ModENetEuropean Modular Education Network

By

Nigel Lloyd Marta Jacyniuk

Nadeem A. Khan

First Aim from Bid: To Increase Membership for ModENet

Phase 1 Market Research

Phase 2 Product Definition

Phase 3 Establish Brand

Phase 4 Build Membership

Market Research: Part 1

Post Meeting Initiatives:• Preparation of market discussion paper

and invitation to discussion

• Finalizing questions for the market research questionnaires

• Proposal for the Network Name

• Feedback regarding contents and design of the brochure

• Feedback on the Layout of the proposed website

Objectives of Market Research

• Indication of potential member organizations and individuals

• Identifying needs of potential members• Introducing and Marketing the network name• Invitation to membership • Not intended to conduct rigorous academic

research

Market Research

◘Part I of Questionnaires: Identification of Potential Members for ModENet

◘Part 2: Potential Partners’ Expectations about ModENet

◘Clarifications sought by the partners

◘Results Obtained from Partners

Results: Item Wise

1. Who could be the potential members of the ENMTP?

Potential Members: Vocational Training Providers in the Public and Private Sector

012

345

Partner Countries Countries

Sca

le 1

Most

Lik

ely

- 5

leas

t

like

ly

Most Common Trends

Who would least likely become members of ModENet

Category: Trade Associations

1

2

3

4

5

Countries

Val

ue

1 m

ax-5

min

Some more details

Poland, UK, Italy :High probability of members in Educational Research Institutes.

Rest of the partner countries: low probability of members in this market group.

All (except Estonia where the market segment does not exist): High probability of members from Networks or Associations of Training providers.

All Partners: Least probability of potential members from Trade Associations, Employers or NGOs

0

1

2

3

4

5

Pl UK It Gr Hu Es Sw

Trainers

Researchers

Consultants/Experts

Head of Institutions

VE Students

Who are the individuals who will potentially be active members, contributing to and benefiting

from ModENet?

Trainers

Researchers

Consultants/Experts

Head of Institutions

VE Students

University VE Departments

√ √ √ √ √

Educational Research Institutes

× √ √ √ ×

Vocational Education Consultancies

× × √ √ ×

Network or Association of Training Providers

√ × × √ ×

Professional Institutions

√ × √ √ ×

Any Other FE Colleges

√ × × √ √

What groups/ market segments the individuals fall into? The Case of UK

Part 2: Target Groups’ Needs/Expectations

• Initial Data from Greece, UK, Italy• High: networking with people of

similar interests• High: opportunity to publicise their

institutions• High: exchanging experiences• Great variation of opinion in

different categories of individuals

More Results

• For University lecturers in Greece and the UK, one of the prime concerns is to have opportunities to publish and disseminate their work followed by communication with other people of similar interest

• So in these countries, ModENet must provide a platform for exchange of interests and a platform to publish work of potential members in research journals

Phase 2: Product Definition

• Based on the data, the next phase of the project is to create the framework for ModENet. The scope of the network, potential governing body including (office bearers) etc.

• Call for nominations from partner countries• Formulation of working paper for the Network• Input from partners/suggestions

Thank You Questions Please?