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Research Tool

Describe who creates the

report and

the data sources

How can it be used to assess

market viability?

Notable

Findings

1. US Department of Commerce

Country Commercial Guides 

Created by US embassies

with assistance from severalUS government agencies.

The reports can give you a better 

understanding of a countriescurrent commercial environment.

Access to information such asmarket overview challenges

opportunities entry strategies political and economic

environment trade regulations

investment climate trade eventsetc Can be useful to determine if

a product!business will have

 potential growth in a givenmarket.

"repared annually. #eports

created by using economic political and market analysis.

"retty thorough report but somecountries do not have a report.

$or e%ample not all Caribbeancountries are featured.

2. AT &earney Global #etailDevelopment #eport 

'also provides other good reportssuch as Globali(ation and $D)

confidence*

#eport is created by AT&earney a global

management consulting firm.Analy(es +, macroeconomic

and retail-specific variables

The Global #etail Development)nde% ranks the top /

developing countries for retaile%pansion. The reports help

retailers create global strategiesand identify market

opportunities. )t helps retailers

assess current and future markets

for possible continuede%pansion.

Annual report.

3. 0orld 1ank2s Doing 1usiness in3  The 0orld 1ank Group The doing business reports

measure business regulations and

their enforcements in 456economies. These reports

 provide data on the ease of doing business rank each location and

recommend reforms to improve

A lot of data. 7ery useful in

assessing a particular country.

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 performance in each of theindicator areas. )t is useful

 because it helps you gain a better 

understanding on the business

environment in each country before doing business with them.4. Transparency )nternational

Corruption 

Transparency )nternational

8rgani(ation an organi(ationtaking a stance against

corruption around the world.

The organi(ation provides an

overview of corruptionchallenges and ranks each

country on a scale based on their

level of corruption. )t isimportant to be aware of a

countries corruption whenassessing it as a potential market

for your business. )f a country istoo corrupt it will not be a viablemarket.

"rovides recommendations for

each country to battle theirrespective corruption

challenges.

5. Global 9dge :arket "otential )nde%'Global 9dge is also a fantastic

resource portal

for all things )nternational 1usiness

research*

$unded by US Department of 9ducation. The :arket

"otential )nde% is conducted by the :ichigan State

University )nternational

1usiness Center. Sourcesinclude 0orld 1ank US

9nergy )nformationAdministration )nternational

Telecommunication Union

9uromonitor )nternational;eritage $oundation

$reedom ;ouse US Census1ureau $oreign Trade

Division Swiss 9%port #isk)nsurance Coface and

:arket "otential )nde% helpsmarketers evaluate which

international markets to enterand what kind of strategy would

 be applicable for that particular

market. )t provides an idea of theoverall market potential for a

 business or product.

8nly provides market potentialfor 5< countries.

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Credimundi.

6. United =ations 'U=*;umanDevelopment )nde% 

The )nde% is created by theUnited =ations Development

"rogram. Sources include the

U= Department of9conomics and Social

Affairs U=9SC8 )nstitutefor Statistics 0orld 1ank

and the )nternational:onetary $und.

The ;uman Development )nde%gives marketers an idea on the

development of a particular

country based on the people andnot merely its economic growth.

)t is based on a summarymeasure of human development

such as a long and healthy life being knowledgeable and have a

decent standard of living.

Covers 45< countries. 0hy ;D)is important> :alaysia has G=)

 per capita higher than Chile but

life e%pectancy at birth is about, years shorter mean years of

schooling is shorter ande%pected years of schooling is

+., years shorter resulting inChile having a much higher

;D) value than the :alaysia.8ffers a broad pro%y measure acountries level of development.

7. ;eritage $oundation 9conomic$reedom 

The ;eritage $oundationresearch staff 

9conomic $reedom is associatedwith healthier societies greater

 per capita wealth democracy

etc. The )nde% of economicfreedom covers 4/ freedoms in

45? countries. The inde% isuseful in analy(ing economies

throughout the world and providing long term insights of a

country2s political and economic

developments which affectmarket viability.

4/ economic freedoms include property rights freedom from

corruption fiscal freedom

government spending businessfreedom labor freedom

monetary freedom tradefreedom investment freedom

and financial freedom.

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8. @ogistics "erformance )nde% The 0orld 1ank. 1ased on asurvey of operators such as

freight forwarders and

e%press carriers that provide

feedback on logistics in thecountries they operate in andtrade with.

;elps countries identifychallenges and opportunities

they may face in trade logistics

in different countries. )mportant

if marketers plan to e%port orimport their products.

Comparisons across 4?/countries. ;elpful for trade and

logistics. Available for domestic

and international. )nternational

ranks 4?/ countries on si% tradedimensions 'customs performance infrastructure

uality timeliness ofshipments*. Domestic @") looks

at the logistics environments in

44? countries. Surveyedlogistics professionals assess the

logistics environments in theirown countries.

9.

"assport Global :arket )nformationDatabase  9uromonitor )nternationalresearch company forconsumer markets. Data

derived from databasesreports books and

consulting.

"rovides key businessintelligence on countriesmarkets and companies. )t

connects market research to your company goals and annual

 planning analy(ing marketconte%t competitor insight and

future trends impacting

 businesses globally. Good toolfor access to a lot of information

and easy way to filter the data.

:ust pay for access or haveaccess via a university.

10. ;ofstede2s Culture Dimensions ;ofstede Center operated by

itim )nternational an

organi(ation focusing oncultural influences. 1ased on

the work of professor Geert;ofstede 'how values in the

workplace are influenced byculture*.

Understanding cultural values

helps you understand what may

and may not work in differentcountires. This tool allows you

to compare the values ofdifferent countries based on ?

dimensions and providesmarketers with the meaning

8nly offers cultural information

for 4// countries. Does not

mean everyone in a society is programmed the same way.

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 people from different culturesattach to various aspects of life

and how that influences their

respective societies. This tool is

very useful in market viability because it gives marketers a better understanding of the

culture of where they plan to do business.

11. =ation 1rand )mage 

12. 0orld 9conomic $orum

13. 9conomist )ntelligence Unit

14. 1ig :ac )nde% 

15. ):D 0orld Competitiveness )nde%

16. 0orldwide Governance )ndicators

17. $reedom ;ouse "olitical $reedom)nde%

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