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Visvesvaraya Technological UniversityWORKSHOP ON PREPARATION OF IV SEMESTER MODEL QUESTION PAPERS A oneday workshop was held at Nagarjuna College of Engineering and Technology, Venkatagiri Kote post, Devanahally ( T.K), Bangalore 562110, on 05.04.2007 Nearly 50 Faculty Members attended the workshop from 35 different Colleges in the state of Karnataka. Dr. K.S. Deshikachar, Principal, NCET inaugurated the workshop.

Prof.M.Vishwanathan, Chairman-Board of Examination for VTU MBA & other Members of BOE Prof. G.S.Venugopal, Prof. D.Gopinath, Prof.N.Mooguna Goud and Dr.G. Nagarajan, guided the workshop The issues related to the preparation of Model question papers of 4 th Semester MBA were discussed. Individual Teams were formed to prepare the model question papers, before adjourning for the group discussions by separate team, for three core papers of 4 th semester MBA and the electives of each specialization The workshop ended with formal vote of thanks by Prof. G. Nagarajan, who thanked the University for giving opportunity to host such a workshop. He thanked all the participants for their active participation in the workshop, and the institute who had deputed them for the workshop.

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NAGARJUNA COLLEGE OF ENGINEERING & TECHNOLOGY

Post Graduate Department of Management StudiesONE DAY WORKSHOP ON MODEL QUESTION PAPERS FOR 4TH SEM VTU MBA PROGRAMME

PARTICIPANTS LISTSl.No 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 Name of the Delegate Prof;Y.S.GANESH Mr N.MOHAN Prof;G.S.RAJU Prof;S.VENKATARAMAN Mr PRASAD KULKARNI Mr N.S.RAVINDRA Prof;D.GOPINATH Prof;ANITHA.S.YADAV Mr M.PRAVEEN BHAGAWAN Prof;N.VENKATESH KUMAR Prof; BEERAN MOIDIN.B.M Mr R.SRIVATS Prof;G.S.VENUGOPAL Dr.K.KARUNAKARAN Prof;V.N.M NAIR Dr.N.MOOGANA GOUD Prof;R.PRABHAGARAN Mrs. SUDHA.B.R Designation Asst. Prof Lecturer Prof Prof Lecturer Lecturer Prof Asst. Prof Lecturer Asst. Prof Asst. Prof Lecturer Asst. Prof HOD Prof Prof Asst. Prof Lecturer College/Address GSSITE FOR WOMEN HKBKCE HKBKCE Global Academy of Technology SRI.M.V.I.T Dr.AIT SRI.M.V.I.T P.E.S.I.T D.B.I.T N.H.C.E P.A.C.E. Mangalore JSS ATE A.C.I.T AMC Engineering college S.B.M.J.C.E Reva Institute Technology City Engineering College City Engineering College Phone No. 0821/2424944 9448928027 9988587933 9341228504 9448216711 9448444719 9448450324 9845788862 9886991118 080/66297777 9448823665 9342869209 080/65650813 9886742246 9980196815 9886259549 9449067177 9886330940 E-mail y_s_ganesh@yahoo.com Mohan149@yahoo.com Thevenkats477@hotmail.com Prasadth90@gmail.com nsravindra@yahoo.com anithasyadav@yahoo.compraveenbhagawan@rediffmail.com

Area of Specialization HRM & Finance MBA (finance) Marketing Finance Marketing & HRM Finance Finance Finance Finance Finance Fin & Marketing Marketing Marketing & HRM Marketing Marketing & HRM Finance HRD Finance

beeranbm@yahoo.com Srivats@yahoo.com Venugo123@yahoo.com k.karuna@mail.com nairsbmjee@yahoo.com nmooganagoud@yahoo.com rprabhagaran@yahoo.com Sudha1499@gmail.com

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NAGARJUNA COLLEGE OF ENGINEERING & TECHNOLOGY

Post Graduate Department of Management StudiesONE DAY WORKSHOP ON MODEL QUESTION PAPERS FOR 4TH SEM VTU MBA PROGRAMME

PARTICIPANTS LISTSl.No 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 36 37 38 39 40 Name of the Delegate Prof;D.L.KANTHARAJ Prof;P.SRIKANTH Mr SUGITH KUMAR.S.H M.VISWANATHAN Prof;SUDHIR.M. Prof;G.V.M.SHARMA Prof;G.NIJAGUNA Prof;A.K.PANDEY Prof;R.PANKAJAKSHI Prof;RAJEAHWARI.R.R Mr S.GOPALAKRISHNA Mr Y.M.SATISH Prof;T.M.SURESH Mr V.K.SRIRAMA Mr T.M.PRASANNA KUMAR Mr SANDHYA SUSWARAM Prof;B.SHAFIULLA Mr S.MANOHARAN Dr.G. Nagarajan Prof.Poornima.U.K Mr. Raghavendra .K Prof.Narashima moorthy Dr. Sree Krishna Designation Asst. Prof Asst. Prof Lecturer Prof Asst. Prof Asst. Prof Asst. Prof Asst. Prof Asst. Prof Asst. Prof Lecturer Lecturer Asst. Prof Lecturer Lecturer Lecturer Asst. Prof Lecturer Prof/ Director S. Lecturer Lecturer Asst.Prof Prof College/Address East Point college of Eng PESIT Bangalore BIET Davangere NHCE NMAMIT HOD SJCIT MVJCE Bangalore Dr.AIT Dr.AIT CMRIT MSRIT City Engineering College MSRIT JNN College of Engineering Sri. M.V.I.T The Oxford college of Engg. PESIT NCET NCET NCET NCET NCET Phone No. 9448177028 9845418857 9986029529 9448846443 9945154749 9900128837 9900250335 9886055526 9844752338 9880683250 9342673605 9900821478 9901507590 9845531581 9886704544 9448537396 9886461537 9243457070 9448531150 9449128075 9900302387 9886019215 9845659874 E-mail dg_kanthara@yahoo.com shsugith@yahoo.com Maha_vish6@yahoo.com Sudhir@hotmail.com gvmsharma@yahoo.com akpandeymvj@gmail.com Area of Specialization Marketing Finance Finance Marketing Marketing Finance Marketing Marketing Marketing HRM HRM Finance Marketing Marketing Marketing HRM Marketing Marketing HRM HR & IBM Marketing Finance Marketing

ymsatish@yahoo.com sureshkumar@rediffmail.com vksrirama@gmail.com tmprasanna@rediffmail.com Sandy_gonny@yahoo.com baranshafi@yahoo.com manocoonoor@gmail.com drnagarajan2006@gmail.com

drnagarajan2006@gmail.com

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WORKSHOP PROCEEDINGS ON 5th April 2007DETAILS OF DISCUSSION: PATTERN OF QUESTION PAPERS The following points were discussed in detail and the participants made certain recommendations. The present system of 8 questions of 20 marks each will be retained. And each main question of 20 will consist of three sub questions of 3, 7 & 10 marks. However this can be flexible for some subjects like core Papers and Electives of 4th Semester. This is left to the decision of the committees in charge of these subjects. Note: After the detailed discussions at the group level the committees of the following subjects felt that they will have slightly different patterns. 05MBA41 STRATEGIC MANAGEMENT 05MBA42 TOTAL QUALITY MANAGEMENT 05MBA43 LOGISTICS & SUPPLY CHAIN MANAGEMENT ELECTIVES MARKETING, HRM, FINANCE, IBM MARKETING ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBAMM415 05MBAMM416 05MBAMM417 05MBAMM418/ 05MBAIB468 NAME OF THE SUBJECT RURAL MARKETING STRATEGIC BRAND MANAGEMENT INTEGRATED MARKETING COMMUNICATIONS INTERNATIONAL MARKETING MANAGEMENT

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HR ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBAHR445/ 05MBAIB465 05MBAHR446 05MBAHR447 05MBAHR448 NAME OF THE SUBJECT INTERNATINAL HUMAN RESOURCE MANAGEMENT TEAM DEVELOPMENT & LEADERSHIP ORGANIZATIONAL DEVELOPMENT TRAINING & DEVELOPMENT

FINANCE ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBAFM 425 05MBAFM 426 / 05MBAIB466 05MBAFM 427 05MBAFM 428 NAME OF THE SUBJECT PROJECT APPRAISAL PLANNING & CONTROL INTERNATIONAL FINANCIAL MANAGEMENT RISK MANAGEMENT TAX MANAGEMENT

INTERNATIONAL BUSINESS ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBAIB465 05MBAIB466 / 05MBAFM426 05MBAIB467 05MBAIB468 NAME OF THE SUBJECT INTERNATIONAL HUMAN RESOURCE MANAGEMENT INTERNATIONAL FINANCIAL MANAGEMENT GLOBAL STRATEGIC MANAGEMENT INTERNATIONAL MARKETING MANAGEMENT

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INFORMATION SYSTEM ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBAIS435 05MBAIS436 05MBAIS437 05MBAIS438 SUBJECT MULTIMEDIA APPLICATIONS PROGRAMMING USING VB COMPUTER NETWORKS & INTERNET COMPUTER MODELING & DECISION SUPPORT SYSTEMS SOFTWARE ENGINEERING & MANAGEMENT

BANKING AND INSURANCE ELECTIVES

S.NO 1 2 3 4

SUBJECT CODE 05MBABI475 05MBAFM476 05MBABI477 05MBABI478

SUBJECT INSURANCE PRODUCTS LEGAL ASPECTS OF BANKING STRATEGIC CREDIT MANAGEMENT INSURANCE MANAGEMENT

PRODUCTION ELECTIVES S.NO 1 2 3 4 SUBJECT CODE 05MBA M455 05MBA M456 05MBA M457 05MBA M458 SUBJECT PROJECT MANGEMENT MODERN MANUFACTURING MANAGEMENT MAINTENANCE MANAGEMENT PRODUCTIVITY MANAGEMENT

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The need of case study was discussed and it was decided to retain the case study as a compulsory question in each subject. It was recommended that case studies must be contemporary & relevant. The questions related to case study analysis must provide an opportunity to link with some basic concepts & theories related to the subject. Eight separate groups for each subject, consisting of faculties handling those subjects met separately and prepared 2 sets of model papers.

PREREQUISITES OF PAPER SETTING The issue was discussed in detail and the participants made the following recommendations Paper setter should have minimum of 5 years teaching experience, teaching of the postgraduate courses. The paper setter must have taught that specific subject. INSTRUCTIONS TO THE PAPER SETTERS 1. The teaching experience of the faculty. 2. The teacher must have taught the subject at least twice before the current semester. 3. Minimum experience - 5 years of teaching Maximum experience 33 years of teaching NOTE: Faculty members above 62 years of age shall not be considered for paper setting. 4. Only one paper should be set by a paper setter in core subjects. 5. Faculty of VTU affiliated colleges only need be identified. PROCEDURE FOR GETTING QUESTION PAPERS SET 1. The examination section of the VTU will procure the Who is teaching what from the various colleges and furnish the same to the BOE. 2. The BOE shall recommend a list of examiners/paper setters to the Registrar (Evaluation) who will communicate further to the paper setters depending on the need for manuscripts by the examination section. 3. On receiving the question paper manuscripts the same will be made available for scrutiny by the BOE. PAPER SCRUTINY It was felt that an expert panel constituted for that subject must do scrutiny. The paper scrutiny panel must check whether the paper setter has followed the guidelines provided for the paper setting. The panel scrutinizing the papers must go through the scheme provided by the paper setter. The papers without the scheme should not be accepted.

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PREREQUISITES FOR PAPER VALUATION: Paper valuators must have minimum of 5 years of teaching experience and must have taught that specific subject during that calendar year. All the faculty members must attend the allocated valuation work without any excuses. Maximum of 40 papers can be valued per day The faculty must value only the number of papers assigned by the BOE. Faculty must uphold ethics while valuing the papers.

CORE PAPERSFourth Semester M.B.A Model Question PaperMaster of Business Administration05MBA41 STRATEGIC MANAGEMENT

INSTRUCTIONS TO QUESTION PAPER SETTERS. 1. 2. 3. 4. 5. Questions should be framed from within the syllabus prescribed and modules provided. Two/three modules should be combined in each set of question carrying 3-7-10 Marks Instructions to examinees must be provided specifying compulsory question and choice questions. Any application questions should be within the syllabus area. Caselet should be minimum 350 words to maximum 500 words. Caselet should be close-ended with four questions to answer for which marks should be per question. There should not be any ambiguity in questions. Suitable weightages should be given to students analysis in the use of application-oriented questions.

6. Caselet in Strategic Management (05MBA41) should be in Indian Context. 7. The marks pattern should be 3 7 10 format for a, b, c Questions respectively. 8. If any models are considered, the questions pertaining to it should be within the prescribed textbook model. 9. In the subject Global Strategic Management caselet should be based on global companies or (MNCS).

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CORE PAPERSFourth Semester M.B.A Model Question PaperMaster of Business Administration05MBA41 -STRATEGIC MANAGEMENT Time: 3 hrs Max Marks: 100

Note: 1.Answer any four questions from Q.No.1 to Q.No.7 2. Question No.8 (case study) is compulsory Answer any four questions from question nos 1 7. Question no. 8 is compulsory. 1. (a). Mention any six characteristics of Strategic Management? (b). Write a note on SWOT analysis? 3 marks 7 marks

(c). Explain the key success factors for the growth and development of IT industry in India in the light of your knowledge in strategic management? 10 marks 2. (a). What is meant by Business Model? (b). What is value chain analysis? Explain. 3 marks 7 marks

(c). How do you use Porters five force model in analyzing car manufacturing industry? 10 marks 3. (a). Mention any four external environmental factors 3 marks (b). Critically evaluate different types of organizational structure and their relevance in strategy implementation? 7 marks (c). Illustrate a policy, an objective, and functional tactic in textile industrial unit? 10 marks 4. (a). What is Core Competence? 3 marks

(b). Explain briefly the four perspectives of balanced scorecard? 7 marks (c). Explain GEs 9 cell matrix? 10 marks

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5. (a). Mention any three generic strategies?

3 marks

(b). Explain briefly the process of strategy formulation? 7 marks (c). Critically evaluate the pros and cons of corporate growth through mergers and acquisitions with special reference to any two Indian cos? 10 marks 6. (a). What is SBU? 3 marks (b). Explain the relation between business strategy and organization structure? 7 marks (c). Give an instance of any Indian company following suicidal strategy in marketing their products? Give reasons as to how their strategies are suicidal? 10 marks 7. (a). What is Turn around strategy? (b). Explain briefly the significance of McKinseys 7s model? (c). Explain BCG Matrix highlighting its merits and demerits? 8. Case study 3 marks 7 marks 10 marks 20 marks

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Fourth Semester M.B.A Model Question PaperMaster of Business Administration05MBA42 -TOTAL QUALITY MANAGEMENT GUIDELINES FOR QUESTION PAPER SETTING 1) Seven Questions will be in 3 parts ( viz A,B,C) with 3,7,10 marks respectively. In any question a, b, c parts will be from different modules. These seven questions shall cover all the modules. 1. Four full questions will be answered from questions 1 to 7. 2. Question Number 8 will be compulsory. 3. From any modules questions for not more than total 30marks will be given. 2) 8th question will be compulsory, and will be based on case study of Indian context. The case study will be of 350-500 words. FOUR questions (viz A, B, C, D) of 5marks each will be asked against the case study.

3) Two questions of 10 marks each (viz -c part) may be general application oriented, relating to concepts of T.Q.M. within the syllabus.

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Fourth Semester M.B.A Model Question Paper-IMaster of Business Administration05MBA42 -TOTAL QUALITY MANAGEMENT Time: 3 hrs Note: 1. Answer any Four full questions from 1 to 7. 2. Question Number 8 is Compulsory. 1 (c) a) What do you understand by Quality and Total Quality? 3 marks (b) Expand the concepts of Jurans Trilogy of quality management adopted by companies to achieve quality leadership 7 marks What are the factors which can be considered while Bench marking Management Institute. 10 marks 3 marks 7 marks 10 marks 3marks 7marks 10 marks 3 marks 7 marks 10 marks 3 marks 7 marks 10 marks Max Marks: 100

(b) (c) (b) (c) (b) (c)

2 (a) Write a brief note on QS 9000 What is Strategic Planning? Explain its process. Explain Demings PDCA cycle with appropriate diagram. 3 (a) What is Zaire model in TQM? Describe Poka Yoke in TQM. Describ...