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A Project report Submitted to Bangalore University, Bangalore

in partial fulfillment of the requirements for the award of the degree of 

Submitted by

MOHSIN KHAN

Reg. No. 091RC18013

UNDER THE ESTEEMED GUIDANCE OF

Dr. Madhusudan Zalki.

#70, 2nd Main Road, 3rd Cross, Kanaka Nagar, Nagawara,

BANGALORE ± 560 032

2009 ± 12

BACHELOR OF BUSINESS MANAGEMENT

A STUDY ON ASSET ALLOCATION & FUND

PERFORMANCE IN HDFC LIFE, BANGALORE

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ACKNOWLEDGEMENTS

It is a pleasure to acknowledge many people who knowingly & unwittingly helped me, to

complete my project. First of all let me praise God and my parents for all the blessings,

which carried me through all these years.

I am particularly indebted to Dr. V.B. Padmanabhan, UG Dean of college, which inculcated in

me utmost respect for human values and groomed me up in the field of management to

take on the challenges of the competitive world.

I would also like to express my immense gratitude towards Dr. Madhusudan Zalki and all

the lecturers (importantly Prof. J. Shanti Sunil) and non-teaching staff  for providing the

invaluable knowledge, guidance, encouragement extended 

during the completion of this project.

I also would like to express my regards to Mr. Ajay, Sr. Recruitment Consultant from

HDFC SLIC LTD., Bangalore and Mr. Sreenivasulu. A for their constant encouragement and

support. 

Last but not the least; I am grateful to my parents, all my friends and all my well wishers for 

their moral support and encouragement during the 

entire period of time.

Date : 

Place : Bangalore

(MOHSIN KHAN) 

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 Executive Summary

Asset Allocation and Fund Performance is based on the professional management of various

securities and assets in order to meet specified investment goals for the benefit of the investors.

Asset Allocation and Fund Management is performed by Fund managers and they are the people

responsible for the better Fund Performance. Fund managers are those who predict the market

trends and invest the money in various portfolios which is the asset allocation. The study will be

conducted to assist the fund managers about the fund in which the fund manager have to invest

in and bring out a better performance in the Funds. A literature survey will be made on the asset

allocation and fund performance. The asset allocation and fund performance in a renowned

insurance company will be studied. Details of 10 different fund investments of the firm will bestudied. Out of the 10 funds, two funds will be studied in detail, compared and the best fund to

invest in will be found out based on various criterions like index return, fund return for the

investor in long run and short term. Calculations will be made for the returns to identify the

 percentage growth of stock price. A study on growth rate in insurance premium receipts will be

made and will be reported. Major problems faced by the fund management will be studied and

the risks will be found out. Also a study will be made on the sector wise growth or fall of the

stocks which are moving in and out of the selected funds. Suggestions will be given on the future

investments in selected sectors. Analysis of the decisions taken by the fund manager in the past

will be done and the analysis report will be utilized to judge the decision made by the fund

manager.