2B Portfolio(click here)
Healthcare Portfolio(click here)
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MOMENTUM®, a subsidiary of be. Holdings®
inc. , was founded in April 2004 by Bassem Sabry under the name of NETWiSE®
.
Starting as a Creative Boutique & Media Production company; MOMENTUM®
, is now evolved into a full service agency, existing to offer top-quality communications and media production services to meet the wide variety of needs of our clients.
MOMENTUM®
opened its doors in the pursuit of creating a new breed of progressive advertising firm in Egypt. The result was a
company that combines the creative skills of a design studio, the marketing savvy of an advertising agency, the business sense and marketing expertise of a communications firm, and the technical capabilities of a cutting edge multimedia, video production and internet development firm.W
HO W
E AR
EW
HO W
E AR
E
"It's not the size of the dog in the fight, it's the size of the
fight in the dog." -
Mark Twain
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Mission StatementBe the foremost resource in Egypt and the Middle-
East region helping clients build leadership brands through creating leadership communication and developing positive relationships and interaction between them and their public.
VisionOur goal in developing our products is to pursue effective creativity; thinking outside the box of tradition, while still utilizing and applying proven marketing logic. Integrity and honesty are stressed above all in order to respect our clientele; because, without them, we would not exist.W
HO W
E AR
EW
HO W
E AR
E
"It's not the size of the dog in the fight, it's the size of the
fight in the dog." -
Mark Twain
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Bassem H. SabryBassem H. SabryCEO & Creative Director, CoCEO & Creative Director, Co--FounderFounder
Architect, Interior Designer, Visualizer, Creative Director, Copy Writer, Auteur, Video Producer, certified FOREX & options trader.
With diverse cross-functional experience & cross-industry expertise, Bassem Sabry is the visionary and creative mind behind be. Holdings
®
inc. . His inquisitive and forward-
thinking nature makes him a consistent seeker of new ideas and possibilities. Driven by unstoppable motivation, a passion for technology and a proven-track record of achievements, our CEO has unique problem-solving capabilities that give his work a distinct flair. With a B.Sc. in Architecture -
Ain
Shams University (2000), and preparing a master degree in Virtual Architecture, Bassem held a number of positions in renowned architectural design firms and multi-national advertising agencies.WHO
WE
ARE
WHO
WE
ARE
"I have no special talents. I am only passionately curious." -
Albert Einstein
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"The greatest danger is not that we set our goals too high and miss them, the greatest danger is that we set our goals too low and we reach them." -
Michelangelo
Mohamed H.Mohamed H.
SabrySabry
––
CFO, CoCFO, Co--FounderFounderWith more than 30 years of professional experience in MIS (Management Information Systems) and Finance, our chairman merges hands-on leadership style and academic knowledgebase with excellent communication skills to continually drive focused teams towards performance excellence. Mr. Sabry was always fascinated by technology. After receiving his B.Sc. in Commerce from Alexandria University (1968) and working for several years in accounting, Mr. Sabry was intrigued by computers in the late 70s. From introducing the first computer in El-
Kharafi
Group-Kuwait, since then, his life challenge was implementing computerized business systems and office automation concepts in any work environment.
Our Chairman has held several senior managerial positions in more than one multi-
national company in Egypt and in the Middle East. Currently the Group Information Systems & Financial Manager at A.K.Al-Muhaidib
Group; a multi-national group consisting of more than 20 companies, he is in charge for companies in the development stage. Our Chairman’s scope of experience includes:
–
Accounting & Costing Systems of Contracting, Manufacturing and Trading activities.
–
Budgeting & Budgetary Control Procedures and Implementation.–
Banking Procedures (Loans, Letters of Credit, Bank Guarantees …
etc.)–
Electronic Business Systems and Office Automation concepts.–
Consultation for Computerized Human Resources Applications
WHO
WE
ARE
WHO
WE
ARE
Board of DirectorsBoard of Directors
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Integrated Marketing Communications (IMC)
is one of the main pillars of the agency's working philosophy. Through IMC principles, all of the agency's resources and services stay aligned on the client's needs, resulting in significant benefits.
These include consistency of brand messages throughout every point of contact with the consumer, total synergy and efficiency in the campaign execution, and superior campaign outcome.
Direct MarketingBy using interactive multi-channels of communication, our team of Direct Marketing specialists reaches households, individuals and companies, with targeted personalized messages in line with the Communications Strategy.
CreativeA multi-cultural and multi-discipline team of young experienced creative talents eager to create superior advertising well seconded by copywriting and production professionals.
New MediaWhether you're looking for adding cutting edge animation and graphics to your website, creating a user friendly online application, or looking to produce a multimedia CD, we have the capability and proven track record to create the most effective solution, both in the local and international
market.OUR
SERV
ICES
OUR
SERV
ICES
"I know the price of success: dedication, hard workand an unremitting devotion to the things you want to see happen." -
Frank Lloyd Wright
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EventsTo create, manage and produce events in line with the Communication Strategy and which strengthen the bond between the brand and the
public.By using interactive multi-channels of communication, our team of Direct Marketing specialists reaches households, individuals and companies, with targeted personalized messages in line with the Communications Strategy.
Strategic PlanningBy leveraging insights, competitive audits, trends analysis, industry and economic forecasting, Strategic Planning assures advertising investments will deliver superior results. It is a catalyst that accelerates the development of the most innovative communication solutions and most compelling and efficient creative ideas.
ResearchExperienced researchers gathering and turning primary and secondary data into valuable information to support NETWISE divisions' planning
using classical and proprietary tools.
Media Planning / BuyingUse of the latest techniques, and proprietary tools in order to plan media with the objective of maximizing reach and frequency at the lowest possible PCM.OUR
SERV
ICES
OUR
SERV
ICES
"I know the price of success: dedication, hard work and an unremitting devotion to the things you want to see happen." -
Frank Lloyd Wright
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" What lies behind us and what lies before us are tiny matters compared to what lies within us.“- Ralph Waldo Emerson
Media ProductionVideo
We shoot, edit and produce broadcast quality video. Whether it's a documentary production, corporate, tradeshow, sales or instructional video, or a television commercial, we have the capabilities, equipment and talent to coordinate a production rivaling large video production houses, but at a fraction of the cost.We also have the capability to broadcast or distribute video onto any medium, i.e. CD, VHS, miniDV, BetaSP, DVD or via the internet.
AudioOur creative, music, and VO talents collaborate in producing radio ads that you can see, smell, and feel.
Public RelationsTeam seasoned in developing and implementing yearly PR programs in line with the Communication Strategy.OUR
SERV
ICES
OUR
SERV
ICES
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SAM
PLE
CLIE
NTS
SAM
PLE
CLIE
NTS
“Leadership is the art of getting someone else to do something you want done because he wants to do it.”
–
Dwight Eisenhower, 34th US president
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Sample PortfolioSample Portfolio
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CreativeCreative
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•
Client: TNT Egypt•
Type: B2B•
Business Sector: Supply Chain Management•
Country: EGYPT
CreativeCreativePrint AdsPrint Ads
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Client: TNT Egypt•
Type: B2B•
Business Sector: Supply Chain Management•
Country: EGYPT
CreativeCreativePrint AdsPrint Ads
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Client: Movenpick, Dar El Salam•
Type: B2C •
Country: Tanzania Creative Print Ads
CreativeCreativePrint AdsPrint Ads
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Client: Movenpick, Dar El Salam•
Type: B2C •
Country: Tanzania
CreativeCreativePrint AdsPrint Ads
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•
Client: Wordsworth Books•
Type: B2C•
Business Sector: Bookstores•
Country: Canada
CreativeCreativePrint AdsPrint Ads
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•
Business Sector: Tires -
Pens•
Type: B2C•
Country: Canada
CreativeCreativePrint AdsPrint Ads
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Client: RockyMountaineer•
Type: B2C•
Business Sector: Tour Trains•
Country: Canada
CreativeCreativePrint AdsPrint Ads
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Client: Travel Alberta•
Type: B2C•
Business Sector: Tourism•
Country: Canada
CreativeCreativePrint AdsPrint Ads
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•
Business Sector: Pharmaceutical•
Type: HCP
CreativeCreativePrint AdsPrint Ads
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•
Business Sector: Pharmaceutical•
Type: B2B, B2C•
Client: Lilly Saudi Product: Cialis
CreativeCreativeCollateral Material, Brochures, POS, RDAsCollateral Material, Brochures, POS, RDAs
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Business Sector: Pharmaceutical•
Type: HCP
CreativeCreativeConceptsConcepts
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Business Sector: Pharmaceutical•
Type: HCP / DTC
CreativeCreativeConceptsConcepts
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•
Client: Multiskills•
Type: B2C•
Business Sector: Recruitment•
Country: Egypt
CreativeCreativePrint AdsPrint Ads
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Client: BigBlueDahab•
Type: B2C•
Business Sector: Recreational•
Country: Egypt
CreativeCreativeBrochuresBrochures
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CreativeCreativeInvitationsInvitations
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Business Sector: Pharmaceutical•
Type: HCP
CreativeCreativeConceptsConcepts
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Business Sector: Pharmaceutical•
Type: HTP
CreativeCreativeConceptsConcepts
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Business Sector: Pharmaceutical•
Type: HTC
CreativeCreativeConceptsConcepts
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Business Sector: Pharmaceutical•
Type: HPC
CreativeCreativeConceptsConcepts
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Business Sector: Pharmaceutical•
Type: HCP / DTC
CreativeCreativeConceptsConcepts
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CreativeCreativeLogo Design, Print AdsLogo Design, Print Ads
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CreativeCreativePrint Ads Print Ads –– Magazines & NewspapersMagazines & Newspapers
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•
Business Sector: Industrial•
Type: B2B
CreativeCreativeCollateral Material, Brochures, POS, RDAsCollateral Material, Brochures, POS, RDAs
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•
Business Sector: Construction•
Type: B2B
CreativeCreativeCollateral Material, Brochures, POS, RDAsCollateral Material, Brochures, POS, RDAs
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GiveawaysGiveaways
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GiveawaysGiveaways
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OutdoorsOutdoors
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Business Sector: Real Estate•
Type: B2C
OutdoorsOutdoors
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Business Sector: Real Estate•
Type: B2C
OutdoorsOutdoors
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Media ProductionMedia ProductionRadio AdsRadio Ads
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•
Business Sector: Pharmaceutical•
Client: Astra Zeneca Egypt (working under Promax
ME )•
Radio: Nojoom
FM
Astra Zeneca –
SymbicortChildren With Asthma
Mother & Child
Astra Zeneca –
SymbicortAsthma Affects My Life
Jogging Friends
Astra Zeneca –
SymbicortPatient Compliance
Always Been Me
Media ProductionMedia ProductionRadio Ads Radio Ads -- Creative & ProductionCreative & Production
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Media ProductionMedia ProductionCorporate Videos & Corporate Videos & TVCsTVCs
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Raya Holding, Raya Sumit
2005 EventPulse of the Future, 2005
Raya Holding, Raya World 2003,Post Event, 2003
Raya Holding, Raya Summit 2004,Delivering Tangible Value, 2004
Raya Holding, Cisco Gold PartnershipCertified Gold Partner, 2005
Original Version Arabic Version
•
Note:Videos are available on the video showreel
DVD.
Media ProductionMedia ProductionCorporate Videos Corporate Videos -- Creative & ProductionCreative & Production
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GSK Dubai, ConferenceDiabeat
Program Intro, 2004
GSK Saudi, Seretide,Seretide
Video, 2002GSK Award-winner and IAAA award nominee
GSK Dubai, ConferenceTeamwork Video, 2004
GSK Dubai, Zinnat
Launch EventGrant Video, 2003
•
Note:Videos are available on the video showreel
DVD.
GSK DUBAI, Zinnat
Launch Event,Animated logo, 2003
Media ProductionMedia ProductionCorporate / Product Corporate / Product VideomaticsVideomatics®®
Creative & ProductionCreative & Production
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Astra Zeneca, Nexium
Launch EventProduct Launch Video, 2002
Pfizer Egypt, 125 Anniversary EventPfizer Video, 2002
GSK Saudi, Asthma Freedom Campaign,Fly Video, 2002
Ministry of Health (MOH Emirates)
Vaccine Campaign
Campaign Video, 2002
Aventis, ClexaneProduct Video, 2002
•
Note:Videos are available on the video showreel
DVD.
Media ProductionMedia ProductionCorporate / Product Corporate / Product PhotomaticsPhotomatics®®
Creative & ProductionCreative & Production
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Ministry of Culture, H.C.D.S.C.,El-Hakem
Area Walkthrough, 2001
CivilHome, Office Building,3D Animation, 2004
CivilHome, Private Villa,3D Animation, 2004
•
Note:Videos are available on the video showreel
DVD.
Global Consultants, @School EventTV ad, Melody TV, 2005
Media ProductionMedia Production3D Animations & Walkthroughs3D Animations & Walkthroughs
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Thank You.Thank You.
